Vietnam has a tremendously high penetration of motorbike. On the other hand, the car industry keeps growing and the enthusiasm in purchasing the car is getting higher, endorsed by the growth of the economy and the general revenues. This survey is intended to find out the current frustration or issues with motorbike, while finding out the motivations and the types of the cars that they wish to have. This survey was conducted among 20 years old and above of 381 samples in July, 2021.

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Source: Vietnam Association of Motorcycle Manufacturers (VAMM) / Vietnam Automobile Manufacturers Association (VAMA)
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18%
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26%
31%
46%
46%
60%
67%
68%
Driving with many people on one bike
Driving with cars
Driving risk with little child/baby
Driving under the sun
Bad road conditions
Motorbike driver with bad manner
Driving in the rain
Air pollution
Heavy traffic jam
Vietnamese motorcyclists are most obsessed with traffic jams (68%),
followed by air pollution (67%) and drive in the rain (60%)
Q. What are the things that you feel annoyed when you
drive motorbike? (Up to 3) (N=360)

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15%
17%
48%
61%
Hit with the other car / trucks
Hit with the person on the
street
Hit / Stumbled with the items
on the street
Hit with the other motorbike
Injury types
Yes, 75%
No, 25%
Injury experience while driving motorbike
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55%
42%
2%
House Car Others
If there are sufficient financial conditions, Vietnamese people will
invest in houses (55%) and cars (42%)
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Interest in owning a car in the future is high, as 90% shows
the interest in it.
Q. Would you like to own a car in the future? (N=381)
Yes, 90%
No, 10%
Injury experience while driving motorbike

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17%
20%
25%
31%
36%
44%
50%
53%
55%
73%
Attention from others / show off
More business opportunity (e.g grab)
Token of success
Reward to myself / family
Quickness in transportation
More options for excursion
Good care for family
Comfort in transportation
Safe transportation
Transportation convenience
Owning a car offers convenience (73%), safety (55%) and
comfortable to move (53%) according to Vietnamese
expectations
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31%
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49%
51%
67%
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Rich
Matured
Successful
Cars in the minds of Vietnamese people are symbols of
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Q. Why did you come up with these brand? (N=381)
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22%
36%
42%
45%
46%
57%
Good design
Good quality /
trust
My friends /
family own it
I see this brand
on the street
often
I see this brand
at media a lot
Top-of
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Image
source
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32%
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46%
48%
60%
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fuel saving
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I see this brand
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I see this brand
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performance /
fuel saving
Good quality /
trust
Good design
10%
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43%
43%
43%
59%
Good quality /
trust
I see this brand
on the street
often
Good
performance /
fuel saving
Good support
I see this brand
at media a lot
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35%
38%
47%
50%
53%
Good quality /
trust
My friends /
family own it
Good country
of origin
I see this brand
at media a lot
Good design

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