This media product targets 16-30 year olds who listen to indie artists like Bombay Bicycle Club and Lana Del Rey. It represents particular social groups through the clothing styles and colors featured that are common among indie music fans. Dark colors and unique patterns are used. The locations in photos and references to social media sites also represent the lifestyles and interests of these young indie music fans. Pull quotes from artists about being "hard to understand" further connects to the mysterious personality associated with this social group. Overall, the magazine is designed to attract and relate to these target audiences through visual conventions that match their styles and personalities.

1. How does your media
product represent
particular social groups?

2. The target audience for my media product is aimed at ages 16-
30. This is because I have based the artists in my magazine on
real life music artists. Such as Bombay Bicycle Club, The Kooks,
Daughter, Lana Del Rey and more. The people who listen to
these bands/artists are usually between the ages of my target
audience.

3. You can see that my media product
represents particular social groups
because every ‘artist’ on my front cover is
wearing similar colours (mainly dark) and
has the same style.
‘Indie’ people tend to wear clothes with
strange/unique patterns on, this is why
the shirt that Kayyah is wearing has a
unique pattern on. Indie music magazines
tend to dress the models of their
magazines in these clothes and it
represents indie music as it is a strange
and unique style of music that can be
hard to figure out, just like the patterns.
I also think the colours I have used for
my magazine represents certain social
groups as I have based the colours of
my magazine on colours from one of NME’s front cover and NME is read by a
majority of the social groups I am representing. This impacts my magazine as these
social groups will be attracted to my magazine.

4. Here on my contents page you can again see
how my media product represents particular
social groups.
At the bottom left of my contents page there is
two pictures:
These pictures represent a young indie social
group because young ‘Indie’ people around the
ages of 16-25 are thought of to stay out late
and hang out in places such as where I have
taken my images. Again this gives the
mysterious feel to the magazine which matches
the artists style of clothing.
These social groups would see the magazine
and want to buy it as the people in the
magazine are just like them therefore they can
relate to them and will want to read more.
Another convention of my
media product that represents
particular social groups is how
I have used instagram
facebook and twitter as these
are all websites that are highly
used by these social groups.

5. Another way conventions of my media product represent
particular social groups is by the pull quote on my double page
spread.
“I can be quite hard to understand” – this links in with my running
theme of uniqueness and mysteriousness because this personality
matches their style. People of these social groups are different and
people don’t quite get what they are about. This again means that
these social groups can relate to my magazine and again I have
reached my target audience.