SlideShare a Scribd company logo

Strategic Marketing Plan Sections

•Download as PPT, PDF•
•
A
Alwyn Lau
SportsBusiness
1 of 38
Strategic Marketing and Planning 0
Chapter Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Marketing Process ,[object Object],[object Object],0
Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Strategy Hierarchy ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Figure 2.1 The Strategy Hierarchy
Marketing Management and Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The company's overall mission and objectives are defined by the: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing or Business Plan? ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Figure 2.2 Analysis, Planning, Implementation and Control
Table 2.1 Contents of a Marketing Plan
Nature and Contents of a Plan ,[object Object],[object Object],[object Object],[object Object],0
The Nature and Contents of a Marketing Plan ,[object Object],[object Object],[object Object],0
The Nature and Contents of a Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Nature and Contents of a Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],0
The Nature and Contents of a Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],0
The Nature and Contents of a Marketing Plan ,[object Object],[object Object],[object Object],0
The Nature and Contents of a Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
The Nature and Contents of a Marketing Plan ,[object Object],[object Object],[object Object],[object Object],0
Action programs outline: ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Nature and Contents of a Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],0
The Nature and Contents of a Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Evaluating the Marketing Plan 0
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cont’d 0
[object Object],[object Object],[object Object],[object Object],[object Object],Implementing Marketing Plan 0
[object Object],[object Object],[object Object],[object Object],[object Object],Reasons For Poor Implementation of Marketing Plans 0
Factors For Successful Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Department organisation ,[object Object],[object Object],[object Object]
Figure 2.3 Functional Organisation
Figure 2.4 Geographic Organisation
Figure 2.5 Project Management Organisation
Table 2.3 Possible Future Scenarios for Brand Management
Controlling and Evaluating Performance ,[object Object],[object Object],[object Object]
Controlling and Evaluating Performance ,[object Object]
Figure 2.6 The Control Process
Which of the following is not part of a corporate strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Mrkt Chpt 2
Mrkt Chpt 2Mrkt Chpt 2
Mrkt Chpt 2Beyer_Cuesta
 
Developing a Marketing Plan
Developing a Marketing PlanDeveloping a Marketing Plan
Developing a Marketing PlanRyan Hegreness
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planningMaabmz
 
Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4Hassan Ali
 
Strategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing PlanStrategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing PlanMarjorie Rice
 
Marketing Stategy
Marketing StategyMarketing Stategy
Marketing Stategyajithsrc
 
Strategic planning
Strategic planningStrategic planning
Strategic planningAraceli Gonzalez
 
Marketing Planning
Marketing PlanningMarketing Planning
Marketing PlanningSushant Murarka
 

Recommended

Mrkt Chpt 2
Mrkt Chpt 2Mrkt Chpt 2
Mrkt Chpt 2Beyer_Cuesta
 
Developing a Marketing Plan
Developing a Marketing PlanDeveloping a Marketing Plan
Developing a Marketing PlanRyan Hegreness
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planningMaabmz
 
Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4Hassan Ali
 
Strategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing PlanStrategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing PlanMarjorie Rice
 
Marketing Stategy
Marketing StategyMarketing Stategy
Marketing Stategyajithsrc
 
Strategic planning
Strategic planningStrategic planning
Strategic planningAraceli Gonzalez
 
Marketing Planning
Marketing PlanningMarketing Planning
Marketing PlanningSushant Murarka
 
strategic marketing planning
strategic marketing planningstrategic marketing planning
strategic marketing planningNarendra Kumar Jangid
 
Strategic planning
Strategic planningStrategic planning
Strategic planningAraceli Gonzalez
 
Marketing Planning Overview
Marketing Planning OverviewMarketing Planning Overview
Marketing Planning OverviewMAANZ International
 
2016 Marketing Plan | Hany Sewilam
2016 Marketing Plan | Hany Sewilam2016 Marketing Plan | Hany Sewilam
2016 Marketing Plan | Hany SewilamHany Sewilam Abdel Hamid
 
STRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University SyllabusSTRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University SyllabusIshwar Bulbule
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planningfukun
 
Marketing strategy 101
Marketing strategy 101Marketing strategy 101
Marketing strategy 101hrnilesh
 
Marketing plan final
Marketing plan finalMarketing plan final
Marketing plan finalViệt Long Plaza
 
Chapter 2s
Chapter 2sChapter 2s
Chapter 2sASHUTOSHHBK
 
104410 633616132269837500
104410 633616132269837500104410 633616132269837500
104410 633616132269837500iqtesad
 
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budget
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budgetExample 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budget
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budgetDebbie Moysychyn, MBA
 
Marketing plan process
Marketing plan processMarketing plan process
Marketing plan processPriyanka Phansekar
 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer RelationshipsCompany and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer Relationshipsarshilajaan
 
Env strategy and mkt planning@4 3-07
Env strategy and mkt planning@4 3-07Env strategy and mkt planning@4 3-07
Env strategy and mkt planning@4 3-07Randy Hawthorne
 
Planning For Success.pdf
Planning For Success.pdfPlanning For Success.pdf
Planning For Success.pdfGoodtime01
 
Presentation marketing plan
Presentation marketing planPresentation marketing plan
Presentation marketing planHiran Barua Avi
 
Principlesof marketing 02 [compatibility mode]
Principlesof marketing 02 [compatibility mode]Principlesof marketing 02 [compatibility mode]
Principlesof marketing 02 [compatibility mode]Fraz Ali
 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer RelationshipsCompany and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer Relationshipsarshilajaan
 
EasyStepsforBusinessPlan.pdf
EasyStepsforBusinessPlan.pdfEasyStepsforBusinessPlan.pdf
EasyStepsforBusinessPlan.pdfEducateYoSelf
 
Grow Your Business With The Better Business Planning Guide
Grow Your Business With The Better Business Planning GuideGrow Your Business With The Better Business Planning Guide
Grow Your Business With The Better Business Planning GuideDave Eames
 
Competitive Intelligence in The Age of Google
Competitive Intelligence in The Age of GoogleCompetitive Intelligence in The Age of Google
Competitive Intelligence in The Age of Googlerotciv
 
Knowtec: Competitive Intelligence
Knowtec: Competitive IntelligenceKnowtec: Competitive Intelligence
Knowtec: Competitive IntelligenceMarcos Krucken
 

More Related Content

What's hot

STRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University SyllabusSTRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University SyllabusIshwar Bulbule
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planningfukun
 
Marketing strategy 101
Marketing strategy 101Marketing strategy 101
Marketing strategy 101hrnilesh
 
104410 633616132269837500
104410 633616132269837500104410 633616132269837500
104410 633616132269837500iqtesad
 
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budget
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budgetExample 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budget
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budgetDebbie Moysychyn, MBA
 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer RelationshipsCompany and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer Relationshipsarshilajaan
 
Env strategy and mkt planning@4 3-07
Env strategy and mkt planning@4 3-07Env strategy and mkt planning@4 3-07
Env strategy and mkt planning@4 3-07Randy Hawthorne
 
Planning For Success.pdf
Planning For Success.pdfPlanning For Success.pdf
Planning For Success.pdfGoodtime01
 
Presentation marketing plan
Presentation marketing planPresentation marketing plan
Presentation marketing planHiran Barua Avi
 
Principlesof marketing 02 [compatibility mode]
Principlesof marketing 02 [compatibility mode]Principlesof marketing 02 [compatibility mode]
Principlesof marketing 02 [compatibility mode]Fraz Ali
 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer RelationshipsCompany and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer Relationshipsarshilajaan
 
EasyStepsforBusinessPlan.pdf
EasyStepsforBusinessPlan.pdfEasyStepsforBusinessPlan.pdf
EasyStepsforBusinessPlan.pdfEducateYoSelf
 
Grow Your Business With The Better Business Planning Guide
Grow Your Business With The Better Business Planning GuideGrow Your Business With The Better Business Planning Guide
Grow Your Business With The Better Business Planning GuideDave Eames
 

What's hot (20)

strategic marketing planning
strategic marketing planningstrategic marketing planning
strategic marketing planning
 
Strategic planning
Strategic planningStrategic planning
Strategic planning
 
Marketing Planning Overview
Marketing Planning OverviewMarketing Planning Overview
Marketing Planning Overview
 
2016 Marketing Plan | Hany Sewilam
2016 Marketing Plan | Hany Sewilam2016 Marketing Plan | Hany Sewilam
2016 Marketing Plan | Hany Sewilam
 
STRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University SyllabusSTRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University Syllabus
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planning
 
Marketing strategy 101
Marketing strategy 101Marketing strategy 101
Marketing strategy 101
 
Marketing plan final
Marketing plan finalMarketing plan final
Marketing plan final
 
Chapter 2s
Chapter 2sChapter 2s
Chapter 2s
 
104410 633616132269837500
104410 633616132269837500104410 633616132269837500
104410 633616132269837500
 
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budget
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budgetExample 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budget
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budget
 
Marketing plan process
Marketing plan processMarketing plan process
Marketing plan process
 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer RelationshipsCompany and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer Relationships
 
Env strategy and mkt planning@4 3-07
Env strategy and mkt planning@4 3-07Env strategy and mkt planning@4 3-07
Env strategy and mkt planning@4 3-07
 
Planning For Success.pdf
Planning For Success.pdfPlanning For Success.pdf
Planning For Success.pdf
 
Presentation marketing plan
Presentation marketing planPresentation marketing plan
Presentation marketing plan
 
Principlesof marketing 02 [compatibility mode]
Principlesof marketing 02 [compatibility mode]Principlesof marketing 02 [compatibility mode]
Principlesof marketing 02 [compatibility mode]
 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer RelationshipsCompany and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer Relationships
 
EasyStepsforBusinessPlan.pdf
EasyStepsforBusinessPlan.pdfEasyStepsforBusinessPlan.pdf
EasyStepsforBusinessPlan.pdf
 
Grow Your Business With The Better Business Planning Guide
Grow Your Business With The Better Business Planning GuideGrow Your Business With The Better Business Planning Guide
Grow Your Business With The Better Business Planning Guide
 

Viewers also liked

Competitive Intelligence in The Age of Google
Competitive Intelligence in The Age of GoogleCompetitive Intelligence in The Age of Google
Competitive Intelligence in The Age of Googlerotciv
 
Knowtec: Competitive Intelligence
Knowtec: Competitive IntelligenceKnowtec: Competitive Intelligence
Knowtec: Competitive IntelligenceMarcos Krucken
 
Competitive Intelligence 101: An Introduction
Competitive Intelligence 101: An IntroductionCompetitive Intelligence 101: An Introduction
Competitive Intelligence 101: An Introductionpatmcgraw
 
Competitive Intelligence Analysis
Competitive Intelligence AnalysisCompetitive Intelligence Analysis
Competitive Intelligence AnalysisShobhit Dalal
 
Competitive Intelligence - Fast, Cheap & Ethical By Rob Duncan March 5, 2009
Competitive Intelligence - Fast, Cheap & Ethical By Rob Duncan March 5, 2009Competitive Intelligence - Fast, Cheap & Ethical By Rob Duncan March 5, 2009
Competitive Intelligence - Fast, Cheap & Ethical By Rob Duncan March 5, 2009Dr. Rob Duncan
 
Competitive Intelligence - An Introduction
Competitive Intelligence - An IntroductionCompetitive Intelligence - An Introduction
Competitive Intelligence - An IntroductionACRASIO
 
COMPETITIVE INTELLIGENCE
COMPETITIVE INTELLIGENCECOMPETITIVE INTELLIGENCE
COMPETITIVE INTELLIGENCERobbySahoo
 
How to Perform More Effective Competitive Intelligence
How to Perform More Effective Competitive IntelligenceHow to Perform More Effective Competitive Intelligence
How to Perform More Effective Competitive IntelligenceGeorge Sloane
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planningRachit Walia
 
Introduction to strategic marketing planning
Introduction to strategic marketing planningIntroduction to strategic marketing planning
Introduction to strategic marketing planningMaxwell Ranasinghe
 
Intelligence Trends 2017 - Snapshot of Market and Competitive Intelligence T...
Intelligence Trends 2017 - Snapshot of Market and Competitive Intelligence T...Intelligence Trends 2017 - Snapshot of Market and Competitive Intelligence T...
Intelligence Trends 2017 - Snapshot of Market and Competitive Intelligence T...ACRASIO
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning ProcessSushant Murarka
 
Competitive Intelligence
Competitive IntelligenceCompetitive Intelligence
Competitive IntelligenceElijah Ezendu
 
What makes up a good Competitive Intelligence program - Brian Groth - Feb 2013
What makes up a good Competitive Intelligence program - Brian Groth - Feb 2013What makes up a good Competitive Intelligence program - Brian Groth - Feb 2013
What makes up a good Competitive Intelligence program - Brian Groth - Feb 2013Brian Groth
 

Viewers also liked (17)

Competitive Intelligence in The Age of Google
Competitive Intelligence in The Age of GoogleCompetitive Intelligence in The Age of Google
Competitive Intelligence in The Age of Google
 
Knowtec: Competitive Intelligence
Knowtec: Competitive IntelligenceKnowtec: Competitive Intelligence
Knowtec: Competitive Intelligence
 
Competitive Intelligence 101: An Introduction
Competitive Intelligence 101: An IntroductionCompetitive Intelligence 101: An Introduction
Competitive Intelligence 101: An Introduction
 
Competitive Intelligence Analysis
Competitive Intelligence AnalysisCompetitive Intelligence Analysis
Competitive Intelligence Analysis
 
Competitive Intelligence - Fast, Cheap & Ethical By Rob Duncan March 5, 2009
Competitive Intelligence - Fast, Cheap & Ethical By Rob Duncan March 5, 2009Competitive Intelligence - Fast, Cheap & Ethical By Rob Duncan March 5, 2009
Competitive Intelligence - Fast, Cheap & Ethical By Rob Duncan March 5, 2009
 
Interviewing & Elicitation Techniques
Interviewing & Elicitation TechniquesInterviewing & Elicitation Techniques
Interviewing & Elicitation Techniques
 
Develop your competitive intelligence skills
Develop your competitive intelligence skillsDevelop your competitive intelligence skills
Develop your competitive intelligence skills
 
Competitive Intelligence - An Introduction
Competitive Intelligence - An IntroductionCompetitive Intelligence - An Introduction
Competitive Intelligence - An Introduction
 
COMPETITIVE INTELLIGENCE
COMPETITIVE INTELLIGENCECOMPETITIVE INTELLIGENCE
COMPETITIVE INTELLIGENCE
 
How to Perform More Effective Competitive Intelligence
How to Perform More Effective Competitive IntelligenceHow to Perform More Effective Competitive Intelligence
How to Perform More Effective Competitive Intelligence
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planning
 
Introduction to strategic marketing planning
Introduction to strategic marketing planningIntroduction to strategic marketing planning
Introduction to strategic marketing planning
 
Intelligence Trends 2017 - Snapshot of Market and Competitive Intelligence T...
Intelligence Trends 2017 - Snapshot of Market and Competitive Intelligence T...Intelligence Trends 2017 - Snapshot of Market and Competitive Intelligence T...
Intelligence Trends 2017 - Snapshot of Market and Competitive Intelligence T...
 
2014 Jan Meeting - Competitive Intelligence
2014 Jan Meeting - Competitive Intelligence2014 Jan Meeting - Competitive Intelligence
2014 Jan Meeting - Competitive Intelligence
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
 
Competitive Intelligence
Competitive IntelligenceCompetitive Intelligence
Competitive Intelligence
 
What makes up a good Competitive Intelligence program - Brian Groth - Feb 2013
What makes up a good Competitive Intelligence program - Brian Groth - Feb 2013What makes up a good Competitive Intelligence program - Brian Groth - Feb 2013
What makes up a good Competitive Intelligence program - Brian Groth - Feb 2013
 

Similar to Strategic Marketing Plan Sections

The marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docxThe marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docxcdorothy
 
Marketing Planning, Types of Marketing Planning
Marketing Planning, Types of Marketing PlanningMarketing Planning, Types of Marketing Planning
Marketing Planning, Types of Marketing PlanningDeekshith Nadar
 
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingAlineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingJuan Elias Guzman Vilchis
 
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingAlineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingJuan Elias Guzman Vilchis
 
Managing the marketing effort
Managing the marketing effortManaging the marketing effort
Managing the marketing effortANNIEJAN
 
Chapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing ProcessChapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing Processdr_ahmadov
 
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11PRINCIPLES IN MARKETING QUARTER 4 GRADE 11
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11parknicole1406
 
‎STRATEGIC PLANNING & MARKET POSITIONING
‎STRATEGIC PLANNING & MARKET POSITIONING‎STRATEGIC PLANNING & MARKET POSITIONING
‎STRATEGIC PLANNING & MARKET POSITIONINGLibcorpio
 
Marketing Plan Final
Marketing Plan FinalMarketing Plan Final
Marketing Plan Finalleilajannati
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plans.munthe
 
MK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxMK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxAhmadMajidAli1
 
MK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxMK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxAhmadMajidAli1
 
MK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxMK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxAhmadMajidAli1
 
Marketing strategy planning
Marketing strategy planningMarketing strategy planning
Marketing strategy planningmichbuble
 
Marketing strategy planning
Marketing strategy planningMarketing strategy planning
Marketing strategy planningmichbuble
 
Running Head Marketing PlanSWOT Analysis .docx
Running Head Marketing PlanSWOT Analysis .docxRunning Head Marketing PlanSWOT Analysis .docx
Running Head Marketing PlanSWOT Analysis .docxcowinhelen
 

Similar to Strategic Marketing Plan Sections (20)

The marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docxThe marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docx
 
HRM HOSPITALITY
HRM HOSPITALITY HRM HOSPITALITY
HRM HOSPITALITY
 
Marketing Planning, Types of Marketing Planning
Marketing Planning, Types of Marketing PlanningMarketing Planning, Types of Marketing Planning
Marketing Planning, Types of Marketing Planning
 
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingAlineación estratégica del departamento de Marketing
Alineación estratégica del departamento de Marketing
 
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingAlineación estratégica del departamento de Marketing
Alineación estratégica del departamento de Marketing
 
Managing the marketing effort
Managing the marketing effortManaging the marketing effort
Managing the marketing effort
 
Chapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing ProcessChapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing Process
 
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11PRINCIPLES IN MARKETING QUARTER 4 GRADE 11
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11
 
‎STRATEGIC PLANNING & MARKET POSITIONING
‎STRATEGIC PLANNING & MARKET POSITIONING‎STRATEGIC PLANNING & MARKET POSITIONING
‎STRATEGIC PLANNING & MARKET POSITIONING
 
Marketing Plan Final
Marketing Plan FinalMarketing Plan Final
Marketing Plan Final
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
MK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxMK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptx
 
MK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxMK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptx
 
MK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxMK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptx
 
Marketing strategy planning
Marketing strategy planningMarketing strategy planning
Marketing strategy planning
 
Marketing strategy planning
Marketing strategy planningMarketing strategy planning
Marketing strategy planning
 
Chapte~1
Chapte~1Chapte~1
Chapte~1
 
Running Head Marketing PlanSWOT Analysis .docx
Running Head Marketing PlanSWOT Analysis .docxRunning Head Marketing PlanSWOT Analysis .docx
Running Head Marketing PlanSWOT Analysis .docx
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Business Deve Plan
Business Deve PlanBusiness Deve Plan
Business Deve Plan
 

More from Alwyn Lau

DIvorce and Remarriage.pptx
DIvorce and Remarriage.pptxDIvorce and Remarriage.pptx
DIvorce and Remarriage.pptxAlwyn Lau
 
Body, Soul and Resurrection
Body, Soul and ResurrectionBody, Soul and Resurrection
Body, Soul and ResurrectionAlwyn Lau
 
Nurturing the Anti Fragile Student
Nurturing the Anti Fragile Student Nurturing the Anti Fragile Student
Nurturing the Anti Fragile Student Alwyn Lau
 
Can A Christian Re-Marry After Divorce?
Can A Christian Re-Marry After Divorce?Can A Christian Re-Marry After Divorce?
Can A Christian Re-Marry After Divorce?Alwyn Lau
 
Mercy Against Sacrifice
Mercy Against SacrificeMercy Against Sacrifice
Mercy Against SacrificeAlwyn Lau
 
introduction to Critical thinking
introduction to Critical thinkingintroduction to Critical thinking
introduction to Critical thinkingAlwyn Lau
 
Powers & Principalities (sermon delivered at Luther House Chapel, Aug 26th 2018)
Powers & Principalities (sermon delivered at Luther House Chapel, Aug 26th 2018)Powers & Principalities (sermon delivered at Luther House Chapel, Aug 26th 2018)
Powers & Principalities (sermon delivered at Luther House Chapel, Aug 26th 2018)Alwyn Lau
 
Hulk or Prof X? : An Introduction to Anti-Fragility
Hulk or Prof X? : An Introduction to Anti-FragilityHulk or Prof X? : An Introduction to Anti-Fragility
Hulk or Prof X? : An Introduction to Anti-FragilityAlwyn Lau
 
Hell (5 views)
Hell (5 views)Hell (5 views)
Hell (5 views)Alwyn Lau
 
The Miracle After Easter
The Miracle After EasterThe Miracle After Easter
The Miracle After EasterAlwyn Lau
 
Studying the 1st and 10th Commandment
Studying the 1st and 10th CommandmentStudying the 1st and 10th Commandment
Studying the 1st and 10th CommandmentAlwyn Lau
 
Repentance Revisited: A Brief Study of the Book of Jonah
Repentance Revisited: A Brief Study of the Book of JonahRepentance Revisited: A Brief Study of the Book of Jonah
Repentance Revisited: A Brief Study of the Book of JonahAlwyn Lau
 
Demons & Angels in the Bible (New Testament)
Demons & Angels in the Bible (New Testament)Demons & Angels in the Bible (New Testament)
Demons & Angels in the Bible (New Testament)Alwyn Lau
 
Demons & Angels in the Bible (Old Testament)
Demons & Angels in the Bible (Old Testament)Demons & Angels in the Bible (Old Testament)
Demons & Angels in the Bible (Old Testament)Alwyn Lau
 
Life and Death @ the Center
Life and Death @ the CenterLife and Death @ the Center
Life and Death @ the CenterAlwyn Lau
 
Awakening (Cameron Highlands, Dec '12)
Awakening (Cameron Highlands, Dec '12)Awakening (Cameron Highlands, Dec '12)
Awakening (Cameron Highlands, Dec '12)Alwyn Lau
 
Business writing
Business writingBusiness writing
Business writingAlwyn Lau
 
Power perfected in weakness
Power perfected in weaknessPower perfected in weakness
Power perfected in weaknessAlwyn Lau
 

More from Alwyn Lau (20)

DIvorce and Remarriage.pptx
DIvorce and Remarriage.pptxDIvorce and Remarriage.pptx
DIvorce and Remarriage.pptx
 
Body, Soul and Resurrection
Body, Soul and ResurrectionBody, Soul and Resurrection
Body, Soul and Resurrection
 
Nurturing the Anti Fragile Student
Nurturing the Anti Fragile Student Nurturing the Anti Fragile Student
Nurturing the Anti Fragile Student
 
Can A Christian Re-Marry After Divorce?
Can A Christian Re-Marry After Divorce?Can A Christian Re-Marry After Divorce?
Can A Christian Re-Marry After Divorce?
 
Mercy Against Sacrifice
Mercy Against SacrificeMercy Against Sacrifice
Mercy Against Sacrifice
 
introduction to Critical thinking
introduction to Critical thinkingintroduction to Critical thinking
introduction to Critical thinking
 
Powers & Principalities (sermon delivered at Luther House Chapel, Aug 26th 2018)
Powers & Principalities (sermon delivered at Luther House Chapel, Aug 26th 2018)Powers & Principalities (sermon delivered at Luther House Chapel, Aug 26th 2018)
Powers & Principalities (sermon delivered at Luther House Chapel, Aug 26th 2018)
 
Hulk or Prof X? : An Introduction to Anti-Fragility
Hulk or Prof X? : An Introduction to Anti-FragilityHulk or Prof X? : An Introduction to Anti-Fragility
Hulk or Prof X? : An Introduction to Anti-Fragility
 
Hell (5 views)
Hell (5 views)Hell (5 views)
Hell (5 views)
 
The Miracle After Easter
The Miracle After EasterThe Miracle After Easter
The Miracle After Easter
 
Studying the 1st and 10th Commandment
Studying the 1st and 10th CommandmentStudying the 1st and 10th Commandment
Studying the 1st and 10th Commandment
 
Repentance Revisited: A Brief Study of the Book of Jonah
Repentance Revisited: A Brief Study of the Book of JonahRepentance Revisited: A Brief Study of the Book of Jonah
Repentance Revisited: A Brief Study of the Book of Jonah
 
Demons & Angels in the Bible (New Testament)
Demons & Angels in the Bible (New Testament)Demons & Angels in the Bible (New Testament)
Demons & Angels in the Bible (New Testament)
 
Demons & Angels in the Bible (Old Testament)
Demons & Angels in the Bible (Old Testament)Demons & Angels in the Bible (Old Testament)
Demons & Angels in the Bible (Old Testament)
 
Life and Death @ the Center
Life and Death @ the CenterLife and Death @ the Center
Life and Death @ the Center
 
Awakening (Cameron Highlands, Dec '12)
Awakening (Cameron Highlands, Dec '12)Awakening (Cameron Highlands, Dec '12)
Awakening (Cameron Highlands, Dec '12)
 
Lecture5
Lecture5 Lecture5
Lecture5
 
Lecture 6
Lecture 6Lecture 6
Lecture 6
 
Business writing
Business writingBusiness writing
Business writing
 
Power perfected in weakness
Power perfected in weaknessPower perfected in weakness
Power perfected in weakness
 

Recently uploaded

IPL Quiz ( weekly quiz) by SJU quizzers.
IPL Quiz ( weekly quiz) by SJU quizzers.IPL Quiz ( weekly quiz) by SJU quizzers.
IPL Quiz ( weekly quiz) by SJU quizzers.SJU Quizzers
 
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics TradeInstruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics TradeOptics-Trade
 
Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...
Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...
Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...Eticketing.co
 
Technical Data | ThermTec Wild 650L | Optics Trade
Technical Data | ThermTec Wild 650L | Optics TradeTechnical Data | ThermTec Wild 650L | Optics Trade
Technical Data | ThermTec Wild 650L | Optics TradeOptics-Trade
 
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited MoneyReal Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited MoneyApk Toly
 
Expert Pool Table Refelting in Lee & Collier County, FL
Expert Pool Table Refelting in Lee & Collier County, FLExpert Pool Table Refelting in Lee & Collier County, FL
Expert Pool Table Refelting in Lee & Collier County, FLAll American Billiards
 
8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/78377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7dollysharma2066
 
Technical Data | ThermTec Wild 650 | Optics Trade
Technical Data | ThermTec Wild 650 | Optics TradeTechnical Data | ThermTec Wild 650 | Optics Trade
Technical Data | ThermTec Wild 650 | Optics TradeOptics-Trade
 
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdfJORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdfArturo Pacheco Alvarez
 
Resultados del Campeonato mundial de Marcha por equipos Antalya 2024
Resultados del Campeonato mundial de Marcha por equipos Antalya 2024Resultados del Campeonato mundial de Marcha por equipos Antalya 2024
Resultados del Campeonato mundial de Marcha por equipos Antalya 2024Judith Chuquipul
 
Technical Data | ThermTec Wild 335 | Optics Trade
Technical Data | ThermTec Wild 335 | Optics TradeTechnical Data | ThermTec Wild 335 | Optics Trade
Technical Data | ThermTec Wild 335 | Optics TradeOptics-Trade
 
ppt on Myself, Occupation and my Interest
ppt on Myself, Occupation and my Interestppt on Myself, Occupation and my Interest
ppt on Myself, Occupation and my InterestNagaissenValaydum
 
办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样
办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样
办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样7pn7zv3i
 
JORNADA 4 LIGA MURO 2024TUXTEPEC1234.pdf
JORNADA 4 LIGA MURO 2024TUXTEPEC1234.pdfJORNADA 4 LIGA MURO 2024TUXTEPEC1234.pdf
JORNADA 4 LIGA MURO 2024TUXTEPEC1234.pdfArturo Pacheco Alvarez
 
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best ServicesMysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best Servicesnajka9823
 
Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝
Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝
Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝soniya singh
 
Dubai Call Girls Bikni O528786472 Call Girls Dubai Ebony
Dubai Call Girls Bikni O528786472 Call Girls Dubai EbonyDubai Call Girls Bikni O528786472 Call Girls Dubai Ebony
Dubai Call Girls Bikni O528786472 Call Girls Dubai Ebonyhf8803863
 
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docxFrance's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docxEuro Cup 2024 Tickets
 

Recently uploaded (20)

IPL Quiz ( weekly quiz) by SJU quizzers.
IPL Quiz ( weekly quiz) by SJU quizzers.IPL Quiz ( weekly quiz) by SJU quizzers.
IPL Quiz ( weekly quiz) by SJU quizzers.
 
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics TradeInstruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
 
Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...
Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...
Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...
 
Technical Data | ThermTec Wild 650L | Optics Trade
Technical Data | ThermTec Wild 650L | Optics TradeTechnical Data | ThermTec Wild 650L | Optics Trade
Technical Data | ThermTec Wild 650L | Optics Trade
 
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited MoneyReal Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
 
Expert Pool Table Refelting in Lee & Collier County, FL
Expert Pool Table Refelting in Lee & Collier County, FLExpert Pool Table Refelting in Lee & Collier County, FL
Expert Pool Table Refelting in Lee & Collier County, FL
 
FULL ENJOY Call Girls In Savitri Nagar (Delhi) Call Us 9953056974
FULL ENJOY Call Girls In Savitri Nagar (Delhi) Call Us 9953056974FULL ENJOY Call Girls In Savitri Nagar (Delhi) Call Us 9953056974
FULL ENJOY Call Girls In Savitri Nagar (Delhi) Call Us 9953056974
 
8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/78377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
 
Technical Data | ThermTec Wild 650 | Optics Trade
Technical Data | ThermTec Wild 650 | Optics TradeTechnical Data | ThermTec Wild 650 | Optics Trade
Technical Data | ThermTec Wild 650 | Optics Trade
 
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdfJORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
 
Resultados del Campeonato mundial de Marcha por equipos Antalya 2024
Resultados del Campeonato mundial de Marcha por equipos Antalya 2024Resultados del Campeonato mundial de Marcha por equipos Antalya 2024
Resultados del Campeonato mundial de Marcha por equipos Antalya 2024
 
young Call girls in Moolchand 🔝 9953056974 🔝 Delhi escort Service
young Call girls in Moolchand 🔝 9953056974 🔝 Delhi escort Serviceyoung Call girls in Moolchand 🔝 9953056974 🔝 Delhi escort Service
young Call girls in Moolchand 🔝 9953056974 🔝 Delhi escort Service
 
Technical Data | ThermTec Wild 335 | Optics Trade
Technical Data | ThermTec Wild 335 | Optics TradeTechnical Data | ThermTec Wild 335 | Optics Trade
Technical Data | ThermTec Wild 335 | Optics Trade
 
ppt on Myself, Occupation and my Interest
ppt on Myself, Occupation and my Interestppt on Myself, Occupation and my Interest
ppt on Myself, Occupation and my Interest
 
办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样
办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样
办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样
 
JORNADA 4 LIGA MURO 2024TUXTEPEC1234.pdf
JORNADA 4 LIGA MURO 2024TUXTEPEC1234.pdfJORNADA 4 LIGA MURO 2024TUXTEPEC1234.pdf
JORNADA 4 LIGA MURO 2024TUXTEPEC1234.pdf
 
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best ServicesMysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
 
Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝
Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝
Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝
 
Dubai Call Girls Bikni O528786472 Call Girls Dubai Ebony
Dubai Call Girls Bikni O528786472 Call Girls Dubai EbonyDubai Call Girls Bikni O528786472 Call Girls Dubai Ebony
Dubai Call Girls Bikni O528786472 Call Girls Dubai Ebony
 
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docxFrance's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
 

Strategic Marketing Plan Sections

Editor's Notes

  1. Relates to objective 2.
  2. Relates to Objective 1.
  3. Relates to Objective 1.
  4. Relates to objective 2.
  5. Relates to objective 2.
  6. Relates to objectives 1 & 2
  7. B. Is the correct answer. The strategic plan is concerned with the bigger picture.
  8. Relates to objective 3.
  9. Relates to objective 3.
  10. Relates to objective 3.
  11. Relates to objective 3.
  12. Relates to objective 3.
  13. Relates to objective 3.
  14. Relates to objective 3.
  15. Relates to objective 3.
  16. Relates to objective 3.
  17. Relates to objectives 3 & 4
  18. Relates to objectives 3 & 4
  19. Relates to objectives 3 & 4
  20. E. Is the correct answer, anything less would be incomplete.
  21. Relates to objectives 3 & 4
  22. Relates to objectives 3 & 4
  23. Relates to objectives 3 & 4
  24. Relates to objectives 3 & 4
  25. Relates to objective 4.
  26. Relates to objectives 4 & 5.
  27. Relates to objectives 4 & 5.
  28. Relates to objectives 4 & 5.
  29. Relates to objectives 4 & 5.
  30. Relates to objectives 4 & 5.
  31. Relates to objectives 4 & 5.
  32. Relates to objectives 4 & 5.
  33. Relates to objective 5.
  34. Relates to objective 5.
  35. D. Is the correct answer. Tactics are not concerned with the bigger picture or overview of the mission, vision, goals and objectives/ which is the main concern of corporate strategy