Just in case any Pharmaceutical company is planning to step into Multichannel Business Models either forced by COVID-19 or following a natural business transformation within the Pharmaceutical Industry, please find attached BEST PRACTICES GUIDELINES for the Phase 1 of the Process.
How to Write a 90 Day Marketing Strategy in 90 MinutesAutomated Insights
Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile.
Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If you’re not testing, you’re not learning, and you have no opportunity for optimization. Successful marketing is agile.
The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
The Restaurant Marketing Workshops
The world has been and continues to be a rapidly changing social marketplace for restaurant and hotel businesses. Guests are more demanding and more engaged in defining value for themselves – with or without your input. This is why it is extremely critical to understand and engage with your guests on a deeper and more social level than ever before if you want to build future success. The question is not about the use of marketing but instead, of creating more strategically effective marketing efforts.
Just in case any Pharmaceutical company is planning to step into Multichannel Business Models either forced by COVID-19 or following a natural business transformation within the Pharmaceutical Industry, please find attached BEST PRACTICES GUIDELINES for the Phase 1 of the Process.
How to Write a 90 Day Marketing Strategy in 90 MinutesAutomated Insights
Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile.
Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If you’re not testing, you’re not learning, and you have no opportunity for optimization. Successful marketing is agile.
The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
The Restaurant Marketing Workshops
The world has been and continues to be a rapidly changing social marketplace for restaurant and hotel businesses. Guests are more demanding and more engaged in defining value for themselves – with or without your input. This is why it is extremely critical to understand and engage with your guests on a deeper and more social level than ever before if you want to build future success. The question is not about the use of marketing but instead, of creating more strategically effective marketing efforts.
Drive Sales Growth in 2017!
Maybe you haven’t kicked off the year yet or you just need to re-energise and refocus the team on sales growth. Either way, in this session Dean will share and explain specific strategies for:
• Creating improved coaching on sales growth
• Helping you and your people prioritise and focus on the highest value activities in 2017
• Defining the opportunity 2017 offers for sales growth and a plan for achieving results
Developing a marketing plan can be a
difficult process if you don’t have any
type of guidance. But efficient and effective planning
is critical to the future of any company or organization.
Parts 1 - 4 include; current situation, objectives and critical issues, market analysis, marketing strategy. Manufacturing marketers must lay the foundation with a strong, collaborative marketing plan.
Components of a Successful Marketing PlanCraig Feigin
Marketing should always begin with a thorough marketing plan, which allows you to evaluate the market potential for your products or services and develop strategies to meet that potential. A complete, written marketing plan contains seven main components.
http://craig-feigin.com/
Event Marketing is critical to the success of your Meetings, Convention, Exhibition and Events. It is critical in making your Meetings, Convention, Exhibition and Events profitable.
How to write a marketing plan for 2018 is an overview about the powerful, practical and proven methodology used by Fraser Hay and Grow Your Business to document and execute a marketing plan to deliver your marketing strategy in 2018 and achieve your goals and objectives. http://www.fraserhay.co.uk
The second 4 parts of a proper marketing plan are; marketing programs, financial plans, measurement and controls, executive summary. Having a proper marketing plan give your manufacturing company an edge over competitors.
I've been asked a couple of times during job interview to present on how I would tackle the first 3 months/6 months/100 days on the job. Usually it's a stab in the dark since research material is limited. This broad overview is applicable to a wide range of companies.
Drive Sales Growth in 2017!
Maybe you haven’t kicked off the year yet or you just need to re-energise and refocus the team on sales growth. Either way, in this session Dean will share and explain specific strategies for:
• Creating improved coaching on sales growth
• Helping you and your people prioritise and focus on the highest value activities in 2017
• Defining the opportunity 2017 offers for sales growth and a plan for achieving results
Developing a marketing plan can be a
difficult process if you don’t have any
type of guidance. But efficient and effective planning
is critical to the future of any company or organization.
Parts 1 - 4 include; current situation, objectives and critical issues, market analysis, marketing strategy. Manufacturing marketers must lay the foundation with a strong, collaborative marketing plan.
Components of a Successful Marketing PlanCraig Feigin
Marketing should always begin with a thorough marketing plan, which allows you to evaluate the market potential for your products or services and develop strategies to meet that potential. A complete, written marketing plan contains seven main components.
http://craig-feigin.com/
Event Marketing is critical to the success of your Meetings, Convention, Exhibition and Events. It is critical in making your Meetings, Convention, Exhibition and Events profitable.
How to write a marketing plan for 2018 is an overview about the powerful, practical and proven methodology used by Fraser Hay and Grow Your Business to document and execute a marketing plan to deliver your marketing strategy in 2018 and achieve your goals and objectives. http://www.fraserhay.co.uk
The second 4 parts of a proper marketing plan are; marketing programs, financial plans, measurement and controls, executive summary. Having a proper marketing plan give your manufacturing company an edge over competitors.
I've been asked a couple of times during job interview to present on how I would tackle the first 3 months/6 months/100 days on the job. Usually it's a stab in the dark since research material is limited. This broad overview is applicable to a wide range of companies.
What should you do in the First 90 Days as a Sales Manager or VP? Brett Wallace, VP of Sales for Zoominfo, gives 10 high-impact things to focus on to ramp up quickly. A must read for newly promoted Sales VPs and Managers...or aspiring ones!
My First 90 Days - Strategies for SuccessSuresh Kodoor
Your First 90 days in a new organization are critical in laying a strong foundation for sustained long-term success. Plan to follow a defined framework to make your transition to the new Company a success for everyone involved!
Transitions are a critical time for leaders at all levels. Missteps made during the crucial first three months in a new role can jeopardize your success.
In this updated and expanded version of the international bestseller, Michael D. Watkins offers proven strategies for conquering the challenges of taking on a new role — no matter where you are in your career. Watkins, a noted expert on leadership transitions, also addresses today’s increasingly demanding professional landscape, where managers face more frequent changes and steeper expectations when they start their new jobs.
Whether you’re starting a new job, being promoted from within, or embarking on an overseas assignment, this is the guide you’ll need to succeed in your first 90 days — and beyond.
Organo Gold Review- http://youtu.be/G1GvGqrsrG4
Organo Gold- you're probably already familiar with this business and what Organo Gold does, but if not, this vid will are shed some light for you on what isn't always revealed at first glance.Questions are asked like "can you really make money with Organo Gold"? and another one you might have heard "Is Organo Gold a scam?"
By the way, it's not.
But that also doesn't mean everyone gets rich either.
Organo Gold has real products that are helping people and a real business that SOME people do quite well with. But many do not . The # 1 reason everyone that gets involved with this company isn't bathing in a pool of cash ?
How To Teach the Facebook Pixel to Students Effectively and EfficientlyRyan Russell
You'll gain:
- A firm grasp of the Facebook Pixel
- Proven examples of how to teach the Facebook Pixel to your students
- An understanding of how to facilitate continued learning opportunities for your students outside of the classroom
How to Set Marketing Goals [+ 30 examples]Beth Farris
Before you spend time on marketing tactics, get clear on your goals! Define objectives, strategies, and tactics. Connect to the larger business mission. I explain how in this presentation.
Digital marketing formulas That You
The modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape.It's easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space. There isn't a simple and easy way for shopper marketers to become digital media experts overnight. However, the truth is that you don't need to be an expert to execute expertly designed digital plans for your shopper marketing campaigns
Help You to get more high potential clients and how we generate 5 figure
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
1. 90 Day Marketing Plan
ANGELA LIU
Content Creator & Branding
(818) 568 – 8856 yyangelaliu@gmail.com
2. Why Me
I’m sharp. I helped market an entire rental property at
age 19 and oversaw 15 cosmetics accounts at age
20 before I even got my AA.
Graduated from Cal State Northridge just last year in
Marketing, with a minor in Journalism. Worked my
entire way through school.
I have a professional Sony a5000 which I use to take
product and event photos.
Intuitive – I know psychologically what people like to
read and visually look at.
3. OBJECTIVES
Attract and find new sales candidates with other uses
besides LinkedIn.
Maintain client loyalty and referrals
4. In 30 Days….
Learn the recruitment and operations of MickTec
Tag along in Michael’s meetings to learn how he
pitches and what is generally discussed.
Discuss perks/special treatment to clients who refer or
promote Micktec services
Discuss improvements on MickTec web site
(818) 568 – 8856 yyangelaliu@gmail.com
5. In 30 Days (cont’d)
SOCIAL MEDIA
Facebook: update cover photo, implement Facebook link
to all emails, Facebook ads
Instagram: open up Instagram account., plan a design of
graphics to post
Experiment with content
THE GOAL: accelerate the learning process to begin
effective marketing
Find out what recruits and potential recruits want to learn
6. In 60 Days…
Create incentive referrals. I.E. Refer a potential
recruit/colleague and receive a Starbucks gift card
AND/OR refer and if they are hired by our client, the
referrer will receive a VISA gift card.
Continue posts on Facebook and Instagram.
Touchbase – what questions do I have?, follow up on
previous month
7. In 60 Days (cont’d)
BRANDING
Create MickTec pens
Compile and create pieces for meetings personalized to the
client
EMAIL MARKETING
Design and compile newsletters, linking to all social media and
blog
One newsletter per week
The Goal: To assess and analyze what is working, what needs
improvement.
Discuss different ideas on how to personalize and cater to recruits
and clients
8. In 90 Days…
Establish content plan for the next five months of 2016
Create top 10 list of most popular social media posts so
far, analyze data that Micktec viewers/subscribes/recruits
seem to like
Analyze newsletter data to see how much traffic it’s driving
to Micktec
9. In 90 Days (cont’d)
WEBINAR
Begin discussing possibilities of hosting a sales
webinar.
BLOG
Draft up two topics for potential blog posts
The Goal: Create any changes to plans and establish
marketing goals for the next few months.
