My market research

1. MARKET RESEARCH
Karis Hays

2. NME (New Musical Express) publishes weekly and have done since
march 1952, started as a newspaper and then over time turned into
a magazine. Is owned by the company IPC Media, who own other
magazines like: Now and Tv Weekly.
They own over 60 iconic media brands. They are the Uk’s biggest
publisher, and they engage with around about 26 million UK adults-
this is two thirds of the women population and about 42% of the
male population. 25 million users each month.
Bauer media group is the owner of numerous music magazines
like: Kerrang, Q and Mojo music magazine.
Q magazine- was first published in 1986, was originally going to
be called ‘cue’. Founded by Mark Ellen and David Hepworth.
Kerrang- first published in 1981 as a one-off supplement in
‘sound’s’ newspaper. Initially devoted to British Heavy Metal.
Rolling stones is a US-based music magazine published
every two weeks, was founded in San Francisco, California,
by Jann Wenner and music critic Ralph J. Gleason. Jann
Wenner went onto found Straight Arrow Publishers, Inc
which went on to produce Rolling stone magazine.

3. ROCK SOUNDThe media pack shows a
copy of a magazine copy
that has been previously
sold, showing the audience
what the magazine looks
like so they know it looks
like widening their
knowledge about their
magazine. It also gives the
audience what the
magazine is trying to sell,
for example what kind of
bands they are trying to
promote.
The media pack also gives the
reader key information about
the audience of the magazine,
for example it shows that the
amount of people who read
the magazine is bigger than
the amount of people who
buy it.
It also advertises there social
media sites and gives the
reader key information on how
to find more information about
their magazine and how to
become more involved. This
gives the magazine a wider
coverage across their audience
of their magazine; it gives the
magazine a wider media
platform to communicate with
their audience, as well as
growing the amount of people
who read their magazine.

4. Each rock sound
magazine has
the name of the
magazine placed
at the top in
bold colours
matching the
rest of the
theme of the
magazine.
Sometimes its
covered by the
main photo on
the cover, but
never covers the
word Rock,
which can
indicate to t6he
audience that
it’s aimed at
people who
enjoy rock
music.
The name of the
band/singer who is
on the front cover.
They are all in their
own different font,
indicating that all
the bands are
different, unique
from each other. It
also might be
used to introduce a
new band widening
the musical taste.
On the cover of every copy of rock sound
they advertises a free CD to grab the
readers attention and to attract them to buy
the magazine. In every copy they are in
bright colours and a reasonable size being
highly noticeable to the reader/buyer.
The majority of the main images are
medium shots. They have the main singer
in the centre or the closest to the camera.
And there either pulling a sensible face or
pulling a silly face. The background is a
plane studio apart from the paramour one
which is a quirkier background presenting
the personality of the band.
There is also all the plugs along
the right and left side of the
magazine to attract the
potential buyer to pick up the
magazine and buy it.
With including the name of the band in such
broad writing and bright eye catching
colours it will appeal to the reader more and
they might be interested in the band
meaning they pick up the copy maybe
leading to further interest.
They have a puff on
the cover dragging the
attention of the reader,
and can help the reader
grow their music taste.
The magazine is set
out into columns of
three, because we
read in columns.
It makes it easier for
us to read.
The top stuff can also
act as plug and a puff
they are using words like
WIN! to grab your
attention.

5. A list of the main
feature of the
magazine are listed with
the page number next
to them, not all the
numbers are listed only
listing the articles that
are plugged on the
cover. It is then
followed by extra
information and a brief
explanation of what's
happening in the article.
The number is bigger
than the rest of the text
emphasising the page
to read. Its also in a
different colour
compared to the text.
The name of the artist is
in bold white writing,
making it known of the
artist, with this being
next to the number
indicating to the reader
who is included to the
article.
The main image matches the cover
picture; which is used as a plug to get
people to buy their magazine, this
might be the main reason they
bought the magazine. The picture is a
very intense picture with it being a
medium close up creating a closer
bond with the artist.
This quote can act as a plug to
keep the reader interested, by
giving a quote it also gives an
insight into what to expect from
the article.
The colour theme is blue, white and
black, they all contrast each other causing
the words to stand out and grab your
attention. With the black background it
contradicts the white and blue.
75% picture
25% writing
The tracking
between each
line is even ach
time creating an
equal look to the
magazine.

6. The main image is sometimes
related to the main image on the
cover and in the contents page, it
reflects the personality of the band
as a whole. If the reader has never
heard of the band its sort of like an
introduction/first impression of the
band/artist. The main image takes
up the whole of the spread with
the writing over the top of it. Its
taken in a re-make of a studio with
very low dim lighting. It acts as a
visual effect to help put an image
with the article.
The pull quote attracts the reader
by pulling out an interesting part
of the article later on making them
want to find out more from what
they are talking about.
The leading text acts as
an introduction to the
audience, like they are
introducing the artist
and giving them
background information
of what to expect from
the up coming article.
The drop cap lets the
reader know that the
beginning of the story
theses are used because
they are associated with
fairy tales which we are
used to from when were
younger, they are also used
for a stylistic feature making
the article look more
efficient.
The gutter is used to separate the text into
columns making it easier for the reader to read.
The tracking between the texts as well makes
the texts easier to reader but also gives it a
classy effect by being separate.
The layout of the magazine spread has the
image on the right hand side with the main
article to go with the image on the left side. It’s
a very spread out spread giving the image a lot
more visual attention. This sort of layout makes
it very easy to navigate yourself around the
magazine creating a very simple effect.
This can act as a inside magazine plug, because if
the reader is just briefly reading over this can drag
their attention to this imparticular article. This is also
seen as graphic art for visual pleasure of the
reader.
The layout of the main title of the band is
bright with using the white on red
combination they contrast each other
making it more eye-catching. Its also in
gender neutral colours not stereotyping
the bad to any gender making it more
open.
The dominant image
is 50% but the hole
image goes behind
the 50% ratio of text.

7. BILLBOARD (US)
Starts of the media pack
explaining what ‘Billboard’ as
a brand a mass conglomerate
they stand for ‘access,
authenticity and credibility’.
Shows the strong brand that
they have grown to be,
gaining respect from the
consumer of the magazine.
They also use an image of a
male in a suit reflecting what
the reader of the magazine
looks like in their ideology. It
could also be there to gain
power and respect from the
reader as well as showing
sophistication as a company.
It gives statistics to show the
mass audience that they have
and gives them more
information about the magazine
gaining a more personal
relationship with the audience
and giving them a bit more
wider information about the
magazine they are reading. It
shows the variety of the their
audience with having 71% of the
audience being between the
ages of 25-54 and they have
averaged out a mean age of 47.
It goes on to give the
information of the amount of
their average yearly household
income as well as what degree
level they are at.

8. The name of the
magazine is the same
font size and either
black or white on every
cover of each
magazine. Also the
lower case b,o,a and d
are filled with colour
making them bright
and eye catching,
contrasting with the
white or black of the
main title. The colours
that they’ve chosen to
fill in the letters are
gender neutral
appealing to a more
varied audience.
Each picture is a serious picture, which is either a
close up, medium close up or a medium shot. Each
shot is simple and straight faced. And they are
chosen to reflect the artists personality and type of
music they produce and how the audience
perceive them as a person.
Each of the names is also in
different fonts which could reflect
the artist and what they stand for.
For example Katy Perry’s issues has
elegant writing because she can be
seen as an elegant public figure.
There is also the different
setting for each issue
using either a coloured
background or using a
white or grey one. On each
magazine there’s a lot of
white space that hasn’t
been covered creating a
deeper focus on the artist.
What they are wearing can
also show their personality to
the reader, Katy Perry is known
for her unusual outfits and
these are displayed on the
cover of this magazine.
Most of the magazine is
laid out in strips of three
including the name of the
artist on the left hand side
of the magazine, its laid
out like this in an editorial
way because this is the
way we read, creating an
easy way to get through
the magazine.
This magazine doesn’t have
any top stuff this can be
done to draw attention to
the main article of the
picture which is the artist
on the cover.
Each copy of the magazine is plain and simple with only very
little added plugs and puffs this can draw the attention to
just the artist/artists. It also creates a very sophisticated look
dragging the attention of older readers.

9. The main logo of the
magazine is repeated
throughout the magazine,
making it branded to the
reader and ensuring the
reader knows what they
are reading. And makes
this sense of consistency
so when they see this
logo they know what
company it is .
This list of their personal
charts, recommending
music to the reader
widening their music
capacity. It takes up 35%
of the contents page
showing its importance to
the reader and making
sure that they have drawn
their attention to it.
Acts as a plug and helps the reader navigate
themselves to wherever the feature might be.,
can drag the attention towards the article with
the use of the image.
The layout of the magazine is very cramped
and there is a lot of content going on, this
much information can cause the reader to
become distracted but can also make the
magazine look like it has a lot more content
than it really does; especially having the chart
list on the left hand side it makes it very
cramped.
The sub headings can act as a plug as
well by only giving a glimpse of what
the article is about its dragging the
readers attention to what is to be
included in the magazine.
The added extras at the bottom are
advertisements for the added
subscriptions that come with the
magazine, it gives the purchases a
wider variety of ways to access the
magazine, causing its popularity to
rise. Its encouraging the reader to
buy more magazines before they’ve
even bought the magazine.
The main image isn’t very eye catching and only takes up
a small proportion of the page leading to he reader being
confused with what the image is linked when in matter of
fact it is ,linked to the main article. Personally I would like
the main image to be bigger and have more indication of
what it is linked to.

10. The main heading is
placed on the left hand
side of the magazine along
with the text that falls into
columns. The font
represents what the words
are saying, the boldness of
the word ‘fiercely’ is in
bold writing this later on
creates a fierce look for the
word. Whereas ‘creative’ is
in a font that isn’t normal
but is seen as artistic
standing for creative. This
also juxtapose the girly
pink background. The size
of the texts also shows it
going over the middle
crease showing just how
big it has been written in.
The caption is in the top right
corner and says ‘women of the
year’ this informs the reader that
the women that they will be
reading about is most likely
going to be famous. By using the
colour white which contrasts with
the grey back ground it causes it
to stand out and become more
eye-catching for the reader and
giving them more information
about the person in the article. It
could also act as a plug to grab
the readers attention.
There are two columns of writing in this article located on the left
hand side of the page underneath the main heading, by using columns
to read in the article is then easier to read and saves the reader time.
With their being quite a bit of writing by placing it on the right hand
side that would be the first thing they see and could instantly put them
off the upcoming article.
The main image is placed on the right hand side of the page, and takes
up the whole of the page this has been done so when the reader turns to
this page it is the first thing that you see immediately catching your
attention. The image is also very unusual also making it eye-catching.
The leading text includes words like ‘honoured’ implying to the
reader that what she has been awarded is a very big deal in the
music industry, it’s also written in smaller writing than you of
expected kind of contradicting it’s self of being a massive important
thing.
The first three words ‘fans are still’ is used as a cap drop it
starts of the sentence but in a very bold way it grabs the
readers attention straight away from the first line. This can
also be a puff for the reader as well.

11. Q MAGAZINE
Tells the reader
what their aim is
with there
magazine, what
they want to
achieve. What
their target
audience is and
what they believe
there audience
should like and
be interested in
to buy the
magazine. And
how they want to
grow the
audiences music
taste.
They have their main audience who buy their magazine. Giving
the reader background information of what their natural audience
is. For example the median age who buy the magazine is 34.
They show what you can get
out of the magazine,, what they
can get access to if they
purchase this magazine and
what bands/artists are involved
with the magazine.

12. On the cover of every
magazine the ‘Q’ is
always in the left corner
of the magazine, with a
red background and
white writing for the Q.
its bold and appealing
for the reader. It’s also
memorable and simple
but still remains in your
mind. The colours are
also gender neutral
showing there is no
specific gender the
magazine is aimed at.
All of the pictures on the front cover are
medium close ups, focusing on the
artist/bands face. It creates an intimate
relationship between the reader and the
artist. It also makes it clear who they are and
what they create.
All the pictures are set in a studio not taken in an outside
location. The women always have dramatic make up and
are being really poesy. Whereas the boys are just plain but
put across their own individual styles. For example the Tinie
Tempeh issue has him wearing his signature sunglasses,
which people will recognise when seeing the copy will
recognise who it is.
Each copy has the
additional information on
the side on what else you
can get out of the
magazine. This could be
used to make the magazine
look busier than it actually
is and persuade you to buy
it. Makes it look packed
with information. These are
called plugs, they pull in
the readers by intriguing
them by what's inside.
At the top of some of the Q magazines they
have the words ‘The UK’s biggest music
magazine’ it’s boasting to the reader that
they are a highly popular magazine, by
seeing the word ‘biggest’ it emphasises to
the reader and persuades the reader that
they are the best of the best and can help
on part of the magazine as a selling point.
The magazines look very
crammed to create a busy look
and to make it seem jammed
packed full of information
when in reality it’s not. Its
crammed with puffs and plugs
gaining the attention of the
potential reader and making it
seem amazing.
On the cover with Tinie
Tempah the font of
which his name is in,
looks like a signature
creating a closer bond
with the viewer.

13. The layout is what you would traditionally
expect from a magazine, the main image is on
the right hand side and takes up the majority of
the page, this image is also linked to the main
story which is advertised on the front cover. The
contents uses a strong contrast between black,
white and red. The main titles are bold ad in
bigger writing compared to the rest of the
writing. The contents can also be used to assure
the reader knows exactly what they are looking
for. Using red for the page number creates a
neat and classy look to the page and gives it an
over all good first impression to the reader.
Date of the publication is used to show
that it is all up to date content and not
out of date. All the content is relevant.
The main columns on the
contents page is the main
feature section which shows
what is going to be featured
in the magazine; which also
comes with a brief
description of what is
included. They also have a
different colour for the page
number to act as a plug to
show where abouts in the
magazine they have to go to
get the article that draws
attention to them. The
contents of the special
edition matches the
advertisement on the front
cover adding a colour
scheme and a theme to the
magazine.
The logo for Q magazine is
aliened with the title of the page
‘contents’ they are both in bold
font showing there importance to
the reader. Q is in a red box which
follows the house theme of the
whole magazine.
At the bottom right hand corner there is
a review section where the list the pages
numbers they are on and give a brief
overview of what is available in the
article, this can show that Q is a very
trustworthy company if people trust
there reviews and there content. The title
is in bold writing showing the
importance of the review section and
showing it is another part of there
magazine.
They have a ‘every month column showing what is popular
within there magazine that they bring it back monthly for the
enjoyment of there readers.

14. With the picture of Lady
Gaga taking up the whole
of the left hand side it
shows her power and
relevance to the article. It is
also quite a risky photo to
be including in a magazine
but in a way it shows who
she is and what she’s about
and maybe how much
sophistication Q magazine
has. With the filter of the
image being grey it adds
and artistic style to the
magazine, maybe showing
her class as well as the
class that Q magazine has.
It also themes three main
colours: red, black and
white these colours anchor
the genre of Q magazine.
The ‘S’ at the start of the article can
act as plug to get the reader to read
this part of the article which could be
the main content of the article.
The graphical ‘L’ has been added for an artistic image is can show the importance of
lady gaga to the interview and the article, making her the main focus point of the
double page spread. It also adds a classy look to the magazine and it fits into the
colour theme of Q magazine with it being red. Also with it being red it could reflect
her personality as being sexy and lustrous as they are the connotations you associate
with the colour red.
The format of the article goes in columns reading from
left to right which is the standard format of any
magazine, it also has symmetrical white space between
the columns making it easy to read and creating a very
classy look for the article.
With the name of the artist being in
the right hand corner it gives an
indication to a reader who maybe
doesn’t know who she is an idea of
who she is and what relevance she has
to the article with her being on the
main picture as well. It’s not in any
different colour causing it to not be
very eye catching but the ‘GAGA’ part
of it is in capitals making it stand out in
contrast the graphical L.

15. NME
Gives you the main
statistics of what their
audience is. For
example 20% of their
readers are female
whereas 74% are
male, wh8ich gives us
the idea that the
magazine may be
more appealing to
men or the genre of
music they follow is
stereotypically what
men listen to.
They give examples of what
there readers think about their
magazine, how they can trust
the content and how they have
helped there knowledge of
music grow.
They include where and what
different devices you can access their
magazine. And what you can get out
of their devices.
They give you even
more information about
their readers and what
else you can access
when being a reader of
NME. They don’t just
focus on the music
made they also focus on
how to keep you up to
date all the time and
how you can access
music videos.
They give there publisher
and their website so you can
find out even more
information about them.

16. The name of the magazine is always in red and so is the name of the
artist featuring in the picture on the front cover. Its always in the top
left corner, in the same thick font it never changes the size. Also with
the ‘NME’ and the name of the artist being in the colour red it shows
that the magazine is aimed at all genders, not just a specific one and
there's no stereotype behind the colour red.
Judging by the length of the name of
the artist also depend on the font. For
example if you look at the cover with
Amy Winehouse on it’s in a much
bigger font than the Artic Monkeys
cover because of the length of name.
Each of the pictures in either
a medium shot or a medium
close up, this can create
extreme intimacy with the
reader especially if they are a
fan of the artist/band on the
cover. Their clothing reflects
what they are like and what
their individual styles are like.
They are in a studio never in a
outside location. The way
they are stood can also reflect
them as a character.
The additional writing
underneath the name of
the artists, excluding the
copy of Amy Winehouse.
Its in a font that looks like
someone has written it, it
makes the magazine look
messy but it’s laid out in
a neat way, it presents
the image of the
magazine as rouged but
it also has a bit of class.
Whereas the copy of Amy
all her writing is elegant
in a way presenting her
as an elegant figure.
The magazine is split into three
columns, it has the name of the
magazine name of the artist and
what's to find out about the artist.
The second column has the face
of the artist, and the final column
has the plugs of what you can
find inside.
The colour scheme is always
gender neutral not causing any
stereotypical gender to buy the
magazine, it shows that it’s
welcome to each one and
welcomes all ages.
The top stuff includes all
the artists that are
mentioned within that
issue of the magazine.
Creating a broader
audience to buy a
magazine that includes
an artist that they enjoy
listening to.

17. The header holds the NME logo
which can show the reader who
produced the magazine and it also
shows consistency throughout the
magazine of showing people who
they are and there importance to the
magazine and they can look up the
name of the magazine and find out
some facts about the magazine. By
using ‘NME THIS WEEK’ instead of
‘CONTENTS’ it gives a young and
fresh feel to the magazine making it
not an copy of every other
The colour palette follows the house
colours of the magazine it keeps the
magazine consistent. They also use
contrasting colours to make the
magazine feel more unique
representing the music they write
about (indie music). The ‘NME THIS
WEEK’ writing is contrasted with red
and white writing with a black
background making it stand out more
at the top.
The layout of the contents is very controversial
to the other NME magazine contents page.
The way it is set out is very neat and is all in
columns, they are not shoving a lot of
information down your throat they are just
directing you to the right places to go in the
magazine. They have clearly sectioned of
where you need to go for the main story
advertised on the cover of the magazine.
They include advertisements for there own subscriptions, telling them where
to go and what to expect when they get there. It is also presented in a black
box making it easier to grab the readers attention and persuade them to
spend more money on this magazine.
One of the main features included in the
magazine is the band index which gives an A-Z
of the names of bands in the area of music they
are writing about. They are showing there readers
whop they are involved with and get them to buy
the magazine.
It includes a brief part of one of the
articles included in the magazine
making it a plug getting the reader to
want to read on they are teasing the
reader with a short snippet from one
of there main article to make them
want to find out what happens in the
rest of it.

18. The image is one of the main
focuses of the spread, she is
looking straight into the camera
like she is directly addressing the
audience. She is making a direct
connection with the buyers of the
magazine, it’s like she is
persuading them to buy the
magazine. It also takes up about
45% of the spread making a very
dominant image for the reader to
look at. She also has very dark
make up and her red top fits into
the house colours of NME
magazine.
The main header is an unusual
size for a main header as it
takes up another 45% of the
spread this indicates that they
want to catch the readers
attention. It also a quote of
Lily Allen which also makes it a
plug attracting the buyer to
read the magazine. The font
of the writing links with what
the quote is saying about
being out spoken and
different to other artists. It’s a
very controversial font to use
for a header. It could also be
used to show what NME
magazine is about, how they
like being a bit reckless and
go against the rules from
other magazines. The language used is very basic, and is also a sort of slang this
shows who the audience, which is mainly students and older
teenagers; so they use the language that they will use to try and
relate to them. They also capture what Lily Allen likes giving extra
information to the reader, making them relate to her and make
the article feel more personal.
The colour pattern follows the same scheme all the way kind of making a
trade mark on there magazine. The colours red and black are the colours you
normally connote with indie/rock music which is what the magazine write
about. The red text has been added to match the artists clothing to keep the
consistency of colours all the way through.