The document analyzes the results of a questionnaire given to a target audience for a documentary about music. It summarizes the responses to questions about respondents' gender, age, interest in watching a music documentary, TV viewing habits, music preferences, how they obtain and listen to music, and music festival and concert experiences. The conclusions are that the target audience includes both males and females aged 16-44 who enjoy a variety of music genres and attend concerts. This information will help focus the content of the documentary.

1. Target Audience
Questionnaire Results &
Conclusions

2. Are you male for female?
Gender
Male
Female

3. Are you male or female?
We asked this question as our documentary
target audience includes both males and
females. We found out of the 30 people
questioned 12 where male and 18 where
female. This means that our target
audience will remain as both male and
female.

4. How old are you?
Age
16-18
19-20
21-23
24-27
28-30
31-33
34-37
38-40
41-44

5. How old are you?
We asked this question as our documentary
target audience age is 16-44. We found
out of the 30 people questioned there was
a range of ages. This means that our
target audience age will remain as 16-44.

6. Would you watch a documentary
on music?
Would you watch a documentary on music?
Yes
No

7. Would you watch a documentary
on music?
We asked this question as our documentary
topic is on music so we wanted to find out
if our target audience would be interested
in watching it. We found out of the 30
people questioned 24 said yes and 6said
no. This means that majority of our target
audience would be interested in watching
and therefore we are keeping our
documentary topic the same.

8. What TV channel do you watch?
What TV Channel do you watch?
Dave
Comedy central
Channel 4
E4
4Music
Channel 5
BBC3
BBC1
Sky Movies
ITV3
Disney
History
E!
Sky1
Sky Live
TLC
Sky sports
MTV
BTSports
Viva
ITV2
Really
Film 4
Fox
Nick

9. What TV channel do you watch?
We asked this question so that we could find
out what TV channels our documentary
target audience watches. This was so we
could select an appropriate TV channel to
run our documentary on. We found out
that channel 4 was the most popular TV
channel within our target audience.
Therefore we will place our documentary
on this channel.

10. When do you watch TV?
What day do you watch TV?
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Everyday

11. When do you watch TV?
What time do you watch TV?
5:00-8:00
8:01-12:00
12:01-3:00
3:01-6:00
6:01-9:00
9:01-11:00
11:01-12:00
12:01-4:59

12. When do you watch TV?
We asked this question so we could find out
what day and time our documentary target
audience watches TV so we could schedule
our programme at an appropriate time. We
found out that most of our target audience
watches TV every day and therefore made
the decision to schedule our programme on a
Tuesday. We also found out that most of our
target audience watches TV between 6:01-
11:00 and therefore we made the decision to
place documentary at 8:30-9:00.

13. What colour do you associate with
music?
What colour do you associate with music?
Blue
Black
Grey
Any
Bright colours
Red
White
Pink
Green
Orange
Yellow
Gold
Purple

14. What colour do you associate with
music?
We asked this question so we could get an idea
of what colours our documentary target
audience associates with music. We did this
so that the graphics and titles we will be
using throughout our documentary appeals to
them. We found out that our target audience
associates the colours blue, black and red
with music and therefore these are the
colours we will consider using throughout our
documentary.

15. What is your favourite genre of
music?
All
Hip hop
Rap
Pop
RnB
Rock
Metal
Electric
Indie
Alternative
Latin

16. What is your favourite of genre of
music?
We asked this question as to find out what
genres our documentary target audience
is interested in. We found out that pop and
rock are the most popular within our target
audience but a wide range of answers
where given. Therefore this will help us
narrow down the content to make it
relevant to our documentary.

17. What genres do you listen to?
What genres do you listen to?
Rock
Pop
Poppunk
Indie
RnB
Dance
Metal
Punk
Country

18. What genres do you listen to?
We asked this question to find out what
other genres our documentary target
audience listens to.We found out of that
pop and rock where still the most popular.
This allows us to still narrow down the
content of our documentary to make it
relevant to our documentary target
audience.

19. What is your favourite artist or
band?
We asked this question so that we could find
out our documentary target audience
favourites artist or band. We found out that
our target audience has a wide variety of
favourite artists or bands ranging from
Metallica and Guns And Roses to
Paramore and Fall Out Boy to Rihanna
and 50 Cent. This shows us we need to
incorporate a wide variety of music into
our documentary.

20. How do you obtain music?
How do you obtain music?
Download
CD
Youtube
Spotify
Itunes
Radio
TV

21. How do you obtain music?
We asked this question to find out how our
documentary target audience obtains
music. We found out that most people
download music, buy music from itunes
and buy CDs. This show us that even
though download popularity is rising
people still buy physical CDs and therefore
we need to incorporate both into our
documentary.

22. Do you illegally download?
Do you illegally download?
Yes
No

23. Do you illegally download?
We asked this question as to found out if our
documentary target audience illegally
downloads. We found out of the 30 people
questioned 15 did illegally download and
15 don’t illegally download. This tells us
that we do need to include some
information about illegal downloads as
some of our target audience does illegally
download.

24. If yes where do you illegally
download from?
Where do you download from?
Internet
Youtube
Tubiddy
Utorent
Piratebay

25. If yes where do you illegally
download from?
We asked this question to find out where our
documentary target audience illegally
downloads from. We found out that most
people illegally download from youtube.
This helps us narrow down the content of
our documentary.

26. How do you listen to music?
How do you listen to music?
Computer
TV
Radio
Phone
Ipod
MP3
Other

27. How do you listen to music?
We asked this question to find out how our
documentary target audience consumes
music. We found out that the most popular
ways of listening to music was through
either a computer or an ipod but the other
platforms we provided as choices where
close. This shows us that our target
audience listens to music in a lot of ways.

28. How often do you listen to music?
How often do you listen to music?
Everday
Every other day
Twice a week
Once a week
Every fortnight

29. How often do you listen to music?
We asked this question as we wanted to find
out how often our documentary target
audience consumes music. We found out of
the 30 people questioned that 26 listened to
music every day and the other 4 listen to
music every other day. This shows us that
our target audience has a high interest in
music and therefore shows us we have
chosen a suitable topic to cover in our
documentary.

30. When do you listen to music?
When do you listen to music? Morning
Afternoon
Night
In the car
Walking
Working/Homework
Dance
Whenever I can
Relax
With friends
Reading
Gym
All the time
Getting ready

31. When do you listen to music?
We asked this question as to find out about our
documentary target audience consumption
habits. We found out that the most popular
time to listen to music was while doing
homework or while working or whenever our
target audience could. This shows that our
target audience uses it as a motivation to get
work done. It also shows that our target
audience enjoys music and therefore this is a
suitable topic for our documentary.

32. When was your last concert and
who was it?
Artist/Band
Take That
Good Charlotte
X Factor
Radio City Live
Paramore
Summertimeball
Enter Shikari
The Script
Nickleback
One Direction
JLS
Beyonce
Rihanna
Justin Bieber
Never

33. Who was your last concert?
We asked this question to find out which artist
or band concert our documentary target
audience last went to. We found out that our
target audience had attended a range of
different concerts this shows the wide variety
of music taster within our target audience.
We also found out that 9 people had never
attended a concert. This shows us that
attending concerts is an interest that our
target audience enjoys.

34. When was your last concert?
How long ago
2 Years
5 Years
8 Month
Last Month
5 Month
4 Month
11 Month
7 Month
3 Years
6 Months

35. When was your last concert?
We asked this question to find out when our
documentary target audience last attended
a concert. We found a range of time
periods from last month up to 5 years ago.

36. Do you prefer arenas or small
venues?
Arenas or Small Venues
Arenas
Small Venues

37. Do you prefer arenas or small
venues?
We asked this question to find out our
documentary target audience prefers
arenas or small venues. We found out of
the 30 people questioned 15 preferred
arenas where as 6 prefer small venues. 9
people didn’t answer this questions this
was because they had never been to a
concert and therefore couldn’t. This data
shows us that our target audience mostly
attends concerts in arenas.

38. Have you ever been to a festival?
Have you ever been to a festival?
Yes
No

39. Have you ever been to a festival?
We asked this question as to find out if our
documentary target audience includes
attends festival. We found out of the 30
people questioned 6 people have been to
a festival and 24 people haven’t been to a
festival. This means that our target
audience generally doesn’t attend festivals
but some people do.

40. What festival have you been to?
What festival? V Fest
Leeds
Spanish Ones in Miami
& Colombia
Youth
Sound City
Pubhub
Radstock
Download
Wakestock

41. What festivals have you been to?
We asked this question to find out what
festivals as documentary target audience
has attended. We found out that V Festival
was the most attended by our
documentary target audience.

42. Do you know any local bands?
Do you know any local band?
Yes
No

43. Do you know any local bands?
We asked this question to find out if our
documentary target audience knew any
local bands. We found out of the 30
people questioned 7 knew local bands and
23 didn’t know any local bands. this tells
us that some of our target audience is
interested in the local music scene and
this gives us another idea for content for
our documentary.

44. What local bands do you know?
What local bands do you know?
Pavilions
Pedestals
Fast feeds
Refrain
JC and the 2 steps

45. What local bands do you know?
We asked this question to find out what local
bands our documentary target audience
knows. We found out that the most well
known local band was Refrain this gives
us some local bands that we can now try
get in contact and maybe interview if we
need to. This gives us more content for
our documentary.

46. Can you play a musical
instrument?
Can you play a musical instrument?
Yes
No

47. Can you play a musical
instrument?
We asked this question to find out if our
documentary target audience can play a
musical instrument. We found out of the
30 people questioned 9 can play a musical
instrument and 21 can’t play a music
instrument. This means that we can
include a small section on musical
instruments as some our target audience
can play one.

48. How did you learn to play a musical
instrument?
How did you learn to play a intrument?
School
Self taught

49. If yes how did you learn your
instrument through school or did you
teach yourself?
We asked this question to find out how our
documentary target audience learnt their
musical instrument. We found out of the 9
people who can play a musical instrument 5
learnt through school and 4 taught themselves.
This means we can include content about
learning a musical instrument through school
and talk about the negatives and positives of it.