The Brain Behind Your Brand: How to Design Your Way to Success
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In today’s digital world, chances are good that the first impression a buyer will have of your brand will occur on your website or through marketing communications. Now more than ever, developing and establishing your digital brand is mission critical. No matter the size of your company, figuring out how to set yourself apart is a critical first step in establishing a relationship with your audience.
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The Brain Behind Your Brand: How to Design Your Way to Success
- 1. The Brain Behind Your Brand: HowtoDesignYourWaytoSuccess Davis Lee Creative Director of Creative Services & Brand
- 2. Housekeeping 1. This webinar is being recorded 2. You will receive the slides and recording after the webinar 3. Please enter your questions in the chat box and we will answer them in the live Q&A portion.
- 3. The Brain Behind Your Brand: HowtoDesignYourWaytoSuccess Davis Lee Creative Director of Creative Services & Brand
- 4. Top 50 brands of 2014 by Brandz, Kantar Retail and Bloomberg
- 11. Why the color purple?
- 17. Brand Guidelines
- 24. Photography
- 25. Not-Photography
- 34. So, we’ve already established a brand, what’s next?
- 36. 90% 10%
- 37. 90% 10% Constant collaboration Creative freedom Fun, fast and effective Self-running
- 38. Agencies
- 39. Agencies Hands On Initiate Reviews Be specific
- 40. Agency Variables Not the same time zone At their mercy Inconsistency
- 41. Agency Variables HIGH COST TURN AROUND TIME
- 42. So what’s Creative Services working on today?
- 49. Thank You! If you have questions, please email me at: davis@marketo.com