SlideShare a Scribd company logo
Webinar
5 Places to Look for
Social ROI in 2015
#5ROI
Agenda
Marketing
Product HR
SupportSales
ROI
Sales
Sales: Lead Generation
Monitor - purchase intent, demographics, geography
Engage - push leads through sales cycle
Marketing
Marketing: Performance Tracking
Content - Track engagement success & integrate Marketing tools.
PR - Message amplification and crisis management.
Support
Support: Reduce Churn
Churn reduction and efficient resource allocation.
Lower cost of ownership with enterprise integration.
Product
Product: Agile Feedback
Use case identification.
Co-creation - Instant feedback.
HR
HR: Cost-Efficient Execution
Cost efficient - simple to manage.
Relevant - quick & targeted searches
Management
Consolidation - finding the 1 tool that fits your needs.
Summary
• Take holistic approach to social media across the entire organization.
• Understand which numbers (revenue, HR costs, marketing budget) you are
affecting.
• Measure and set relevant metrics to make significant impact.
Marketing
Product HR
SupportSales
ROI
FREE Report
viralheat.com/2015ROIreport
Thank You
www.viralheat.com

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