The document discusses the design elements of two different magazine covers. For the house music magazine, the target audience is 18-25, the masthead uses informal lowercase bold letters, and the color scheme of white, black and yellow is meant to seem fun and creative. The main image on the cover is of a person covered in colored powder. For the rock music magazine, the target audience is 15-30, the masthead uses a cracked font to suggest heavy metal music, and the main image and additional images depict darkly dressed bands. Both magazines use design principles like prominent cover lines and images to attract their target audiences.

1. Target audience: the target
audience for this type of magazine
is 18 to 25 as this type of music is
mostly popular in the age area as
that type of music is heard in clubs
Genres: house music
Masthead
The font for the masthead for this type
of magazine is informal as it uses bold
and lower case letters for their
masthead this suggest that this
magazine is quite informal, also the
word ‘mix’ suggests DJ remixing music
and that are popular or making their
own sound.
House Style
the general colours scheme of the font
in this issue is white, black and yellow
which are sun as quite bold, bright and
fun colours that insinuates the house
music genre as being fun and creative,
also the use of font colours create
contrast with colour design used for the
main image for this issue of the
magazine to catch their chosen target
audience attention also to make the
cover lines stand out. They black, white
and yellow for each cover line and the
lead article to make the writing to
appear and bolder to show what’s
important to read about in this issue for
example “ GROOVE ARMADE” and “
FESTIVAL SPECIAL” are possible the
most important information to be
informed about in this magazine as it
creates interest to their target
audience. The also the font of the cover
line, leading article and model credits
and badge the font style has to change
to appear more formal as they use a
roman style font to appear more
propionate
Main image/images
The main image used for this
magazine is to young me lying on
the floor, wearing sunglasses, and
covered in powered paint. This
colour design supports he house
music genre, as house is seen to be
fun, over the top and loud type of
music.
The Gutenberg Design
Principle
Primary optical: festival special
that will gain interest to their
target audience to buy tickets
to watch their favourite artist
Strong fallow area; the mix
mag drug survey returns keep
their readers aware what going
on in clubs.
Terminal area; model credit of
what the interview will be
about to get their target
audience interested about the
interview and insight on what
been said.
Weak fallow area: the name of
the photographer who took
the image of the artist that the
reader won’t be interested in.
Lead article/Model
Credit/Coverlines
Lead article: Groove armada the
main important aspect of the
magazine that will gain their
target audience attention.
Model credit: from castlemorton
to the edm explosion featuring…
is what the article will be about
and gives a hint to their readers.
Cover lines: festivals specials link
back to the genre of the
magazine as that type of music is
played at that festival and gain
their target audience attention.

2. Masthead
The word kerning is a mention as it
a noise created by an electric
guitar. The masthead font is broken
and crake like glass suggesting that
the music genre is hard core, heavy
mental, loud music.
Main image/images
The main image is the band
paramour and the image was take in
a high angle shot and the clothing of
the artist are quite dark colours
suggesting there music is quite
heavy rock type music. And looking
directly into the camera and the
lead singer is standing in the middle
suggesting she’s the most important
in the group.
Also on the magazine cover that
suggest is a rock, heavy mental type
of magazine is other images of the
different artist that are smaller on
the side suggesting that they’re
going to be stories and articles
about them but the main focus is
the main image of the band
parmore. The images of the other
artist look quite rough, scary and
rebellious looks that supports the
heavy mental look that we see.
Target audience: 15 –
30 is there main target
audience and the genre
of this magazine is
rock. As kerrang is
known to be a heavy
mental, rock genre
magazine and
interviewing that type
of genre
The Guttenberg design principle
Primary optical: bring me the
horizon poster pull out, as it will
make the target audience
interested on what they will get
free inside the magazine and
persuade them to buy the
magazine.
Strong fallow area: win tickets:
Fans are able to see their favourite
artists live and have also links back
to the genre of the magazine as
these types of artist only play
certain festivals that suit their
genre.
Terminal area: special pull out
cover; this will intrigue the target
audience even further as not only
will they get the interview of the
band but a poster of the band as
well.
Weak fallow area: Austin carlile
latest arrest this is the weaks point
as it right at the bottom of the
cover showing it’s the least
important to keep to the audience
and the magazine as the main
focus is the band paramore.
House style
The general colours used on this cover is red, black,
blue, yellow to fit in what type of music genre the
band is and to make the coverlines, model credits to
standout out on the white background catch their to
their target audience attention.
The fonts of the cover of the magazine are all bold,
capital letter. Quite big fonts to stand out for the
readers and also to fit the heavy mental look for the
magazine.
Lead article/model credit/ coverlines
Leading article: Paramore they are the main focus of the magazine as they the main
image cover but also the font and size of their name on the cover is just smaller than
the masthead suggesting the importance of the band and also to show how popular
they have become in the rock/ heavy mental genre as they are
Model credit: “this is a new start” a hint on what the interview is about. Suggesting to
the viewers a new album to be release or a new image of the band.
Coverlines: bring me the horizon poster pull out is effective for the target audience to
be interested in, as the magazine is not only offering information about paramour but
also free poster of a another artist the their target audience will be interested and will
persuade them to buy the article.