A UX strategy provides a blueprint for improving the customer experience across platforms and channels by aligning business goals with customer needs. It involves understanding customers through research, analyzing competitors, brainstorming ideas, and creating prototypes. The strategy directs employees and managers, guides designers and developers, and sets a standard for user experience. Ultimately, a UX strategy gives businesses a competitive edge by focusing design efforts on meeting customer needs.

1. UX Strategy & Planning
TOPIC OVERVIEW

2.  A planned approach to
user experience design
 A blueprint for improving
the customers’
experience across
different platforms and
channels
 A way of thinking that
aligns business strategy
with customers’ exact
needs
A UX strategy is a
clear blueprint
for delivering the
kind of
delightful,
measurable and
focused digital
experience your
customers deserve,
consistently
across multiple
devices, platforms

3. Themajorbenefit ofa UX strategy is that
it forces you to gain a deeper
understanding of actual customers and
focus your design efforts and decisions
on meeting their needs, while cutting out
unnecessary distractions.
Simply put, it gives you a competitive
edge.
 Gain a deeper
understanding of
customers
 Direct the activities of
employees and decision-
making of managers
 Provide clear direction for
designers and developers
 Clearly articulates the
standard of UX that is
expected across all digital
platforms

4. We believe UX
strategy is about
merging purpose
(business goals),
intent (customers’
intentions) and
emotions in order to
drive the desired
outcomes.
 Start by getting a deep
understanding of the business
strategy
 Get a clear picture of current
customer experience
 Brainstorm possible choices
for improving experience
 Get rapid feedback on new
ideas
 Address the role of
each design element
viz-a-vis business
goals

5. The UX strategy and
planning process
involves different
methods and
deliverables which
are essential to
the user experience
design process.
 Customer/user
research
 Competitive analysis
 Brainstorming sessions
 Wireframes &
prototypes
 Concept models
 The design itself
 Success metrics

6. UX strategy helps
managers in the
decision-making,
provides guidance and
direction for the
design team and focus
for the entire staff
in their approach to
customers
 Stakeholders who have
oversight over the UX
project
 Managers whose
decisions will impact and
be impacted by UX
strategy
 Design team whose job it
is to deliver a design in
line with strategy
 Entire staff who will be
expected to imbibe the
strategy as a culture

7. User experience design isabout
helping your customers to help
you.
A UX strategy is the best starting
point.
“A UXstrategy will only
achieve its aims if it
inspires peopleto act”.

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