The Modern Marketer
Created By Cygnis Media: http://www.cygnismedia.com/
• Marketing is an important business function that works in a
challenging environment. The scope of marketing is
continuously changing because the expectations of customers
are always fluctuating. Marketers today are forced to be on
their toes as they thrive to build customer relationships. To be
a successful marketer today, you need to learn much more
than the basic concepts of marketing itself. You have to keep
evolving and most importantly, you have to be creative.
• Moving in to 2013, a marketer is required to perform a variety
of tasks. For better understanding, we have divided the roles
in two different categories i.e. marketer as an artist and
marketer as a scientist.
Marketer As An Artist
• For modern marketers, content is an energetic
appearance of the brand. Marketers think that
content marketing and the emphasis on earned
media is not just a shift in the basic marketing
techniques, but in fact is much more than a trend.
Inbound marketing heavily relies on the marketer’s
ability to come up with fresh content.
• In addition to content marketing, the visual
representation of a brand holds a significant
importance in the eyes of modern marketers. The
basic aim of a marketer is to create brand recall.
Simply put, this means that a consumer should be
able to visually differentiate a brand from its
• Social media has had a huge impact on the business
culture, the way businesses work and the way
businesses interact with consumers. Social media has
become an integral part of today’s business
environment and when it comes to marketing, it
simply cannot be ignored. Modern marketers know
that use of social media in a marketing strategy is not
a choice anymore, it is mandatory.
• Customized emails are still one of the major
resources for modern marketers. However, correctly
drafted content, appealing design and catchy body
copy are still the main skills for marketers.
• Previously, marketing departments were treated as a
cost center. This perception has gradually changed as
efficient and fast paced strategies have taken over.
Today, the modern marketer keeps track of all the
marketing activities and campaigns.
• Modern marketers have learned that they need to
move ahead and be able to adjust in any kind of
environment. Marketers now take responsibility to
manage their own activities and budgets. They have
learned the art of getting the work done with
• The very basic thing for a marketer is to know the
trend and analyze responses that can make their
campaign a huge success. To perform this
task, modern marketers need to be data experts, and
should have the expertise to derive meaning out of
facts and figures.
• Modern marketers need to know about the various
success factors for a marketing campaign. They need
to understand the importance of technology and the
tools that measure the performance of the
campaign, to easily identify the things that require
modifications and detect areas of potential.
The Modern Marketer
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