The document discusses the importance of content strategy in enhancing social customer experiences, emphasizing the need to be data-driven and tailor content to specific platforms. It highlights the significance of quality content and audience engagement, stating that content without purpose lacks substance. Key principles include defining goals, utilizing the 5W1H framework, and focusing on the audience rather than just the content itself.

1. H O W C O N T E N T S T R AT E G Y H E L P S
T O D R I V E S O C I A L C U S T O M E R
E X P E R I E N C E S
@ M AT T Y S O C C I O
A G L E N E R G Y

2. “HOW DO I GET THEM
TO LIKE ME?”
@ M AT T Y S O C C I O
A G L E N E R G Y

3. DEFINE IT.
@ M AT T Y S O C C I O
A G L E N E R G Y

4. BUT WHY?
@ M AT T Y S O C C I O
A G L E N E R G Y

5. QUALITY
MATTERS
@ M AT T Y S O C C I O
A G L E N E R G Y

6. @ M AT T Y S O C C I O
A G L E N E R G Y
http://www.mirror.co.uk/news/world-news/barack-obama-prepares-become-couch-7
THIS GUY

7. @ M AT T Y S O C C I O
A G L E N E R G Y
THESE GUYS

8. “WWWWWH”
N E V E R F O R G E T 5 W 1 H
@ M AT T Y S O C C I O
A G L E N E R G Y

9. “WWWWWH”
W H O , W H AT, W H E R E , W H Y, W H E N ,
H O W
@ M AT T Y S O C C I O
A G L E N E R G Y

10. EXAMPLE
@ M AT T Y S O C C I O
A G L E N E R G Y
A L L T H E E L E M E N T S

11. BE DATA DRIVEN
@ M AT T Y S O C C I O
A G L E N E R G Y

12. @ M AT T Y S O C C I O
A G L E N E R G Y
Source – Multiscreem Report Nielsen Q3 2013, Q4 2014, Q4 2015.

13. • Q 4 2 0 1 5 – S M A R T P H O N E U P T A K E
A U S T R A L I A N S 1 6 + - 8 0 % ( + 6 % ) *
• O V E R 4 0 % O F F A C E B O O K P A G E U S E R S
W E R E 2 4 - 3 5
• 5 3 % W E R E L O C A T E D I N M E L B O U R N E
• 3 5 % C L A S S I F I E D A S N O T M A R R I E D
@ M AT T Y S O C C I O
A G L E N E R G Y
Source – Multiscreem Report Nielsen Q3 2013, Q4 2014, Q4 2015.

14. I M A G E O F B U S I N E S S M A N A G E R
@ M AT T Y S O C C I O
A G L E N E R G Y
K N O W H O W T O G E T T H E D ATA !

15. @ M AT T Y S O C C I O
A G L E N E R G Y
L E T Y O U R A U D I E N C E D R I V E
C O N T E N T C R E AT I O N

16. TAILOR TO
PLATFORM
@ M AT T Y S O C C I O
A G L E N E R G Y

17. KEEP UP TO DATE WITH TECH
@ M AT T Y S O C C I O
A G L E N E R G Y
http://www.geckoandfly.com/13143/50-things-smartphone-replaced-will-replace-future/
TRUE

18. KEEP UP TO DATE WITH TECH
@ M AT T Y S O C C I O
A G L E N E R G Y
ALSO
TRUE

19. @ M AT T Y S O C C I O
A G L E N E R G Y
F I LT E R S B O T S S M A R T
E N V I R O N M E N T S

20. CONTENT WITH
PURPOSE
@ M AT T Y S O C C I O
A G L E N E R G Y

21. " E X P E R I E N C E H A S A L R E A D Y T A U G H T
U S T H A T E V E N I F A N E W A L L - S I N G I N G
A N D D A N C I N G P L A T F O R M I S
A V A I L A B L E , W I T H O U T H I G H Q U A L I T Y
A P P R O P R I A T E C O N T E N T , C O N S U M E R
A D O P T I O N W I L L B E L O W . "
– N E I L M O R T E N S E N , D I R E C T O R O F
A U D I E N C E S , I T V
@ M AT T Y S O C C I O
A G L E N E R G Y

22. “ C O N T E N T W I T H O U T P U R P O S E I S
L I K E A K I M K A R D A S H I A N C O N C E R T –
N O I S E W I T H O U T S U B S T A N C E . ”
- M A T T Y S O C C I O
@ M AT T Y S O C C I O
A G L E N E R G Y

23. CONTENT ISN’T
KING – YOUR
AUDIENCE IS
@ M AT T Y S O C C I O
A G L E N E R G Y

24. @ M AT T Y S O C C I O
A G L E N E R G Y

25.  DEFINE IT!
 NEVER FORGET 5W1H
 BE DATA DRIVEN
 TAILOR TO PLATFORM
 CONTENT WITH PURPOSE
@ M AT T Y S O C C I O
A G L E N E R G Y

26. THANK YOU
@ M AT T Y S O C C I O
A G L E N E R G Y