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Question 2 : How does your media product represent particular social groups?


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Question 2 : How does your media product represent particular social groups?

  1. 1. Question 2: How does your media product represent particular social groups?
  2. 2. My magazine being a pop music magazine is representative of quite a young target audience who are mainly female and between the ages of 12-16. I chose to follow the convention of the music magazines in my case studies which both had young female target audiences. The audience for We Love Pop magazine is targeted at young girls between the ages of 13- 16. The average age for the core audience (young girls) for Top Of The Pops magazine is 12 . The target audience for Top Of The Pops magazine are also teenage girls.
  3. 3. Through the use of an attractive young female as the cover star of my magazine I was able to represent and appeal to my target audience who are similar in age to my cover star and will because of this be more likely to purchase the magazine. This is because they will be able to relate to her as they have something in common which is their closeness in age and the fact that she is female. The way my artist is dressed also appeals to my target audience as she is clothed in what many teenagers would consider to be fashionable and wear themselves. This is especially because what she is wearing is colourful and bright which will also appeal to girls of a young age.
  4. 4. In addition to this by challenging the stereotype and using a black pop musician as the cover star for my magazine instead of using a white pop musician, who are most commonly associated with the pop genre of music. I was also able to appeal to young people who are of a black ethnicity as well as young people who are from various different ethnic backgrounds. Cover Star for my magazine
  5. 5. COLOUR SCHEME I also think that the use of a bright colour scheme played a key part in appealing to my particularly young target audience who are mainly female. I have used the colours pink and orange in my colour scheme because I felt these were appropriate colours to use in order to gain the attention of the young target audience for my magazine and these are colours I also think that they would generally like. In particular I used the colour pink to appeal to young girls. This is because stereotypically speaking the colour pink is associated with females and for this reason is more likely to gain the attention and interest of my audience. In my case studies the magazines that I have studied also used bright colour schemes to appeal to their target audience who were of a young age.
  6. 6. For the journalism of my magazine I have used simple language which I believe will make it easier for the young audience of my magazine to understand and therefore will appeal to them more. I also stayed away from using informal language because I did not want to conform to the stereotype that all teenagers and young children use informal language. I wanted to display this by using formal language in the journalism throughout my magazine to represent that my target audience have good intellectual understanding.
  7. 7. In both my front cover and contents pages I have mentioned the names of popular mainstream artists who will appeal to my young target audience such as Justin Bieber, Jessie J, Rihanna and One Direction. Popular mainstream artists names featured on the front cover of my magazine In my contents page I have also mentioned names of popular mainstream pop artists .
  8. 8. Lastly in the journalism for my DPS I have mentioned technologies such as Twitter which I know will appeal to the target audience of my magazine who will be familiar with the social networking site and most probably many of them will use the site personally. Since there has been an increasing popularity in social networking sites especially within the age bracket of my target audience this is sure to gain their interest and appeal to them. Furthermore in the journalism I have used for my DPS I have tried to positively represent my pop artist Aaliyah Young so that my target audience can see her as a role model and someone that they could look up to and be inspired by, admire and aspire to be like because of her personal achievements and musical talent.