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Guardian Changing Media Summit - Mobile In Focus
Guardian Changing Media Summit - Mobile In Focus
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Guardian Changing Media Summit - Mobile In Focus

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Honoured to have spoken at the Guardian Changing Media Summit about Mobile In Focus. Used the opportunity to look at the changing media landscape over the past 20 years, and why mobile should be central to a joined up content / marketing / CRM strategy.

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Guardian Changing Media Summit - Mobile In Focus

  1. 1. !"#$#%&'%%( )"*#&+,-%,."/'$
  2. 2. !"#$"%&'(")*+*,#-./&-0(1*'#*2$&-3("4&'
  3. 3. 56$788999:;%-'(<&=)-'5:>#?
  4. 4. 56$788@$1#(/:9%4%?&/%(:#"<89%4%$&/%(8>#??#-=8A8AB8C1#$$)D/%=>:E$<
  5. 5. !"#$"%&'(")*+*,#-./&-0(1*'#*2$&-3("4&'
  6. 6. !"#$"%&'(")*+*,#-./&-0(1*'#*2$&-3("4&' = x 32,768
  7. 7. !"#$"%&'(")*+*,#-./&-0(1*'#*2$&-3("4&' = x 32,768 Miniaturisation
  8. 8. !"#$"%&'(")*+*,#-./&-0(1*'#*2$&-3("4&'
  9. 9. !"#$"%&'(")*+*,#-./&-0(1*'#*2$&-3("4&'
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  18. 18. !"#$"%&'(")*+*,#-./&-0(1*'#*2$&-3("4&' Mobility
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  23. 23. 56$788999:U@'@"%='<&"/:>#?8WXY[8YW8X[895)T?%>"#T>#-'&-'T%=TK%<TK@=%-&==T=#?&T#UT?)T >#??&-'=T;%(T#%=%-T1@--)T(-/T'5&<@("/%(-T%'=T(K#@'T/%='"%K@0#-T-#'T(6&-0#-8 Engagement
  24. 24. 56$788$#1%0>(15@?#":(K#@':>#?81%K"(")8K1TFHT=$)%-<:5'? ]5&*H6&-0#-*L>#-#?)
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  27. 27. `%=%-<*F'(" Ecosystems
  28. 28. Ecosystems Miniaturisation Virtualisation Engagement Mobilisation
  29. 29. Ecosystems Miniaturisation Virtualisation Engagement Mobilisation Connection
  30. 30. 56$788&-:9%4%$&/%(:#"<89%4%8C%1&7,(&=("T/#'T'#T/#':=;<*8*56$788999:1%<5'-%-<"#/1(K=:>#?89$T>#-'&-'8@$1#(/=8WXYX8YW8=%1#aTYXWbOZAc:E$< ,(?$(%<-=*Td*?#K%1&*@=&"*E#@"-&) 56$788&-:9%4%$&/%(:#"<89%4%8C%1&7,(&=("T/#'T'#T/#':=;<*8*56$788999:1%<5'-%-<"#/1(K=:>#?89$T>#-'&-'8@$1#(/=8WXYX8YW8=%1#aTYXWbOZAc:E$<
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