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Target audience questionnaire
results & conclusions
Are you male for female?
Gender
Male
Female
Are you male or female?
We asked this question as our documentary target
audience includes both males and females. We found
out of the 30 people questioned 12 where male and
18 where female. This means that our target
audience will remain as both male and female.
How old are you?
Age
16-18
19-20
21-23
24-27
28-30
31-33
34-37
38-40
41-44
44 - over
How old are you?
We asked this question as our documentary target
audience age is 16-44. We found out of the 30 people
questioned there was a range of ages. This means
that our target audience age will remain as 16-44.
Would you watch a documentary on music?
Would you watch a documentary on music?
Yes
No
Would you watch a documentary on music?
We asked this question as our documentary topic is on
music so we wanted to find out if our target audience
would be interested in watching it. We found out of
the 30 people questioned 24 said yes and 6said no.
This means that majority of our target audience
would be interested in watching and therefore we are
keeping our documentary topic the same.
What TV channel do you watch?
What TV Channel do you watch?
Dave
Comedy central
Channel 4
E4
4Music
Channel 5
BBC3
BBC1
Sky Movies
ITV3
Disney
History
E!
Sky1
Sky Live
TLC
Sky sports
MTV
BTSports
Viva
ITV2
Really
Film 4
Fox
Nick
What TV channel do you watch?
We asked this question so that we could find out what
TV channels our documentary target audience
watches. This was so we could select an appropriate
TV channel to run our documentary on. We found
out that channel 4 was the most popular TV channel
within our target audience. Therefore we will place
our documentary on this channel.
When do you watch TV?
What day do you watch TV?
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Everyday
When do you watch TV?
What time do you watch TV?
5:00-8:00
8:01-12:00
12:01-3:00
3:01-6:00
6:01-9:00
9:01-11:00
11:01-12:00
12:01-4:59
When do you watch TV?
We asked this question so we could find out what day
and time our documentary target audience watches
TV so we could schedule our programme at an
appropriate time. We found out that most of our
target audience watches TV every day and therefore
made the decision to schedule our programme on a
Tuesday. We also found out that most of our target
audience watches TV between 6:01-11:00 and
therefore we made the decision to place
documentary at 8:30-9:00.
What colour do you associate with music?
What colour do you associate with music?
Blue
Black
Grey
Any
Bright colours
Red
White
Pink
Green
Orange
Yellow
Gold
Purple
What colour do you associate with music?
We asked this question so we could get an idea of what
colours our documentary target audience associates
with music. We did this so that the graphics and
titles we will be using throughout our documentary
appeals to them. We found out that our target
audience associates the colours blue, black and red
with music and therefore these are the colours we
will consider using throughout our documentary.
What is your favourite genre of music?
What your favourite genre of music? All
Hip hop
Rap
Pop
RnB
Rock
Metal
Electric
Indie
Alternative
Latin
80S
Poppunk
Movie soundtrack
Chart
Classical
What is your favourite of genre of music?
We asked this question as to find out what genres our
documentary target audience is interested in. We
found out that pop and rock are the most popular
within our target audience but a wide range of
answers where given. Therefore this will help us
narrow down the content to make it relevant to our
documentary.
What genres do you listen to?
What genres do you listen to?
Rock
Pop
Poppunk
Indie
RnB
Dance
Metal
Punk
Country
Other
What genres do you listen to?
We asked this question to find out what other genres
our documentary target audience listens to.We found
out of that pop and rock where still the most popular.
This allows us to still narrow down the content of our
documentary to make it relevant to our documentary
target audience.
What is your favourite artist or band?
We asked this question so that we could find out our
documentary target audience favourites artist or
band. We found out that our target audience has a
wide variety of favourite artists or bands ranging
from Metallica and Guns And Roses to Paramore and
Fall Out Boy to Rihanna and 50 Cent. This shows us
we need to incorporate a wide variety of music into
our documentary.
How do you obtain music?
How do you obtain music?
Download
CD
Youtube
Spotify
Itunes
Radio
TV
How do you obtain music?
We asked this question to find out how our
documentary target audience obtains music. We
found out that most people download music, buy
music from itunes and buy CDs. This show us that
even though download popularity is rising people
still buy physical CDs and therefore we need to
incorporate both into our documentary.
Do you illegally download?
Do you illegally download?
Yes
No
Do you illegally download?
We asked this question as to found out if our
documentary target audience illegally downloads.
We found out of the 30 people questioned 15 did
illegally download and 15 don’t illegally download.
This tells us that we do need to include some
information about illegal downloads as some of our
target audience does illegally download.
If yes where do you illegally download from?
Where do you download from?
Internet
Youtube
Tubiddy
Utorent
Piratebay
If yes where do you illegally download from?
We asked this question to find out where our
documentary target audience illegally downloads
from. We found out that most people illegally
download from youtube. This helps us narrow down
the content of our documentary.
How do you listen to music?
How do you listen to music?
Computer
TV
Radio
Phone
Ipod
MP3
Other
How do you listen to music?
We asked this question to find out how our
documentary target audience consumes music. We
found out that the most popular ways of listening to
music was through either a computer or an ipod but
the other platforms we provided as choices where
close. This shows us that our target audience listens
to music in a lot of ways.
How often do you listen to music?
How often do you listen to music?
Everday
Every other day
Twice a week
Once a week
Every fortnight
How often do you listen to music?
We asked this question as we wanted to find out how
often our documentary target audience consumes
music. We found out of the 30 people questioned
that 26 listened to music every day and the other 4
listen to music every other day. This shows us that
our target audience has a high interest in music and
therefore shows us we have chosen a suitable topic to
cover in our documentary.
When do you listen to music?
When do you listen to music? Morning
Afternoon
Night
In the car
Walking
Working/Homework
Dance
Whenever I can
Relax
With friends
Reading
Gym
All the time
Getting ready
When do you listen to music?
We asked this question as to find out about our
documentary target audience consumption habits.
We found out that the most popular time to listen to
music was while doing homework or while working
or whenever our target audience could. This shows
that our target audience uses it as a motivation to get
work done. It also shows that our target audience
enjoys music and therefore this is a suitable topic for
our documentary.
When was your last concert and who was it?
Artist/Band Take That
Good Charlotte
X Factor
Radio City Live
Paramore
Summertimeball
Enter Shikari
The Script
Nickleback
One Direction
JLS
Beyonce
Rihanna
Justin Bieber
Never
Who was your last concert?
We asked this question to find out which artist or band
concert our documentary target audience last went
to. We found out that our target audience had
attended a range of different concerts this shows the
wide variety of music taster within our target
audience. We also found out that 9 people had never
attended a concert. This shows us that attending
concerts is an interest that our target audience
enjoys.
When was your last concert?
How long ago
2 Years
5 Years
8 Month
Last Month
5 Month
4 Month
11 Month
7 Month
3 Years
6 Months
When was your last concert?
We asked this question to find out when our
documentary target audience last attended a concert.
We found a range of time periods from last month up
to 5 years ago.
Do you prefer arenas or small venues?
Arenas or Small Venues
Arenas
Small Venues
Do you prefer arenas or small venues?
We asked this question to find out our documentary
target audience prefers arenas or small venues. We
found out of the 30 people questioned 15 preferred
arenas where as 6 prefer small venues. 9 people
didn’t answer this questions this was because they
had never been to a concert and therefore couldn’t.
This data shows us that our target audience mostly
attends concerts in arenas.
Have you ever been to a festival?
Have you ever been to a festival?
Yes
No
Have you ever been to a festival?
We asked this question as to find out if our
documentary target audience includes attends
festival. We found out of the 30 people questioned 6
people have been to a festival and 24 people haven’t
been to a festival. This means that our target
audience generally doesn’t attend festivals but some
people do.
What festival have you been to?
What festival?
V Fest
Leeds
Spanish Ones in Miami &
Colombia
Youth
Sound City
Pubhub
What festivals have you been to?
We asked this question to find out what festivals as
documentary target audience has attended. We
found out that V Festival was the most attended by
our documentary target audience.
Do you know any local bands?
Do you know any local band?
Yes
No
Do you know any local bands?
We asked this question to find out if our documentary
target audience knew any local bands. We found out
of the 30 people questioned 7 knew local bands and
23 didn’t know any local bands. this tells us that
some of our target audience is interested in the local
music scene and this gives us another idea for
content for our documentary.
What local bands do you know?
What local bands do you know?
Pavilions
Pedestals
Fast feeds
Refrain
JC and the 2 steps
What local bands do you know?
We asked this question to find out what local bands
our documentary target audience knows. We found
out that the most well known local band was Refrain
this gives us some local bands that we can now try
get in contact and maybe interview if we need to.
This gives us more content for our documentary.
Can you play a musical instrument?
Can you play a musical instrument?
Yes
No
Can you play a musical instrument?
We asked this question to find out if our documentary
target audience can play a musical instrument. We
found out of the 30 people questioned 9 can play a
musical instrument and 21 can’t play a music
instrument. This means that we can include a small
section on musical instruments as some our target
audience can play one.
How did you learn to play a musical instrument?
How did you learn to play a intrument?
School
Self taught
If yes how did you learn your instrument through
school or did you teach yourself?
We asked this question to find out how our
documentary target audience learnt their musical
instrument. We found out of the 9 people who can
play a musical instrument 5 learnt through school
and 4 taught themselves. This means we can include
content about learning a musical instrument through
school and talk about the negatives and positives of
it.

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Target audience questionnaire results & conclusions

  • 2. Are you male for female? Gender Male Female
  • 3. Are you male or female? We asked this question as our documentary target audience includes both males and females. We found out of the 30 people questioned 12 where male and 18 where female. This means that our target audience will remain as both male and female.
  • 4. How old are you? Age 16-18 19-20 21-23 24-27 28-30 31-33 34-37 38-40 41-44 44 - over
  • 5. How old are you? We asked this question as our documentary target audience age is 16-44. We found out of the 30 people questioned there was a range of ages. This means that our target audience age will remain as 16-44.
  • 6. Would you watch a documentary on music? Would you watch a documentary on music? Yes No
  • 7. Would you watch a documentary on music? We asked this question as our documentary topic is on music so we wanted to find out if our target audience would be interested in watching it. We found out of the 30 people questioned 24 said yes and 6said no. This means that majority of our target audience would be interested in watching and therefore we are keeping our documentary topic the same.
  • 8. What TV channel do you watch? What TV Channel do you watch? Dave Comedy central Channel 4 E4 4Music Channel 5 BBC3 BBC1 Sky Movies ITV3 Disney History E! Sky1 Sky Live TLC Sky sports MTV BTSports Viva ITV2 Really Film 4 Fox Nick
  • 9. What TV channel do you watch? We asked this question so that we could find out what TV channels our documentary target audience watches. This was so we could select an appropriate TV channel to run our documentary on. We found out that channel 4 was the most popular TV channel within our target audience. Therefore we will place our documentary on this channel.
  • 10. When do you watch TV? What day do you watch TV? Monday Tuesday Wednesday Thursday Friday Saturday Sunday Everyday
  • 11. When do you watch TV? What time do you watch TV? 5:00-8:00 8:01-12:00 12:01-3:00 3:01-6:00 6:01-9:00 9:01-11:00 11:01-12:00 12:01-4:59
  • 12. When do you watch TV? We asked this question so we could find out what day and time our documentary target audience watches TV so we could schedule our programme at an appropriate time. We found out that most of our target audience watches TV every day and therefore made the decision to schedule our programme on a Tuesday. We also found out that most of our target audience watches TV between 6:01-11:00 and therefore we made the decision to place documentary at 8:30-9:00.
  • 13. What colour do you associate with music? What colour do you associate with music? Blue Black Grey Any Bright colours Red White Pink Green Orange Yellow Gold Purple
  • 14. What colour do you associate with music? We asked this question so we could get an idea of what colours our documentary target audience associates with music. We did this so that the graphics and titles we will be using throughout our documentary appeals to them. We found out that our target audience associates the colours blue, black and red with music and therefore these are the colours we will consider using throughout our documentary.
  • 15. What is your favourite genre of music? What your favourite genre of music? All Hip hop Rap Pop RnB Rock Metal Electric Indie Alternative Latin 80S Poppunk Movie soundtrack Chart Classical
  • 16. What is your favourite of genre of music? We asked this question as to find out what genres our documentary target audience is interested in. We found out that pop and rock are the most popular within our target audience but a wide range of answers where given. Therefore this will help us narrow down the content to make it relevant to our documentary.
  • 17. What genres do you listen to? What genres do you listen to? Rock Pop Poppunk Indie RnB Dance Metal Punk Country Other
  • 18. What genres do you listen to? We asked this question to find out what other genres our documentary target audience listens to.We found out of that pop and rock where still the most popular. This allows us to still narrow down the content of our documentary to make it relevant to our documentary target audience.
  • 19. What is your favourite artist or band? We asked this question so that we could find out our documentary target audience favourites artist or band. We found out that our target audience has a wide variety of favourite artists or bands ranging from Metallica and Guns And Roses to Paramore and Fall Out Boy to Rihanna and 50 Cent. This shows us we need to incorporate a wide variety of music into our documentary.
  • 20. How do you obtain music? How do you obtain music? Download CD Youtube Spotify Itunes Radio TV
  • 21. How do you obtain music? We asked this question to find out how our documentary target audience obtains music. We found out that most people download music, buy music from itunes and buy CDs. This show us that even though download popularity is rising people still buy physical CDs and therefore we need to incorporate both into our documentary.
  • 22. Do you illegally download? Do you illegally download? Yes No
  • 23. Do you illegally download? We asked this question as to found out if our documentary target audience illegally downloads. We found out of the 30 people questioned 15 did illegally download and 15 don’t illegally download. This tells us that we do need to include some information about illegal downloads as some of our target audience does illegally download.
  • 24. If yes where do you illegally download from? Where do you download from? Internet Youtube Tubiddy Utorent Piratebay
  • 25. If yes where do you illegally download from? We asked this question to find out where our documentary target audience illegally downloads from. We found out that most people illegally download from youtube. This helps us narrow down the content of our documentary.
  • 26. How do you listen to music? How do you listen to music? Computer TV Radio Phone Ipod MP3 Other
  • 27. How do you listen to music? We asked this question to find out how our documentary target audience consumes music. We found out that the most popular ways of listening to music was through either a computer or an ipod but the other platforms we provided as choices where close. This shows us that our target audience listens to music in a lot of ways.
  • 28. How often do you listen to music? How often do you listen to music? Everday Every other day Twice a week Once a week Every fortnight
  • 29. How often do you listen to music? We asked this question as we wanted to find out how often our documentary target audience consumes music. We found out of the 30 people questioned that 26 listened to music every day and the other 4 listen to music every other day. This shows us that our target audience has a high interest in music and therefore shows us we have chosen a suitable topic to cover in our documentary.
  • 30. When do you listen to music? When do you listen to music? Morning Afternoon Night In the car Walking Working/Homework Dance Whenever I can Relax With friends Reading Gym All the time Getting ready
  • 31. When do you listen to music? We asked this question as to find out about our documentary target audience consumption habits. We found out that the most popular time to listen to music was while doing homework or while working or whenever our target audience could. This shows that our target audience uses it as a motivation to get work done. It also shows that our target audience enjoys music and therefore this is a suitable topic for our documentary.
  • 32. When was your last concert and who was it? Artist/Band Take That Good Charlotte X Factor Radio City Live Paramore Summertimeball Enter Shikari The Script Nickleback One Direction JLS Beyonce Rihanna Justin Bieber Never
  • 33. Who was your last concert? We asked this question to find out which artist or band concert our documentary target audience last went to. We found out that our target audience had attended a range of different concerts this shows the wide variety of music taster within our target audience. We also found out that 9 people had never attended a concert. This shows us that attending concerts is an interest that our target audience enjoys.
  • 34. When was your last concert? How long ago 2 Years 5 Years 8 Month Last Month 5 Month 4 Month 11 Month 7 Month 3 Years 6 Months
  • 35. When was your last concert? We asked this question to find out when our documentary target audience last attended a concert. We found a range of time periods from last month up to 5 years ago.
  • 36. Do you prefer arenas or small venues? Arenas or Small Venues Arenas Small Venues
  • 37. Do you prefer arenas or small venues? We asked this question to find out our documentary target audience prefers arenas or small venues. We found out of the 30 people questioned 15 preferred arenas where as 6 prefer small venues. 9 people didn’t answer this questions this was because they had never been to a concert and therefore couldn’t. This data shows us that our target audience mostly attends concerts in arenas.
  • 38. Have you ever been to a festival? Have you ever been to a festival? Yes No
  • 39. Have you ever been to a festival? We asked this question as to find out if our documentary target audience includes attends festival. We found out of the 30 people questioned 6 people have been to a festival and 24 people haven’t been to a festival. This means that our target audience generally doesn’t attend festivals but some people do.
  • 40. What festival have you been to? What festival? V Fest Leeds Spanish Ones in Miami & Colombia Youth Sound City Pubhub
  • 41. What festivals have you been to? We asked this question to find out what festivals as documentary target audience has attended. We found out that V Festival was the most attended by our documentary target audience.
  • 42. Do you know any local bands? Do you know any local band? Yes No
  • 43. Do you know any local bands? We asked this question to find out if our documentary target audience knew any local bands. We found out of the 30 people questioned 7 knew local bands and 23 didn’t know any local bands. this tells us that some of our target audience is interested in the local music scene and this gives us another idea for content for our documentary.
  • 44. What local bands do you know? What local bands do you know? Pavilions Pedestals Fast feeds Refrain JC and the 2 steps
  • 45. What local bands do you know? We asked this question to find out what local bands our documentary target audience knows. We found out that the most well known local band was Refrain this gives us some local bands that we can now try get in contact and maybe interview if we need to. This gives us more content for our documentary.
  • 46. Can you play a musical instrument? Can you play a musical instrument? Yes No
  • 47. Can you play a musical instrument? We asked this question to find out if our documentary target audience can play a musical instrument. We found out of the 30 people questioned 9 can play a musical instrument and 21 can’t play a music instrument. This means that we can include a small section on musical instruments as some our target audience can play one.
  • 48. How did you learn to play a musical instrument? How did you learn to play a intrument? School Self taught
  • 49. If yes how did you learn your instrument through school or did you teach yourself? We asked this question to find out how our documentary target audience learnt their musical instrument. We found out of the 9 people who can play a musical instrument 5 learnt through school and 4 taught themselves. This means we can include content about learning a musical instrument through school and talk about the negatives and positives of it.