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Unfinished Business Design Fiction Lecture @ OCAD


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Unfinished Business Lecture - Design Fiction: Provoking the Future by Making It (September 29, 2010 from 5:45 pm to 7:30 pm)

Unfinished Business Events are designed by Torch Innovation and Normative Design and sponsored by the Strategic Innovation Lab at OCAD.

Could we have had the iPhone without Star Trek? Can we create the next innovation without thinking about other possible worlds? What are we making out of our imaginations that will shape what’s next? As an emerging area of thought and practice, Design Fiction provides us with a way of “thinking about doing what we see and imagine”. By making models or prototypes of the future, we expose, test and probe further into it, exploring scenarios as use cases, as they are assumptions about the future made reality. Scott Smith of Changeist will take us on a journey to see where Design Fiction has come from, its impact on a generation unwittingly raised on it, and how designers, creatives, strategists, and other future-minded professions among us are applying it to actively provoke possible futures that we prefer.

Published in: Design

Unfinished Business Design Fiction Lecture @ OCAD

  1. 1. Design Fiction: <br />Provoking the Future by Making It<br />Scott Smith<br />Changeist<br />Unfinished Business Lecture @ OCAD U<br />September 29, 2010<br />#designfiction<br /><br />
  2. 2. About Me<br />
  3. 3. Design<br />Foresight<br />Strategy<br />
  4. 4. How do design, our imagination and science fiction interact?<br />
  5. 5.
  6. 6.
  7. 7. Made in 1967, from 1963 novel La Planète des Singes by Pierre Boulle<br />
  8. 8. Made in 1971, from 1954 novel I Am Legend by Richard Matheson<br />
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  10. 10.
  11. 11.
  12. 12. PADD, Star Trek Next Generation<br />
  13. 13.
  14. 14.
  15. 15. That’s all nice, but how do we make the future happen more often?<br />
  16. 16. Fact<br />Histories<br />Signals<br />Future<br />Past<br />Myths<br />Scenarios<br />Fiction<br />
  17. 17. Brain Centers<br />
  18. 18. People who could touch something, instead of just hear or read about it, were 50% more likely to select the “experienced” item. <br />— Caltech research<br />
  19. 19. What’s Design Fiction got to do with it?<br />
  20. 20. Design fiction attempts “to correct for the limitations in how we think about the future”.<br />Jake Dunagan, Institute for the Future<br />
  21. 21. “…Science fiction<br />does not merely <br />anticipate but actively shapes technological futures through its effect <br />on the collective <br />imagination.”<br />-Paul Dourish and Genevieve Bell, <br />“Resistance is Futile”: Reading Science Fiction Alongside Ubiquitous Computing<br />
  22. 22. “Design seeks out ways to jump over its own conceptual walls—scenarios, user observation, brainstorming, rapid prototyping, critical design, speculative design.”<br />-Bruce Sterling, Interactions magazine,<br />May/June 2009<br />
  23. 23. “How can design participate in<br />shaping possible near future worlds? <br />How can the integration of story telling,<br />technology, art and design provide opportunities to re-imagine how the world may be in the future? <br />How does the material act of making and crafting things— real, material objects — shape how we think about what is possible and how we think about what should be possible?”<br />-Julian Bleecker, Near Future Laboratory<br />
  24. 24. Design and Existential Risk:<br />
  25. 25. ≠<br />We can’t keep trying to rewrite the script to make our desired endings come true (good or bad). If we have our own points of view—if we OWN the future—we can use our powers of synthesis to keep rewriting and rethinking these style manuals, and make new artifacts to test their physics. <br />
  26. 26.
  27. 27. Globalization<br />The Long Boom<br />Hard Times<br />High <br />Growth<br />Low <br />Growth<br />Divided World<br />Perfect Storm<br />Fragmentation<br />
  28. 28. ACTIVE<br />FUTURES<br />=<br />
  29. 29.
  30. 30. Fringe, Season Two<br />
  31. 31. The Other Side<br />Our Side<br />
  32. 32. Stuart Candy and Jake Dunagan, Found Futures Project<br />
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  34. 34.
  35. 35.<br />
  36. 36. BERG London<br />
  37. 37.
  38. 38. Prototyping around unknown needs and possibilities<br />Prototyping around known needs and capabilities<br />
  39. 39. Not just asking, but making, “what ifs”.<br />
  40. 40. Finding the loosely distributed pieces<br />
  41. 41. Futurejacking<br />Futurehacking/<br />“Guerilla<br />Futures”<br />Strategic Design/<br />Strategic Foresight<br />Design/<br />Foresight<br />
  42. 42. What the future will do to you<br />What you will do to the future<br />
  43. 43. Now Hiring<br />
  44. 44. The future won’t write itself.<br />
  45. 45. Design<br />Foresight<br />Strategy<br />
  46. 46. Further Reading<br />Julian Bleecker —<br />Nicolas Nova —<br />Bruce Sterling —<br />Stuart Candy —<br />Jake Dunagan —<br />Matt Jones —<br />Jason Tester —<br />
  47. 47. Scott Smith<br /><br /><br />@changeist<br />