LEARNER EXPERIENCE
DESIGN: A NEW HOPE?
JOYCE SEITZINGER
#ICDEUNISA OCTOBER 2015
WE HAVE SOME WICKED
PROBLEMS
MY EXPERIENCE
Aberdeen Research interpretation of Andrew’s CX hierarchy
WHAT IS USER EXPERIENCE
DESIGN?
The	
  world	
  is	
  complex,	
  and	
  so	
  too	
  must	
  be	
  the	
  ac6vi6es	
  that	
  
we	
  perform.	
  But	
  that	
  doesn’t	
  mean	
  that	
  we	
  must	
  live	
  in	
  
con6nual	
  frustra6on.	
  No.	
  The	
  whole	
  point	
  of	
  human-­‐
centered	
  design	
  is	
  to	
  tame	
  complexity,	
  to	
  turn	
  what	
  would	
  
appear	
  to	
  be	
  a	
  complicated	
  tool	
  into	
  one	
  that	
  fits	
  the	
  task,	
  
that	
  is	
  understandable,	
  usable,	
  enjoyable.	
  
Don	
  Norman,	
  	
  
The	
  Design	
  of	
  Everyday	
  Things	
  
USER EXPERIENCE DESIGN
…to	
  achieve	
  high-­‐quality	
  user	
  experience	
  in	
  
a	
  company's	
  offerings	
  there	
  must	
  be	
  a	
  
seamless	
  merging	
  of	
  the	
  services	
  of	
  
mul6ple	
  disciplines.	
  
The	
  first	
  requirement	
  for	
  an	
  exemplary	
  user	
  
experience	
  is	
  to	
  meet	
  the	
  exact	
  needs	
  of	
  the	
  
customer,	
  without	
  fuss	
  or	
  bother.	
  	
  
Don	
  Norman,	
  &	
  Jakob	
  Nielsen	
  
INTERACTION DESIGN
In	
  design,	
  human–computer	
  interac6on,	
  and	
  
soMware	
  development,	
  interac6on	
  design,	
  oMen	
  
abbreviated	
  IxD,	
  is	
  defined	
  as	
  "the	
  prac6ce	
  of	
  
designing	
  interac6ve	
  digital	
  products,	
  
environments,	
  systems,	
  and	
  services."	
  	
  
SERVICE DESIGN
Service	
  design	
  is	
  the	
  inten6onal	
  and	
  thoughPul	
  design	
  
of	
  internal	
  and	
  customer-­‐facing	
  ac6vi6es	
  needed	
  to	
  
deliver	
  a	
  service.	
  Where	
  experience	
  design	
  concerns	
  
itself	
  only	
  with	
  the	
  customer-­‐facing	
  aspects,	
  service	
  
design	
  looks	
  also	
  at	
  the	
  experience	
  of	
  staff	
  	
  
EMPATHY FOR THE USER
METHODOLOGY
IS THERE POTENTIAL FOR
LEARNER EXPERIENCE DESIGN
OR #LXDESIGN?
DR. JESS KNOTT
CARD SORTING
USER OBSERVATION
CODING CONVERSATIONS
CODING CONVERSATIONS
PERSONAS
PERSONAS
LEARNER JOURNEY MAPPING
LEARNER JOURNEY MAPPING
LEARNER JOURNEY MAPPING
SMALL CHANGES ARE FINE:
MIKE WESCH’S SYLLABUS
EXPERIENCES ARE CO-
CREATED
CO-CREATED EXPERIENCES
COMMUNITIES
INFORMATION
STREAMS
PERSONAL HUB COLLECTIONS
PRESENCE CURATION
COMMUNITIES
INFORMATION
STREAMS
PERSONAL HUB COLLECTIONS
PRESENCE CURATION
DESIGN IMPROVED CONNECTIONS
INSTITUTIONAL EXPERIENCE
COMMUNITY OF PRACTICE EXPERIENCE
MOOC EXPERIENCES
CONFERENCES
DESIGNING FOR A
CONSTELLATION OF
EXPERIENCES
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AUSTRALIAN NATIONAL UNIVERSITY
Image cc license @bryanmathers
WHAT WILL IT TAKE TO ADOPT
LEARNER EXPERIENCE DESIGN
PRACTICES?
EXPANDED TOOLKITS
DIFFERENT WAYS OF
COLLABORATING
DIFFERENT WAYS OF
COLLABORATING
DIFFERENT WAYS OF
COLLABORATING
A COMMITMENT TO THE LEARNER
EXPERIENCE
EXPAND ON LX DESIGN RESEARCH
THINK OF OURSELVES AS
LEARNER EXPERIENCE DESIGNERS
Joyce Seitzinger
@academictribe
www.academictribe.co
joyce@academictribe.co
BE A NODE IN MY NETWORK!

Learner Experience Design: A New Hope? #lxdesign #icdeunisa