1. By Bhalchandra Inamdar
MBA-I
Roll no-12

2. Overview
 What it means?
 Swot analysis
 Marketing Mix
 PEST Analysis
 Importance Of Marketing Plan
 Simple Marketing Plan

3. What it means?
The process of analyzing one or
more potentially interesting marketplaces in
order to determine how a business can
optimally compete in them. The market
planning process typically results in a
marketing strategy that can be used to
enhance sales for the business producing it.

4. A company looks at itself and
the world around it to create a
marketing plan for reaching
goals.
In other words:-

5. SWOT
Analysis
prepares a company for
competition or a
changing marketplace
provides guidance and
direction for future
marketing strategies
SWOT Analysis
Requirements

7. Marketing mix

8. Four Factors
of a
PEST Analysis
Political
Economic
Socio-Cultural
Technological
PEST AnalysisPEST Analysis
PEST Analysis

9. 1Systematic futuristic thinking by
management
2.Better co-ordination of company efforts
3.Development of better performance
standards
for control
4.Sharpening of objectives and policies
5.Better prepare for sudden new
developments
6.Managers have a vivid sense of
participation
Importance-

10. 1. Situation
Where are you now?
 Your company
 Your products and services
 Your markets

11. 2. Objectives
Where do you want to be?
 Short term
 Medium term
 Long term

12. 3. Strategy
How will you get there?
 Sell existing services to existing clients
 Sell new services to existing clients
 Sell existing services to new clients
 Sell new services to new clients

13. 4. Targets
Who are your clients?
 What are their positive attributes?
 What makes them tick?
 What gets them out of be in the morning?
 What do they want to achieve?

14. 5. Tactics
What marketing will you do?
 Online marketing
 Offline marketing
 Free marketing

15. 6. Men & Women
Who will do the work?
 You?
 Your assistant?
 Your cat?
 Someone else?

16. 7. Money
 How much will it cost?
 How much can you afford?
 What return will you get?

17. 8. Minutes
How much time will it take?
 One month
 Three months
 Six months
 One year

18. 9. Measurement
What will you measure?
 The number of new contacts and how
or where you met them
 The number of clients won and how
or where you met them ...

19. Summary
 Ad hoc marketing does not work
 Plan your work and work your plan
 Find out what works best and
do more of it!

20. References
 www. Google.com
 Principles Of Marketing - By Kotler