The document reports the results of a survey given to the target audience of 16-18 year old females about their music video preferences. The majority preferred that the lyrics and visuals match, and they liked seeing both a performance from the artist and a storyline in a music video. They also preferred sad moods and that the visuals not suggest a different meaning than the lyrics. While many people was a popular choice, the filmmakers decided to focus on two people to fit their chosen song better. Love will also be hinted at but not the main focus due to audience feedback.

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Under 15 16-18 19-21 22-25
How old are you?
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Female Male
What gender are you?
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Acoustic Indie Rock Pop Hip Hop R&B Other
What genremusic do you like?
Our primarytarget
audience is16-18 years
oldtherefore we gave
our questionnairesto
people of thatage range
to getaccurate results
of whatour target
audience want.
Due to our video’starget
audience beingmainly
females we gave the
majorityof our
questionnairesto
females.
Althoughthe majorityof the results
preferred ‘other’(generally
alternative)whichdoesn’tlinkto
our chosensong,acousticwasalso
verypopularwhichcan be applied
to HoldingOndespite the slight
indie theme init.Ouraudience
didn’tchoose ourgenre as their
favourite,yetthe peoplewe chose
may notbe typical of the audience
as a whole.

2. .
Why doyou like thisina musicvideo?
1) “Maybe the artistperformsina musicstudio.”
2) “Because youknowwhat isgoingon.”
3) “Fun to watch,makesithappy.”
4) “Storylinesare oftenirrelevantandboring.Anartist performingtheirownsongismuchmore interesting.”
5) “I findmyself captivated,enticedbyanart formunparalleledtoanyother…an emotional roller-coasterif
youwill.”
6) “Keepsme engagedwiththe video.”
7) “Createsa goodvideo.”
8) “A love story.”
9) “Because storylinescanbe cheesy.”
10) “I like tosee that an artistcan performvocallybutalsocreate a music videothatlooksprofessional.”
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Performance from
Artist
A storyline Both Other
What do you like to see in a music video?
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Do you like the lyrics to match the
visuals?
Yes No
The majorityof our survey
participantslike the lyricsto
match the visuals,we had
alreadyplannedtodothisin our
musicvideo.
The majorityof people chose
havingan elementof both
performance andstoryline.We
originallyweren’tgoingto
include performancewithinour
piece yetthe surveyhasledusto
decide tochange our ideato
incorporate bothperformance
and storyline soitappliestothe
audience we have chosen.

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Do you like the visuals to suggesta
differentmeaning of the lyrics?
Yes No
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Sad Happy Energetic Funny Other
What mood do you like in a video?
Mood
Justlike ourplanthe audience agree
that the visualsshouldlinktothe
meaningof the lyrics, theydon’tlike
visualswithadifferentmeaningto
the lyrics.
Our resultsshow thatthe majority
of ouraudience prefersadmusic
videoswhichlinkstoouridea.
Othersmoodsthat are popularwe
founddepend onthe song.
The most popularchoice of location
was the beachand althoughit
wasn’tincludedinouroriginal plan
we are goingto incorporate this
intoour video.We will also use
countryside locations eventhough
it contradictsourresults,asit works
withour storyline.Whenwe didour
focusgroup,we found that due to
the choice of songwe are using,the
countryside wasthe bestoptionto
representisolation.

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Lots of people Focused on one
person
Two people
Do you like lots of people being in the
video or it to be focused on one or
two people?
Column1
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Yes No
Do you like lovebeing involved in a music
video?
Despite ourresultindicating
usingmanypeople,we believeit
won’tfitwithour chosensong.
Therefore,we are goingtogo
againstaudience feedback.We
are only goingtouse a two
people tomake ourstoryline
work,yetwe will still be able to
capture the emotionand
isolationof oursong.
The audience didn’tappreciate
the ideaof love beinginvolved
withinamusicvideo.
Therefore, we won’tbase the
videoonlove andavoidpublic
displaysof affection.Although
we will include hintsof love
throughouttoappeal to
everyone andmake our
narrative coherent.