The survey results showed that most respondents were between 15-17 years old and watched music videos every day or once a week, primarily on the internet. Pop music was the most popular genre. Most felt narrative music videos were preferred over performance videos. The majority were familiar with the song "Yellow" by Coldplay and thought it was about lost love. Respondents also felt the narrative created for the song fit the lyrics and emotion of the song.

1. Questionnaire
analysis

2. Questionnaire results
Questionnaire Results
Are you... Male? 15 Female? 15
How old are you? Fifteen 10 Sixteen 10 Seventeen 10
Do you watch music videos? Yes 28 No 2
If yes, How often do you watch music Everyday 10 Once a week 15 Once a 2 Every now and 1
videos? month again
Where do you watch music videos On TV 13 On the 15 Other 0
the most? internet
What is your favourite genre of music Pop 16 RnB 9 Rock 3 other 2
Do you prefer a music video to be.. Narrative? 24 Performance? 6
Have you heard the song 'yellow' by Yes 26 No 4
Coldplay?
The majority thought that the song was about ' a person who has lost the
If yes, what do you think the song is
about?
one they love and the strong feelings they feel about them'
The majority thought our narrative was appropriate for the song and is
What do you think of our narrative?
emotional which fits in with the lyrics and tempo of the song.

3. Analysis of the Results
• We passed the questionnaires to our age group (17
year olds) and the two years below at an equal
number (10 of each year). We decided on these
ages as they are at the age that they can give
mature feedback that we can use and in the age
group for our target audience.
• From the results of the questionnaire nearly every
one of them watch music videos. From this they
were asked how often they watch music videos,
the top answer was ‘Once a week’ followed by
‘Everyday’.

4. From the results of the Where do you watch music videos
questionnaire, we have found the most?
that most of the people watch 16
music videos on the
internet, this is probably 14
because most of our age group
use the internet frequently due 12
to social networking sites, video
sharing sites like YouTube and 10
Where
for school work. This would do you
mean that we may have to 8 watch
make our video high quality to Music
work on YouTube and the 6 videos?
internet if we were to publish
the music video. 4
2
0
On TV On the Other
internet

5. 20
What is your favourite genre of
From our analysis, we
have seen that most of music?
15
the subjects favourite
genre of music is ‘Pop’.
The song we are using for 10
our music video is a pop Different
song so would appeal to 5 Genres
the wider audience
rather than a niche
audience. 0
Pop RnB Rock Other
Do you prefer a music video to
be.. From this graph, you can see that
30 the majority preferred a music
video to be narrative rather than
20
performance.
10 This means that our music video
Narrative or
0 Performance? will appeal as the main style is
narrative with a little bit of
performance.

6. Have you heard the song From the results, it is clear that
'Yellow' by Coldplay most of the people who have
30 taken part in the survey new the
song ‘yellow’ by Coldplay. This
20 shows that the song is a well
known and popular song. This
10 Yes or No
means that the music for the
music video will be known which
0
means it will be easier for the
Yes No audience to understand.
If yes, What do you think the song is about?
The majority thought that the song was about ‘a person who has lost the one they
love and the strong feelings they feel about them’.
This means our narrative fits in with their expectations of what it should be.
What do you think of our narrative?
The majority thought that our narrative was appropriate for the song and is emotional
which fits in with the lyrics and tempo of the song.
This means that our narrative that we chose seems like a good narrative from the
feedback given and means that we don’t have to make any drastic changes to the
storyline.