Building a Strong Brand
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Bryan Specht manages market expansion and business development as president of Olson PR, focusing on social media, advertising, and brand marketing. Building a strong brand involves focusing solely on consistent promises to avoid confusing customers. An effective brand establishes clear values and qualities, develops a unique identifier, and remains simple through a short, memorable name that is easy to find and reference. Successful brand building requires patience and sustained communication over time.
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the brand.
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www.socialseeder.com

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Never underestimate the power of a strong brand

It is relatively easy to launch countless innovations in terms of product development, pricing, promotion or distribution sites.

Provided that a company takes the time it needs and has sufficient funds, it is relatively easy to launch countless innovations in terms of product development, pricing, promotion or distribution sites.

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3 KEY ELEMENTS TO MAKE A BRAND STRATEGY SUCCESSFUL
3 KEY ELEMENTS TO MAKE A BRAND STRATEGY SUCCESSFUL
More from Bryan Specht
Some Crucial Skills for Modern Marketers
An accomplished executive, Bryan Specht has served as president of Olson Engage since 2012. Bryan Specht was also recognized as one of the top 50 influential leaders in the PR industry. His interests include digital advertising and modern marketing.
Modern marketing is an advanced form of marketing that centers on creating and maintaining organizational efficiency by paying attention to business strategies. Modern marketers build modern marketing plans, which involve skill, analysis, tech stack, and on-going education. However, building successful modern marketing plans requires marketers who hone an assortment of essential marketing qualities such as:
1. Time Management - Since time is limited when it comes to planning, responding to data in a timely manner is crucial for obtaining maximum benefits from metrics, increasing profits, adjusting to consumer needs, and catching up with changes in the industry.
2. Data Analysis - Collecting data is one thing, but the ability to apply the data correctly, or more specifically, to find the required answer is more important. An ideal modern marketer must be able to analyze data in a productive and meaningful manner.
3. Critical Thinking - Since several factors must be considered during planning, determining where, when, why, and how to address each factor is crucial.
4. Curiosity - To propel a marketing plan and company forward, a modern marketer should be able to develop feasible ideas that others in the space have not yet developed.
Prevent Child Abuse America Provides Mentors
The president of Olson Engage, Bryan Specht possesses two decades of experience in political campaign management and executive leadership in the communications industry. Committed to philanthropic efforts, Bryan Specht supports organizations such as Prevent Child Abuse America (PCAA).
A nonprofit organization with a presence in all 50 states, PCAA seeks to halt the neglect and abuse of children. Its programs provide support services, such as a mentorship program, that foster healthy child development and good parenting skills.
Anyone interested in volunteering can become a mentor with the PCAA. Mentors serve both children and parents and look for ways to encourage the development of protective factors.
Prevent Child Abuse America focuses on five particular factors that provide protection against abuse and neglect. These factors include encouraging resilience in parents and developing emotional and social competence in children. Mentors cultivate each of these areas and watch for situations that may require intervention.
Prevent Child Abuse America Supports New Families
Formerly the chief operating officer for Dig Communications, Bryan Specht has served as president of the Chicago-based public relations firm Olson Engage since 2012. In addition to his role with Olson Engage, Bryan Specht serves on the national board of directors for Prevent Child Abuse America.
Since 1972, Prevent Child Abuse America (PCAA) has worked tirelessly to end child abuse in the United States through initiatives such as Healthy Families America. A voluntary program for new parents, Healthy Families America involves home visits from trained professionals who teach positive parenting skills and healthy child development.
Providing empathetic parental support can help families create a strong foundation of love and trust. Healthy Families America staff can also connect families to community resources to help with anything from finding a pediatrician to acquiring a library card. According to research, participating in the Healthy Families America program correlates with lower rates of child abuse, as well as improved school performance and fewer behavioral problems.
Bryan World Economic Forum’s Young Global Leaders Brings Positive Change
An accomplished executive, Bryan Specht serves as the president of Olson Engage, a Chicago public relations firm. In 2004 Bryan Specht was one of the first nominees for the Young Global Leaders award given by the World Economic Forum.
Founded in 1971 with the belief that organizations should be responsible for society, the group encourages the exchange of ideas among world leaders in economics and politics. Each year, it designates innovators under 40 as Young Global Leaders. Forum founder Klaus Schwab launched the program in 2004.
Recipients are drawn from a diverse pool of change agents who value joint efforts between the public and private spheres. The 2019 winners have initiated programs such as sustainable agriculture, filmmaking, gender equity, and Internet privacy.
Past awardees have improved the world in many ways, ranging from food crises responses to equity funds that reward fair labor practices. They have participated in donating household items to slums in Mumbai, India, developing robotic legs, crowdfunding for creative endeavors, and many more initiatives for the common good.
How to Build Brands That Win Customers
Bryan Specht is the president of Olson Engage in Chicago and leverages years of experience in brand building to help clients. He outlines that brand building is a process of communicating a product or service's value to users and deals with consumer perceptions. The five steps to building a brand are: defining the brand's strengths and value; positioning it as unique; exposing the brand through various media over time; personalizing the brand so customers feel ownership; and regularly reviewing the brand to keep it current as the market changes.
Chicago Children’s Advocacy Center Promotes Hope and Healing
Bryan Specht guides advertising and brand marketing as president of Olson Engage, a public relations firm based in Chicago, Illinois. Dedicated to helping his local community, Bryan Specht also supports the Chicago Children’s Advocacy Center (ChicagoCAC).
The CCAC Hosts Russian Study Group
Bryan Specht is President of Olson Engage and formerly Chief Operating Officer of Dig Communications. In addition to his vast experience in the private sector, he has worked in senior positions for members of Congress and President Clinton, among others. Bryan Specht is very committed to improving the welfare of children, and supports numerous organizations, including the Chicago Children’s Advocacy Center (CCAC) where he previously served on their board of directors.
The Cost of Child Neglect in America and Tips for Improving the Issue
President of Olson Engage in Chicago, Illinois, Bryan Specht possesses nearly two decades of experience in communications and media. Leveraging his expertise to bring awareness to issues meaningful to him, Bryan Specht launched The Awful Grace Project to shed light on child abuse through positive messages from survivors who have moved forward to carry out fulfilling and successful lives.
A Glance at PCAA Research on Emotional Child Abuse
Bryan Specht is the president of a public relations firm in Chicago and contributes to Prevent Child Abuse America as a member of their Communications Committee. Prevent Child Abuse America conducts research to advocate for an end to child abuse and neglect, including studying the causes of emotional abuse and suggestions for positive action. Often more difficult to recognize than physical injuries, the effects of emotional harm can include changes in aggressiveness, self-confidence, and ability to interact with peers. PCAA recommends that parents strive to establish strong relationships with children and set up support systems to help manage stress to prevent emotional abuse.
PCAA Research Helps Prevent Child Abuse
Bryan Specht not only leverages his organizational and leadership skills in the business world, but in the world of charity and nonprofits as well. Serving on the board of directors of Prevent Child Abuse America's (PCAA) and chairing the Policy and Advocacy Committee, Bryan Specht helps to promote knowledge of policies and programs to stop child abuse.
Prevent Child Abuse America's Pinwheel Display
Prevent Child Abuse America is a non-profit founded in 1972 to create healthy futures for children free from abuse and neglect. In April 2013, Prevent Child Abuse America partnered with Miss America Mallory Hagan to create a display of over 5,000 pinwheels, the national symbol for child abuse prevention, in Times Square to raise awareness for Child Abuse Prevention Month. The pinwheel display aimed to remind people of the importance of supporting efforts to prevent child abuse and urged them to get involved by joining, donating, or learning more about issues facing abused children.
Bryan Specht: An Overview of the Public Affairs Council
The Public Affairs Council is a global organization of over 600 public affairs executives and managers founded in 1954. It aims to promote the field of public affairs and provide comprehensive training and resources to its members to help them achieve their goals ethically. Bryan Specht, an experienced political advisor and president of Olson PR, is a member of the Public Affairs Council and has a background in government and political campaigns.
A look at the promised land society
The Promised Land Society is a private organization based in Chicago dedicated to child wellness and advocacy. Founded by Bryan and Lauren Specht, the organization recognizes issues facing families today and promotes health coverage, quality education, abuse prevention, and social support for youth while advocating for free market values to help children reach their potential. Bryan Specht also founded other groups focused on child welfare and sits on boards for national child advocacy organizations.
More from Bryan Specht (13)
Bryan World Economic Forum’s Young Global Leaders Brings Positive Change
Bryan World Economic Forum’s Young Global Leaders Brings Positive Change
Chicago Children’s Advocacy Center Promotes Hope and Healing
Chicago Children’s Advocacy Center Promotes Hope and Healing
The Cost of Child Neglect in America and Tips for Improving the Issue
The Cost of Child Neglect in America and Tips for Improving the Issue
A Glance at PCAA Research on Emotional Child Abuse
A Glance at PCAA Research on Emotional Child Abuse
Bryan Specht: An Overview of the Public Affairs Council
Bryan Specht: An Overview of the Public Affairs Council
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Building a Strong Brand
- 2. As the president of Olson PR, Bryan Specht manages market expansion and business development. Under the leadership of Bryan Specht, the company focuses primarily on social media, advertising, and brand marketing. Building a strong brand involves focusing on that brand alone and being reliably loyal to its promises. Determining the values, experiences, and qualities associated with a business and developing them into a clear brand creates a unique identifier, and once the brand has established its promises, it is important for the company to be consistent with them to ensure that customers do not get confused or become distrustful of the company.
- 3. Picking one direction for the brand is also important since it creates a clear image of what a company is projecting to customers. Additionally, keeping a brand simple and either whimsical, descriptive, or evocative further avoids confusion. A short but memorable brand name that is easy to spell makes finding the company through search engines easier for customers, and also makes it easier to refer friends. Finally, it is important to keep in mind that brand building does not happen overnight; being patient, and continuing to communicate the brand's promise and image, improves the chances that the brand will grow.