1. Pearl and Dean Audience Research
To get an accurate representationof ouraudience we hadtodobackgroundresearchfrom a
professionalcinemaaudience website Pearl andDean.Theycategoriseaudiencesintoage,gender
and social class. Thisisthe graphtheyuse to define theirs.
Our target audience isage 15-24 and social classABC1 howeverourgenderisevenlyspiltmaybe
witha slightmajoritytofemaleswith55% female and45% male.
I believe thatwe have chosencorrectlydue tothe percentagesshownonthisgraphtakenfrom
theirwebsite.Aswe have chosenall the majoritygroupsexceptgenderwhichisonlybyasmall
margin. Howeverprevious plansof alsoincluding upperage groupsasour primaryaudience have
changeddue to the lowpercentagestheyhave comparedtothe youngerages.
We made our owngraphsto have a clearvisual ideaof ourtarget audience.
2. Thisour graph of the percentagesof social classesinourtargetaudience,asyoucan see itis
primarilythe social group ABC1.
Thisis our graphof the percentagesof gendersinourtargetaudience,asyoucan see itis nearlyan
evenspilt.
Thisis our graph of percentagesof ourtargetaudience’sages,asyoucan see itis primarilyages15-
24.
92%
94%
96%
98%
100%
102%
1
Social Class
ABC1 C2DE
0%
20%
40%
60%
80%
100%
120%
1
Gender
Male Female
0%
10%
20%
30%
40%
50%
60%
70%
80%
15-24 24-30 30-45 55+
Age
