AKB48 is a large Japanese idol girl group established in 2005 consisting of over 100 members. They actively use social media like Twitter, Facebook, YouTube and more to communicate with fans, promote new albums and events, and allow fans to vote on their favorite members. Individual members also use personal social media accounts to increase their own fan bases, which impacts their opportunities to perform and advance in the group's ranking system. Social media is an effective tool for both the group and its members to engage with fans, share content, and gain popularity in the competitive music industry.

1. AKB 48
Increase the Fans with Social Media

2. BACKGROUND
AKB48 is a Japanese female musical group
 Established in 2005
 Usually activate in Tokyo Japan
 More than hundred performers
 The largest musical group in Asian


3. ALBUMS

Sakura no Hanabiratachi (2006)

Sakura no Hanabiratachi (2008)

Skirt, Hirari (2006)

Ōgoe Diamond (2008)

Aitakatta (2006)

10nen Sakura (2009)

Seifuku ga Jama o Suru (2007)

Namida Surprise! (2009)

Keibetsu Shiteita Aijō (2007)

Iiwake Maybe (2009)

Bingo! (2007)

Boku no Taiyō (2007)

Yūhi o Miteiru ka? (2007)

Romance, Irane (2008)
And more……

4. VOTING SYSTEM
Every time they release a
new album, they will start a
voting, the Fans how by the
album can vote for their favorite
performer. The performers how
close to the top in the ranking
will have more chance to
performing.
The performers in the
toper ranking also have more
chance to got job on TV shows
and special events.

5. SOCIAL MEDIA
AKB 48 actively to use different social media
to communicate with Fans and doing propaganda.
They have their official pages on the social
medias Asian people usually uses, such as Twitter,
Facebook, google+, YouTube, Even the Chinese
Weibo.

6. NEWS SHARING
The main appltication
of their they page on differen
social network is to release
the news of their groud, such
as the new album, event, side
products or concet.
Fans who following the
pages can share these news
to their friends conveniently.

7. LOCALIZATION
AKB 48 have different social network pages
with different languages the Asian people usually
speak.
They also have different pages for the Fans
live in different countries in Asian.

8. PROMOTION VIDEO
AKB 48 use YouTube to be the platform to post
promotion video of their music. The new Fans of people
just know them can listen the music on YouTube to
know does the music meet their taste.
Their YouTube also have some video about the
event they attended or the interview of the performers.

9. FANS CLUB
Some AKB 48’s Fans build some unofficial
online community to discuss of share information
about AKB 48, these online community can be a
BBS, online forum or social network page.
Fans in this unofficial community usually
are very actively.

10. LOCAL FANS
The different local AKB 48’s unofficial Fans
online community usually can gather the Fans in
their location.
When AKB 48 are making some performance
tour, those local Fans will meet together and do
some welcome activities.

11. PERFORMERS THEMSELVES
Except AKB 48’s group pages, all performers
in AKB 48 have them personal pages in different
social network, they use it to communicate with
their own Fans.

12. INCREASE THEIR OWN FANS
Because the voting
system, the performer
who want more chance to
performing should have
enough Fans to voting her.
Social network is
the best way for the lower
ranking performer to
increase their Fans.

13. WORKING REPORT
The lower raking performer usually only
have chance to perform in some short radio
program or small local event .
They can report those works on the social
network to let their Fans and public know what
performs they did.

14. EVERYDAY LIFE
The performers usually
post their every day life on the
social, like what they just eat,
what movie they just watched.
These post makes the
Fans feel the performs just one
of their friend.

15. RETWEET AND SHARE
The performers’ Fans
will retweet of share their
post, more people will saw
the performers'’ Face by this
retweet or share post. On of
these people may become
the performers’ new Fans.

16. MORE FANS MORE CHANCES
The social network effectively help the lower
ranking performers increase the Fans. Even the
number of their Fans are still lower than the toper
ranking performers, but the AKB 48 will offer them
more chances to meet their Fans’ require.
AKB 48 may open some side concert for
them, or help them publish their own Albums.

17. MINIATURE
The AKB 48’s performer have to increase
their own Fans to increase their chance to perform.
It the miniature of the music industry. How they
survivable in the larger member group is a
reference for the musicians to learn how to survival
in the music mark.