Comparative analysis on Kerrang

1. Images: On all these pages there are
multiple images used and provided for the
reader. The benefit of having a range of
images is to give the reader more visual
presentation and it helps in identifying the
different music starts and creates interaction
within their gig shots. However the cover
focus on close ups, the contents page has
more mediums and the double spread has
more long shots. Particularly between the
contents page and the double page spread
the additional picture sizes are similar
however their orientation differs. The
contents page pictures are level and the
double page spread images are angled. This
creates contrast between these pages as
well as similarities to create a good balance
for the reader. All the main images are of the
models performing this is a connotation that
the magazine focuses on performance and
the exclusive aspects and this links the
magazine together.
Colour scheme: As conventional – the colour
scheme is locked at yellow, red, black and
white as this is evident on each of these
pages. The colour combination itself is
effective in making everything stand out and
visible and denoting the genre of music. The
excitement from the use of colour on each
page draws in the target audience of
teenagers and young adults as they’re
youthful and bold colours.
Mise en scene: The dominant prop
running throughout these pages is the
instrument: guitar. It is heavily
associated with the genre of music and
so they use repetition of its appearance
to highlight that. In addition features in
backgrounds to the images showcasing
the gigs are: other band members,
speakers and stage lights. The magazine
wants to show off that they’re got these
exclusive images from the gigs
themselves and make the audience feel
like they’re there but also each of the
images emit a positive and thrilling tone
to the magazine which makes the
reader want to read on.
Text language: Throughout the
magazine there is informal and
sometimes explicit language. This
denotes that the magazine is care free
and not serious and wants to entertain
rather than inform. The abnormality of
language draws in the audience,
especially the audience of teens as
stereotypically they’re more prone to
use explicit language and slang.
Rule of thirds: Both the contents and double page spread follow the convention of structuring the page in
the rule of thirds. Each column and row is reasonably equal and easily noticeable. This demonstrates the
magazine as a whole is organised and set out in a way that avoids visual confusion.