Advantages Of Panera

Advantages Of Panera
1.0 Introduction
In this report It will identify and analyze the sustainable competitive advantage of the three following
organization. Panera Bread Company, Harley–Davidson Inc. and Walt Disney Company. In the report
it will analysis the three organizations using theoretic analysis of the reasons for the achievement of
sustained competitive advantage (SCA).
A sustainable competitive advantage is a long–term competitive advantage that is not easily
duplicated or surpass by the competitors.
By using theoretic analysis such as the design school, this strategy is linked to the development of the
SWOT analysis. This strategy evaluates the strengths and weaknesses, opportunities and threats in the
industry. Its data can be used to analyze several ... Show more content on Helpwriting.net ...
During the recent economic down turn Panera decide to go with the strategy that profit more from
one customer that to attract more customers. While their competitors offered discounted product and
meals for as little as $5, Panera decided to do the opposite by targeting customers who can afford to
pay more, an average of $8.50 for lunch.
Good social relationship
Panera has a strong culture they believe in providing fresh food, dinning in a welcoming atmosphere
and giving back to the people. They routinely donate bread and baked goods to community
organization in need. Their success often acknowledge through customers surveys and awards given
by the press. Zagat voted Panera as one of America's hottest brands and most popular chain.
4.0 Analysis and Explanation
➢ Walt Disney Company
The success of Walt Disney Company was achieved by adopting the design and positioning school
strategy.
o SWOT Analysis
Strengths
Weaknesses
1. Strong product portfolio
2. Strong Branding

3. Competency in acquisitions
4. Diversified businesses
5. Localizing of products 1. Few opportunities for growth through more
... Get more on HelpWriting.net ...

Walt Disney And The American History
"I've always been bored with just making money. I've wanted to do things, I wanted to build things, or
get something going." (LeeBron) Disney stated that when he realized that he wanted to make a
difference in people's lives. Disney never wanted to be boring or be known as the man who did not
have a childhood and was always pushed around by his father. Disney wanted to be successful in life,
he wanted the name 'Walt Disney' to be remembered, and it will be forever. Disney has achieved
many important and exciting accomplishments within his life. He created "full length animated films,
short films, live–action features, and television shows" (LeeBron) Disney also introduced theme
parks. He created Disneyland in Anaheim, California. He also developed Epcot which stands for
"Experimental Prototype Community of Tomorrow", and Disneyworld in Orlando, Florida. Walt
Disney was an important figure in the 1920s American History because he made a change to the
world with the idea of bringing inanimate objects to life with cartoons and created all new kinds of
happiness.
Walt Disney was born on December 5th, 1901 in Chicago, Illinois, United States. Disney was the
fourth child in the family out of five. His father 's name was Elias Disney and his mother's name was
Flora Call Disney. His father was Canadian and his mother was from Ohio. Disney was raised on his
uncle's farm near Marceline, Missouri. He actually used many of the farm animals that he grew up
with in his animated

The Happiest Brand On Earth Essay
The Happiest Brand on Earth"Tina Ross AB219: Marketing, Unit 1 AssignmentKaplan University05
April 2016Date: April 05, 2016 To: All Marketing personnel From: Tina Ross, Marketing Associate
Subject: Success of Disney Company & Marketing Strategies for Disney FranchiseThis is a memo
that seeks to illustrate and bring out the success efforts and routes used by Bob Iger between the years
2006 and 2012 while at Disney to help deliver and improve quality in our company especially in the
film and the movie industry. Disney has had many successful franchises by offering a variety of
different franchises that target different age groups and genders; they are able to expand their reach.
Not only have they expanding the target market, they changed the ways they reach this market.
Pirates of the Caribbean have been a successful franchise for Disney CEO Bob Iger. This based on the
classic park ride theme. The Pirates of the Caribbean was able to breakthrough into the teen viewing
area. This franchise was the first one of Disney 's to be rated PG–13 (Lamb. C.W., Hair. JF.,
McDaniel. C, 2014). Iger had a great vision for the firm that was pegged on the three main pillars
(White, 2014). These were the expansion into the new global markets, the generation of the greatest
and most creative content possible in the market, and the development of innovative technology that
could fit into the modern industry. Looking at how Disney 's CEO Bob Iger targeted this franchise
towards the older viewers

The Walt Disney Company’s Ethics and Compliance
The Walt Disney Company's Ethics and Compliance
Finance 370 November 19, 2012 The Walt Disney Company's Ethics and Compliance
The Walt Disney Company is the largest entertainment industry in the world. Many are familiar with
Disney, due to its lifelong impact it has left on American society. Since the 1920's the Walt Disney
Company has forever impacted individuals around the world for its entertainment, including film,
theme parks, and resorts. With the Walt Disney Company being the leading entertainment company
around the world, it shows that its financial performance is one that has been secure since the birth of
the company. While every person around the world enjoys entertainment, the Walt Disney ... Show
more content on Helpwriting.net ...
Walt Disney abides by the SEC regulations through technology, internal disclosure controls as well as
internal controls over financial reporting. There are also independent accounting auditors who make
certain that the controls are working as anticipated. The Walt Disney Corporation has standards just as
well as any other corporation within the industry. The SEC requires Disney to post every "Interactive
Data Files," to be submitted and posted pertaining to Rule 405 of Regulation S–T throughout the
previous year" (The Walt Disney Company 2010). The Walt Disney Company complies with this
regulation by presenting a section on their website offering historical SEC filings that include forms
and proxy statements. Disney has a policy that every SEC reports needs to be signed by the senior
management members to ensure that the filings are accurate and communicated to the other
stakeholders of the Disney management team investors. A company's management clearly
acknowledges their liability for capable of accurate, reliable, and timely financial reports. This
accountability is addressed through the firm making use of a well thought–out "internal control
framework the Internal Control – Integrated Framework that has been delivered by the Committee of
Sponsoring Organizations of the Tread–way Commission"

The Impact of to Analyse Disney Movie and Understanding...
Table of content
1.0
Introduction–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 1
1.1 Problem statement––––––––––––––––––––––––––––––––––––––––––––––––––––– 1 1.2
Purpose statement–––––––––––––––––––––––––––––––––––––––––––––––––––––– 1
2.0 Literature review––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
2 3.0 What is socialization––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
3
3.1 Mass media–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 3
3.2 Childhoods–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 3
4.0
Disney–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
4 5.0 How did Disney socialize childhood ... Show more content on Helpwriting.net ...
Since it has been researched that mass media influences viewers and that children are active learners,
we can assume they are effected by media in their perceptions of the world.
3.0 What is socialization?
Socialization is the process of learning how to behave into a way that is appropriate to our culture,
human infant are born without any culture. Therefore, children must be guide by our parents,
teachers, and mass media to lead the correct moral, social and cultural. This is important in the
process of personality formation, individual experiences to become a unique individual and capable
member of society. Through socialization individuals accept the beliefs, roles, motives, and
behaviours of a certain culture. In short, socialization is the process by which people learn to adopt
the norms, attitudes, and behaviours accepted and practiced by on–going system.
3.1 Mass media
Mass media have profound of impact socialization in modern, high–income societies or both children
and adults. The media function as socializing agents in several ways: inform us about events,
introduce us to a wide variety of people, provide an array of viewpoints, make us aware of produce,
documentary and entertain us. Sociologists refer to this as a mediated culture where media reflects
and creates the culture.
3.2 Childhood
Childhood is typically romanticized as a time for playful

Mickey Research Paper
Over the years, animation has taken leaps and bounds to be where it is today. Especially Disney
Animation Studios, who have produced current movies like Tangled and Frozen, which rely solely on
computer rendering, display the latest in animation technology. But when one thinks of Disney
animation, one thing comes to mind always. Mickey Mouse. Mickey Mouse is the icon of Disney
animation, and rose quickly in popularity among the audience of the world. Mickey is an icon, and
can be identified by anyone anywhere due to how influential he is. But how did he come to be?
Mickey has advanced greatly over the years, and has led many of the strides in improvements in
animation and cinema, starting back in 1928. In test cartoons by Walt Disney, Mickey ... Show more
content on Helpwriting.net ...
With the transition to color, the cartoon never looked back, and never was produced in black and
white again. Also, the style of Mickey himself was changed after this cartoon, with his eyes changing
from black dots to more expressive eyes over time, and his body became more flexible where his
joints lost their angularity (Frank). With these improvements, it became easier to incorporate more
emotion into the cartoons, and therefore make the cartoons more in–depth. From personal
observation, I saw the improvements from prior cartoons being that the animation was much more
fluid, with Mickey's arms and other characters movements overall being decently fluid and
continuous. Another thing that is still a main factor of the cartoon is the use of music. The music is
the main driving force of the cartoon, and they do well at incorporating the music into the comedy,
and incorporating different characters with different musical styles and intentions. This can be seen
between Mickey Mouse and Donald Duck, Mickey being the conductor and Donald playing a flute to
agitate Mickey. Beside the point, the cartoon is advanced compared to "Steamboat Willie," and it still
imitates the use of repetitive movements for the characters in the shot (Mickey). This increases the
value of the comedy and helps the viewers interpret the situation on the screen. This introduction to
Technicolor along with the integration of synchronized sound leads to the next milestone,

Gender Communications Final Paper: Disney & Aladdin
Today Disney owns a media conglomerate which includes television and radio networks, cable
systems, websites, music and production companies, magazines, sports teams, theaters, publishing
and licensing companies, hotels and of course theme parks. This allows Disney to exert major
influences on the younger population, popular culture and specifically the families that have young
children. Should Disney have the power to control the imagination and influence the thoughts of our
children/younger generations? Through their control of television and movies there are able to
promote negative stereotypes about the education and status of woman. Regarding this particular
film, this can be interpreted to specifically target the Arabic regions and ... Show more content on
Helpwriting.net ...
This is of course, assuming that Aladdin makes the proper decision for each of his three wishes. In
one of his wishes he becomes a rich and handsome Prince named Ali. Aladdin completely fails to
impress the Princess and discovers that it was his true self that she was interested in all along.
Towards the end of the movie, Aladdin uses his own cunning and courage and defeats Jafar and his
evil schemes. This changes the tides for Aladdin and he wins hand of the Princess."
Originally, I didn't catch, nor was I aware of message in the movie through the songs. It is obvious
that the Mickey Mouse MonopolyI had a very strong message in the opening theme song to Aladdin,
"Arabian Night's" was written by Howard Ashman. He submitted two versions of the song and
Disney chose the one that many considered racist, especially by the members of Arab American
community. The song read, "I come from a land from a faraway place where the caravan camel's
roam where they cut off your ear if they don't like your face its barbaric but hey its home." Disney did
end up changing part of the lyrics to "I come from a land from a faraway place where the caravan
camel's roam, where it's flat and the...and the heat is intense it barbaric, but hey its home"., Though,
the lyrics were still not changed much, The York Times commented in an article stating " It's racists,
but hey it's Disney." Again, the question is, "was this racist or was it just looking too deep at a

“Disney Constructs Childhood so as to Make It Entirely...
"Disney constructs childhood so as to make it entirely compatible with consumerism" (Smoodin cited
in Giroux, 2002; 105). Discuss this statement in relation to TWO animated films from the Disney
canon. The Walt Disney Company is a diversified international entertainment company (Disney,
2010) with ownership of many media outlets including radio, cinema, television and literature as well
as consumer products such as stationary and toys. The Disney brand has huge recognition globally
especially in the category of children's entertainment with over 80 years of productions in this sector.
With an obvious predominance and market leadership in children's entertainment and consumerism,
The Disney Company has an unparalleled capability to reach ... Show more content on
Helpwriting.net ...
Disney 's 1997 film Hercules is an example of Disney 's use of its films to create a media spectacle to
increase awareness of its products through the media and also to use the film contents itself to
promote consumerist behaviours to children. Disney 's release of the film in 1997 amidst a
"promotional blitz" (Giroux, 2001, 160) that included advertising not only the film itself but also toys,
clothing, accessories and electronics all with the Disney branded Hercules featured on them. The
purpose of this was that every child who was exposed to the media hype would also be exposed to the
advertisements for the products that surrounded the film. "Disney was in full force...making sure that
every child...knew that along with the film[Hercules] came stuffed animals, figurines, backpacks,
lunchboxes, tapes, videos and a host of other gadgets." (Giroux, 2001, 161) By doing this Disney
created a direct correlation between the film excitement and the commercial goods that is
undistinguishable for children and therefore pushes them to participate in the spectacle by buying the
Hercules products advertised as well as seeing the film. Disney also shows consumerism within the
film and emphasises the excitement of buying products relating to Hercules. During the song within
the film "from zero to hero" The people of ancient Greece are seen buying

Walt Disney Is Not A Utopia
If you are reading this, you know who Walt Disney is. You can name at least five Disney movies off
the top of your head and recall your emotions when watching all of them. Since the 1920's,America's
society has been morphed by Disney and his animated productions. People have grown up watching
his movies and singing his songs. A single Disney song can provide unity within a room of strangers,
for they instantly have the schema to sing every word and feel nostalgic.Throughout history, Disney's
films have brought light to the darkest of times,transformed the film and marketing industry, and
educated children–young and grown–through interpretations of America's history, moral lessons, and
inspiration. He changed the way people ... Show more content on Helpwriting.net ...
In 1923 he traveled to Hollywood to officially start his company, which later granted him 22
Academy Awards. Although, his childhood was not exactly the "American Dream," he used his
experiences to make an impact. He was a self–made man. ("Walt Disney")
Disney's focus on his dream of becoming a professional artist, desire to spark others' imagination, and
marketing skills commenced his journey of reshaping society. His strict responsibilities as a child
sculpted his hardworking persona and inclination to influence children to derive from regulation and
feed their imagination. He always worked with his older siblings, plowing the fields of the farm,
providing the family food by growing all kinds of vegetables. His father expected perfection, and
when he didn 't acquire it, the children received beatings. This would emotionally scar most
children;however, Walt was resilient. As a teenager, he got up at 3 in the morning to deliver
newspapers for his father's company in the cold. He constantly did for his father, but never received
compensation. His father insisted that being an artist was not a radical goal and prohibited Walt from
creating art, but he continued to sneak out of the house to do so. His dream of a having a cartoon
company never vanished. This determination, along with his innate artistic qualities, helped build his
company. Walt began drawing

Walt Disney Case Study
January 2013
I – Executive Summary
The Walt Disney Company is one of the largest media and entertainment corporations in the world.
Disney is able to create sustainable profits due to its heterogeneity, inimitability, co–specialization
and immense foresight. During the late twentieth century, Michael Eisner founded and gave a rebirth
to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses. Eisner's
takeover for fifteen years had climbed the revenues and net earnings of the company. It also
successfully uses synergy to create value across its many business units. After its founder Walter
Disney's death, the company started to lose its ground and performance declined. Michael Eisner
became CEO ... Show more content on Helpwriting.net ...
|
|3 |25.00% |It is helpful for the success of the company in expanding globally. |
|4 |15.00% |Partially Achievable. |
|Total |100.00% | |
IV – Situational Analysis
A. SWOT A.1. Internal Factor Analysis Summary (IFAS)
|Internal Factors | |Weight |Rating |Weighted Score |Comments |
|Strengths | | | | | |
|S1: Creativity. | |15% |4 |0.60 |– Eisner viewed" managing creativity "as Disney's most

Personal Narrative Speech : A Trip To Disneyland
Hey you! Its me, well you from the past. Anyways how have you been? Me, I'm alright just wanted to
talk to you about something, wanted to know if you remembered that time we, well I went to
Disneyland? You don't, well that's what I'm here for, I'm here to help you remember everything about
Disneyland! Do you remember how and why we ended up going? It was for Melanie's (My niece's)
2nd birthday, and for Melina's (My sister's) anniversary.
It all started when you decided to move to Phoenix. That was a very big step for you because you
don't like change. It was also unplanned which is why it was one of my most favorite memories. Meli
(AKA Melina) asked me if I was down to go, and since I've never been there I of course said "YES"
She just laughed at me because me being nineteen she didn't expect me to want to because
Disneyland is for "Kids" But I'm a kid at heart. From the moment she told me that was all I could
think about for the next few days, I thought about if I was going to see my favorite characters; like
Mickey and Minnie Mouse, all of the Toy Story characters, if there were any fun foods to try, and
even on what rides I wanted to get on.
I still remember not sleeping that day because I was so excited I just wanted to be there already, I
think I was more excited then my nieces and nephew who are younger than me, my Nephew who is
14, and my nieces that are 13 and 2. The whole car ride I was trying not to think about it so much
because I didn't want the ride to be even

Disney Minecraft Research Paper
A Disney Minecraft Game? 5 Things You Need to Know There is absolutely no denying the visual
similarity of the new Disney Crossy Road with Minecraft. Sure, it's technically Crossy Road with
Disney characters, but it might as well be called Disney Minecraft 2.0. However, this is just with the
visuals because the gameplay is nothing like Minecraft. So, now that that's out of the way, here are
five important things to know about this endless Frogger. 1. WHAT DISNEY CROSSY ROAD IS
Basically, the original Crossy Road is an arcade video game where your goal is to make it across
areas without being killed. Essentially, Disney Cross Road is going to give a brand new take on the
game. 2. THE DISNEY WORLDS YOU TRAVEL IN The coolest part of Disney

Disney Has Positively Affected My Life
Disney has positively informed me and my life by promoting positive values through the different
medians it provides. Many disney programs depict people helping each other, and environmental
awareness. Many Disney shows aimed towards children like "Mickey Mouse Clubhouse" show the
importance of teamwork and working together. Disney also creates documentaries to teach people of
all ages about their topic. A recent example of this would be Disney's "Earth" which teaches people
about the effects of climate change and shows how people can help stop it by reducing their
environmental footprint. Disney has positively affected my life by teaching me basic human values
and informing me about issues that are going on around the world and how I can ... Show more
My reaction to these traits is that these are the pillars stones of society and no matter what religion or
belief you belong to you should live by these traits and I feel in modern society these traits are not
followed and that greatly disappoints me. The first one is apparent in my identity because I live on the
earth. Everything I know and love is on the earth and it is important we conserve it for future
generations. If we do not protect the earth we will run out of resources and destroy it. Their will be no
earth, hundreds of millions of people with be starving or dying from disease because of the way we
pollute our earth. That is why I have worked considerably to reduce my carbon footprint by recycling
and reusing things whenever possible.The second one trait relates to me because I am a kind person.
We are all humans we should treat each other like humans. Many people treat other as if they were
animals and that is totally wrong. We all deserve to be equal and treated with dignity and respect
which is why I always try to treat other people like I would want to be treated myself just like Jesus

The Character Of Belle From Beauty And The Beast
Comparing yourself to a fictional character may not be something that has ran through your mind, but
it does not hurt to try it. A fictional characters may have very similar characteristics to you that you
never realized while watching shows or movies. The three fictional characters that most represent my
personality are Belle from Beauty and the Beast for her caring attitude towards others, Regina George
from Mean Girls for her confidence in her actions, and Minnie Mouse from Mickey Mouse Club
House for her friendliness. Belle is an ordinary girl from a small town who then becomes a princess
in the Disney movie Beauty and the Beast, although we have different lifestyles, we also have
similarities; we both are caring and love our fathers. In the beginning of the movie, Belle is shown as
a very humble girl who lives in a small town with her father. Belle is always kind to the townspeople
even though she seems odd to them. Belles father Maurice is also different from the rest, he likes to
create inventions which makes him odd to the rest of the townspeople. Despite the rude comments the
townspeople make about her father, Belle loves him unconditionally and cares about him. Belles
caring personality separates her from the rest of the arrogant young girls from her town. Like Belle, I
like to care a lot about my father. My father is the most important person in my life, he is my role
model. He may not be the most perfect father in the world, but to me he is the best I could

Marketing: American Broadcasting Company and Disney
178 PART 3 CONNECTING WITH CUSTOMERS Applications Marketing Debate Is Target
Marketing Ever Bad? As marketers increasingly tailor marketing programs to target market segments,
some critics have denounced these efforts as exploitive. They see the preponderance of billboards
advertising cigarettes and alcohol in low–income urban areas as taking advantage of a vulnerable
market segment. Critics can be especially harsh in evaluating marketing programs that target African
Americans and other minority groups, claiming they often employ stereotypes and inappropriate
depictions. Others counter that targeting and positioning is critical to marketing, and that these
marketing programs are an attempt to be relevant to a certain consumer ... Show more content on
Helpwriting.net ...
Disney's greatest challenge today is to keep a 90year–old brand relevant and current to its core
audience while staying true to its heritage and core brand values. Disney's CEO Bob Iger explained,
"As a brand that people seek out and trust, it opens doors to new platforms and markets, and hence to
new consumers. When you deal with a company that has a great legacy, you deal with decisions and
conflicts that arise from the clash of heritage versus innovation versus relevance. I'm a big believer in
respect for heritage, but I'm also a big believer in the need to innovate and the need to balance that
respect for heritage with a need to be relevant." Internally, Disney has focused on the Disney
Difference–"a value–creation dynamic based on high standards of quality and recognition that set
Disney apart from its competitors." Disney leverages all aspects of its businesses and abilities to
touch its audience in multiple ways, efficiently and economically. Disney's Hannah Montana provides
an excellent example of how the company took a tween–targeted television show and moved it across
its various creative divisions to become a significant franchise for the company, including millions of
CD sales, video

The Walt Disney Company: Mckinsey 7s Model the...
The Walt Disney Company: The Entertainment King
Starting as a young boy from Missouri, farmer Walter Elias Disney set out to make a mark on society.
After first joining the Red Cross in World War I, he came back determined to be an artist. After
moving to Hollywood in 1923 with his older brother Roy, they founded Disney Brothers Studio. After
diversifying as much as possible, Disney had a firm grasp on the global market share until the 1980's
where the company's revenues began to slump in the film industry. Luckily Sid Bass invested $365
million in order to rescue the company and bring an end to all hostile takeover attempts. Disney's
billion dollar powerhouse status in the entertainment industry can be broken down and analyzed using
the ... Show more content on Helpwriting.net ...
Walt believed the true revenue lay with full–length feature films. In 1937 Walt Disney and his studio
created the world's first full–length, full–color animated feature, Snow White and the Seven Dwarfs.
This was the highest–grossing animated movie of all time, even out grossing animated films until the
year 2000 (Exhibit 7). Disney Brothers Studio attempted to increase its market share so cleverly in
the fact that they began a signature trend of stocking shelves with products the day of the film's
release in huge retail stores such as Sears and Woolworth's.
To maintain this competitive advantage and market share, Disney set a goal of releasing two feature–
length films per year, in addition to a large number of shorts. As the company was skyrocketing in
sales and revenue, Disney began to scale up, and employee base grew sevenfold and they even built a
new studio in Burbank. In order to finance these new additions, Disney Brothers Studios went public
in 1940. World War II was a sluggish time for Disney so in 1944 Disney began another trademark
tactic of re–releasing its full–length classic cartoons every few years so as to capture the interest of all
the new generations of children. This strategy became an important source of profits for Disney. After
the war ended, Disney diversified further by creating Walt Disney Music Company to control music
copyrights and to recruit the finest artists. Disney took the diversification strategy to new heights by
offering

Walt Disney Company: Corporate Profile
Corporate Profile: The Walt Disney Company
Chelsea Blackwell
University of Evansville
September 10, 2012 Like many entertainers, Walt Disney arrived in California with nothing more
than talent and a dream. While still in Kansas City, Disney created a cartoon entitled Alice's
Wonderland. It did not take much time at all for Disney to successfully sell his series, "The Alice
Comedies," to M.J. Winkler, a distributor from New York. October 16, 1923 was the official start date
of Disney's company, originally titled Disney Brothers Cartoon Studio ("A history of the Walt Disney
company"). Disney co–founded the company with his brother, Roy, who took care of the financial
aspects of running a business (A., 2002). Walt and Roy ... Show more content on Helpwriting.net ...
Disney's mission statement is as follows: "The mission of The Walt Disney Company is to be one to
the world's leading producers and providers of entertainment and information. Using our portfolio of
brands to differentiate our content, services, and consumer products, we seek to develop the most
creative, innovative and profitable entertainment experiences and related products in the world"
("Fortune 500 company mission statements").
Using the criteria listed above, this is a solid mission statement. The first sentence gives a concise
description of the services and products that the company hopes to provide: entertainment. The
second sentence gives insight to the company's philosophy: to use their vast resources to provide the
most creative and innovative outlets of entertainment. The only element lacking from the mission is
the targeted market. However, the company now has a large variety of products and services to offer.
So, if the company were to amend their mission statement to include a target market, they would
simply need to state that they wish to provide creative and innovative products and services for every
person.
2. Vision Statement
A vision statement is also an important aspect to a business because it tells the audience what the
company aspires to be (Bovée & Thill,

Short Story Of Walt Oswald's Life
It all started with a mouse, well, actually a rabbit.
"Oswald is going to be the next big thing, I know it!" Says Walt Disney. Little did he know soon his
dream would have a problem.
"So, instead of you having the rights of Oswald, we think that we are going to take the rights off of
you. We can keep you if you take a low salary, but other than that I don't know what else we can do
for you." The Universal executives say.
"No! I'm not going to take a lower salary and let you have it all on Oswald! I'm done with this
company. Goodbye sir." Walt storms out of the room, thinking of a new plan for his future.
He and Ub Iwerks start to brainstorm.
"Cmon Walt, we've been here all night, can't we just call it a night? We can't brainstorm for new ideas
while tired." Ib says sleepily. ... Show more content on Helpwriting.net ...
"I think I have something! What if we keep the same look, but shorted the ears, add some padding,
and make it a mouse! We can call it....Mickey! Mickey Mouse!" Walt cheers.
"Sure, anything that can get us to sleep as soon as possible." Ib says barely keeping his eyes open.
Mickey became the new face in a few movies, but wasn't doing too well.
"I don't know what more to do, the first two Mickey short movies have made nothing. We were
expecting millions!" Walt says, depressingly.
"Hopefully the third one is the charm." Says Ib, losing hope.
Walt had a new idea for Steamboat Wille, to be the first animation with music and sound effects.
That short launched Mickey Mouses career.
"Look Ib, we did it! Steamboat Wille is a hit!" Walt was so

Walt Disney 's Influence On The Entertainment Industry
"Somehow I can 't believe there are any heights that can 't be scaled by a man who knows the secret
of making dreams come true. This special secret, it seems to me, can be summarized in four C 's.
They are Curiosity, Confidence, Courage, and Constancy and the greatest of these is Confidence.
When you believe a thing, believe it all the way, implicitly and unquestionably." The man behind this
genius statement is the one and only Walt Disney. From rags to riches, Disney made strides in the
entertainment world that reshaped America's entertainment industry, as we know it today. From
cartoon strips to Disneyland, Walt Disney's contributions to the theatre world were monumental and
established him as one of the greatest entertainers in the ... Show more content on Helpwriting.net ...
When told he was too young to join the army, Walt joined the Red Cross and drove ambulances in
France.
After Walt Disney served his time in France, he came back to America and launched his cartoon–
making career. In Kansas City, Disney started of working at the Pesmen–Rubin Art Studio, a job that
his brother Rob got him, there; Disney met Ubbe Eert Iwwerks–known as Ub Iwerks–a cartoonist
who helped Disney launch his artistic career. When Disney and Ub Iwerks joined the Kansas City
Film Ad Company, Disney's focus shifted from newspaper ads to commercials based on cutout
animation. During Disney's time at the company, he became acquainted with cameras and hand drawn
cell animations. His experience at the Film Ad Company prompted Disney to create his own ad
company with Iwerks. Their first employee was Fred Harman, a cartoonist who was famous for his
work "Red Ryder", a comic strip based of the Wild West (Reynolds 90). Disney's cartoons, named
"Laugh–O–Grams", were a huge success. Disney was able to sign a deal with local Kansas City
theaters to show their cartoons and as a result of the cartoons popularity, Disney was able to obtain
his own studio, which was named after his cartoons. The Laugh–O–Grams studio acquired many
other employees and it was in this studio that Walt Disney created, "Alice in Cartoonland", a series of
fairy tales that combined live action and animation. However, the good times lasted only for a

Assessing Corporate Culture (Walt Disney)
Assessing Corporate Culture
Whether you are an employee (Cast Member) or a visitor (Guest), it is easy to see that the Corporate
Culture of Walt Disney is one of magic, empowerment, and diversity. It is an organization with a
strong set of values and beliefs that motivates it's Cast Members toward one specific goal, creating a
magical experience for all guests who enter.
When entering the career home page for the Walt Disney Corporation it reads:
Welcome to DisneyCareers, We are the dreamers and doers; a cast of thousands committed to making
magic and making dreams a reality. Our people represent a broad spectrum of experience and cultural
heritage, and we want to add to this diverse wealth of talent ... Show more content on Helpwriting.net
...
Walt Disney has been making America's dreams come true for years. Through their success at
managing and motivating cast members and the need for other corporations to want this information,
Disney has developed the Disney Institute and Disney University where they provide every part of
their knowledge except brand management or strategic planning (Paton, 1997).
The organizational structure of Disney values the balance between work and life. Disney has
combined business programs with personal fulfillment courses and allows cast–members to bring
family members to business workshops. Disney also empowers employees to think creatively and
once a year host a "Gong Show" (McGowan, 1997), in which any cast member can pitch his or her
idea. The top decision–makers and CEOs all attend and at the end decide on a winner. Many of the
movies and attractions that are affiliated with Disney have come out of the "Gong Show." Disney has
gone the extra step and developed a different language. Visitors to Walt Disney World Resort and the
Disney Institute are referred to as guests. Employees are called cast members, whether they perform
on stage or work behind the scenes, at whatever level. Each cast member has to spend an afternoon as
a Disney character and later share his or her experiences with other cast members who are in training.
All cast members learn three imperatives: Keep the park clean, create happiness,

Disney Analysis
EXECUTIVE SUMMARY Growth in the theme park industry is a challenge in today 's market.
Theme parks will not grow if they don 't diversify their resources. The Walt Disney Corporation is a
nation wide multi–varied entertainment company which is a household name to millions of people
throughout North America. Michael Eisner who is Disney 's chairman and chief executive officer
knows that his company will have to diversify in order to meet his targeted growth rate of 20%.
Eisner wants to follow one of Walt Disney 's famous quotes which is "We cannot hit a homerun with
the bases loaded every time we go to the plate. We also know the only way we can even get to first
base is by constantly going to bat and continuing to swing" In order for ... Show more content on
Helpwriting.net ...
If they fail to research the European market it could cause major implications in the future. The mere
size of current operations has given strength to the organization. The longevity of the organization has
created a brand loyalty that keeps generations coming back. However the company needs to make
sure they don 't overcharge for the cost of a ticket to get into their theme park. If they price the tickets
to high it could cause them to lose revenue. But on the flip side they want to make sure they don 't
lower the prices to low. Lowering the prices could cause an overload of attendance which could cause
natural operating difficulties and ruin the individual experience. Like the European market they need
to keep an eye on the U.S. market as a soft economy could cause profits to decline. They need to
make sure they price the tickets in the medium range and make sure they focus their business on the
customer enjoyment versed needs.
III. Strengths and Weaknesses The strength of the company is the loyalty of its brand and its talented
management team and workforce. Another strength is the organizational vision which gives
employees a view of the future and something to believe in and something that can be realistically
achieved. The weakness of the company is that of the expansion into new markets. They need to
make sure they stay focused on the creativity and innovation of products and not over focus on
expansion. If they over

Informative Speech On Minnie Mouse
Have you ever wonder who Minnie Mouse is? If you don't know Minnie Mouse, she is a famous
Disney character. Growing up, have you ever had a character you wanted to be? First, I will be
talking about who created Minnie Mouse, her popularity, and the influence she gives children. First of
all, I will be talking about who created Minnie Mouse. Minnie Mouse was created by the famous Walt
Disney. Walt Disney created Minnie Mouse 190 years ago on a train ride from Matthattan to
Hollywood. He was particularly curious about his illustration and contributed his ideas with his
fellow friend Ib Iwerks. They worked together and eventually created Minnie Mouse. When this
became a success, Minnie Mouse had her 1st ever appearance at Steamboat, Willie, November 18,
1928. This was the first show to ever succeed in synchronized sound. Minnie Mouse was the first
person to star in the first sound cartoon with pictures. ... Show more content on Helpwriting.net ...
One of the shows she came out in was "Mickey Mouse and the Clubhouse". Her role in the show was
as Mickey's wife. This show became a number 1 hit in the world. This show went across the world
which made children happy. This television show is what brought attention to Disney Channel back
then. For example, Disneyworld is a franchise to Minnie Mouse because her and Mickey are the two
special guests to people when they visit Disneyworld. Disneyworld is a fun, educational, adventures,
cool place to go to. Minnie Mouse is a spread to all over the world. Due to her history every child is
inspired by her personality, looks girls love the fact she is so

Walt Disney : A Legend Of His Time
Lizzie Snyder
Mrs. Craft
IB English, Period 9
24 September 2014
Walt Disney: A Legend of His Time Considered to be legendary in the fields of film and animation
and well known for his famous theme parks, Walt Disney was and still continues to be an icon of the
entertainment industry. Coining the phrase, "If you can dream it, you can do it," Disney was devoted
to embodying the American spirit. He loved learning about the past and was active in working
towards the future in a whimsical manner which is evident in his films and theme parks. Although he
is no longer living, Disney's energy and spirit continue to shine through all the Walt Disney
Company's endeavors. Walt Disney singlehandedly changed the entertainment industry in regards to
quality of animation and integration of American culture into film as shown in his first full– length
film, Snow White and the Seven Dwarves. Walter Elias Disney was born to Flora and Elias Disney on
December 5, 1901 near Chicago, Illinois. As a young boy, Disney enjoyed sketching, drawing, and
painting. When he was ten, Disney moved to Marceline, Missouri with his family. He attended
McKinley High School in Chicago, Illinois, and left at age sixteen to enlist in the United States Army.
After being rejected, Disney was sent to France for a year with the Red Cross. When he was twenty,
he founded his first animation studio with his brother, Roy (Dakss 1). As Walt Disney Studios started
to expand and take shape as a legitimate company,

Famous Leadership of Walt Disney and Bill Gates
Introduction Some of the most loved and respected leaders in the world are known for their
imagination, risk–taking, perseverance and their well–known success. They have always been one
step ahead everyone else and created what no one else was able to do. They influenced other people
to be as imaginative and hardworking as they were. They never stopped believing in what they were
doing. The two most leaders who fit all these descriptions would be Walt Disney and Bill gates, even
thought they have a lot in common, their leadership style was completely different. Walter Elias
Disney also known as Walt Disney is known for his imagination that changed the world. He is an
inspiring person who is known for never giving up and always dreaming. He created the well–known
character Mickey Mouse and he was the founder of Walt Disney Corporation. Although of al the
challenged in his life, he went to Hollywood to pursue his dream, and he became very successful.
Walt Disney changed the entertainment industry by creating his own business of cartoon animation.
He never stopped believing and kept taking a countless of risky decisions until he got what he wants.
Walt Disney has shown many different leadership styles, but in the end of the day he was the
definition of an effective leader. In the other hand, William H.Gates, also known as Bill gates aspired
his whole life to create the finest technology to make everyone's life easier. He created what is known
know as Microsoft which is a

Walt Disney And The World Of Animation Essay
The magical wonders continue to brighten up the new creations of the world of animation. Walt
Disney started off just like any other dreamer. We all know Walt Disney as the creator of the famous
Disney Corporation and his animation contributions, like Mickey Mouse and Cinderella. Very few
people take the time to actually learn who Walt was as an individual or how his life played out. As a
young entrepreneur, Walt Disney influenced many creators, created a successful company, changes
the eyes of the people, and lived a life of stories. His storyline continued to reflect his works and
actions. The sources provide a majority of his life events and prove how a young boy became one of
the best entrepreneurs in the world with wonderful ideas. Overall, he kept a strong eye on the prize;
the prize being his dreams. Despite his tough childhood, his life impacts, and influenced actions, Walt
Disney 's storyline influenced his work in the future because his life influences made him achieve
greatness.
As a young boy, Walt Disney experienced different lifestyles. He was raised in Kansas City, Missouri
and Chicago, Illinois. When he moved from Kansas City to Chicago, he lived the farm life as a child.
This move influenced the beginning of his penchant for drawing. Because he lived the farm life, he
started off drawing farm animals. He started schooling and became interested in art. He enrolled in
Benton Grammar School. (Biography Editors 1) Although as a child, he did not have that much

Week 5 Psy/322 Essay
Case Study Analysis
Psy/322
March 11, 2011
Japan to Apple's iPhone
The Apple iPhone did not make as big of a splash in Japan as Apple's had hoped it would. The
projection to sell a million iPhones in Japan unraveled and sales were very low. People of Japan were
already aware of cell phones with a 3G network, which the faster network had been around for
several years, much longer than the United States. A few problems that Japan had with the Apple
iPhone were the touch screens, the iPhone were not as advanced as what they could already get in
Japan, and the iPhone could not purchase train passes as the other phones did. "Emoji", clip art that is
used to create a more interesting and creative e–mail was also an application that Apple ... Show more
The United States pays on average around $80 to $100 dollars for an iPhone plan. Many people of
Japan also purchase their phones to use and the iPhone does not come cheap when purchased. A large
number of Japanese live with only a cell phone, so that cell phone needs to be everything in one.
People of Japan do not want to use their cell phone as a personal computer and the problem with the
iPhone is Apple relies on computers for syncing media and involving updates of software from the
computer. ITunes is an example of an application that would require updates from a computer over
time.
Cell phones in Japan are about fashion as well and who has the most state of the art phone. Japan is so
advanced with their technology that something new is coming out every day, so carrying around a cell
phone that has been out for a year is unacceptable. The technology is consistently getting better and
better, which the United States fall further behind.
Apple did not grasp the cross–cultural concept and get an international perspective prior to marketing
the iPhone. Apple also should have researched the marketing mix for the country. Price would be to
high for the iPhone due to what Japan already had in service. The product did not have everything the
consumer wanted on the product that would entice the consumer to purchase it. The place Apple
wanted to move the product, which was Japan, already had the 3G network in place. Apple really did
not have

Walt Disney : The Triumph Of The American Imagination
Walt Disney: The Triumph of the American Imagination is a biography about Walt Disney from his
family's history to his legacy he left after his death. Walt Disney is well known across the globe for
his movies that changed the way animation was viewed by the public. When he started out he had to
hand draw every single slide that would go into his movies and now his company uses computers to
animate projects that would have taken Disney a lifetime to produce. Neal Gabler, the author of Walt
Disney: The Triumph of the American Imagination, is most well known for his other books, An
Empire of Their Own: How the Jews Invented Hollywood, which won the Los Angeles Times Book
Prize in history, and his biography Winchell: Gossip, Power and the Culture of Celebrity, which Time
named as the best nonfiction book of the year. He also writes for both the New York Times and the
Los Angeles Times. He is married and lives in Amagansett, New York. This book is a very good
choice because it enlightens the reader about one of the most popular cartoonist of all time. Although
everyone is familiar with his work, not many are familiar with the life he had before and after his
cartoons became famous. It is really interesting to make the connections between the man and his
work because after reading this book, the reader gets a deeper understanding of Disney which leads to
a better comprehension of his creations and what made them so revolutionary.
The author begins the book by talking about Walt

Socialization In My Life
The Socialization of my life. This is how I become who I am. My early socialization has been a big
role in my life along with my significant others, which includes my parents and friends. My defining
moments in my life and the experiences I've faced. Also with the media's help I've become to
understand the simple things. Over the past sixteen years I have learned to become the person i am
today all because of socialization.
First, my early socialization. My family has been a big part of my socialization. My mom has taught
me so many lessons about life, I don't know where to start. My childhood was a learning experience
from the very start. My brother has Autism and I have learned so much throughout the years, how to
be with him, how to work with him and how he understands life. My brother has taught me not to be
judge mental towards people and how to always be kind and patience towards others as everyone is
different. My dad has taught me how to stand up for myself, when I get put in a difficult situation i've
learned how to overcome it.. During my childhood we always did things together. My family is
loving and caring. These have impacted my life now by how I act towards people. I've learned to be
caring, loving, and understanding towards people. I've learned how to stand up for myself, all because
of my family.
Secondly, my experiences. I've had major experiences in my life that lead me to who I am today. I
have a job that has taught me that things don't always come easy. I have had some rough days at work
and I'm started to learn how things work and where my future stands. Me being in track has made me
think. To me track is life because you have to know when you're up to run, you have to know the right
timing on when to run during a relay. Your whole team is counting on you to get the baton as smooth
as possible, to not drop it and to run fast. Our school is counting on you to show that we're the best.
Track is life, because it has taught me that in the future you have people counting on you. Also I like
to plan parties over the holidays and I've learned how to be in charge and plan the itinerary for the
day. Moments like these have really made a difference in my life because I know how things should
and

How Did Walt Disney Impact The World
Walt Disney set the standard for what American consumers want in their entertainment for years to
come. He is a household name as the majority of people from the past six generations can recognize
at least some of his notable works. The lasting impact Disney had on the film/animation industry in
America in the 1930s has continued growing to today, elevating his status as a pop culture icon. As
Bob Batchelor says in his essay, "For those in the spotlight, those five minutes are going to be
frenzied, but will end quickly..." In Walt Disney's case his time in the spotlight was approximately 7–
8 minutes but he retained the attention. In the summer of 1928, Walt Disney introduced Mickey
Mouse in an animated short titled "Steamboat Willie". It was one of the first cartoons with ... Show
more content on Helpwriting.net ...
These amusement parks are seen by most Americans as a place where one could forget about their
worries. Most people felt a connection with Disney because they found his ideals agreeable. He
represented the people well as he did not grow up with a completely happy childhood and had to
work hard to be as successful as he was. He was well liked for his charming personality and many
people were inspired by him. Disney had to work through many hardships and failures to do what he
loved and be successful. He knew his works and personal story would inspire many people to follow
in his footsteps and make America happy. By aiding with the establishment of the California Institute
of the Arts, he has immortalized his name among people striving to be artists. These artists continued
his legacy by helping produce new iterations of his creations. This also branches out to Pixar, where
they can generate ideas for new animated films and make them. These are typically loved by America
and even in other countries. Establishing places and programs reinforces the pop culture status of
Walt

Essay about Disney and Discrimination
Disney and Discrimination
"When you wish upon a star, your dreams come true." Disney uses this slogan as well as many others
to surround society with a world of happiness, where dreams come true and anything is possible.
However, there are some of you who believe that this thought process is subliminal and Disney is
therefore hiding certain race, gender, and sex issues. Now, you Disney fanatics may be thinking that
Disney captivates, enthralls through song and animation; criticizing "questioning Disney is like
questioning motherhood" (Snow whitey). Yet, as author Janet Wasko puts it: "There is the super fan,
who doesn't question Disney, and then there is the ... Show more content on Helpwriting.net ...
With that in mind, the first step I wish to take, which is also the same topic I wish to end this letter
with, is in the direction of the history behind the Disney Corporation. Disney's history obviously
starts with the big man himself, Walt Disney. Many see Walt Disney as the greatest visionary and
greatest artist of our time; he was a man who believed in the value of fun, and taught us to put clean
pleasure up there with God and our country. (Washington Post)
"I am interested in entertaining people, in bringing pleasure, particularly, to others, rather than being
concerned with 'expressing' myself or obscure creative impressions."– Walt Disney, 1958
The Disney Company has been criticized for "behind closed doors" capitalism tactics, rarely has its
movies; employment; and theme parks been publicly attacked and condemned with strict attention.
Yet, it is still Yet, it is quite possible to find such attacks (Unofficial Anti–Disney Website, for
example). As mentioned in the beginning of this letter, Disney uses slogans and tactics to give society
a view of their company as if they were wearing rose–colored glasses.
Fantasy, dreams, and pixie dust is drilled into the heads of practically every person that comes in
contact with Disney. It is because of their slick and ingenious advertising that causes such success for
them today. However, it is now time to turn you away from

Financial Analysis of Disney
I. "I only hope we never lose sight of one thing– It was all started by a mouse," Walt Disney. The Walt
Disney Company has grown dramatically since its start in 1923. Its financial statements show that the
company is in a great financial situation and looks to be continuing in that direction.
II. A) The top management team is made up of John E. Pepper Jr., Robert A. Iger, and Thomas O.
Staggs. Pepper, 69, is the chairman of the board while he is also the CEO of the National Railroad
Freedom Center. He has also had several positions with Procter & Gamble. Iger, 56, is the
president, CEO, and director of Walt Disney Company. He was COO for the company since 2000 and
became CEO in October 2005. Iger has been with ABC since 1974 and has ... Show more content on
Helpwriting.net ...
He also produced propaganda and training films for the military. The Walt Disney Company had a
hard time regaining its pre–war popularity. For several years, the Company released "package" films
which contained groups of short cartoons. At this time, he also moved to working with live
production with Song of the South and So Dear to My Heart. The studio had three major
accomplishments in 1950: the first completely live action film, Treasure Island; the return to classic
animation, Cinderella; and the first Disney television show at Christmas time. With this Christmas
special, Walt saw the potential in television and started the Disneyland anthology series, which
featured Davy Crocket the first mini–series. The series played on all three networks and went through
six name changes, but it is the longest running series, twenty–nine years. The Mickey Mouse Club
premiered in 1955 and produced many stars. Walt wanted to create something new. He wanted a place
where parents and children could have fun together. This was the groundwork for Disneyland. It took
many years of planning and construction, but on July 17, 1955, Disneyland opened its gates. This was
a new type of experience "It was like entering a movie screen and being able to fly with Peter Pan,
explore the wild west with Davy Crocket, and have a wild tea party with the Mad Hatter." Disneyland
has been the inspiration

Why Do Dreams Come True?
Where do dreams come true? Many people, no matter the age, can spit out the answer is seconds.
Disneyworld and Disneyland are some of the most "magical" places to be, at least that is what is said
by many throughout the United States. Everyone knows the name "Disney", but where does it come
from? Who was the intelligent and imaginative person who had the desire and heart to create this
entertainment empire? The man was Walt Disney. Through a long road of rewrites, rejections, and
reconstructions, Disney created a new look for the entertainment in America. It all started with one
little cartoon mouse, originally named Mortimer Mouse, but later changed to a more recognizable
name of Mickey Mouse. Not only did Walt Disney create Mickey Mouse, ... Show more content on
Helpwriting.net ...
Sometimes, if the kids were not behaving properly, Elias would beat them. Walt's father lived a very
religious life and maintained a focused and stern parenting style. While they were growing up, he
often denied his children of toys, games, and other things that were meant to provide entertainment
for children (Walter 2). Elias was a hard working man; however, he struggled to find good work.
When Walt was a child, his father moved their family across the Midwest, from the big city of
Chicago, to a small farm in Marceline, Missouri (Walt Disney Biography 4). The farm life had a
positive impact on Walt and more specifically, gave him much inspiration for his cartoons (Walt
Disney 2). As time went on, Walt and his family continued to hop around from city to city, looking for
a job for Walt's father. When Walt was only 10 years old, his family moved to Kansas City (Fischer
1). When it was time for Walt to go to high school, he returned to Chicago, where he attended
Mckinley High School until he was 16. Once Walt turned 16 he riskfully dropped out of school to join
the army, even though he was underage. Because of his age, he was then rejected. After this setback,
Walt ventured over to France to join the Red Cross. There, his job was to be the ambulance driver.
(Walt Disney Biography 5) After coming back from Europe, Walt pursued multiple careers as a
newspaper artist, commercial creator and he worked at the

A Brief Biography of Walt Disney
Walt Disney was more than just the creator of the Disney Company. Walt Disney made theme parks,
animations, screenplays, and other businesses. He was a very influential icon in the 1900's for his
works that impacted all walks of life. He had a 64 year life full of glory but eventually he died from
chain smoking complications. (He was never seen smoking in public though.) Walt Disney was one of
the most influential entertainers in the 1900's for his numerous awards, his work in popularizing
animation, and his use of propaganda to attract all age groups. Walt Disney has a timeless appeal,
which is what makes him so influential throughout the 1900's and beyond.
Walt Disney was born on December 1st, 1901, in Chicago. His family was not very into education so
Disney wasn't educated formally until he was ten. His first job was delivering newspapers with his
brother. As a teenager, he had visions to follow in his family's footsteps and join the army. He got
rejected from the army so he decided to join the Red Cross. After serving for a year, he moved to
Kansas in order to start his artistic career. He wanted to be an actor at first, but he decided that he
would enjoy drawing comics much more. Disney then created his laugh–o–gram studio, and his life
took off from there. Walt Disney was successful, and he had more than just money to show for it. He
is the most decorated academy award winner ever. His first award is best short which he won for his
animation of Mickey Mouse. Most of

Essay On Disney Theme Parks
Walt Disney Theme Parks currently make over 2.2 billion dollars a year. The park became known as
the place where children and their families could explore, enjoy rides, and meet Disney characters.
This all happened because of the dreams of one man. Disney Theme Parks would not be where they
are today without Walt Disney who changed the concept of animated cartoons. He stood for believing
in your dreams and because of that he changed many things in his lifetime. Walt Disney's contribution
to animation forever changed cartoons.
Before he contributed to animation, cartoons in the past were made differently. In 1908 the first
cartoon, Fantasmagorie was the first animated film to use hand–drawn animation. Each of the 700
drawings are double–exposed, which lead the film to almost two minutes. It was perceived as a
"stream ... Show more content on Helpwriting.net ...
By the 1950s Mickey had a themepark, a comic strip, and The Mickey Mouse Clubhouse. The
Mickey Mouse Clubhouse was a show that was a hit for children everywhere. It taught them shapes,
numbers, and how to solve problems. Mickey's story does not start there in fact it goes way back to a
bunny called Oswald the Lucky Rabbit. Oswald was instantly popular and Universal ordered a series
of cartoons. In 1928 "Disney met with executives to negotiate another contract" (Suddath, Claire.
"Mickey Mouse." Time, Time Inc., 18 Nov. 2008,
content.time.com/time/arts/article/0,8599,1859935,00.html.) but things did not end up in his favor
since Universal offered that Disney could keep his job for lower salary but he declined. Many late
night brainstorming nights later reinventing Oswald the rabbit, Disney and Iwerks decided to
"shortened the ears, added some extra padding around the middle, and turned the rabbit into a mouse"
(Suddath). By 1937, Disney Studios was producing around 12 Mickey shorts a year with Walt Disney
providing Mickey Mouse's high pitched

Essay on Walt Disney Films Analysis
Walt Disney Films are known to be as an incredible and outstanding fantasy stories producer. It
created more than a hundred of films. Majority of what has been produced rely on fictional stories.
The films that were released used animation to capture children's interest and musically performed as
well. Walt Disney produced fantasy stories like The Little Mermaid 1989; Sleeping Beauty 1959;
Beauty and the Beast 1991; Cinderella 1950 and more. The tales most often than not were always
about the life of a princess in search of her prince charming.
In line with the stories, one can never deny the fact that there would always be a villain or an
antagonist. Those were the characters that would do anything to destroy the lives of the ... Show more
The execution of the concept were always attached with a colorful gown wore by the princesses,
castles and magic. In the end, it penetrated on children's perception thus, became part of their beliefs.
The completeness of the stories that showed on films covered dissimilarity on reality. It embraced
fantasy concept a way far in realism. However, it triggered to produce heartwarming films. The
concept of the stories stroked the minds and hearts of young female children which usually convey a
love stories. Most protagonists were females or princesses so, evidently young female children were
captivated on the stories with used of the unforgettable line "And they live happily ever after". As a
result, young female children when exposed to Walt Disney films tend to identify themselves with
those fictional characters. They might as well perceive the stories will happen in life situations.
Children perceive fictional characters as a model. They tend to imitate the parts that a fictional
characters that they adore.
Perhaps, the reasons these films are so popular and influential to children is simply because their
focus is directed distinctively towards them. Each character in Disney films possesses a distinct
personality wherein children who watches these films may tend to characterize themselves as the
character also.
Children's repeated exposure to Disney Films and Female Disney

Walt Disney’s New World of Mass Media Essay
It's no doubt that creating a family oriented theme park based on popular, beloved cartoon characters
and imagination was a good idea. From Cinderella's castle to the famous Main Street, U.S.A, there's
something extraordinary lying around every corner. Walt Disney World, other wise known as "the
happiest place on earth", or the place "where dreams come true", was founded by a man with a dream
of creating a place where children and parents could spend time together while making amazing
memories. However, this extravagant amusement park is only one of the major accomplishments of
Walt Disney. Walt Disney's greatest achievement is the impact he made on America's mass media
industry. Disney took his talent for art and design to the next ... Show more content on
Helpwriting.net ...
Although Snow White isn't anything remarkable with today's computer–generated graphics, the hand–
drawn film was groundbreaking at the time. The high profit from Snow White inspired Disney to
relocate and expand his studio in order to facilitate all of his animation needs (Wingert). This
upcoming state–of–the–art studio would open up several new opportunities for the Disney Company.
The new studio was located in Burbanks, California and consisted of several buildings, creating what
came to be known as The Walt Disney Studios (Barrier 188). The studios were designed specifically
for animated motion picture production (Watts 183). There were separate buildings for animation,
cutting, inking and painting, and cameras. Separating the different stages of filmmaking allowed the
professionals in each area to have their own common workplace. (Watts 183) Soon enough, major
motion pictures such as Bambi, Peter Pan and Cinderella were produced in the studios (Barrier 188).
Animation however was just the beginning for Disney. He also had a love for engineering. Disney
combined his love for engineering and imagination, and decided to call himself an "imagineer"
(Dehrer 37). This unique combination of artistic and developmental skills was what made Disney's
works so successful. Soon enough, Walt Disney's "Imagineering" skills allowed him to create one of
the most visited theme parks in America.
The inspiration to build a Disneyland theme park came from

Argumentative Essay: The Mickey Mouse Show
Finding a good wholesome television show for my children has always been quite a difficult task. I
would love to be able to just turn the television on and let them watch whatever they would like to
watch, but not everything that comes on TV is kid friendly. So, I decided to sit down and make a
checklist to see which of the children's shows would be the absolute best one for them. After
evaluating many different children's shows, I have decided that Mickey Mouse is by far the most
qualified, because it is very entertaining, educational, and the kids are in love with Mickey and his
friends. The Mickey Mouse Clubhouse show is a spirit filled, kid friendly, educational show, my kids
and many children around the world absolutely love. ... Show more content on Helpwriting.net ...
Since my children have started watching Mickey Mouse they have learned so much. My two year old
has learned about several different planets, like their names and what they look like. My one year old
has learned about shapes and he recognizes songs that he has heard on their show. At any given
moment you could turn your TV to their show and you will see them teaching something. Absolutely
everything they do on their show is turned into a learning experience. For instance, on one of the
episodes that I watched with my boys, Mickey and his friends were trying to get to Goofy because he
was sick and needed some soup that Minnie had made for him. During their journey they came to
three different pathways, one of which lead to Goofy. Mickey said that they had to follow the path
that Pluto had taken earlier which had the pattern XYZ on the road. So, they all looked and each of
the three roads to see which one had the same pattern they were looking for, and they asked the kids if
they could help them find the right one. Well, that all showed me that not only had they taught them
about finding things that look alike, but they also showed them the helpfulness of the process of
elimination. When Minnie made Goofy the soup and everyone decided to take it to him, it showed the
children the meaning of true friendship and how to help someone who is in

Walt Disney Company : The World 's Largest Motion Picture...
The Walt Disney Company is one of the world 's largest motion–picture multimedia entertainment
companies in the world. Disney has several sectors in their company, which include two large well–
known theme parks in The United States, which are Disneyland and Disney World. Disney also has
sectors in a production company, several other multi–media companies, consumer products, resorts
and spas.
In the early 1920's, a young man by the name of Walter Disney had a dream of becoming a newspaper
artist, so he went in search of a job and he landed a job at the Pesmen–Rubin Art Studio. From the
experience gained, he continued on to find another job at a Film ad company, where he gained
experience making "hand–drawn cel animations". At this time Walt Disney, decided that he had
enough resources to start his company, he recruited several former co–workers who had experience in
animation and drawing cartoons. With the people Disney recruited, he created a few short animations
called "Laugh–O–Grams" which were a huge success. Unfortunately by the beginning of the year
1923, Walt Disney had to declare Bankruptcy because his company had too much debt.
Even though Walt Disney had to declare bankruptcy and close his company, he did not give up there.
He decided to move to Hollywood, California with his brother Roy in hopes of reopening the
company, which is exactly what happened. When Roy and Walter came to California they started their
business in a small office in which they created a

Essay on Organizational Behavior
Organizational Behavior Final – Disney August 30, 2009 Candice Tharp MGT 245 – Organizational
Behavior Organizational Behavior Final – Disney An organization can be defined by its successes
and–slash–or its failures, while the behavior of an organization determines its success or failures.
Organizational behavior concepts are extremely important when determining the future of any
company. Organizations constantly have to compete with one another and by doing so it applies
certain concepts to its business to ensure that its organization is profitable and that it is able to provide
continuous employment. Therefore, it is vital to the life of the organization that the necessary steps
are taken to engrave organizational behavior ... Show more content on Helpwriting.net ...
Therefore, no matter what role an employee plays, whether he, or she, is a cartoon character, or the
President of the company, hands–on training is required to make sure that all team–players become
familiar with the organizational culture of Disney, and think as one unit. Disney's organizational
culture is where the quality, innovation, and decency of the company meet the customer service
output of the employees towards guests(Disney's Organizational Behavioral Concepts, 2008). The
company believes in making sure that families can take a memorable vacation that will be affordable.
By doing so, Disney has become one of the largest entertainment organizations that continue to grow
bigger daily. The company is now global with resorts and theme–parks in countries such as Japan and
France. With the company being so diverse in the global sector, teamwork is highly important for
success and President Robert A. Iger makes sure to stress positive group behavior for each department
and business unit. Group behavior is extremely important in the Disney Company since teamwork is a
part of what has made the company successful over the past 80 years. Employees are encouraged to
take innovative risks and be creative while having fun. Employees participating in activities,
identifying how to communicate successfully, make decisions, and solve problems seem to

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