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Presentation social networking for o xcom july 2010

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University of Derby
University of Derby

Social networking intro for Oxford College of Marketing

Education
1 of 19
Social Networking for Business Annmarie Hanlon & Joanna Akins
Statistics – January 2010
B2C B2B BRANDS / THIRD SECTOR “Facebook is a registered trademark of Facebook, Inc.” Who are your clients/customers?
Who is using social networking and why?  B2C B2B BRANDS / THIRD SECTOR
10 benefits from social networking Google juice Raise company profile Journalistsand editors Increase contacts / opportunities Promote messagesto a wider audience Time limited offers Test and promote new products Recruitment Client service tool Generate business leads
LinkedIn
Twitter
Twitter
Slideshare
What software can manage Social Networking?
Joining the dots
Protect your company online Organise a Social Networking Policy Capture your online space Provide suitable images Prepare potential responses Create stock phrases Organise Google Alerts Whatever tools you use, maintain your company presence
Quick Wins Where are your current and future clients / customers? Decide what you want to achieve Agree identity (corporate or personal) Decide how to manage Add Twitter, LinkedIn etc to website, email address, business cards Join it together Give users something else Connect to each other!
Social  Networking  for Business Annmarie Hanlon & Joanna Akins http://www.evonomie.net http://www.linkedin.com/companies/evonomie

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