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How to Create a Media Strategy
Craig Schoenfeld Iowa
Introduction
A native of Wisconsin, Craig Schoenfeld earned a bachelor's degree in
communications and political science/business administration from the University
of Wisconsin-Stevens Point. He is the principal of Prairie Lawn Consulting and the
president of CR3connect, both in Iowa. Craig Schoenfeld is the former director of
government relations at Whitaker Strategy Group in Iowa, where he created the
company’s media strategy.
A media strategy is a well-thought-out guide that helps present a company to its prospective
customers and boost the general customer conversion rate (the proportion of individuals who
perform the desired action after using a website). A detailed and precise media plan is essential to
enhance a company's public relations or improve profits. These steps help formulate a media
strategy:
1. Study and pinpoint the target market.
A company must consider the demographics of its target audience to plan an effective marketing
strategy. Define the target audience and discover where prospects are and how they spend their
time. Additionally, find out the most effective means to draw their attention. For instance, social
media marketing reaches younger people than print advertisements.
2. Establish measurable goals.
A company must set its general marketing goals while creating its media plan. Such objectives
and goals have to meet the SMART criteria (specific, measurable, achievable, relevant, and
time-bound).
3. Decide on the marketing budget.
A marketing budget helps prevent excessive spending and allows companies to become more
efficient in their problem-solving tactics.
4. Create a message.
Develop a message suitable for prospective customers according to the findings of your
research. Companies can use various statements for different audiences related to a single
theme.
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options are low impact exercises that work the hip joint. Walking in a swimming
pool is a great choice, as is an elliptical machine or stationary bike. Try to pay
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such as running.
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How to Create a Media Strategy

  • 1. How to Create a Media Strategy Craig Schoenfeld Iowa
  • 2. Introduction A native of Wisconsin, Craig Schoenfeld earned a bachelor's degree in communications and political science/business administration from the University of Wisconsin-Stevens Point. He is the principal of Prairie Lawn Consulting and the president of CR3connect, both in Iowa. Craig Schoenfeld is the former director of government relations at Whitaker Strategy Group in Iowa, where he created the company’s media strategy.
  • 3. A media strategy is a well-thought-out guide that helps present a company to its prospective customers and boost the general customer conversion rate (the proportion of individuals who perform the desired action after using a website). A detailed and precise media plan is essential to enhance a company's public relations or improve profits. These steps help formulate a media strategy: 1. Study and pinpoint the target market. A company must consider the demographics of its target audience to plan an effective marketing strategy. Define the target audience and discover where prospects are and how they spend their time. Additionally, find out the most effective means to draw their attention. For instance, social media marketing reaches younger people than print advertisements.
  • 4. 2. Establish measurable goals. A company must set its general marketing goals while creating its media plan. Such objectives and goals have to meet the SMART criteria (specific, measurable, achievable, relevant, and time-bound). 3. Decide on the marketing budget. A marketing budget helps prevent excessive spending and allows companies to become more efficient in their problem-solving tactics. 4. Create a message. Develop a message suitable for prospective customers according to the findings of your research. Companies can use various statements for different audiences related to a single theme.
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