Analysis of my Kerrang front cover.

1. Underneath the masthead to the left, they’ve
placed a puff talking about a popular rock band
‘Green Day’ with an image of their main singer.
This is in the shape of a green circle with white
bold font which makes it stand out a lot to the
viewer because green doesn’t fit in with the
colour scheme.
The masthead is the main title on the page
which is why it’s the biggest text and has bold
white font. Also, the brand name ‘Kerrang’ is a
popular magazine and well-known by their
target audience so it will grab their attention.
The fact that it is white placed against a
red/black background makes it eye-catching.
The exclamation mark at the end makes it seem
more louder and dramatic (just like loud music).
It also looks like its been cracked through some
of the letters and smashed which could
represent the loudness and type of music that
this magazine genre is (rock).
The strip above the masthead split in half to
advertise 2 different bands. The main purpose of it
being placed at the top is because these magazines
will be sold in shops on shelves, so even when
they’re stacked up on top of each other, you will still
see the strip at the top.
The colour scheme is mainly red, white and black
suggesting that the target audience is mostly males
because these are more masculine and serious
colours.
There are many coverlines placed on the side
giving the viewer an insight into what’s inside
the magazine. These include 2 different
The main image is a Mid Shot starring a member
of a popular band associated with rock music
‘Asking Alexandria’. This will be familiar for the
target audience so it would catch their eye. The
model is making eye contact so its directly
addressing the reader which draws them in even
more. The model is quite young and is covered
in tattoos which both reflect the target audience
because they are young too and tattoos are
seen to be youthful.
The main coverline is the name of a very popular
rock band so once again its familiar to the target
audience and will catch their eye if they see this
name. This is in bold white font just like the
masthead which helps them both stand out and
show that they’re the 2 main pieces of text on the
page. It also includes a drop cap in the letter ‘A’
which makes it stand out from the rest of the
letters. It also includes the words ‘the naked truth’
and ‘Ben Bruce reveals all’. These both intrigue the
target audience and make them want to know what
‘the truth’ is and therefore they would buy it and
read the double page spread to find out. They’ve
also directly named ‘Ben Bruce’ who is a popular
band member from the band, so it seems more
personal to the viewer especially because they will
be familiar with who it is.
They’ve placed a pull quote as part of the
main coverline because its an indication
that there’s going to be some sort of
interview with this band inside the
magazine. This can also encourage the
reader to want to read the actual article
inside and therefore buy it to read it.
The target audience would be males aged 20-30
years old because. They’re lifestyle would evolve
around rock music and going to those sort of
gigs and concerts. Their hobbies would also
include going to festivals as shown on the
contents page when it talks about the download
festival. This is all apparent because the bands
‘Young Guns’ and ‘Fall Out Boy’ are featured
boldly at the top who are both listened to by
young males.
The barcode has been added to the right
pug of the magazine.
There has been another puff added right next to the
main coverline. This is one of the only texts that is in
bright yellow which would really stand out to the
viewer. The text includes a tag (‘Exclusive’) which
gives the reader even more of a reason to buy it and
read it because its exclusive in the whole world,
making it seem special and one of a kind.