General Introduction of Marketing Research

1. MARKETING RESEARCH
Prepared by :
Kamran Rashid
Roll No : 20006
Batch : 2019 (BBA)
G D C baramulla

2. marketing
Research
Marketing : Buying and selling
activities.
Research : Is a systemic method
of collecting,recording and
analysing of data,which is used to
solve marketing problems.

3. What is marketing Research ?
Marketingresearch :is
the systematic
gathering, recording and
analysing of data about
problems relating to the
marketing of goods and
services

5. Nature Of Marketing Research
1. Systematic process : marketing research is
a systematic process to identify and to
solve problems.
2. Continuous in nature : marketing research is
a continuous in nature.As long as the firm
exists,there is a need of marketing
research.
3. Bridges Company – Customer Gap :
Marketing research bridges the gap between
the Customer and the company.

7. “MARKETING WITHOUT MARKETING
RESEARCH IS LIKE DRIVING WITH YOUR
EYES CLOSED”
END OF PRESENTATION