An accomplished executive, Bryan Specht has served as president of Olson Engage since 2012. Bryan Specht was also recognized as one of the top 50 influential leaders in the PR industry. His interests include digital advertising and modern marketing. Modern marketing is an advanced form of marketing that centers on creating and maintaining organizational efficiency by paying attention to business strategies. Modern marketers build modern marketing plans, which involve skill, analysis, tech stack, and on-going education. However, building successful modern marketing plans requires marketers who hone an assortment of essential marketing qualities such as: 1. Time Management - Since time is limited when it comes to planning, responding to data in a timely manner is crucial for obtaining maximum benefits from metrics, increasing profits, adjusting to consumer needs, and catching up with changes in the industry. 2. Data Analysis - Collecting data is one thing, but the ability to apply the data correctly, or more specifically, to find the required answer is more important. An ideal modern marketer must be able to analyze data in a productive and meaningful manner. 3. Critical Thinking - Since several factors must be considered during planning, determining where, when, why, and how to address each factor is crucial. 4. Curiosity - To propel a marketing plan and company forward, a modern marketer should be able to develop feasible ideas that others in the space have not yet developed.

1. Bryan Specht

2. An accomplished executive, Bryan Specht has served as president
of Olson Engage since 2012. Bryan Specht was also recognized as
one of the top 50 influential leaders in the PR industry. His
interests include digital advertising and modern marketing.

3. Modern marketing is an advanced form of marketing that centers
on creating and maintaining organizational efficiency by paying
attention to business strategies. Modern marketers build modern
marketing plans, which involve skill, analysis, tech stack, and on-
going education. However, building successful modern marketing
plans requires marketers who hone an assortment of essential
marketing qualities such as:

4. 1. Time Management - Since time is limited when it comes to
planning, responding to data in a timely manner is crucial for
obtaining maximum benefits from metrics, increasing profits,
adjusting to consumer needs, and catching up with changes in the
industry.

5. 2. Data Analysis - Collecting data is one thing, but the ability to
apply the data correctly, or more specifically, to find the required
answer is more important. An ideal modern marketer must be
able to analyze data in a productive and meaningful manner.

6. 3. Critical Thinking - Since several factors must be considered
during planning, determining where, when, why, and how to
address each factor is crucial.

7. 4. Curiosity - To propel a marketing plan and company forward, a
modern marketer should be able to develop feasible ideas that
others in the space have not yet developed.