Master Track B: “Innovation, Design, & the Seamless User Experience”

1. C H A D VAV R A
E X P E R I E N C E S T R AT E G Y & D E S I G N D I R E C T O R
I S O B A R
@ C H A D VAV R A

2. The Isobar Nowlab is a global
initiative to demonstrate,
coordinate and inspire innovation
across Isobar, DAN, our clients
& the media.

3. I N N O VAT I O N , D E S I G N ,
& T H E S E A M L E S S
U S E R E X P E R I E N C E

4. H O W
D I D I G E T H E R E ?

5. I O WA S TAT E U N I V E R S I T Y
B A C H E L O R S O F F I N E A R T
1 9 9 9

6. E N G I N E E R I N G A N I M AT I O N
V I D E O G A M E A R T I S T
1 9 9 8

7. N E T F O L I O
F R O N T- E N D W E B D E S I G N E R
2 0 0 1

8. J O B L E S S

9. I N D E P E N D E N T
M U LT I M E D I A D E S I G N E R
S E L F - TA U G H T C R E AT I V E C O D E R
2 0 0 2

10. A G E N C I E S
S T R AT E G Y
D E S I G N
U S E R E X P E R I E N C E
2 0 0 6

11. T H I N K A B O U T P E O P L E
D E L I V E R A P R O D U C T
S TAY C U R R E N T
C H A L L E N G E Y O U R S E L F
B U I L D E X P E R I E N C E

12. I N N O VAT I O N , D E S I G N ,
& T H E S E A M L E S S
U S E R E X P E R I E N C E

13. “Desperate times call for desperate measures
and so innovation has become the rallying cry
for organizations seeking to escape the
confines of this low-growth world.”
- R O G E R T R A P P
F O R B E S - I N N O VAT I O N I S T O O I M P O R TA N T T O B E L E F T T O I N S I D E R S

14. I N N O VAT I O N !

15. “Design’s ascent has broadened and
elevated what’s possible for innovators, and
the consumers and businesses that are
served by innovation,”
- M A R K PAY N E
H O W T O K I L L A U N I C O R N

16. “Innovation is continually and efficiently
developing and delivering break-through solutions
by offering higher value to customers, achieving
profitable growth for businesses, and gaining
competitive advantages in the marketplace.”
P R AV E E N G U P TA
( T H E I N N O VAT I O N S O L U T I O N )

17. T R E N T R E Z N O R — S O U N D C I T Y
V I D E O

18. P E O P L E
S H O U L D R E A L LY T RY T O
H AV E S O M E T H I N G T O S AY

19. P E O P L E
S H O U L D R E A L LY T RY T O
H AV E S O M E T H I N G T O S AY
A N D T H E A B I L I T Y T O
D E M O N S T R AT E I T

20. I N N O VAT I O N
1. P E O P L E
2. C U LT U R E
3. P R O C E S S

21. P E O P L E

22. M Y E X P E R I E N C E
I S L E S S A N D L E S S R A R E

23. G R E AT I D E A S
C O M E F R O M A N Y O N E
I N T H E O R G A N I Z AT I O N

24. 1 . A N T H R O P O L O G I S T
2 . E X P E R I M E N T E R
3 . C R O S S P O L L I N AT O R
4 . H U R D L E R
5 . C O L L A B O R AT O R
6 . D I R E C T O R
7 . E X P E R I E N C E A R C H I T E C T
8 . S E T D E S I G N E R
9 . S T O RY T E L L E R
1 0 . C A R E G I V E R
T H E 1 0 FA C E S O F I N N O VAT I O N
B O O K B Y T O M K E L L E Y

25. 1 . A N T H R O P O L O G I S T
2 . E X P E R I M E N T E R
3 . C R O S S P O L L I N AT O R
4 . H U R D L E R
5 . C O L L A B O R AT O R
6 . D I R E C T O R
7 . E X P E R I E N C E A R C H I T E C T
8 . S E T D E S I G N E R
9 . S T O RY T E L L E R
1 0 . C A R E G I V E R
T H E 1 0 FA C E S O F I N N O VAT I O N
B O O K B Y T O M K E L L E Y

26. A N T R O P O L O G I S T
O B S E R V E S H O W P E O P L E I N T E R A C T W I T H
P R O D U C T S , S E R V I C E S , A N D E X P E R I E N C E S I N
O R D E R T O C O M E U P W I T H N E W I N N O VAT I O N S

27. C O L L A B O R AT O R
C O A X E S P E O P L E O U T O F T H E I R W O R K
S I L O S T O F O R M M U LT I D I S C I P L I N A RY
T E A M S

28. E X P E R I E N C E A R C H I T E C T
M A P S O U T H O W T O T U R N S O M E T H I N G
O R D I N A RY I N T O S O M E T H I N G D I S T I N C T I V E —
E V E N D E L I G H T F U L — E V E RY C H A N C E T H E Y
G E T

29. I N N O VAT O R S
A R E E V E RY W H E R E

30. C U LT U R E

31. “Innovation happens when the team creates
an environment where small, powerful ideas
can float to the top.”
- J A R E D S P O O L
U I E
( U S E R I N T E R FA C E E N G I N E E R I N G )

32. T H E D I L E M M A
E M P O W E R E D V S . I N I T I AT I V E

33. TA K E T I M E
T O S O LV E U N K N O W N S

34. H A C K AT H O N S

35. M A K E R S PA C E S

36. L I G H T N I N G TA L K S

37. E M P L O Y E E E D U C AT I O N

38. A C C E S S T O E M E R G I N G T E C H

39. C L I E N T I N N O VAT I O N
W O R K S H O P S

40. C O L L I S I O N S
W I T H A D I F F E R E N T WAY
O F T H I N K I N G

41. P R O C E S S

42. “Clients shouldn’t be shopping for ideas,
they should be shopping for great minds
and great thinking.”
R O S E M A R I E RYA N
C O : C O L L E C T I V E

43. S E T T H E S TA G E O F A P R O B L E M

44. U N PA C K E V E RY T H I N G W E K N O W

45. S T R AT E G I C T E N E T S

46. O P P O R T U N I T Y I D E N T I F I C AT I O N

47. P R I O R I T I Z AT I O N

48. S K E T C H & P R O T O T Y P E

49. D E M O N S T R AT I O N ( T E S T )

50. C O M M E R C I A L I Z AT I O N

51. WHILE WE PRIDE OURSELVES ON BEING “SMART”,
WE ARE SMART ENOUGH TO KNOW THAT WE ARE
NOT ALWAYS “RIGHT” THE FIRST TIME
I S O B A R N O W L A B

52. 1. S E T T H E S TA G E O F A P R O B L E M
2. U N PA C K E V E RY T H I N G W E K N O W
3. S T R AT E G I C T E N E T S A R O U N D T H E P R O B L E M
4. O P P O R T U N I T Y I D E N T I F I C AT I O N
5. P R I O R I T I Z AT I O N ( D E C I D E )
6. S K E T C H & P R O T O T Y P E
7. D E M O N S T R AT I O N ( T E S T )
8. C O M M E R C I A L I Z AT I O N
I N N O VAT I O N M O D E L

53. I N S E R T G A N N T

54. S E T T H E
S TA G E
U N PA C K
T E N E T S
O P P O RT U N I T Y
I D E N T I F I C AT I O N
P R I O R I T I Z AT I O N
S K E T C H &
P R O T O T Y P E
D E M O N S T R AT E C O M M E R C I A L I Z E
I N N O VAT I O N M O D E L

55. D E M O N S T R AT I O N

56. I N N O VAT I O N !

57. P E O P L E
S H O U L D R E A L LY T RY T O
H AV E S O M E T H I N G T O S AY
A N D T H E A B I L I T Y T O
D E M O N S T R AT E I T

58. I N N O VAT I O N
P E O P L E
C U LT U R E
P R O C E S S