Presentation social networking for o xcom july 2010

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Social networking intro for Oxford College of Marketing

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Presentation social networking for o xcom july 2010

  1. 1. Social Networking for Business<br />Annmarie Hanlon & Joanna Akins<br />
  2. 2.
  3. 3. Statistics – January 2010<br />
  4. 4. B2C<br />B2B<br />BRANDS / THIRD SECTOR<br />“Facebook is a registered trademark of Facebook, Inc.”<br />Who are your clients/customers?<br />
  5. 5. Who is using social networking and why? <br />B2C<br />B2B<br />BRANDS / THIRD SECTOR<br />
  6. 6. 10 benefits from social networking<br />Google juice<br />Raise company profile<br />Journalistsand editors<br />Increase contacts / opportunities<br />Promote messagesto a wider audience <br />Time limited offers<br />Test and promote new products<br />Recruitment<br />Client service tool<br />Generate business leads<br />
  7. 7. LinkedIn<br />
  8. 8.
  9. 9. Twitter<br />
  10. 10. Twitter<br />
  11. 11.
  12. 12.
  13. 13. Slideshare<br />
  14. 14.
  15. 15. What software can manage Social Networking?<br />
  16. 16. Joining the dots<br />
  17. 17. Protect your company online<br />Organise a Social Networking Policy<br />Capture your online space<br />Provide suitable images<br />Prepare potential responses<br />Create stock phrases<br />Organise Google Alerts <br />Whatever tools you use, maintain your company presence<br />
  18. 18. Quick Wins<br />Where are your current and future clients / customers?<br />Decide what you want to achieve<br />Agree identity (corporate or personal)<br />Decide how to manage<br />Add Twitter, LinkedIn etc to website, email address, business cards <br />Join it together<br />Give users something else<br />Connect to each other!<br />
  19. 19. Social <br />Networking <br />for Business<br />Annmarie Hanlon & Joanna Akins<br />http://www.evonomie.net<br />http://www.linkedin.com/companies/evonomie<br />

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