Cover analysis of KERRANG!

1. TARGET AUDIENCE AND GENRE
This magazine is targeted towards younger people,
mostly teens and possibly people in their early twenties.
It is a magazine more specifically for people who listen to
rock music. I think that by including so many pictures of
artists and bands this would attract fans of such artists to
buy the magazine.
MASTHEAD
The masthead for the magazine is very eye-catching
because of the bold red colour. It seems to be very in-your-
face and bold and could be representative of the
bands and music in the magazine. Also because the font
looks shattered this may be suggesting that the music is
shatteringly loud.
THE GUTENBERG DESIGN PRINCIPAL
For this magazine the first thing you would look at is
the top left. Then your eyes would shift down to the
bottom right. From this you would learn that this
edition of the magazine featured the band ‘Fall Out
Boy’ and another attraction is Frank Iero’s interview.
After this we would notice the Pierce the Veil segment
then the posters in the bottom left.
MAIN IMAGE
The main image of this cover is of the band ‘Fall Out Boy’
which would attract fans of the band to the magazine
and would help to sway them to buy the magazine. The
band look like quite stereotypical rock artist because of
their physicality and the clothes worn; also you can see
tattoos on show.
COVER LINES
From the cover lines we know what the magazine has to offer;
this includes interviews with Frank Iero and Slayer, and it tells
the readers that there are posters inside which might interest
them as they may be of artists they like.
MODEL CREDIT
The model credit on this cover is the band Fall Out Boy
and from this we would know that they are the main
feature of this edition of KERRANG! magazine. This
means you can expect information and interviews from
them inside.
MAIN COVER LINE
The main cover line says ‘Fall Out Boy go back to their
roots’ which gives the audience the idea that inside the
magazine you would get to read about the bands ideas
and reasons for their current music and also if you hadn’t
heard their new music then you would get an idea of
what it is like.
COLOURS/TYPEFACES/HOUSE STYLE
The house style of KERRANG! magazine is very messy
taking in to account the font used. It seems be like this
possibly because the music is chaotic. The colours are
very bold and the most dominant colours seen are red
and yellow. These are very vibrant and usually these
colours are associated with danger; so it may be
suggesting that the brand and content isn’t soft.
BANNERS/FLASHES/BADGES
The badge on this magazine is the red circle by one of
the band members. The purpose of this badge is to get
fans of the magazine to buy it to enter the competition.
The badge is positioned in the primary optical area so it
seems that this is something that they want readers to
see.