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SHADOW SELVES: LIVING WITH (OR WITHOUT) OUR BIG DATA DOUBLES

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SHADOW SELVES: LIVING WITH (OR WITHOUT) OUR BIG DATA DOUBLES

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Presented at Emerce eDay 2014 in Amsterdam.

"The embrace of Big Data is generating massive pools of information about consumers in an attempt to create profiles that can be understood, sold to, advertised to, and increasingly treated like the real "us". But as we cast more data shadows, these digital portraits of us take on a life of their own, for better or for worse. Scott will examine what's happening as we go from personalization to digital duplicates to world where our data selves—shadow selves—may become more important and influential than our real personas."

Presented at Emerce eDay 2014 in Amsterdam.

"The embrace of Big Data is generating massive pools of information about consumers in an attempt to create profiles that can be understood, sold to, advertised to, and increasingly treated like the real "us". But as we cast more data shadows, these digital portraits of us take on a life of their own, for better or for worse. Scott will examine what's happening as we go from personalization to digital duplicates to world where our data selves—shadow selves—may become more important and influential than our real personas."

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SHADOW SELVES: LIVING WITH (OR WITHOUT) OUR BIG DATA DOUBLES

  1. 1. EMERCE EDAY SHADOW SELVES: LIVING WITH (OR WITHOUT) OUR BIG DATA DOUBLES SCOTT SMITH @CHANGEIST STILL FROM “UNNAMED SOUNDSCULPTURE,” BY CEDRIC KIEFER AND DANIEL FRANKE CHANGEIST
  2. 2. 70% of stored data—900 exabytes, doubling annually—is generated by people directly. SOURCE:IDC/EMC 24 HRS IN PHOTOS | ERIK KESSELS | BIG BANG DATA EXHIBITION | CCCB
  3. 3. HTTP://WWW.ENGADGET.COM/2012/11/12/NEC-OUTS-880-FACIAL-RECOGNITION-SYSTEM/
  4. 4. HTTP://WWW.AMSCREEN.EU/
  5. 5. Image: Flickr / Suman Park / (CC BY-NC-SA 2.0)
  6. 6. $4 trillion spent by businesses on IT hardware, software, people and services since 2005. “BIG DATA: SEIZING OPPORTUNITIES, PRESERVING VALUES | WHITE HOUSE IMAGE; BERALDO LEAL | FLICKR
  7. 7. HTTP://WWW.AMSCREEN.EU/ Data-driven marketing “added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012 alone.” DATA-DRIVEN MARKETING INSTITUTE
  8. 8. http://missbudgetbeauty.co.uk/
  9. 9. Image: Flickr / Henrik Busch /(CC BY-NC-SA 2.0)
  10. 10. ADAM BARTLETT / FLICKR
  11. 11. “Algorithms do not know the context of a photograph, they don’t understand, or pre-empt the consequences of their own function.” –NATALIE D KANE, “GHOST STORIES: DO WE KNOW WHERE OUR IMAGES END UP ONLINE?” MEDIUM JAMES BRIDLE: RENDER GHOSTS
  12. 12. http://www.itproportal.com/2014/04/16/aisight-the-surveillance-network-completely-run-by-ai/#ixzz2zciNYE8m
  13. 13. IMAGE: FLICKR / FEZ BASHARAT I A N / (CC BY-NC-ND 2.0)
  14. 14. “…it’s not possible to conceive a system that would let a robot understand hundreds of thousands of objects. But the cloud can have all that knowledge. A robot can use the cloud to start learning things about its environment. For example, this object is a cup and so I have to grab it like this…” -Paolo Pirjanian, CTO, iRobot IMAGE: FLICKR / TOD KURT / (CC BY- N C 2 . 0 )
  15. 15. HTTP://FORUM.LIBCINDER.ORG/TOPIC/KINECT-SDK-BLOCK
  16. 16. “Personalization purports to be uniquely meaningful, yet it alienates us in its mass application.” SARA M WATSON “DATA DOPPELGÄNGERS AND THE UNCANNY VALLEY OF PERSONALIZATION”- THE ATLANTIC
  17. 17. http://www.jamessiddle.net/boris-viz/index.html
  18. 18. IMAGE: HACKER NEWS
  19. 19. DAN WILLIAMS IN CV DAZZLE AT DCONSTRUCT 2013 | CV DAZZLE BY ADAM HARVEY IMAGE: RAIN RABBIT, FLICKR VIA HONOR HARGER.
  20. 20. “Surveillant anxiety is always a conjoined twin: The anxiety of those surveilled is deeply connected to the anxiety of the surveillers.” — KATE CRAWFORD, “THE ANXIETIES OF BIG DATA” THE NEW INQUIRY
  21. 21. IMAGE: MIKE BOSTOCK, HTTP://BOST.OCKS.ORG/MIKE/ALGORITHMS/
  22. 22. THANKS TO: NATALIE D. KANE SARA WATSON KATE CRAWFORD FARIDA VIS JOANNE MCNEIL FOR THEIR INSPIRING RESEARCH IN THIS AREA.
  23. 23. Thank you! @CHANGEIST SSMITH@CHANGEIST.COM CHANGEIST.COM CHANGEIST

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