Learn about the intrinsic link between business and marketing strategies. From discussing strategies we develop for start-ups right through to advice devised for top-growth businesses and the role of PR.

2. The Marketing of Business
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Business Trajectory Consultancy

3. Where’s Your Business
Plan?
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We’re just doing what we’ve always
done
Business plans are just for start-ups
We don’t need it written down
We know what we’re doing
We don’t have the time

4. Intrinsic Link
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5. Take it Upstream
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An integral part of the business strategy
Don’t just think about the tactical
A lack of understanding

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For Start-ups
 Probably already have a business plan
 Marketing strategy fits perfectly
 Verticals
 Target industries
 Personas
 Pillars of building the marketing
strategy:
 The product/service/offering go to market
strategy
 Becoming funding-ready

7. Trailblazing
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8. For Scale-Ups
 Diversification
 Time to refine
 Maintain the intrinsic link
 Keep educating
 Growing the family

9. Transparency
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10. For SMEs
 All the excuses
 A fresh perspective
 Be the disruptor
 Functions of marketing
 Rebuilding the marketing strategy
 Topline business marketing

11. Supercharge
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12. 12
Learnings
 Intrinsically linked
 The power of marketing and research
 Stick to your guns
 Never stop businesses planning
 The power a marketing strategy has to
spark internal change

13. Thank You
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