The Rise Of Technology Allowed Us To Express And Share

The Rise Of Technology Allowed Us To Express And Share
The rise of technology allowed us to express and share history in different mediums; however, the rise of technology has also corrupted the portrayal
of history. In today 's society, we can watch movies that portray the stories of African
–American women like Hidden Figure or the Women's Rights
Movement such as Iron Jawed Angels with the press of a button. Scholars have argued that technology has expanded the different ways we can gain
historical knowledge. Scholar, Alison Landsberg, introduces the idea of prosthetic memory, which she defines as a deeply felt memory of a past event
through which one did not live, which we gain through experiential learning (Landsberg 2). Landberg argues that modernity and technology are new
ways of gaining... Show more content on Helpwriting.net ...
Disney's America will portray history from the founding fathers to the civil rights movement to the women's rights movement. Disney's America will
be located in Virginia because it is surrounded by historical monuments like the Lincoln Memorial, Washington Monument, and much more. Although
many critics believe this will be a bad idea, Disney's America believes this will bring attention to the historic towns, monuments, and battlefields.
Disney's America will use all the learning tools such as filmmaking, animation, environments, music, interactive media, live interpretation (Eisner 2).
With Disney's America, people can experience what it was like as a civil war soldier by replicating the conditions the soldiers were in. Disney's
America sheds light on Alison Landsberg's theory of Prosthetic memory. Landsberg compares prosthetic memories to an artificial limb and says these
are memories we gain through media (Landsberg 23). To effectively portray history, Disney's America will use a variety of tools; therefore, visitors can
experience these events first hand. Landsberg claims that through films we can critically think about the world. These prosthetic memories help the
audience to create their own political stance ( Landsberg 21). This clearly compares to Eisner's idea that Disney's America will encourage young
Americans to feel excited about history. Landsberg also argues through commodification we are able to watch and construct social meanings.
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Leadership Effectiveness : Michael Eisner, Larry Ellison,...
The definition of leadership is the action of leading a group of people or an organization. Leadership is not a title; however, it is the ability to
persuade, convince, conduct, motivate, and inspire individuals to engage with a vision to the achievement of a goal. The challenge that leaders have is
to be able to adapt or adjust their leadership style to each situation. Some leaders might find that being more commanding or authoritative to their
employees is more effective, however some may find being more democratic and giving their employees a voice is more meaningful. Based on the six
leadership styles created by Daniel Goleman, this paper will introduce and analyze the leadership effectiveness of three successful CEOs: Michael
Eisner, Larry Ellison, and Andrea Jung. It will briefly explore their background, how they became successful, and how they lead/led their companies. In
1984, eighteen years after the death of Walt Disney (founder and former CEO), Michael Eisner took on the reins as chairman and CEO of The Walt
Disney Company. Michael professional history started off with him working in the mailroom at NBC television. Then, he moved on to becoming the
assistant to the national program director in New York City. After mastering the necessary skills, he soon became director of program development for
the East Coast. Shortly after, in 1976, he was appointed President and Chief Operating Officer at Paramount Pictures. Michael Eisner stunned
Hollywood when he left

Analysis of the Walt Disney Company
Analysis of the Walt Disney Company
Tarleton State University – Central Texas
October 17, 2005
A Research Report
Submitted in Partial Fulfillment of the
Requirements for
MGMT 5073.301
Responsibilities and Ethics of Leadership Executive Summary
Analysis of the Walt Disney Company– Case Outline
Situation Analysis
Introduction: The Walt Disney Company is on the threshold of a new era.Michael Eisner has stepped down from his position as CEO and turned over
the reigns to Robert Iger. A lot of turmoil has been brewing through the company over the last four years; many people are hoping that this change in
leadership will put Disney back on the road to success. Issues began around mid–2002; when declining earnings, fleeing shareholders, and ... Show
more content on Helpwriting.net ...
Disney strives to maintain a workforce that reflects open opportunity, where everyone is at an advantage by the company potential. The Stakeholder
analysis: The Walt Disney Company stakeholders consist of communities, business partners, board of directors/shareholders, employees, customers
/guests, and major business segments. The board of directors/shareholders and the major business segments are in the section of high power, high
importance. The board of directors and shareholders expect a return of net asset value and an increase in the growth of dividend payments. They also
expect more involvement in the decision of the company. Included in this group are the long time ousted members Roy Disney and Stanley Gold.
Major business segments, consist of Entertainment Studios, Consumer Products, Disney Parks and Resorts, and Media Networks. This group expects
creative license to work on projects that allow them to express the creativity of their individual organizations. This requires them to have the freedom of
innovation and independence to make choices.
The community, business partners, customers/guests, and employees all have low power, high importance. The community expects a high level of
quality products and services that provide significance to their area. This includes having both involvement and support towards the community growth.
The protection of the environment and a conservation of natural resources is a concern of the

Common Sense and Conflict Essay example
Common Sense and Conflict
Michael Eisner is an American entertainment executive, whose leadership in the 1980s and 1990s revitalized the Walt Disney Company. Born in
New York City, Eisner was educated at Denison University, where he studied literature and theater. After graduating in 1964, he worked for six weeks
as a clerk at NBC and then briefly in the programming department at CBS. His career crystallized at ABC, which he joined as a programming assistant
in 1966 and where he spent the next ten years, ultimately becoming senior vice president of prime–time production and development. Eisner's rise
through the corporate ranks was paralleled by ABC's leap from third place to first place in the network viewing ratings. In 1976 he was ... Show more
content on Helpwriting.net ...
When you have a strict culture with a million rules, I see that it affects the whole organization and it makes the internal employees not perform as well
as they should. At Walt Disney world, they are entertaining people so their culture is set in being energized, fun and exciting. Having this type of
culture also bring more people into the company and these talented individuals may have the next million–dollar idea. One of Eisner's ways of getting
people to be idea–generators was by having systems called the "gong show" and "charettes". These two systems were great ways to get people to
speak their thoughts and generate ideas. They would meet once a week and people would say ideas and they would get reactions from other people
at the meeting. Having these two systems was a good way for people in an organization to know one another and how they tend to operate. Also, it is
one way for an organization to become big and successful.
One of the things I don't agree with in Eisner's style of being an idea generator is how these meetings are driven with long hours, and sometimes
being day after day. He would put everybody in the same room for ten to twelve hours or even for a couple of days. He feels the longer the better and
the more excruciating the better. I can't see basically torturing people in one room for hours at a time thinking that it is going to help generate ideas. I
feel that these meeting should have been

Michael Eisner
Case study The Walt Disney Company: The Entertainment King
1.Briefly describe the type(s) of diversification strategies that Walt Disney pursues/has pursued over the years.
The Walt Disney company can be seen as a highly diversified company. Over the years, it has pursued a wide range of diversification strategies that we
can enhance:В•Horizontal integration: obviously, Walt Disney has invaded several markets, diversifying its offer to many fields. In 2000, we can find
five big main fields of action where Walt Disney operates: Media Network, studio entertainment, theme parks and resort, consumer products and
internet and direct marketing. Moreover, each of these categories is itself divided in other categories characterized by the ... Show more content on
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Why or why not? What (if anything) would you change?In 2000, the first category for revenue was media network, with more than $9,000. In regard
to this figure, Internet and Direct Marketing only totaled $368. There were actually inequalities between the many activities and fields where Disney
operated. What is more, the ROE of the company seriously decreased over the year, passing from 25% in 1988 to 4% in 2000. The efficiency of the
structure of the company needs then to be questioned.
We can easily think that Walt Disney is too diversified. Acting in so many fields and markets does not help in a context of a declining economy
(households have less and less money for entertainment) and of a growing competition, especially in some markets (theme parks, studio
entertainmentВ…). That is why a focused global strategy could be appropriate and favorable for the company. The best way to initiate change in Walt
Disney current structure could be to assess the profitability of each of the segments in which it is present.
But we should also take into account the importance of the benefits in terms of image and culture provided by each segment to the company. Actually,
we can observe that in 2000, Studio Entertainment generated less revenue than Media Networks. But the core activity of Walt Disney is embodied by
its animated features. All its other activities are related to

Comcast's Universal Studios
It is hard to imagine that a multinational generating more than $6 billion in free cash flow with a net worth of $147.8 billion could be in trouble.
However, there are outside forces at work that could destroy a significant portion of Comcast's biggest generating capabilities. In fact, there are two
issues facing the company affecting Comcast's highly profitable cable business: Fiber and over–the–top video, and under that uncertainty, Brian
Roberts is investing more than $10M on the theme park business. Comcast CEO Brian Roberts declared that the investment in Universal Studios Japan
represented just "the beginning" of more global investments. Hence, Comcast is turning Universal Studios into a major growth engine for the
company. To do so, Brian Roberts has decided to follow... Show more content on Helpwriting.net ...
The park was inspired to challenge Disney's success. Universal wanted to expand and eventually invest a princely sum of $250 million in 1990 to
launch an east coast version of its theme park. Universal sought out a partner to help minimize its financial risk – Paramount Studios and Michael Eisner
, one its most promising executives.
Florida
Universal Studios Florida is the second Universal theme park, and it first opened in 1990. This theme park, contrary to the one in Hollywood, had
several challenges in the survival of such. That is, USF had its fair share of problems to enter the market: many of it's A–List attractions, including
Jaws and Kong frontation had technical glitches and long lines that had people truly discouraged. It took some time until the Orlando theme park could
become a real competitive player in the market.. Since then, Universal has become one of the main leaders of the market. THE A–List attractions –
Simpsons, Terminator 2: 3D are Universal theme parks most popular attractions.
THE DECISION TO OPEN UNIVERSAL THEME PARK

Strategy Formation at Disney Under Michael Eisner
Carolina Pedreros
MGT 3830
Extra Credit
Strategy formation at Disney under Michael Eisner
Walt Disney was a real visionary in term of animations. He developed his capability to select new ways to invent special cartoons, with a "Disney's
prestige" that was going to be the most famous brand in terms of family entertainment. Since Walt Disney's death in 1966, The Walt Disney Company
had barely survived appropriation attempts by other corporations. Its shareholders Sid Bass and Roy E. Disney brought on Michael Eisner and Frank
Wells to maximize the company's assets. Disney Chairman and CEO Michael Eisner had a path of triumphs and challenges in the Company but in his
last years as chairman and CEO two main problems prevail. First ... Show more content on Helpwriting.net ...
Various networks were in pursued such us CBS and Cap cities/ ABC, board members though felt that the acquisition of Cap Cities was the best
choice. The turn of events at the Herb Allen's Conference in Sun Valley made the acquisition of ABC the next step on Eisner agenda. ABC's
relationship Disney has been in place for a while with when Leonard Goldenson back in 1953 invested sufficient money so that the "Disneyland"
theme park could be terminated. With this relationship in place came efforts of cross–promotion, which led to countless meetings and negations within
board members as of what would be the most beneficial option to Disney. Finally, in 1996 The Walt Disney Company acquired Capital Cities/ABC,
and renamed the broadcasting group ABC, Inc. (Eisner 2 357–371). The acquisition of ABC increased Disney costumer audience putting them in a
leading position in the entertainment industry.
The following years Disney experience successful acquisitions and rapid growth in its assets. Although with this period of success, Eisner became
convince that he was the rightful heir to Walt Disney. Michael Eisner began making an array of changes to Disney's governance structure and The
Walt Disney Company had come under a severe examination for its governance practices. The Board of Directors were often criticized for a lack of
independence and inside dominance. Roy Disney, founder Walt Disney's

The Walt Disney CompanyвЂ™s Corporate Culture Essay
The Walt Disney Company's Corporate Culture Kyle Thomas Corporate Analysis– Section 239579 Corrie Kelly Due: 4/18/12 The Walt Disney
Company has been an industry leader in the majority of its business segments for many years now; a success which is due largely to its unique history,
heritage and corporate culture. Consumers and businesses alike around the world refer to the "Disney Standard" of doing things, demonstrating the
high level of regard in which they hold us and the overall effectiveness of TWDC's business plan. Through the hundreds of positions within TWDC, the
main commonality is that each cast member has been entrusted with the preservation of Walt's legacy. That guiding principle is... Show more content on
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Though some corporate "belt–tightening" is obvious through the segments in response to the economic recession, the company still focuses on
maintaining a positive and supportive environment for its cast. As with any company, the interests of an employee can determine which aspects of
the organization appeal to them most strongly. In other words, an employee's experience is what they make it. This is especially true with TWDC in
that there are so many areas for cast members to take the initiative to better themselves, as well as their community and environment. While some
employees prefer to focus on their work, others can choose to take advantage of additional training and other extracurricular activities. Compared to
the other employers that I've worked for, TWDC definitely stands out. While it's true that TWDC has far more to work with in the way of resources,
the effort is still being made to appeal to each cast member, while the other companies for whom I've worked have focused exclusively on the bottom
line. Because I'm a continuing–education student with experience in a professional career, participating in the College Program hasn't been as much of
an eye–opener for me as it has for some of the younger students. That being said, I've

Walt Disney 's Theory Of Bureaucracy, And Blake And Mouton...
Introduction
Walt Disney Company is a mass media and entertainment company headquartered in Burbank, California. The Disney brothers Walt and Roy founded
Disney in 1923. Originally, Disney was strictly an animation industry before expanding into television, film, and most notably theme parks. Disney's
theme parks have become world renowned for the experiences and memories they give the people that visit the park. Disney's parks are also respected
for their organizational communication in terms of their employees and their interactions with visitors of the theme park. As mentioned earlier, Disney
is a company that applies organizational communication to all facets of their operations especially to their theme parks. This is why we decided to
study them so closely for this paper. We will apply Deal and Kennedy's StrongCulture theory, Weber's Theory of Bureaucracy, and Blake and Mouton's
Managerial Grid to what we have learned about Disney as an organization to analyze where they fit into each of these theories and critique their
organizational practice and identify any ways they can improve as outlined by these theories.
Deal and Kennedy 's Strong Cultures When defining culture, one can say that culture means: a particular form or stage of civilization as that of a
certain nation or period; development or improvement of the mind by education or training; or the behaviors and beliefs characteristics of a particular
social, ethnic, or age group (Culture). All of

The Walt Disney Case Study
a)There are 2 kinds of theories that could be applied to the Walt Disney case study. They consist of Stakeholder and Shareholder theory.
Shareholder theory refers to a concept which recognises the responsibilities of corporations in the world now, be it economical, legality and
ethicality (Solomon, pg 22). However, the idea is that the managers primarily have a task to improve the shareholders' interest in the way that is
approved by law or social values. The theory is that they might own shares of stock in business and has employed certain managers to run their
company and would have a reward investment risk. On the contrary, they would also face a downfall which is, they focus too much on profit even at
expenses of illegal and unethical ... Show more content on Helpwriting.net ...
In this case, ever since Michael Eisner took over the company after the passing of the founder of Walt Disney and a number of ineffective Chief
Executive Officers (CEO), the company has reached a high profits and search for monarchic power. Hence, this led to outstanding financial
performance and he even expanded the theme parks. Moreover, the company has met the aim of the company which is to make the company successful
by producing unique entertainment experiences of high quality and creativity.
b)Importance of Management Board in Governance
The role of Board of Directors is to provide vision, mission and values. Also, it implements on strategy planning and structure and lastly, to authorize
to the management (Brefi Group,nd). To add on, the definition of management board in cooperate governance is that it is a long term target and the
strategies for the company is to encourage the principles for the corporate management (Bayer, 2016). Its duty is to oversee the board, set vital
control, authorize ethical code and elect a CEO and keep track of his or her development (Arnwine, 2002). The main responsibilities of Board of
Directors are to provide a policy based

What Did Michael Eisner Do To Rejuvenate Disney?
Executive Summary
The Walt Disney Company has truly been "the entertainment king" in the 83 years since its founding. The success of Walt Disney Company is due to
the struggle of two men. 1st man was the Walt Disney which gave the vision for this company and the 2nd person was Michael Eisner who used his
strategic management skills for the success of this company and gave a innovative model due to which the company gain the many successes in the
many years and still is a successful company in the word. Actually Walt Disney and Roy Disney were two brothers who found the Cartoon Studio in
California in 1923. Both brothers made a contract for a film which name was Alice Comedy. This film was... Show more content on Helpwriting.net ...
(Specifically how did he increase net income in the first four years?)
When Eisner connected Disney in 1984, he dedicated himself to maximizing shareholder wealth through annual revenue growth of 20%. For rejuvenate
the firm and achieve great revenue margins Eisner took several steps to rejuvenate Disney. His plan was to build the Disney brand while preserving the
corporate values of quality, creativity, entrepreneurship, and teamwork. And that's why Eisner and his team focused on revitalizing Disney's TV and
Movie Business.
One of the Eisner's management team's top priorities was to revitalizing Disney's TV and Movie business. His team brought back network program by
premiering "The Disney Sunday Movie" on ABC. This was started by in 1986.
The show served as a demonstration of Disney's commitment to quality programming, and innovation. in actual fact it put Disney back on the map and
in front of viewers. This was followed by the release of several hit sitcoms and non–network shows. In terms of Disney's movie division Eisner upped
the company's production of new films and enhanced the content of films to suit a more modern

Michael Eisner Disney America
Michael Eisner underestimated the public relation and marketing aspect of the Disney America Theme Park. Pinkleton, Austin, Zhou, Willoughby and
Reiser (2012) stated: "a healthy, well–functioning democracy depends on the participation of engaged citizens who understand the political process and
keep informed about the actions of their government and public officials" (p. 24). Likewise, Eisner misjudged the media's reaction to the creation of a
Disney theme park. Schlichting (2014) concluded, "journalists were still seen as the most powerful mediators of the public sphere and hence the key
stakeholders of the public path of public affairs management" (p. 414).
Therefore, this case study is an example of a large corporation attempting to implement its will amongst the people and our democracy allowed them to
fight against the measure. Moreover, Eisner miscalculation led to multiple hiccups that range from leaked information, employees misspeaking and
Eisner himself letting emotions and his bearing jeopardize the future them park existence.
Furthermore, if I found myself as Eisner senior advisor I would request that I be able to analyze the entire situation thru a hired independent counsel
and provide him with three–course of actions that he ... Show more content on Helpwriting.net ...
Budgets have numbers (rational) but the document itself can be manipulated to paint a different picture (symbolic)" (Zavattaro, 2013, p. 35).
Therefore, in order to provide selling points for or against the theme park, I would require the council to provide detailed current budgets of the local
economy and Disney current 10K. Additionally, the council would create eight projected budgets based on five and ten–year increments that display
projections with and without the theme park. The council would also be required to do the same for Disney's 10K's as well. Overall, these budgets
would provide selling points for or against the project for both the local government and

Assessing Corporate Culture (Walt Disney)
Assessing Corporate Culture
Whether you are an employee (Cast Member) or a visitor (Guest), it is easy to see that the Corporate Culture of Walt Disney is one of magic,
empowerment, and diversity. It is an organization with a strong set of values and beliefs that motivates it's Cast Members toward one specific goal,
creating a magical experience for all guests who enter.
When entering the career home page for the Walt Disney Corporation it reads:
Welcome to DisneyCareers, We are the dreamers and doers; a cast of thousands committed to making magic and making dreams a reality. Our people
represent a broad spectrum of experience and cultural heritage, and we want to add to this diverse wealth of talent ... Show more content on
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Walt Disney has been making America's dreams come true for years. Through their success at managing and motivating cast members and the need for
other corporations to want this information, Disney has developed the Disney Institute and Disney University where they provide every part of their
knowledge except brand management or strategic planning (Paton, 1997).
The organizational structure of Disney values the balance between work and life. Disney has combined business programs with personal fulfillment
courses and allows cast–members to bring family members to business workshops. Disney also empowers employees to think creatively and once a
year host a "Gong Show" (McGowan, 1997), in which any cast member can pitch his or her idea. The top decision–makers and CEOs all attend and at
the end decide on a winner. Many of the movies and attractions that are affiliated with Disney have come out of the "Gong Show." Disney has gone the
extra step and developed a different language. Visitors toWalt Disney World Resortand the Disney Institute are referred to as guests. Employees are
called cast members, whether they perform on stage or work behind the scenes, at whatever level. Each cast member has to spend an afternoon as a
Disney character and later share his or her experiences with other cast members who are in training. All cast members learn three imperatives: Keep the
park clean, create happiness,

Walt Disney Research Paper
Disney was considered to be one of the great turnaround stories of the late twentieth century. Under Michael Eisner, Disney had climbed its revenue
from $1.65 billion to $25 billion, while net earnings had risen from $0.1 billion to $1.2 billion. By the end of 2000, Disney generated a 27% annual
total return to shareholders. Disney's success lies mainly in the quality and type of product it creates. It first became successful because of its flat,
non–hierarchical organization that fostered teamwork, communication, and cooperation. Disney continued success by controlling its production, such
as founding Walt Disney Music Company to control music copyrights and Buena Vista Distribution to eliminate its distribution costs. Other than that,
Disney ... Show more content on Helpwriting.net ...
His plan was to build the Disney brand while preserving the corporate values of quality, creativity, entrepreneurship, and teamwork. Eisner and his
team focused on revitalizing Disney's TV and Movie Business, maximize theme park profitability, and expanding into new businesses, regions and
audiences to rejuvenate Disney. Eisner launched several shows and movies on ABC, such as "The Disney Sunday Movie." It demonstrated Disney's
commitment to quality program and innovation. Eisner's new approaches and tactics were a success. Disney increased its market share from 4% in
1984 to 19% in 1988 and by then, 82% of Disney's movies were profitable, while about 60% of all movies lost money. Eisner also spent tens of
millions of dollars on new attractions in Disney Theme Park. Investments in the parks were offset by attendance–building strategies designed to
generate rapid revenue and profit growth. Disney lifted restrictions on the numbers of visitors permitted into its parks, opened Disneyland on Mondays
when it had previously been closed for maintenance, and raised ticket prices. Disney also expanded its business as Disney Stores pioneered the
"retail–as–entertainment" concept in 1987 which generated sales at twice the average rate for retail. It expanded into book, magazine and record
publishing, and established new distribution channels through direct mail and

Waking Sleeping Beauty : The Lion King Vs. Disney
"The past can hurt. But the way I see it, you can either run from it, or learn from it," explains Rafiki, the wise baboon from The Lion King, to
Simba, a young cub, in order to teach him a valuable lesson: to use other peoples' mistakes to avoid making the same ones; when people reflect on
their past and are willing to confront the mistakes head on, they can be very successful. Waking Sleeping Beauty, directed by Don Hahn, gives
viewers an inside look from 1984 to 1994 when Disney reached the peak of "The Disney Renaissance"–during this period of time, Disney Animation
Studios produced some of their best animated movies. Although Disney was successful during this era, it took a lot of work for them to get to that
stage. During the late ... Show more content on Helpwriting.net ...
When it came time to hire Eisner, Schneider, a Disney's first president, explained, "...Michael [Eisner] had an amazing track record coming from
Paramount. He'd had hits, Oscar nominations, Terms of Endearment. He was a winner when he was hired to come in and run Disney. He also was
a man who liked to blow things up." With Eisner's successful experience in the film industry, he was the perfect fit to help bring Disney out of
their downward spiral. With Eisner's help, he was able to use his previous experience at Paramount to lead Disney to success once again. Similarly,
Katzenberg was willing to help lead Disney out of their misery by being the lifeline of the film division. When describing Katzenberg, Eisner
recalled, "He was a worker. He was committed. He was obsessed". When the film division no longer had hope, Katzenberg was there to guide it to
something more than it had ever been before. By making the animators excited, he pushed them to the next level. He held them to high standards. He
never stopped until the drawings reached perfection; if that meant hundreds of edits to one drawing, then he would wait for the edit that eventually
made the drawing flawless. With his determination, he was able to lead the film division to produce The Little Mermaid, Beauty and the Beast, Aladdin,
The Lion King, and many other successful, animated

Learning About Human Behavior And Organizational Culture,...
Learning About Human Behavior Human Behavior in Organizations is a five week course; however the information that is presented over the five
weeks is difficult to absorb and assimilate into everyday life. The amount of knowledge I could gain from this course would take me a whole
semester to actually process. I thoroughly enjoyed the topics, case studies, and trying to decipher if a certain action is ethical and moral. What really
defines ethical and moral? Is it one's own cultural beliefs that dictate this or possibly the United States Constitution, the Holy Bible, and written laws?
The topics I will focus on are organizational culture, team culture, motivation, managing conflict, and negotiations. These are a few key topics that stood
... Show more content on Helpwriting.net ...
The team culture can become negative when one or more of the employees does not have the same values, work ethic, and personality. This brings
me back to the human resource department who has the sole responsibility of determining candidates who will fit well with the organizational and
team cultures, which includes the emotional intelligence and motivating factors of the candidate (Bethel University, 2011). I feel it is really
important for a person to understand their own emotional intelligence and even more so for managers to understand and be able to identify their
employees emotional intelligence. Now, companies hire motivational speakers and testing firms to teach and identify employees who meet a certain
criteria in whom the company can invest in; moreover to create leaders and better overall performance. The knowledge of emotional intelligence will
assist all levels or managers in motivating his/her team(s) to achieve a higher level of success. However, when negative motivation is applied and is
comes across as demeaning, the employees may feel fearful, threatened, or even spiteful. When this occurs the productivity will falter. Now, we have
to look at Maslow's Need Hierachy. His theory starts with the human basic needs of food, shelter, water, and no bodily pain. Once, these are met then

Media Leadership Style Analysis of Michael Eisner
Running head: MEDIA LEADERSHIP STYLE ANALYSIS OF MICHAEL EISNER
Media Leadership Style Analysis of Michael Eisner
Whitney M. Wright
Regent University Media Leadership Style Analysis of Michael Eisner Media Leadership Example
Michael Eisner was recruited by Walt Disney Company from Paramount Pictures in 1984 to help Disney out of its financial slump in the 80's. Eisner
helped revamp Disney's theme parks as well as rejuvenating their movie studio. In the process, Eisner helped "make Disney into a television
powerhouse, climaxing those efforts with the takeover of Capital Cities–ABC...yet when Michael Eisner assumed leadership of the company, Disney
was in trouble. It was Eisner and his staff who turned the ailing theme park ... Show more content on Helpwriting.net ...
Eisner insists on having control over the creative process, and that he has to authorize all story development. This creates an atmosphere where writers,
composers, animators, and actors do not perform their best, because they have no say in story development. This results in films that under perform at
the box office" (The Walt Disney Resource). 3.) Eisner "has failed to negotiate fair contracts with some of Disney's greatest assets...including Disney's
top writers, composers, animators, actors, and partners. Jeffrey Katzenberg, Hilary Duff, and Pixar Animation are just a few of the recognizable
names that have left the Disney Family because Michael was unwilling to pay them what they are worth. Miramax has threatened to leave the
company as well" (The Walt Disney Resource). 4.) Eisner's "desire to cut costs has resulted in many poor quality films and merchandise" (The Walt
Disney Resource), and 5.) Eisner "has mismanaged the theme parks...and has tried to save money by cutting down on maintenance costs" (The Walt
Disney Resource) where the upkeep is eroding.
Application and Analysis of Leadership Styles
Upon reviewing Eisner's domineering, harsh, and autocratic management style seems to echo a combination of Pseudo–Transformational,
Transactional, and Path–Goal leadership styles. Eisner referred to his upper management key people in negative, derogatory, and abusive terms such
as: "Jeffrey

Disney Analysis
EXECUTIVE SUMMARY Growth in the theme park industry is a challenge in today 's market. Theme parks will not grow if they don 't diversify
their resources. The Walt Disney Corporation is a nation wide multi–varied entertainment company which is a household name to millions of people
throughout North America. Michael Eisner who is Disney 's chairman and chief executive officer knows that his company will have to diversify in
order to meet his targeted growth rate of 20%. Eisner wants to follow one of Walt Disney 's famous quotes which is "We cannot hit a homerun with
the bases loaded every time we go to the plate. We also know the only way we can even get to first base is by constantly going to bat and continuing to
swing" In order for ... Show more content on Helpwriting.net ...
If they fail to research the European market it could cause major implications in the future. The mere size of current operations has given strength to
the organization. The longevity of the organization has created a brand loyalty that keeps generations coming back. However the company needs to
make sure they don 't overcharge for the cost of a ticket to get into their theme park. If they price the tickets to high it could cause them to lose
revenue. But on the flip side they want to make sure they don 't lower the prices to low. Lowering the prices could cause an overload of attendance
which could cause natural operating difficulties and ruin the individual experience. Like the European market they need to keep an eye on the U.S.
market as a soft economy could cause profits to decline. They need to make sure they price the tickets in the medium range and make sure they focus
their business on the customer enjoyment versed needs.
III. Strengths and Weaknesses The strength of the company is the loyalty of its brand and its talented management team and workforce. Another
strength is the organizational vision which gives employees a view of the future and something to believe in and something that can be realistically
achieved. The weakness of the company is that of the expansion into new markets. They need to make sure they stay focused on the creativity and
innovation of products and not over focus on expansion. If they over

Analysis Of Waking Sleeping Beauty
Rafiki, the wise baboon from The Lion King, explains to Simba that "the past can hurt. But the way I see it, you can either run from it, or learn
from it." Rafiki teaches Simba a valuable lesson: to use other peoples' mistakes to avoid making the same ones; when people reflect on their past and
are willing to confront the mistakes head on, they can be very successful. Waking Sleeping Beauty gives viewers an inside look from 1984 to 1994
when Disney reached the peak of "The Disney Renaissance"–during this period of time, Disney produced some of their best animated movies. Although
Disney was successful during this era, it took a lot of work for them to get to that stage. During the late 1960s and early 1970s, Disney was put into
shambles due to the death of Walt Disney and his brother, Roy Disney. Simultaneously, Disney produced The Black Cauldron which proved to be a
failure; not only was it expensive and made little return, it was beat out in the box office by The Care Bears Movie which was an embarrassment for
Disney Animation Studios. At this point in time Disney was a hopeless, downwards spiral on its way towards bankruptcy. Disney needed a leader
that was willing to take charge and restore the company to its magical ways and beyond. Ultimately, Waking Sleeping Beauty answers the following
question: After their downfall, how was Disney able to recover and produce successful movies in the 1980s and 1990s? The documentary has several
responses to this question, but its main focus explains that Disney was able to thrive once again by hiring new personnel in leadership positions who
were willing to lead Disney into "The Disney Renaissance". By hiring Frank Wells as Disney's COO and President,Michael Eisner as CEO and
Chairman, and Jeffrey Katzenberg as head of the film division, Disney was able to begin the transition from their greatest downfall to their greatest
success. These three men were ready to lead the company to avoid the same mistakes it had made in the past. Although, Disney was looking to hire
new leaders to steer the company into the right direction, they wanted to make sure that the new personnel was qualified and fit for the job. When it
came time to hire Eisner, Schneider, a Disney's first

Michael Eisner : Changing Disney
Michael Eisner: Changing Disney, For Better or For Worse
Disney: a company focused on providing entertainment and "magical" experiences to families around the globe. But Disney has not always been all
glitz and glamour. At one point in history, The Walt Disney Company was not seen as magical by any standards.Michael Eisner was CEO of The Walt
Disney Company from 1984 through 2005. His time as CEO was a very controversial topic amongst those involved including those within Disney
corporate, the Disney family, and even the public. Many people hated what Eisner was doing with the company, and they believed he was only
hurting The Walt Disney Company even more, while others were amazed at the process Michael took to pull Disney out of the wreckage it was in.
The Walt Disney Company encountered many struggles in finances and infrastructure through the Disney "dark age" in the 1970s, but with exchanges
between Michael Eisner and The Walt Disney Company corporate, the company was able to not only be salvaged, but replenished with new life and
brought back to it's former glory.
After Walt Disney's death in 1966, the company began to fall from its former glory and high stance in society. Not many people knew much about the
financial and corporate side of The Walt Disney Company or the struggles that corporate had experienced after Disney was gone. So, no one knew how
to continue the company after Walt passed on because he had never shared his vision for the company. Although the

Case Conflict at Walt Disney
Management Organization
____________________________________________________________________________
Week 6 Case Assignment
1. How would you describe the conflict between Michael Eisner and the Weinstein brother, the two board members (Disney and Gold), and Steve Jobs"
Was it functional or dysfunctional?
The functional conflict is defined as a confrontation between groups that enhances and benefits the organization's performance' while dysfunctional
conflict is defined as any confrontation or interaction between groups that harms the organization or hinders the achievement or organizational goals.
Though, a point the Ivancevich makes is that in most cases, the point at which functional confrontation becomes dysfunctional is ... Show more content
on Helpwriting.net ...
"Compromise is a good "backup" strategy that conflicting parties can fall back on if their attempts at problem solving are unsuccessful."
3. To what degree do you think Iger's calmer and less confrontational approach to running Disney has helped the company position itself to survive a
major economic recession?
When Bob Iger succeeded Michael Eisner, he was considered a safe "Mr. Inside" who was a competent operator and an unobjectionable personality.
Iger has steered Disney shrewdly since succeeding Michael Eisner. Where Eisner seemed forever awash in controversies, Iger has chosen a shrewder,
less confrontational path. It has helped Iger build a stellar reputation on Wall Street, where the money barons don't like provocation.
His calmer approach helped repair key relationships that were strained during Eisners reign as CEO. He believed in being productive instead of
fighting wars and that gave a sign of relief to the company. He was not too adherent to the company tradition rather he focused on being more
innovative. He encouraged risk taking as a means of innovation and development. He took risk to expand Disney business adding broad mix of
business to its portfolio like ABC family, ESPN and Disney channels.
He bought Pixar for $7.4 billion in 2006, gaining unmatched creative resources as well as the close counsel of Pixar founder Steve Jobs (whose estate is
Disney's single largest shareholder). He followed it

Case Study Disney Essay
Case 11.1 (p. 337) "Conflict at Walt Disney Company: A Distant Memory?|
1) How would you describe the conflict between Michael Eisner and the Weinstein brothers, the two board members (Disney and Gold), and Steve
Jobs? Was it functional or dysfunctional?
Ivancevich (p. 311) defines functional conflict as a confrontation between groups that enhances and benefits the organization's performance' while he
defines dysfunctional conflict as any confrontation or interaction between groups that harms the organization or hinders the achievement or
organizational goals. Though, a point the Ivancevich makes (p. 311) is that in most cases, the point at which functional confrontation becomes
dysfunctional is impossible to identify precisely. ... Show more content on Helpwriting.net ...
The conflict of Eisner and Jobs at first was the perceived stage due to the negative comments Eisner made at congressional hearings; Jobs took the
comments personally and so was very emotional about the words.
As the feud continued and escalated, Jobs took the perceived stage to the last stage of conflict–manifest. As the feud escalated, Jobs threatened to not
renew the Disney–Pixar relationship after the release of Cars in 2006 if Eisner was still CEO of Disney. Thus, Jobs acted upon the conflict with this
threat which would have had dire financial losses for Disney.
3) Which of the following best describes Michael Eisner's and Bob Iger's approaches to resolving conflict: dominating, problem solving, avoiding, or
accommodating? Explain:
Certainly Eisner's approach to resolving conflict would fall into the dominating category; dominating approach is the person/group's maximum focus
on meeting its own concerns, coupled with a minimal focus on meeting the concerns of other group (Ivancevich, p. 319). It seems Eisner fought or had
difficulty with all key persons with the other companies he dealt with; apparently maintaining these key relationships was not a high priority with
Eisner. I think as Eisner still continued to be successful in spited of these issues, he probably gained a sense of unlimited power and authority; while he
may have kept the

The Management And Worker Relationships Within The 2009...
The following essay will examine the management and worker relationships within the 2009 documentary 'Waking Sleeping Beauty'. Using French
and Raven's (1959) notions of power these relationships will be critiqued and analysed. Applying and critically evaluating the different notions of
power will help to show the impacts they have had on the creative team within the Disney Corporation as well as the many variations of resistance,
which occurred. This essay will discuss 'Waking Sleeping Beauty' in chronological order using specific events, which display the six notions of power
in order to show the relationships between managers and the animators of Walt Disney Productions.
In a noteworthy study focusing on power two reputable academics John R.P. French and Bertram Raven (1959) broke down power into six different
forms which they call bases of power. These six bases of power are referent, legitimate, information, expert, coercive and reward power. French and
Raven (1959) explain that these bases or notions of power are known to be the most significant and prevalent when discussing power. These notions of
power will be used to analyse 'Waking Sleeping Beauty', a documentary focusing on the history of Walt Disney Feature Animation and a timeline of
events, which occurred between 1984 to 1994. The events show the management and worker relationships of the organisation and the types of obstacles
the company faced when trying to produce animated films.
In the beginning of

The Walt Disney Company: the Entertainment King Essay
Maximilian Scheufler Strategic Management The Walt Disney Company: The Entertainment King[1] I. Why has Disney been successful for so long?
Disney's long–run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include
three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long–run success
through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to
manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191–221). All these choices and decisions are
... Show more content on Helpwriting.net ...
Furthermore, Disney had barely avoided takeover. As one can see in Exhibit 1 in (1), revenues under CEO Eisner had risen from $1,656 billion
(1984) to astonishing $25,402 billion. Also, shareholder return increased dramatically. Disney's stock value relative to the S&P500 (represent the
overall performance of the stock market) went up from "1" ($100 million/$100 million) in 1984 to around "2,649" ($3,226 million/$1,218 million)
in 2000. Thus, Disney under Eisner generated an amazing "26%" annual total return to shareholders (2). How did Eisner do this and how did he
increase net income in his first four years? Net income increased from $93 million in 1984 to $445 million in 1987, so Disney increased its net
income more than four times after Eisner's takeover in the first four years. Much of this incredible success is due to Eisner's tough leadership, brand
management and his corporate strategies. He not only brought the company back on track, but also made sure, that Disney did not loose its sight in
his own corporate values (quality, creativity, entrepreneurship and teamwork) (1, p. 4). Much of Disney's success in the first four years under Eisner
was due to the strategies of simultaneously "managing creativity" and keeping an eye on costs due to well–defined financial objectives (1, p.4). What's
more, Disney

Disneyland Paris ( Formerly Euro Disney )
Disneyland Paris (formerly Euro Disney)
While Tokyo Disneyland is considered a great success, the Walt Disney Company's next international theme park venture, Euro Disney, is quite the
opposite. In the 1980's with the great success of Tokyo Disneyland, TWDC entertained the idea of building another international theme park. TheWalt
Disney Company knew they wanted to build a park in Europe but needed to find a place where they could build their own reality free from the sights
and sounds of the real world. The Walt Disney Company chose Marne–la–Vallee in France over 200 other sites in Europe because of the "willingness of
the French government to offer cheap and plentiful land, cheap loans, road and rail links to the park, tax breaks, and ... Show more content on
Helpwriting.net ...
Four years later, the theme park finally saw a record–breaking year where 11.7 million guests visited (Guyot, 2001). In more recent years, the number
of guests visiting the theme park seems to be dropping. In 2015, park attendance at the theme park dropped 4.5% according to a Global Attractions
Attendance report (Lockett, 2015). In its 2016 annual report, the Walt Disney Company stated thatDisneyland Paris saw park attendance decrease in
2016 (p.26). Low attendances numbers for the theme park has led to a lot of financial issues over the years for the theme park in Paris.
By deciding to build the entire resort at once, the Walt Disney Company assumed a lot of debt. During the first two years of operation, Euro
Disney's park attendance and hotel occupation were below what the Disney Company had estimated. According to Gumbel and Turner (1994) in a
Wall Street Journal article, "as of Dec. 31, Euro Disney, which opened in April of 1992, had a cumulative loss of 6.04 billion francs or $1.03 billion"
(p. A1). Euro Disney was struggling financially and something had to be done to save the park. The Walt Disney Company CEO at the time,Michael
Eisner, negotiated a deal with the banks helping to finance the project in France and in the US to restructure the debt of the park in order to save it
from closing down. This deal included the Walt Disney Company agreeing to have a

Michael Eisner
Case study The Walt Disney Company: The Entertainment King
1.Briefly describe the type(s) of diversification strategies that Walt Disney pursues/has pursued over the years.
The Walt Disney company can be seen as a highly diversified company. Over the years, it has pursued a wide range of diversification strategies that we
can enhance:В•Horizontal integration: obviously, Walt Disney has invaded several markets, diversifying its offer to many fields. In 2000, we can find
five big main fields of action where Walt Disney operates: Media Network, studio entertainment, theme parks and resort, consumer products and
internet and direct marketing. Moreover, each of these categories is itself divided in other categories characterized by the ... Show more content on
Helpwriting.net ...
The main point is that Walt Disney relied on many logics of diversification to implement the introduction of new products on the market, and to
diversify its activity, that is why its activity seemed to be so flourishing and so wide.
2.What is the critical resource that Walt Disney is trying to leverage in its businesses?Walt Disney handles a lot of resources in its businesses, but we
can consider that there is one main critical resource that it tries to leverage: creativity, and in a way, all the resources that are linked to it (intellectual
property for instance). Actually, over the years, Walt Disney adopted different strategies, diversified its activity, always trying to manage creativity in
the best way. Under Einer, creativity was handled through the brain–storming meetings, and when they were reduced or became useless, they were
regretted. Furthermore, the only way to survive for the company was to keep being creative, which is why it had hard times when creativity was not
sufficient or handled correctly. Diversification is also a way to expand creativity to many fields keeping the Walt Disney spirit and culture.
3.The period from 1984 until about 1994 was a successful one for Walt Disney. How was Disney set up to extract so much value out of its
businesses?The years 1984–1994 were those of change for Walt Disney, under the management of Eisner. And success followed changes and

The History of Disneyland Paris
The History of DisneyLand Paris
In the beginning...
Following on from the success of the DisneyLand theme park in Anaheim, plans to build a European version first started around 1975, nine years
after Walt Disney died. Initially Britain, Italy, Spain and France were all considered as possible locations, though Britain and Italy were quickly
dropped from the list of potential sites because they both lacked a suitably large expanse of flat land.
The most likely site was thought to be in the Alicante area of Spain, which had a similar climate to that in Florida for a large part of the year,
however the area was also beset by the notorious Mistral winds.
Eventually the French location won, and a site was duly investigated at ... Show more content on Helpwriting.net ...
In summer 1993 the new Indiana Jones roller–coaster ride opened, but disaster struck just a few weeks after opening when the emergency brakes
locked on during a ride, causing some guest injuries. As a result the ride was temporarily shut down for investigations.
By the start of 1994, with the company in serious financial difficulties, and rumours circulating the the park was on the verge of bankrupcy a series of
emergency crisis talks were held between the banks and backers.
________________________________________
Rescue...
Everything came to a head during March 1994 when Team Disney offered the banks an ultimatum, that Disney would provide sufficient capital
investment for the park to continue to operate until the end of the month, but unless the banks agreed to restructure the $1bn debt that the park 's
construction and operation had run up, the Walt Disney company would close the park, and walk away from the whole European venture, leaving the
banks with a bankrupt theme park and a massive expanse of virtually worthless real estate.
EuroDisney then forced the bank 's hand by calling the annual stock–holder meeting for March 15th. Faced with no alternative other than to announce
to the stock holders that the park was about to close the banks started looking for ways to refinance and restructure the massive debts. Then to further
increase the pressure

Conflict at Walt Disney Company: a Distant Memory?
Conflict at Walt Disney Company: A Distant Memory? The Disney Company has played an iconic role in the American tourism and the evolution of
digital media over the years. Its continued success and longevity are a concrete testament of the organization's solid leadership, innovative growth and
vision. Disney's past and present leaders have made substantial impact on the company's culture, direction, successes and shortcomings. This case
analysis will focus on Michael Eisner and Rob Iger, the two most recent Chief Executive Officers of Disney, and their contribution and management
approach to building sustainable business relationships, resolving conflicts and working towards the best interest of the organization. Also, our ... Show
Eisner's fallout with the Weinstein's brothers of Miramax was also dysfunctional in the way it let the egos of both sides damage their 12–year
relationship. The Miramax executives' growing frustration with Eisner was based on the fact that Eisner was micromanaging their budgets, thus
limiting their creative autonomy. According to Waxman & Holson (2004), Eisner's strong opposition to Miramax distributing Michael Moore's,
Fahrenheit 9/1 documentary, cost Disney what could have been a considerable return of investments. Eisner's dysfunctional and sometimes
Machiavellian approach to conflict resolution led to the split of Disney from the Weinsteins who had become remarkable creative assets for Disney.
Another creative and profitable partnership with Pixar's Steve Jobs was eventually damaged because of Eisner's "abrasive style and tendency toward
micromanagement" (Ivancevich, Konopaske & Matteson, 2011, p. 337). Disney had joined forces with Pixar to finance and distribute films produced
with new digital technology. Eisner claimed that "Disney didn 't really need Pixar anymore, since the Mouse already legally had the right to make
sequels to Toy Story and all of the other films that Pixar had produced" (Hill, 2012). Also, Eisner's degrading comments about Apple Computer during
the testimony he

Analysis Of Disney's Main Core Competencies
Internal EnvironmentIn order for Disney to remain a dominate player within all of its markets, the company must focus on key aspects of its internal
environment. Disney must concentrate on aspects such as core competencies, corporate governance, and synergies to assist in forming a sustainable
competitive advantage. Core Competencies One of Disney's main core competencies is its marketing ability. The Disney brand has been consistently
listed on Interbrand's Best Global Brands list. In 2014, the firm ranked #13 and in 2013, it was ranked #14. According to Interbrand, Disney's lasting
brand success has to do with the company's ability to emphasize creativity, technology, and global growth within its long–term business strategy.
Another factor that attributes to the firm success is its capacity to understand what consumers want and how to personalize their experiences. For
example, the new MagicBand and mobile application, which was introduced at Disney World in 2013, allows the customers with the use of technology
to personalize their Disney experience. The band enables the participants to travel lighter throughout their entire vacation.The band can act as a hotel
key, credit card, and ticket. The mobile application allows customers to book tickets make restaurant reservations and create a schedule of day's events.
Another core competency that Disney maintains is the operational efficiency, which is mainly demonstrated within its parks and resorts unit. A prime

Walt Disney Company.
Walt Disney Company is famed for its creativity, strong global brand, and uncanny ability to take service and experience businesses to higher levels. In
the early 1990s, then–CEO Michael Eisner looked to the fast–food industry as a way to draw additional attention to the Disney presence outside of its
theme parks – its retail chain was highly successful and growing rapidly.
A fast–food restaurant made sense from Eisner's perspective since Disney's theme parks had already mastered rapid, high–volume food preparation,
and, despite somewhat undistinguished food and high prices (or perhaps because of), all its in–park restaurants were extremely profitable. From this
inspiration, Mickey's Kitchen was launched. The first two locations were ... Show more content on Helpwriting.net ...
This strategy is usually associated with charging a premium price for the product – often to reflect the higher production costs and extra value–added
features provided for the consumer. Differentiation is about charging a premium price that more than covers the additional production costs, and about
giving customers clear reasons to prefer the product over other, less differentiated products.
As Walt Disney Company is famed for its creativity and strong global brand, Disney appear to create value in its business primarily through a
differentiation strategy.
[b] What resources and value–chain activities did Disney try to leverage through the opening of Mickey's Kitchen?
Walt Disney Company has financial support on Mickey's Kitchen opening. Moreover, Disney's theme parks had already mastered rapid, high volume
food preparation and undistinguished food.
The primary and support activities in the company and its theme park is an advantage to the opening of Mickey's Kitchen. The primary activity are
inbound and outbound logistics, operations, marketing and sales, and service. The support activities which is a secondary activity are procurement
(e.g; sourcing and negotiating with materials supplier), human resources management, technology development and infrastructure.
These resources and value chain activities

Organizational Commitment and Communications Paper
Organizational Commitment and Communications Paper
Jennifer Watson
COM/530 Communications for Accountants
Allen Sutton
July 4, 2011
Organizational Commitment and Communications Paper The selected organization is Walt Disney Company. In this paper the subject to discuss is
how different leadership styles affect group communication, analyze different sources of power and the affects on group and organizational
communication, identify the motivational theories effective within the culture of the company and the role of communication as an element of these
theories, and the commitment of the workforce to the organization and their relationship to the organization's communication. Walt Disney himself set a
high standard for the quality ... Show more content on Helpwriting.net ...
Motivational Theories The Disney Company encourages communication throughout the organization, and this communication is what helps to make a
strong organizational culture. A few motivational theories are effective in the Disney Company's culture. Psychologist Frederick Herzberg proposed
the two–factor theory otherwise known as motivation–hygiene theory. This theory believes an individual's relationship to work is basic and that
attitude toward work can very well determine success or failure (Robbins & Judge, 2011). This theory is one for the Walt Disney Company. The
founder Walt Disney's attitude toward the company from the beginning was to bring happiness to everyone that has any parts of the company. A happy
founder gives off a chain reaction and therefore gives the company happy employees and customers. Employee's are happy and have job satisfaction
shows it through his or her positivity and it reflects in one's job performance. Another motivational theory is a goal–setting theory that the Disney
Company uses to motivate their employees. A goal–setting theory is a theory that says that specific and difficult goals with feedback, lead to higher
performance (Robbins & Judge, 2011). The Disney Company has many projects going on at one time so setting goals keep the employees motivated to
do their jobs. The Disney Company also can use the reinforcement theory that states that behavior is a function of its consequence. The Disney
Company offers great

The Representation Of Dumbo : Circus Crows In Nevergo
Furthermore, Dumbo was released in 1949 and has made nearly $90 million dollars in video sales since its release. A circus elephant is born with
comically large ears and is called Dumbo. The movie follows Dumbo's adventures with his ears as he grows to realize his true potential. Dumbo is
Disney's first extensive movie with recognizable black characters represented as crows. The crows acted in easily recognizable "blackness" to
appeal to intended white audiences. These character traits ranged from the slang they used to the tone of their voice. The crows were the end of the
blackness, but it represents the beginning of Disney's issue of representing race as anthropomorphism. Black people weren't the only race portrayed
negatively through Disney movies. Peter Pan was released in 1953 and has made close to $87.5 million dollars in box office sales. In the movie,
Wendy and her brothers are whisked away to the magical world of Neverland with the hero of their stories, Peter Pan. While Wendy and her brothers
explore Neverland, they encounter a tribe of Native Americans. However, they are represented as "monosyllabic, grotesquely bright red, misshapen,
savage 'injuns'" who are only turned into civilized people after help from the white Peter Pan (Byrne). Despite continuous evidence that Native
Americans were not this, they were still represented as such. This could have been accidental, almost a "microaggression". It is the collateral damage of
Walt's attempt to tell a story, but that doesn't excuse how this hurt Native Americans everywhere.
Disney Today
After Walt died, the company was at a loss because there was no discussion of corporate succession. Roy Disney chose to take over at 73 years old,
despite his wanting to retire. Roy put together a group of Walt's closest coworkers and together they worked to build Walt Disney World. The park
opened on October 1, 1971, and Roy died two months later, leaving the company control in question again. Donn Tatum became CEO and Card Walker
took over the studio in 1972. Walker took over Tatum's position 1976 and the company struggled through the 1970s to produce a film audiences
wanted. The world wanted sophistication, but Disney continued to produce G–rated movies. They

Buzz Lightyear
What did Woody say to Buzz Lightyear? A lot. There were three movies! Toy Story being Pixar's first feature film in 1995, was nominated for awards
by the Academy of Motion Pictures Arts and Sciences. In 1979 Pixar Animation Studios was founded as Graphics Group. It was originally the
computer division of Lucasfilm, and became its own corporation in 1986 with funding from Apple cofounder Steve Jobs. People tend to think of
creativity as a mysterious solo act, and they typically reduce products to a single idea. Creativity must be present at every level of an organization. In
filmmaking and other kinds of complex product development, creativity involves a large number of people from different limitations working
effectively together to solve ... Show more content on Helpwriting.net ...
Before the merging, Disney had a leader that was ineffective and it showed in the work they produced. I believe Catmull and Lasseter follow the
House's Path–Goal theory of leadership. The basis of path–goal is that effective leaders motivate subordinates to achieve goals by 1: Clearly identifying
the outcomes that subordinates are trying to obtain from the workplace. In the Disney–Pixar aspect, the main goal of everyone is to come up with new
innovated film ideas that have never been done before. Always trying to push the envelope. This in an interesting job assignment, very challenging
this day and age because everything is just getting bigger and bigger. 2: Rewarding subordinates with these outcomes for high performance and the
attainment of work goals. I would think there would be compensation for producing a box office hit. There is a shared interest in everyone's success.
They really are a team, the success of a movie counts on each and every person involved. And 3: Clarifying for subordinates the paths leading to the
attainment of work goals. To remove any obstacles, the company created an environment where they remove the power structure. "Everyone's notes
are equal." Everyone is encouraged to share ideas freely and honest feedback is given. This allows employees to

Tokya Disneyland , Disney in Asia
Beyond Tokyo: Disney's Expansion in Asia
DISNEY IN ASIA
Early in 1999, Michael Eisner, CEO of The Walt Disney Company, voiced his opinions concerning potential markets for his firm's entertainment
products and services. A major thrust for the new millenium would be development in Asia.
We could be getting close to the time for a major Disney attraction in the world's most populous nation."
The Walt Disney Company, Annual Report, 1998.
"I am completely confident that Chinese people love Mickey no less than they love a Big Mac."
Statement by Michael Eisner, CEO of The Walt Disney Company, during a trip to China in January 1999, Knight–Ridder/Tribune Business News, 16
June 1999.
INTERNATIONAL THEME PARKS AND... Show more content on Helpwriting.net ...
Attendance and operating income in France were less than anticipated and a major restructuring of the Euro Disney operating company was affected
in 1994. Cultural challenges, as well as a European recession in the early 1990s, resulted in less than expected success of the park and its related
hotels and facilities. Renamed Disneyland Paris early in 1994, and with enhanced performance, the Disney European experience finally began to pay
off for this facility, which, by the late 1990s, was the largest theme park in Western Europe!
With these two, quite different, experiences in operating a large theme park and resort facility outside of the continental United States, the Eisner
management team was ready to move into China. Two locations were "in the running" early in 1999, representing quite different operating and
financial strategies and structures. Either Hong Kong or Shanghai would likely be the site of the next Disney theme park. This was the challenge faced
by the Disney management team, with a target decision date of June 1999.

2. How do cultural variables influence the location choice of theme parks around the world?
Cultural obstacles influence the location of new theme parks in Asia. One is finding the right location. Often, more important than content is whether a
venue is located in a metropolis, whether it is easily accessible by public transportation. However, in cultural perspective, there is an additional threat of

Types Of Leadership Style Of Disney
Disney is known as the "Happiest Place in the Earth" and it is the world biggest entertainment organization, it build up its entertainment empire for 89
years ago. The current man behind the magic kingdom is Disney's CEO Bod Iger, who has lead a dramatic revitalization of the Disney brand since the
ex CEO Michael Eisner. The different in leadership style between this two managers of Disney having different type of outcome to the Disney.
Leadership is about influencing, motivating, and enabling others to contribute toward the success of the organization. Although there is the same
objective for leadership but the way that leader use can be different. For Disney, the Ex– manager, Michael Eisner was using the monarchic corporate
style while the current CEO, Robert Iger is changing the ... Show more content on Helpwriting.net ...
Iger. Before the Michael Eisner become the CEO, Disney had experienced the tough in performance and faced several unsuccessful under the lead of
others manager since the death of the Disney founder, Walt Disney. Michael Eisner help Disney to expand their market and financial performance but
in the use of directive leadership style or task–oriented leadership.
Task– Oriented Leadership
Task–Oriented leadership is the style of leadership which is the leader is more concern on the achievement and performance of worker rather than
the feeling and need of worker. Under the lead of Michael Eisner, the performance of Disney is being maximize and the stock price of the company
is keep increase and increase. It make the shareholder become happier but the worker of Disney are not being concern. This type of leadership is
misaligned with the sense of Disney that bring to publicity which is "The Happiest Place in the Earth". Disney should not only bring happy to the
customer but also they need to make sure the happiness within their organization especially their

How Princess Culture Is All Round Us
Princess culture is all round us, whether we realize it or not. Princess culture incorporates many downfalls to women. We have all grown up with the
pressures of this culture. Women are viewed as lower than the man, having to struggle in a male–dominated society. Stereotypes, racial issues and
marginality are just a few predicaments that women had been portrayed as, in the world of the princess culture. Many Cinderella stories have been told
in many different cultures that come from all around the globe. Rob Baum correctly stated, "Folktales had their origins in oral accounts, stories told by
people before the advent of writing, or before someone determined them worthy of literary transcription" Socrates). People only took up the ... Show
Another stereotype taught from Disney is that men are saviors. In Rapunzel, she is saved from the tower by a man. In the Lion King, Simba returns to
his pride to save, what is left of his father's pride, which is shown to be mostly females, A scene in this move, Nala tells Simba that he is "their only
hope" signifying that a man can only save females. Hercules stereotypes that men must be hot, buff and white. During the movies, Snow White and
Cinderella, the women are forced to do chores such as cooking cleaning. When there is a woman in charge, back to The Little Mermaid, the sea witch
Ursula, had just about as much power as Kind Triton, but she was portrayed as evil. Jessica Rose pointed out, "The perception of women are either
weak victims in a male–dominated society or evil and corrupt when in a position of equal or higher status" (Prezie).
The story of Cinderella has many different versions, from all dissimilar cultures. As we know our "Cinderella," the story contains many females. The
stepmother, stepsistes, the fairygod mother, and herself. Cinderella only gets her happily ever after due to her natural beuty and being able to stomp
over the ones who tried to conceal her. This demonstrates that females compete with each other to have the marital status they want. Cinderella wins,
because she pretends to be something she is truly not. In an article Laure Liddle wrote, she theorizes, "It is vital that Cinderella must impress her

Walt Disney's Mission And Vision Statement
As mentioned on the company's mission and vision, Walt Disney is known as "one of the world's leading producers and providers of entertainment
and information" (Disney, 2015). Initially founded in the 1920s as a cartoon studio, Walt Disney now becomes a global corporation providing wide
range of services from media networks to parks and resorts to consumer products to interactive media and also studio entertainment (Disney, 2015).
Creative, innovative and profitable are three typical features for Walt Disney and its products and services. Section 1: Conflict, Politics, and Conflict
Resolution Today, we will not discuss about Disney's success but its troubles caused by conflicts and politics and how its leader solved them by
turning back in... Show more content on Helpwriting.net ...
Three main effects can be figured out is firstly the delay in the decision making process. All important decision and changes or new ideas must go
through Disney's strategic planning office with several levels of top managers and then wait for approval from Eisner. Secondly, centralization of
power restrained new ideas and innovation from business units. Manager at business units were not encouraged to speak out and they felt lack of
motivation to generate innovation or new ideas. Also, there raised the unbalance between divisions and the amount of new ideas coming from below
was reduced

Conflict at Walt Disney- Case Study
Conflict at Walt Disney
Eve Stapler
Webster University
Conflict at Walt Disney Within every organization there is some type of conflict, whether the conflict is personal, organizational or emotional. But the
key is to manage the conflict so as to not hinder the profitability, functionality or public image of the company so that it is viable competitively. In the
case of the Walt Disney Company, although the company had conflict within the organization, this did not hinder its competitiveness. The company
still was able to compete, even with the public knowledge of its conflict with the company's owner Michael Eisner. What is important to understand
about conflict is that there are several types of conflict, there are different ... Show more content on Helpwriting.net ...
Conflict Resolution Managing conflict for organizations is very important in maintaining business relationships, especially ones that are profitable like
that of Disney–Pixar. At the helm of the Walt Disney Company during the begging and end of these feuds was Michael Eisner and Bob Iger. Even
though Michael Eisner is the one responsible for the conflict with Disney and Pixar, he should be equally responsible for trying to fix the damaged
relationship. When trying to manage conflict there are several approaches that can be taken to resolve the conflict at hand: dominating,
accommodating, problem solving, avoiding and compromising. Eisner's Style.Michael's style of conflict resolution can be described as dominating.
The dominating approach to conflict resolution involves using its power over the individual to force them into a resolution that is only beneficial to
their interests. Being that Eisner has held some sort of power over the parties involved, such as controlling budgets of the involved parties or having a
hierarchical position within the company, such as the CEO, he uses this type of approach to solve resolutions. Iger's Style.Bog Iger's conflict
resolutions style can be described as problem–solving. Problem solving involves resolving

Case Study : Disney 's America Theme Park Essay
Case Analysis – Disney's America Theme Park: The Third Battle of Bull Run Michael Eisner is the CEO of Disney, "one of the most powerful and
well–known media conglomerates in the world." (240) Disney has acquired land for it's parks in areas incredibly close to urban centers, while still
keeping enough distance for comfort and safety of their guests. This has been key to their success. It's all about location and being in close proximity
to an airport as well as an exit off an interstate highway, Prince William County was prime real estate. Eisner has been pushing a concept for a historical
theme park depicting the beginning of this country's history in what was widely considered the birthplace of America. Their goal was to use the
company's imaginative and innovative technology to offer it's guests a new "entertaining, educational and emotional journey" through history.
Although the project has been backed by the state legislature and the Virginia governors had long been supporters of bringing in new businesses to
generate tourism and tax revenue, Eisner's $650 million concept was met with an unthinkable amount of opposition and they are calling for him to
change locations and possibly the entire theme of the park. Much of this opposition was coming from incredibly influential historians and columnists
and was highly publicized. Eisner has to make a decision, and quickly. He could either continue with his plans, and fight the steadily and rapidly
growing opposition, and

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