Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile. Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If you’re not testing, you’re not learning, and you have no opportunity for optimization. Successful marketing is agile.

1. A 90 Day Marketing
Strategy in 90 Minutes
Kieran Wilson
Digital Marketing Manager

2. Wordsmith™
2
BEFORE
The Wordsmith platform takes in your raw
data, in any format.
AFTER
Wordsmith creates personalized, insightful
narratives at massive scale.
A Patented Engine for Automated Narrative Reporting
Automated Insights

4. WHAT Can YOU DO IN
90 MINUTES…
4

9. WRITE A MAREKTING
STRATEGY!!

10. Before
the
writing10

11. 11

12. 12
THE WHAT. THE WHY.
AND
YOUR POINT OF DIFFERENCE.
MESSAGING

13. 13
Quick tips on defining
your target audience
audience

14. Business goals
Marketing
strategy
Marketing
plan

15. 15
Bake it in
Your business Your strategy

16. 16
Key to success
business strategy measurement

17. Ready, set, go!
17

18. The outline
18
ü Objectives
ü Tactics
ü Measurements

19. Setting Objectives

20. What you want to achieve
20
Marketing contributes xx%
to revenue growth

21. how you’ll achieve it
21
q Lead generation
q Content marketing, social media, influencer marketing
q Email, events, speaking engagements
q Advertising, Public relations, sponsorships
q Lead nurturing
q Drip campaigns, lead scoring, dynamic content

22. Measuring success
22
q New clients
q Opportunities created
q Number of sales qualified leads
q Number of marketing qualified leads

23. Why 90 days?
23

24. strategize
execute
measureoptimize
Test & revise

25. And, because
I promised…
25

26. 26
What does my
black eye have
to do with
strategy?
I wasn’t looking
Forward.

27. questions?
27

28. DMFB attendees
get three free
reports and 50%
off of your 1st
month if you
choose to sign-up.
Thank You & Special Offer!
bit.ly/DMFB15