Coca-Cola Enterprises Inc. Essay

Coca-Cola Enterprises Inc. Essay
Coca–Cola Enterprises Inc.
INTRODUCTION
The main aim of this Advanced VCE Business project is to produce a detailed report on a medium to
large business including such things as descriptions of the businesses objectives, identifying the
businesses type of ownership, explaining the work of the functional areas in the business etc.
The business I have chosen is Coca Cola. This company is quite large but I have chosen it because I
know that it is quite successful. The product that has given the world its best–known taste was born
in
Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup
for Coca–Cola®, and carried a jug of the new product down the street to Jacobs' Pharmacy, ... Show
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The corporate headquarters are in Atlanta but have local operation with over 200 other countries in
the world. They hire over 5000 employees in the U.K alone with a total of 7 Coca Cola sites. They
have six production lines in Edmonton where each line makes a different type and size of bottle
using glass and plastic. 1 line on its own makes and amazing 30,000 plastic 500ml bottles of coke
per year. Coca Cola moved to Europe in the 1990s and have made a great impact.
They are a Private Limited company and TCCC only own 40% of the business where as the other
60% is owned by the employees. At the CCE bottling, packaging, distribution, marketing and sales,
finance and customer service takes place.
Coca Cola's mission statement is:
'The Coca Cola Company exists to benefit and refresh everyone who is touched by our business.'
METHODOLOGY
For this project there are many resources that I can gain my information from. The main ones I shall
be looking at will most likely be from Internet, the Library and obviously, the Company and or
Company Reports.
The Internet is a very large and (semi) reliable source for gaining information about many different
things. It is also a place where nearly all mediumlarge business tends to keep certain information
about their company such as mission statements, business

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The Market For Non- Alcoholic Drink
In 2013, the market for non– alcoholic drink that involves water, nectars, and useful refreshments
was evaluated to be $131 billion as well as it was anticipated to grow to $164 billion by the year of
2018 (Heckman, M and Sherry, K, 2010). This business suffered because of controlled customer
spending amid the financial retreat; however, the pattern was gradually turning around as the
economy recuperated. Numerous new items were propelled in the section by 2012. This wave of
acquaintances was normal. Appropriating nourishment and drink items, which included moving
items from an assembling site under the control of buyers, involved numerous steps and fluctuated
by the size and impact of both retailers and makers. In 2013, the biggest U.S. retailers, known as
"large box" retailers, regularly had their own particular item circulation frameworks set up to handle
buying, transportation, and stocking. Specialization was basic among agents and wholesalers, and
they regularly produced associations with retailers and makers inside a specialty portion. A small
number of venders focused on natural thing and the rest of them achieved expertise in moral and
cultural offerings. At the point when offering to consumers, vendors comprised a usual inscription
up of 40% to products obtained from dealers.
Industry:
The use of energy drinks and supplements are getting highly successful within global soft drink
market. Energy drink is considered as the niche within the soft drink industry.

Critical Analysis of Alex de Tocqueville's Democracy in...
Irena Cosby
Analysis of Alexis de Tocqueville's Democracy in America Alexis de Tocqueville's visit to the
United States in 1831 prompted his work Democracy in America. This was supposed to be a chance
for him to take a look at the American prison system. However, it was obvious from his writing that
he looked at every aspect of American culture. In Democracy in America, he takes a look at how
democracy works and the pitfalls that could bring about the downfall of democracy. Throughout his
travels he noticed that private interest and personal gain motivated the actions of most Americans.
He believed this cultivated a new concept, the concept of individualism. He believed this
individualism was one of the greatest threats to ... Show more content on Helpwriting.net ...
He also looked at the industrialization of America and how it fit into this new concept. He noticed
that employees of factories learned how to do one thing. While they may perfect that one skill, they
began to lose creativity and imagination. They also lost the desire to move up in society. They
became comfortable and content with their task, and every day became just like the one before it.
Owners of factories, on the other hand, held all the power. They could get richer or even lose their
wealth. However, it didn't matter how many different people were in management positions, they all
had two things in common...power and wealth. De Tocqueville believed this would create a large
population of people who relied on the few creative thinkers left to take care of them. While there
was an equality of the masses, there was still a much smaller group of people that held all the power.
Given that despots have every interest in keeping people isolated, the individualism resulting from
equality makes despotism a great threat to equality. Exercising freedom through participation in
public affairs is therefore extremely vital because it gives people a personal interest in thinking
about others in society. Local self governments are important because they draw people together,
and it is, therefore, more likely that they will exercise their liberty. De Tocqueville believed that
when

Creating A Cross Cultural Competence
In the current era of globalization, the new economic and political reforms has made it evident and
clear that leaders of organization not only need to build trans– global competence, but there is also a
need to build cross cultural competence. Cross– cultural competences is known to be enhancement
of flexibility and awareness for having the capability and ability for thriving and surviving across
the global era as a business organizations (Jonsen, 2010).
As per the 14th Annual Global CEO Survey by Price Waterhouse Cooper for the year 2011, the need
had been identified to bridge the gap of global skills as one of the biggest concerns, specifically for
companies considering attraction, recruitment, development and retention of talents across the globe
(Moran, 2014). Costly mistakes, frustration, and confusion are the main consequences of absence of
global skills mainly because of ignorance regarding the effect of culture across the work place. This
is because ignorance of culture differences result in unproductivity across the organization (Latimer,
2012).
Choice of not seeing diversity of culture results in limiting the ability for its management. This
involved minimizing the issues being caused while there is maximization of advantages and key
benefits allowed (Latimer, 2012). When there is lack of consideration across diversity of culture,
foreigners end up becoming mere projections related to organizations.
For the delivery of successful cross cultural leadership,

Powerful Enlightened Depots
Enlightened despotism is defined as "a form of government in the 18th century in which absolute
monarchs pursued legal, social, and educational reforms inspired by the Enlightenment" (The
Editors of Encyclopaedia Britannica). The magnitude of the philosophy movement known as the
Enlightenment sent ripples throughout Western society. The philosophers believed that in order to
improve society they had to "enlighten" the monarchs. The views of the Enlightenment did to find
their way inside the palaces of Europe's leaders; however, the monarchs retained their great power
of absolute rule. Among these enlightened despots of the age were Frederick the Great of Prussia,
Catherine the Great of Russia, and Joseph II of Austria. These leaders all attempted to bring their
respective countries into a new age. The basis of enlightened despotism was the idea of improving
the lives of a country's citizens. This concept of leadership during this time was ultimately a good
idea, but it was not successfully exercised to its fullest extent. From a young age, Frederick the
Great took a great liking to culture and literature. He was especially infatuated with the language
and lifestyle of the French. The French philosopher Voltaire was a friend to Frederick and had a
great influence on his Enlightenment ideals. He initially hid his love of the Enlightenment during his
reign, but later he began to realize how the philosophies of the movement could actually advance
and fortify his state. He

Perception of American Exceptionalism Essay example
Americans through the years of existence have adapted well to the radical changes throughout the
world. Technology, independence and social equality are some of the diverse concepts the United
States have adapted to and developed in order to become a more unified country. Our nation
believes that it is exceptional when it comes to other countries worldwide. As can be shown through
the popular reference to America as the 'shining city on a hill'. The term "American exceptionalism"
is derived from ideals held by many Americans throughout history. Different people have analyzed
American exceptionalism through multiple literary devices. Works such as A Model of Christian
Charity, What is an American and Acres of Diamonds illustrate the ... Show more content on
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But if we shall neglect...shall fall to embrace this present world and prosecute our carnal intentions,
seeking great things for ourselves and our posterity, the Lord will surely break out in wrath against
us" (Winthrop, 20). This idea that the Christian deity is somehow connected to America's greatness
can be found in Conwell's work, albeit used in a different manner. Like Winthrop, Russell Conwell,
author of Acres of Diamonds, stresses how great America is with emphasis that it somehow ordained
from a higher power. However, Winthrop focuses maintaining this status through unselfish means
while Conwell uses this as a way to establish individual success. "There never was a place on earth
more adapted than the city of Philadelphia to–day, and never in the history of the world did a poor
man without capital have such an opportunity . . . Because to make money honestly is to preach the
gospel" (Conwell, 179). His argument that Philadelphia is the greatest city on earth ties in with the
concept of American exceptionalism. The connection he makes with religion is contrasted to
Winthrop since Winthrop argues that America will lose its exceptionality if it does not avoid selfish
actions. Conwell argues that God is placing America in such a place that every person has the ability
to acquire individual wealth. Though Conwell focuses on the city of Philadelphia, his arguments can
be applied to a more general sense in America. His statement that

Community For My Old Volunteer Group
Community for me, is feeling connected, accepted, and at home. It is where everyone is working
together for a mutual cause, and having fun doing it. It is not so much a place to me, as it is a
feeling. I can go to any town, city, or "community" but it does not necessarily take a place in my
heart as much as the sense of community I have experienced before. What other place to find
community than my old volunteer group, ironically called FOCUS on Community. FOCUS is an
organization whose mission is to reach out to the people of our community, like teens and families,
to prevent substance abuse, smoking, alcoholism, and even to help families that are already dealing
with these issues. My favorite program was the F.A.S.T. program – Families And Schools Together–
because I worked one–on–one with people and really saw that we were making a difference in these
people's lives. At the time I first volunteered for F.A.S.T. I did not realize exactly what I was doing, I
merely signed up because I wanted to help out in some way. However, I soon realized that we truly
were bringing these families closer. We gave them a safe environment with dinner and activities, and
a chance every week to have one–on–one time with the child of their choice. This helped them solve
arguments and build stronger and closer relationships with children who are having a rough time.
Another place where I felt an immense sense of community was Italian Fest. I have volunteered at
this festival for the past

The Tension Between Liberty And Equality
In Democracy in America, Alexis de Tocqueville's memorable claim that there is an incredible
tension between liberty and equality in America is certainly true. His secondary argument is equally
justifiable–that Democratic nations, especially American, will grow to love equality more "ardently
and enduringly" than liberty (Tocqueville, 202), and can be proved by observing current American
political patterns and events. Tocqueville's argument that there is an unreconciled tension between
liberty and equality is relatively simple to grasp–the exercise of freedom can ultimately distribute
wealth, opportunities, and goods in unequal ways; and vice versa, maintaining equality over time
among people can ultimately come to having to limit the freedom of others by redistributing the
same wealth, opportunities, and goods. One critical manifestation of this tension between liberty and
equality is what Tocqueville calls the "tyranny" or "despotism of the majority." If all men are equal,
then no one person or group of people can rule over any other person or people, meaning that the
only choice Americans have is to live according to the will of the largest number of people–tyranny
of the majority becomes a harsh reality when that power goes unchecked. While it seems that if
"equality" in its most perfect sense were what was being used as a measure, minority opinion could
certainly be taken into account to the same degree as the opinion of any other group of people;
however, this

Dr. Pepper Snapple
Dave Smith
Dr. Pepper Snapple Project
External Audit:
Industry Analysis: * Porters 5 Forces Model Includes:
* Rivalry among existing competitors:
Rivalry among competitors is usually the most powerful of the five competitive forces. The major
competitors that Dr. Pepper Snapple currently faces are Coca–Cola and Pepsi–Co. Coca–Cola
currently holds more than 40% of the beverage market industry, Pepsi–Co holds almost 30%, while
Dr. Pepper accounts for only 16% (Current StockPrices. 8 June 2013. Morningstar.com). The
competition in the beverage industry is fierce because of many factors including, consumer
preference changes, expansion into emerging markets and becoming well–known globally, increase
in costs of manufacturing ... Show more content on Helpwriting.net ...
In addition, the raw materials to produce the beverages, such as sweeteners, juice, fruit, water, etc.
can highly impact the selling price to the end consumer and during a recession this is a formula for
failure. If a situation like this were to arise than the company with the least costs and own
distribution center will most likely be the only one to survive due to the fact that they will be able to
offer the consumer the one thing that they want the most, the cheapest price. * Threat of new
entrant:
The threat of new entry in today's beverage market is low because of several factors. However we
are only going to discuss the main points of why the threat is low in today's market which include;
High cost barriers due to the role of bottlers, saturated American market due to brand loyalty created
by Pepsi and Coke, emerging markets laws and regulations, and costly risks to match consumer taste
trends and preferences.
Each of the 3 main competitors in the beverage industry has some type of bottling process which is a
part of their manufacturing and distribution process. As I stated above, in rivalry among
competitors, some of the competitors such as Pepsi and Coke own their own bottling companies.
This is a major advantage to possess however if they do not own them then they have created legal
documented agreements with these franchises to only allow their products to be bottled in that
particular location. On the Coca–Cola

How Did Alexis De Tocqueville Influence Town Government
Alexis de Tocqueville's Influence
Alexis de Tocqueville's observation of the American prison system brought out several interesting
facts about America and how it governs itself. He talks of the danger of greed for money, the
importance of forming associations, and the power of influence in town government. Although
many of his observations have since changed, many of them bring about legitimate points about
American government and society.
In de Tocqueville's book Democracy in America, he is quoted as saying, "...I know of no other
country where love of money has such a grip on men's hearts or where stronger scorn is expressed
for the theory of permanent equality of property." In ... Show more content on Helpwriting.net ...
I believe we have been successful as a country in doing this. We have learned that we must rely on
one another in order to meet all of our needs to the best of our own abilities.
de Tocqueville also points out how powerful personal influence can be in town government.
Consider his quote, "In towns it is impossible to prevent men from assembling, getting excited
together and forming sudden passionate resolves. Towns are like great meeting houses with all the
inhabitants as members. In them the people wield immense influence over their magistrates and
often carry their desires into execution without intermediaries." He is pointing out that local
government will almost always find ways to get around larger government because of the immediate
interest of residents. In reality, it is the people that run the government because they have the ability
to remove elected representatives if they aren't getting things done the way the people want. The
problem is, many people fail to realize this fact and just don't vote. The want to blame the problems
of the country on the elected officials although they are the ones that did, or in some cases, did not,
vote for the person who will make the voice of the people heard.
I think overall, de Tocqueville's view of America was right on key with many of my personal views.
I agree

Alternative Beverages As A Competitive Global Market
Alternative beverages have become global and innovate in recent years. They are everywhere and
most people have tried one or two of these beverages. These alternative beverages have evolves into
what is known to most as energy drinks, sport drinks and vitamin drinks. The international market
has expanded and so have the sales of these products. The market has continued to change through
brands and differentiation from each other over the years. The recognition of the brands and growth
are significant as demands for the alternative beverages increase. Product innovation is one of the
market's drivers of change in this industry. It is said to be one of the most important features.
Innovation is important when creating a competitive global market. Alternative beverages compete
to change from the tradition carbonated drinks because people are becoming more health
conscience. Most alternate beverages have a differentiation in taste and this is how the companies
attempt to gain loyal customers. All the beverages are unique in their own way. As a result of
marketing, packaging, celebrities and endorsements this helps to create an image. Depending on the
ads, this can be very beneficial for the company. The consumers of energy drink are getting younger
and younger. This has a lot to do with the innovation of the brand. The marketing ads show young
people enjoying these beverages after and during sporting events, fitness, or other strenuous
activities. These

Marketing Analysis : Coca Cola Company
The part I wrote about was on the customer 's perspective and on how to increase revenues for the
Coca–Cola Company. Coca–Cola is a much loved product in the U.S.A. and in other countries.
Coca–Cola is the most consumed soda pop in the world today. The company was founded by John
Pemberton in the 1886. The logo for the company does has changed from when the company first
started but, in years today it is not that different from the 1886. They still keep the same form of the
lettering. The company can increase their revenues by making sure they retain their customers and
increase customers that buy their product. The company can also make sure that they increase their
revenue and customers by analyzing the company's price on materials and sales, quality of products
and services, product innovation, and improvement in customer service.
At the Coca–ColaStore.com, they strive to provide us with the best customer service possible. They
have a customer service operation is where the company 's employees help with the customers
satisfaction. They have this saying at the Coca–Cola Refreshment, "happiness is more than
something our consumers hold in their hands. It's something they take away from every interaction."
Customer service has a mission to continue to improve their customer satisfaction, installation and
resolution cycle time and overall operations effectiveness. They want to make sure that they make
each and every transaction are remarkable to the world–class brands that

Coca Cola 's Marketing Challenges
Evans Agbonsalo BUS 152A Professor Paula Ryan Case Write Up: "Coca–Cola's Marketing
Challenges" Problem Facing Coca–Cola: This case study is about Coca Cola's company in Brazil
and how they used different strategies to take over the soft drink industry and continue their strong
growth, even with their market share decline in 1999. This shows that the Brazilian market was a big
challenge for Coca Cola concerning sales, market share and profitability regardless of their name
(existing high brand awareness all over the world). This was due to the significant growth of the
Tubaínas (too–bah–ee'–nas) in Brazil change in the Economy. Tubaínas are known as the numerous
brands of inexpensive sweet beverages, which are produced and distributed locally in Brazil by
hundreds of small companies in the country. This caused stunted growth to Coca Cola even when
they kept lowering their prices. This was their biggest challenge to date and they needed to
overcome it in order to take over the market and be profitable. In inspecting Brazil's economy in the
1990s, it is revealed that the Social Class C group benefited more compared to any other group
because of the economic stability that happened. This resulted in the decline of market share for
brand leaders in several categories, which included Coca Cola. The Social Class C consisted of
typical workers in the lower middle class (about 12.6 million Brazilian households) and accounted
for 28% of total national consumption of soft drinks.

Essay on Navigating Interstitial Spaces
Navigating Interstitial Spaces
"[T]he law permits the Americans to do what they please."
Alexis de Tocqueville, Democracy in America
The protection of virtue, I submit, requires an understanding of interstitial spaces–spaces where
formalist adherence to rules and laws does not suffice to adequately promote virtue. Recognition of
these spaces spawned agent morality and Aristotle's practical wisdom. Fascination with these spaces
fueled Alexis de Tocqueville's inquiry into American religious, familial and political mores in
Democracy in America. Though America's formal, codified laws of the 1830s granted "dangerous
freedom" to the individual, Americans managed to navigate interstitial spaces with assiduous virtue.
This ... Show more content on Helpwriting.net ...
Given the arguments in my second seminar paper on Socratic citizenship, the comparison between
Plato's Guardians and Aristotle's men of practical wisdom seems to be a reasonable one. Both
Guardians and men of practical wisdom operate relatively freely in a moral system of substantive
justice, with little reference to fixed principles. Plato's discussion of democracy in the Republic and
of obedience in the Crito, however, makes clear that he did not believe regular individuals could
operate virtuously in interstitial spaces between fixed rules and principles. Plato feared a democratic
expansion of liberty which would allow each citizen to "pursue a way of life to suit himself," as this
would unleash a torrent of subjectivism and a bastardization of virtue. As such, his ideal Republic
employed absolute rule of the Guardians, noble lies and temperance (read "disinterest in political
participation") to close the interstitial spaces which would allow the clumsy subjectivism of the
lower classes to operate. Emancipated from the rule of the Guardians, the "democratic man" cannot
control his desires and sows the seeds of tyranny. Plato seems convinced that the democratic
expansion of interstitial spaces could only mean extinguishing virtue.
Pericles' Athens provides a compelling counter–example to Plato's pessimism about democracy.
Pericles prescribes a mixture of individual

Compare And Contrast Tocqueville And Crevecoeur
People in Great Britain wanted to escape the aristocracy and establish freedom for themselves and
their families. The writings of Alexis de Tocqueville, in Democracy in America, and J. Hector St.
John Crevecoeur's, "Letter from an American Farmer," helped catapult the idea of America being
this new land of the brave and free. According to Tocqueville, American became a place where the
Puritans found freedom for themselves. The Puritans really pushed for democracy and equality in
this new land as a vast dichotomy of what they escaped in Britain. America being a place of
democracy that was not dependent upon a royal family and aristocracy for ruling was a source of
pride for the people and made America unique. Additionally, the idea of its people having power,
rights, and a constitution to protect that supported the idea of equality and liberty. Crevecoeur stated,
"He persecutes nobody, and nobody persecutes him, he visits his neighbors, and his neighbors visit
him." There is the idea that in America one can be themselves and everyone has the same basic
human rights. Crevecoeur's writing differed from Tocqueville in the accuracy of America at the time
and how accessible the American Dream actually was for all of the people living in America. The
writings of Tocqueville and Crevecoeur highlight these great accomplishments by Americans and
shifts the narrative of America being run by natives and British immigrants to American being run
by Americans. Alexis de Tocqueville, in Democracy in America, initiated a trend in American
studies by examining the shift from aristocracy to democracy. This new world run by the people and
not by kings was fascinating at the time and very different, thus making America unique.
Democracy was especially a source of pride in America because it actually worked unlike in other
places, like France. Tocqueville states, "The government democracy brings the notion of political
rights to the level of the humblest citizens, just as the dissemination of wealth brings the notion of
property within the reach of all the members of the community; and I confess that, to my mind, this
is one of its greatest advantages." This became a catalyst for a shift in American studies because
essentially

Sugar Coated Lies Essay
The massive appeal for artificial sugars and sweeteners in America started out in the 1970s and
1980s and has affected American eating habits ever since by its dominance as the most used form of
sugar. (Frincu–Mallos). Parallel to its introduction to the food industry, American society at that
time was struggling with an onslaught of health problems and diseases. Some have wondered if
there is a relationship between the introduction of artificial sweeteners and the rise in American
health problems. Stemming from this inquiry, research has been conducted, purposing to find
relationship to artificial sweeteners and chronic diseases and illnesses. Some research has provided
proof of artificial sweeteners negative effects on health living. ... Show more content on
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Shocking evidence has been found that the use of artificial sweeteners makes one gain weight rather
than help lose it (Yang). It might even factor into childhood obesity. Proof of this was illustrated by
"A two–year prospective study involving 166 school children [which found] increased diet soda
consumption was associated with higher BMI Z–scores at follow–up, indicating weight gain."(Yang)
Since most obese children have a 70% chance of becoming obese in adulthood, this research on
artificial sweeteners needs to be made known to the public. The effects of artificial sweeteners on
obesity in American Adults also should be more publicly pronounced. The adult percentage of
obesity in America is over a third of the population – an equivalent of 71 million people. Most of
these people would benefit from knowledge about the health risks of artificial sweeteners, but the
food industry has not presented it. As aforementioned, there is evidence that artificial sweeteners
help to gain weight rather than lose it. In adults, evidence was shown in a study of women by the
Nurses' Health Study. The research reported that saccharin (Equal ®) use was associated with an 8–
year weight gain in 31, 940 women. The vast effect of weight gain in the study shows that artificial
sweeteners are significant in obesity.

Government Initiatives For Health And Oral Care
1) Government initiatives to improve health and oral care
Although oral health has improved significantly in last decades there is still room for improvement.
Organisations such as National Institute for Health and Care Excellence (NICE) or The Faculty of
Dental Surgery at the Royal College of Surgeons try to urge government focused on the issues such
as increasing rates of oral cancer, impact of sugar on oral health, promote water fluoridation
schemes or commit to further research on the link between oral health and general health.
Government levy extra tax on the soft drinks is lately discuss, hot topic. But why is so important to
keep sugar intake low?
2) What is the dental caries?
Dental caries is disease of the tooth tissue caused by specific types of bacteria such as Streptococcus
mutans. Weak acids are produced by the bacteria as they digest food particles found in the plaque.
Acids gradually destroys the tooth 's enamel and dentine with disease progressing in the pulp and
potentially causing pulp death and loss of tooth.
3) Why is healthy diet important?
Healthy diet is important not only because its reducing possibility of obesity, high blood pressure,
heart disease or type 2 diabetes in later life, but also helping keep teeth healthy.
After each food or sugary drink teeth are under acid attack for up to one hour. This is because the
bacteria found in plaque, feast on the sugar, and produce harmful acids as a result. So it is important
to have sugary foods or

Enlightened Despotism in Prussia
Assignment: 1
Critically examine the main features of Enlightened Despotism in 18th century Prussia.
The Enlightenment refers to an important cultural and intellectual movement of the 18th century,
whose goal was to establish knowledge based on an enlightened rationality. Enlightened Absolutism
or Enlightened Despotism as it is more often called can be defined as a form of government strongly
influenced by the wide propagation of ideas and the political philosophy of the Enlightenment. It is
a term first used by the Philosophes in the second half of the 18th century that manifested to
describe a particular phase in the development of absolutism. The term 'Enlightened Despot' refers
to those 18th century monarchs who were familiar with ... Show more content on Helpwriting.net ...
Christian Wolff was the first to introduce the ideas of the Enlightenment into German administrative
theory. His ideas derive from the Enlightenment. According to Wolff, the state was a voluntary
contract between individuals and the main purpose of the state was to further welfare and security.
At the same time, since the state has the duty to plan and implement measures for security and
welfare, it has the right to insist that its citizens obey its orders. It is emphasized that they are bound
to do willingly whatever the authorities deem to be right. These ideas were expounded and
elaborated, without adding anything new, by the German political theorists of the 18th century and
particularly by the followers of Wolff.
In practice, Enlightened Absolutism was certainly not so radical. The Physiocrats never got beyond
the initial stages in the implementation of their doctrines. Thus the French doctrine of Despotisme
éclaire remains an interesting trend of thought, but its practical effect was almost nil. The direct
influence of the German 18th century administrative theory was not much as well.
Frederick II of Prussia is often regarded as the first true enlightened despot. He was the first
monarch who declared 'the sovereign is the first servant of the state' and presented Europe with a
model of progressive monarchy. Frederick cultivated friendship with several Philosophes and
believed that inputs from them could be used to make the administration of

Montesquieu's Greatest Mark on Philosophy Essay
Doubtless, if Montesquieu were forced to choose a favorite mathematical formula, he would pick
the average function. For even among the great thinkers of the French Enlightenment, the baron de
Montesquieu stands out as an especially impassioned advocate for moderation. Montesquieu, of
course, left his greatest mark on the philosophy of the governance through his great work The Spirit
of the Laws. Though certainly his earlier work The Persian Letters sowed the seeds of many of the
ideas featured in his chef d'œuvre. In particular, Montesquieu spends some time in both works
examining the universe of possible governments. But he advocates not, in fact, for republicanism or,
perhaps less surprisingly, despotism. Rather, Montesquieu ... Show more content on Helpwriting.net
...
Further, Usbek notes a few paragraph later, "When Osman, the Turkish emperor, was deposed, none
of the men who performed the deed had any intention of carrying it out; they were simply
petitioners asking for some cause of complaint to be put right" (Persian Letters 159). Here,
Montesquieu shows not only subject's suffering at the despots cruel hand, but also stresses the
intrinsic instability of a despotic government.
This case is made even more explicitly in The Spirit of the Laws. In Book III, for instance,
Montesquieu ascribes a fundamental principle to each of the three types of government he outlines.
But while Montesquieu names "virtue" as the principle of a republican government and "honor" as
the principle of a monarchical government, the despotic system is given the fundamental principle
of "fear" (Spirit of the Laws bk. III, ch. 9, par. 1), easily the least noble of the three.
By contrast, Montesquieu does not make his distaste for the republican system nearly as overt. In his
discussion of the history of republics, the character Rhedi writes of the ancient Greek republics,
"Love of freedom and hatred of kings preserved Greek independence for a long time, and extended
republican government to distant parts" (Persian Letters 233), which suggests Montesquieu, through
Rhedi, feels the system has some merit insofar as it allowed the Greeks to thrive.
Even in the context of acknowledging the good the republican system has done

The Main Reason For The Failure
4. CULTURE: The main reason for the failure has been cited as the large power distance and high
uncertainty avoidance by some of the nations. Hofstede in one his studies showed that countries
with high uncertainty resistance and also with high power distance were more emotional and also
were more quickly to react than the others and since the countries issued a ban on the products. With
stringent rules and low risk taking, they were quick in response to ban the Coca–cola products crisis.
Though, the organization was moderate in reacting to the danger as they were an American
organization which construct its belief systems with respect to the American environment and
neglected to adjust to the nearby environment. The organization began to disseminate its items for
nothing however none were willing to purchase. Following 9 days of issuing the boycott, the
organization approached and acknowledged the slip–up. But, because of careless and uninformed
conduct, the offers of the organization had officially diminished and this brought about the most
noticeably bad deals in history of the organization in 113 years. "Culture eats strategy for breakfast"
(Peter Drucker refered to by Katzenbach and Leinwand,2015) would be rightly utilized as a part of
this connection. The way of life winning inside of the organization 's surroundings and how certain
things work around in a spot were more towards the American association which created
disappointment. Such a methodology neglected to work

Essay on De Tocqueville
Alexis De Tocqueville, Democracy in America
Aristocracy is a phenomenon that is perhaps as natural a summer crop, and as devastating as the
locusts that eat it. De Tocqueville&#8217;s position on aristocracy is quite clear. He is a strong
advocate of the aristocracy, it is a part of the natural order and necessary. His position may have
some basis, however I have yet to see the &#8220;upside'; of a caste system or a good defense
of it.
De Tocqueville believes that aristocracy provides stability and fellowship. De
Tocqueville&#8217;s support of aristocracy is weak and ill founded. His first point of
aristocracy is that of stability, &#8220;Among aristocratic ... Show more content on
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A community bound by social class is often referred to as a slaving society. The people at the bottom
of this system are indebted to those above with nowhere else to turn. The man who is bound to
another of a higher class is most likely to be exploited, for in an aristocratic society one has only the
aristocrats to turn to for justice. Unfortunately, a man needs justice most when he is mistreated by
the aristocracy.
The aristocracy is &#8220;closely attached to something placed out of their own sphere,'; is
another idea that De Tocqueville had of the aristocracy. In reality, the aristocracy probably had very
little to do with anything outside of their &#8220;sphere';. He also claims that
&#8220;they are often disposed to forget themselves.';. If aristocrats thought about anything
besides themselves, then perhaps they would have eased some of the suffering in the world. They
could not know or care about anything that was not in their immediate world. It is unlikely that they
would be so out of their &#8220;sphere'; that they could have possibly known the poor
man&#8217;s plight, or have cared. It does not hurt the aristocrat if families live on the street.

A Case Study On Coca Cola And Frito Lay
The following is a case study referring to two major soft drink organizations. These two major
organizations have been popular throughout their life time. But before getting into all of that first let
's have a background to both of the companies so let 's begin with PepsiCo. It began with the merger
of Pepsi–Cola and Frito–lay. Caleb Bradham was the creator of PepsiCo. Donald M. Kendall,
former president and CEO of PepsiCo, he was the present and also chief executive officer. Another
huge announcement that PepsiCo had was acquiring Quaker Oats, so PepsiCo would gain access to
Gatorade and control 83.6 percent of the sport drink market. PepsiCo would control around 33
percent of the U.S. uncarbonate–beverage. Now giving the background to Coca–Cola their annual
sales were around 20.5 billion, and market value reached 110.1 billion. The company was the largest
manufacturer and distributed, and marketer of soft–drink concentrate and syrups. One of the main
reasons for this was the company 's strategy of spinning off its bottling operations to avoid
consolidation on is balance sheet.
Through this case study their will be many examples show the financial growth between the two
organization beginning with Issues that happened in the organization history to where it is now and
other occurring factor they go through. Some factors include are influencing the case based on the
text and in–class discussion is that Pepsi is just trying to expand its market, also trying to promote
most

Holland Sweetener Essay
Introduction
The Holland Sweetener Company (HSC) is planning to enter the low–calorie, high–intensity
sweetener market which is currently dominated by NutraSweet. Below we first analyze our target
industry. Next we look at what kind of response should HSC expect from NutraSweet upon its entry
into this market. We will also analyze few likely scenarios that could play out and we will try to
estimate the likelihood of each scenario. Based on our analysis, we will give a recommendation for
HSC to plan their entry into this market.
Industry Analysis
The low–calorie, high–intensity sweetener market has been dominated by one major player,
NutraSweet, with annual sales of $711M and about 80% market share (the total market in 1986 was
... Show more content on Helpwriting.net ...
However, soft drinks manufacturers were its major customer (80% of the total aspartame
consumption) with table–top product as the secondary (15% of total aspartame consumption) .
Notably, the soft drinks industry was dominated by two major players – Coca Cola and Pepsi Cola,
accounting for 60% of the soft drinks market. Usually, this would have led to a strong buyer power,
however, NutraSweet had the advantage due to its monopolistic position as the sole provider of
aspartame. This power could easily dissolve once the patents expire and alternative producers enter
this industry.
Figure 1 – Aspartame Sales Distribution in 1986
Rivalry
In 1986, rivals presented a limited risk to the company due to NutraSweet's monopolistic position in
the production of aspartame. However, the development and subsequent introduction of alternative
low–cal high intensity sweeteners, combined with the trend of blending, presented a major risk for
NutraSweet's product. Also, as the patents for aspartame expire in the different regions NutraSweet
will face competition from alternative producers of aspartame as well.
NutraSweet's Anticipated Response to HSC's entry
NutraSweet's monopolistic position allowed it to earn generous margins by charging a price
premium. Consequently, Vermijs should anticipate an aggressive

The Energy And Sports Drink Industry
"Pay careful attention to your own work, for then you will get the satisfaction of a job well done,
and you will not need to compare yourself to anyone else" Galatians 6:4 (Dake's Annontated
Reference Bible). People who are satisfied with their job are more likely to want to improve their
company as well as their personal life. God teaches us to take pride in our actions and not to
compare ourselves to what others are doing or have. The energy and sports drink industry was able
to use their resources to compete with other companies in order to make their company great. This
paper will talk about the sports drink industry and whether or not they are competitively important,
the resources they have at their disposal, and how they use ... Show more content on Helpwriting.net
...
They also used other marketing techniques such as advertising at sporting events and having
professional teams use their products. Because of their different marketing techniques and resources,
they were able to make their product appealing to the populace.
Strategy
Companies such as Pepsi–Cola and Coca–Cola were able to determine whether their strategy was
successful by measuring their sales and their earnings growth. Companies are able to tell how
successful they are by their overall financial strength and their ability to retain customers (Gamble et
al., 2013). The soft drink industry was able to change their image by endorsing their sports drink and
vitamin water products as being healthier. They also made people aware of how important it is to
keep the body hydrated and proved that their product could help. Their strategy was to appeal to a
healthier clientele who are more active customers, than they previously had with their soda clientele.
They were able to draw in these new customers and develop a different marketing perspective. They
were able to attract new customers who were not interested in their soda line but wanted a healthier
drink.
Competitive resource capabilities "A resource is a competitive asset that is owned or controlled by a
company; a capability is the capacity of a company to competently perform some internal activity.
Capabilities are developed and enabled through the deployment of a company's resources"
(Gamble,

The Code Of Ethical Conduct
Examine the information within the company's code of ethical conduct, and choose three (3) key
issues from within the document that you believe are critical for success. There are very few
companies that have been able to create a cultural movement with it products and marketing strategy
such as Coca–Cola. Many companies over the years have used product placement and brand
recognition as part of their long–term goals, but very few have been as successful as the Coca–Cola
Company. Coca–Cola produces a wild range of non– alcoholic beverages, ranging from carbonated
sodas to nature juices. "Coca–Cola leads the beverage industry in distribution and marketing of soft
drink syrups and concentrates. Operating in more than two–hundred countries, Coke distributes
more than two–hundred brands with over five–thousand products." (THE COCA–COLA
COMPANY, 2013). The topic of ethics is very subjective and is based on relativism We will discuss
the code of ethical conduct of Coca Cola and the issues faced by the company regarding it ethics.
Many social columnists have suggested that the U.S current work ethics standards have diminished
over the last 50 years and have eroded due to globalization and mainly the industrial revolution.
Many companies have developed a code of ethics, to serve as a guiding principle during operation,
crisis management and decision–making process. Coca–Cola created a code of ethics and standards
of corporate governance to serve as

The Addictive Nature Of Sugar
I grew up playing the game "Candyland", and I dreamed of finding the golden ticket and living in
Willie Wonka's factory. I was also given a Gatorade after every sporting event I ever played in so
what could be so bad about sugar? Sugar, real and artificial, can be found in almost every product
we consume and although sugar is a simple carbohydrate that the body uses for energy, its impact on
our body is far from simple. The consumption of sugar has been linked to a host of chronic health
problems, including obesity, diabetes, and cardiovascular disease. The addictive nature of sugar is
also a significant problem that leads to the other detrimental effects listed above. Sugar has also
been useful to help preserve goods, fuel fermentation, balance acidity, and add flavor to other foods.
Whether it's cereal, spaghetti sauce, or yogurt, sugar is everywhere and has become unavoidable in
our daily diets. As Americans, we have become accustomed to the sweet addictive taste of sugar,
and our dependence on excessive amounts of sugar in its different forms has become alarming to
many health experts. In analyzing preference and dependency with sugar, I will trace the addictive
nature and major risks sugar has placed on society. Before sugar emerged as a major presence in the
United States, European countries had discovered the power that sugar could have on their country's
culture. A major factor that influenced the British to embrace sugar was the fact that it was used in

Alexis de Tocqueville's Democracy in America Essay example
Alexis de Tocqueville's visit to the United States in the early part of the nineteenth century prompted
his work Democracy in America, in which he expressed the ability to make democracy work.
Throughout his travels Tocqueville noted that private interest and personal gain motivated the
actions of most Americans, which in turn cultivated a strong sense of individualism. Tocqueville
believed that this individualism would soon "sap the virtue of public life" (395) and create a
despotism of selfishness. This growth of despotism would be created by citizens becoming too
individualistic, and therefore not bothering to fulfill their civic duties or exercise their freedom.
Tocqueville feared that the political order of America would soon become ... Show more content on
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<br> <br>Another means by which Tocqueville believes it is possible to contest individualism is to
form associations and write newspapers. He believes that like local governments, associations help
people to realize their dependence on their fellow citizens and take interest in public affairs. It is
crucial to have institutions and civic duties which force people to look beyond their own interests
and think about the problems of the community. "As soon as several of the inhabitants of the United
States have taken up an opinion or a feeling which they wish to promote to the world, they look out
for mutual assistance; and as soon as they have found one another out, they combine. From that
moment they are no longer isolated men, but a power seen from afar, whose actions serve for an
example and whose language is listened to" (407). Seeing as citizens in democratic societies are
independent and weak, they need to form associations in order to have some influence. By bringing
people together, new thoughts and ideas are circulated with a stronger force behind them. <br>
<br>Newspapers combat individualism by allowing numerous readers to be exposed to the same
thoughts and ideas. There is a shared relationship between newspapers and associations: newspapers
aid in the formation of associations, and associations use newspapers as a means of communicating
their thoughts and ideas. When there is a notion shared by many individuals, but not

Mentally Pampering Students Analysis
Implications of Mentally Pampering Students Over the past few years, the environment of American
college campuses has changed drastically. More so than ever before, students and faculty must be
extremely careful over their words and actions because of the recent trend of protecting students
from anything that can offend them or cause them discomfort. The young men and women who are
currently attending these institutes of higher learning will be the next generation of leaders in real–
world politics and business and will be forced to deal with difficult people, opposing views, and
uncomfortable ideas on a regular basis. In order to deal with the inevitable difficulties that they will
face as professionals, their beliefs must be challenged and ... Show more content on Helpwriting.net
...
Tocqueville focuses heavily on equality, and at one point he connects equality to the principal source
of beliefs: "I see two very clear tendencies in equality: one impels each individual towards new
ways of thinking, while the other would induce him to give up thinking voluntarily" (Tocqueville
492). Tocqueville would not be surprised to see what is happening at institutes of higher learning
today, since it is basically the shift in weight from the former to the latter. While these students
could talk to people who have different ideas in order to gain new perspectives or strengthen their
own, they instead choose to retreat into spaces where they can take comfort by avoiding
uncomfortable topics and protecting their own beliefs. A passage from Judith Shulevitz's New York
Time article "In College and Hiding from Scary Ideas" gives an effective example of the modern
problem: "At one point [a student and sexual assault victim named Emma Hall] went to the lecture
hall... but after a while, she had to return to the safe space. 'I was feeling bombarded by a lot of
viewpoints that really go against my dearly and closely held beliefs,' Ms. Hall said" (Shulevitz 2).
Instead of facing the painful situation and ideas that conflicted her own, she returned to a space
where no one would challenge her opinions or make her think of distressing memories.
Correspondingly, Tocqueville makes the remark in Democracy in America that "One of the
distinctive characteristics of democratic centuries is a taste for easy successes and instant
gratification. This can be seen in intellectual pursuits as well as other areas of life" (498). In other
words, people in America sometimes fail to see the big picture–they tend to favor

Chronicle My Eight Week Journey As I Gave Up All...
This paper will chronicle my eight week journey as I gave up all carbonated beverages. I will be
discussing how I arrived at this decision and what were some of my thoughts/feelings during this
process. This experience has taught me to look at addiction from a different point of view. How and
why it was chosen Prior to the semester beginning Dr. Collier emailed the entire class the syllabus.
As I read through the syllabus I came across the Abstinence Activity and Paper. While I was reading
over the assignment, I began to think about what would I give up? I immediately began to think of
different foods/drinks. It was at that moment Coke– a– Cola/soda came to mind. Coke was my go to
beverage but if I couldn't get coke I would settle ... Show more content on Helpwriting.net ...
During the entire eight weeks she was a great support. Whenever I verbalized wanting to drink soda
she would say" No you don't drink water." After a while I began adopted that saying whenever
craving would arise. Next, I told my roommate who conveyed a sense of respect. She communicated
her love for soda and she is not sure if she could stop drinking it cold turkey. She even took her
support on step further by not buying soda in the house. She did not tell she was doing this until half
way through the semester, but this served to be a great help. I did not have to worry about the
temptation of soda at home. Lastly, I told my co workers. I did not go into much personal detail
about my struggles with soda. I just simply explained to them the logic behind us having to give
something up and how it will help me with clients later on. My Director and Assistant Director
thought it was an interesting approach. However, it was my student staff that took a interest in my
sobriety. A week would not go by without one of them asking how was it going. They would help
me think of other things to drink while at work and if they were grabbing lunch for the office they
made sure my drink was non carbonated and not soda. This was unexpected to me. I did not think
they would for one support

Marketing Analysis : The Blood Sugar 10 Day Detox Diet
Marketing and advertising in Australia promotes the consumption of specific foods in the name of
"health" and "wellbeing". In his new book, The Blood Sugar 10 Day Detox Diet, Dr Mark Hyman
claims that sugar is the new nicotine (SUHR, Heather, 2015). In 2013, a group of researches
concluded that that sugar is 8 times more addictive than cocaine. They found that Oreo cookies
activated more neurons in the brain's 'pleasure centre' than exposure to drugs (SUHR, Heather,
2015). These claims have resulted in a trend towards reducing or eliminating sugar in one's diet. The
sugar–free diet has become one of particular interest amongst Australians. The less extreme form of
the diet permits low sugar fruits, non starchy vegetables and restricts all added sugars, honey,
processed foods, chocolate, desserts, sweetened yoghurt, most breakfast cereals, sauces, soups and
marinades. On the extreme end, the diet involves cutting out all types of sugar and often
carbohydrates, including fruits, vegetables and dairy products. Companies have manipulated this
trend to more successfully market their products to appeal to consumers. The term 'sugar free' is
popularly used to appeal to health–conscious shoppers. Companies such as Coca–Cola developed
the drink 'Coke–zero,' claiming that it has zero sugar. However, to maintain the taste, artificial
sweeteners are used instead.
Aspartame, popularly known as NutraSweet, is a sugar substitute found in many no–calorie, no–
sugar sodas, including Coke

The Experience Economy On The Hospitality Industry
The Hospitality Industry is an industry that relies greatly on the Experience Economy. Today,
receiving the product is no longer satisfactory to customers, and they need more than just the
product, and that is where the Experience Economy comes into play. In this paper, the Experience
Economy will be discussed and described. The discussion includes facts such as the introduction of
the Experience Economy by Pine and Gilmore. In addition, an analysis on the impact that the
Experience Economy has had on the Hospitality Industry will addressed, incorporating key concepts
such as modern management, soft skills, and emotional experience.
Since the 1950's, the world's economy has gone through several changes, from an agrarian economy
to an industrial economy, then to a service–based economy and then to the experience economy.
"The term 'Experience Economy' was first introduced by Joseph Pine and James Gilmore in 1999.
The concept is that goods and services are no longer enough for consumers – that businesses must
create memorable events and experiences that capture their audience and create experiences that
transform their brand's value proposition." (Frias, 2014) Despite being introduced in 1999, the
concept of the Experience Economy has already existed in some extablishments to gain a large and
growing customer base. The Hospitality Industry is an example of this. "For example, on July 17th,
1955, the pioneer of the Experience Economy, as Pine calls him, Walt Disney

The Marketing Campaign For Coca Cola
This report will analyze the digital marketing campaign for the product which is Coca–Cola. "Share
a Coke" is the name of the marketing campaign. In this report,it will analyze two categories of social
media which is social publishing media and social community media. The two criteria which is add
value and grow sales also marketing campaign is named "Share a Coke".
Coca–Cola is a globalization soft drink company. My chosen product is Coco cola. It is a carbonated
soft drink. This report will talk about the marketing campaign "Share a Coke". Coca–Cola had a
strong brand profile, bottling partnership and strong global footprint emphasizing but sometimes the
product quality have issues need to recall. The company had changed the consumers preference and
it creating the opportunities in the health area. For the threats, the Coca–Cola can not sell in
anywhere . The main competitors is Pepsi it also mainly to provide the carbonated soft drink. It is
the Coca–Cola main competitor.
Literature Review
In 2014 summer, Coca–Cola has a marketing campaign called "Share a Coke". This campaign the
company replaced the logo to some popular name or message. Advertising Bureau (IAB) revealing
that ad spend on social media channels had increased nearly three–fold over the past 3 years.
(Keynote, 2014). Coco–Cola was proof they are adept at social media such as their Facebook fans
page has over 24 million people to like. "You cannot pay your way to greatness for your

Career Advancement Planner, The Value Of My Personal...
CAREER ADVANCEMENT PLANNER Page 1
CAREER ADVANCEMENT PLANNER Page 6
Page 7
CAREER ADVANCEMENT PLANNER
Career Advancement Planner
Michelle Kinyungu
December 14, 2015
GM 500: Management Theories and Practices
Professor Giddings
Career Advancement Planner
Introduction
The purpose of this document is to highlight the importance of the Career Advancement Planner and
how it can help both the human resource department as well as the applicant to be a better fit for the
organization. Measures are described by which applicant can improve the personal CAP, in order to
integrate with the industry and market his/her skill set for the desired job profile.
I intend to learn and identify the significance of having a career advancement planner that will
acquire the knowledge that is needed to have soft skills in the 21st century workplace. The value of
infusing the human skills (soft skills) and my career planner is required to advance in corporate
America. I will address the why and the how benefits of using the career advancement planner, the
value of my personal career advancement planner.
Analysis
In most of the organizations, HR team doesn?t design the job on the basis of the team, thought they
interact with different functional departments in order to understand the job requirement and then
after starts the hiring and

The Age And Soft Drink Consumption Data For Center City
A case study was conducted by a market research company to find out the preferences and the
amount of consumption of carbonated soft drinks in Center City, USA. The research firm selected a
random sample of 80 residents, who are 16 years of age or older. The company then collected a data
for each resident, including age, estimated amount of soft drink consumption per week and the
preferences among four categories of soft drinks; Coca Cola, Pepsi, Dr. Pepper or Other. The
responses of the survey were recorded using code numbers 1, 2, 3 and 4 for Coke, Pepsi, Dr. Pepper
and Other, respectively. In order to compare consumption preferences with other similar cities, the
same sample data for 80 persons were taken from a second city, Small Town.
Statistical Results
1. The age and soft drink consumption data for Center City is explained using quantitative
descriptive statistics in Appendix A. It can be observed that the average age of this sample is 37
while the average consumption of soft drinks in Center City is 7.6 cans. Similarly, the median age is
35, which indicates that half of the persons in this sample are younger than 35 while the other half is
older than 35. The median consumption remains close to the mean, 7 cans of soft drink. The median
soft drink consumption (7 cans) shows that half the people in this sample consume more than 7 cans
of soft drink while the other half consume less than 7 cans. The mean and median age or soft drink
consumption for Center city appear

Essay on Cola Wars Continued – Coke vs. Pepsi in 2006
Cola Wars Continued – Coke vs. Pepsi in 2006
Reading the case, special attention should be paid to the underlying economics of the soft drink
industry and its relationship to average profits, the relationship between the different stages of the
value chain in the industry, the relationship between competitive interaction and industry profits,
and the impact of globalization on industry structure.
While preparing the case, you should start by carefully characterizing the carbonated soft drink
industry. To do this, clearly specify Coke and Pepsi's market in the value chain of the industry, their
main suppliers and main buyers.
Both concentrate producers (CP) and bottlers are profitable. These two parts of the industry are ...
Show more content on Helpwriting.net ...
The least profitable channel for soft drinks, however, was fountain sales. Profitability at these
locations was so abysmal for Coke and Pepsi that they considered this channel "paid sampling."
This was because buyers at major fast food chains only needed to stock the products of one
manufacturer, so they could negotiate for optimal pricing. Coke and Pepsi found these channels
important, however, as an avenue to build brand recognition and loyalty, so they invested in the
fountain equipment and cups that were used to serve their products at these outlets. As a result,
while Coke and Pepsi gained only 5% margins, fast food chains made75% gross margin on fountain
drinks. Vending, meanwhile, was the most profitable channel for the soft drink industry. Essentially
there were no buyers to bargain with at these locations, where Coke and Pepsi bottlers could sell
directly to consumers through machines owned by bottlers. Property owners were paid a sales
commission on Coke and Pepsi products sold through machines on their property, so their incentives
were properly aligned with those of the soft drink makers, and prices remained high. The customer
in this case was the consumer, who was generally limited on thirst quenching alternatives. The final
channel to consider is convenience stores and gas stations. If Mobil or Seven–Eleven were to
negotiate on behalf of its stations, it would be able to exert significant buyer

Coca Col The Invention Of A Pharmacist
History, product / services, major customers, major suppliers, and leadership, and provide a synopsis
of each company. Coca–Cola was the invention of a pharmacist in 1866 in Atlanta, Georgia. Dr.
John S. Pemberton created a syrup to be added to carbonated water and served at soda fountains. Dr.
Pemberton did not live long enough to see his invention "become the worlds's #1 selling sparkling
beverage" (World). Pemberton was fortuitous in that he sold portions of his business before his
death. The largest portion was sold to Asa Candler, who began to distribute the soda to other areas
besides Atlanta. What was originally just a fountain soda was about to make its mark across the
world in its distinctive bottle and advertisement jingles, leaving its brand throughout each home. For
99 years, Coca–Cola kept the same formula. Then in 1985, two months before my high school
graduation, tragically, Coca–Cola announced the New Coke, which was later called Coke II. With
the entire backlash, this didn't last very long. By July, "old" Coca–Cola was returning to the shelves
as Coca–Cola classic. Coke II and Coca–Cola Classic shared the shelves for a short period before
the demise of Coke II. According to Form 10K, "Coca–Cola is the world's largest beverage
company. We own or license and market more than 500 nonalcoholic beverage brands" (Coca–Cola
Annual, 2013). Their product includes all Coca–Cola, Sprite, Fanta, and Simply trademark
beverages. They also produce juice, tea,

Hungry For Some Ice Cream
Hungry for some ice cream? When many people think of ice cream the thought of warm summer
days, innocence, and even comfort come to mind. But in the viral video ad of Little Baby's Ice
Cream, "This is a Special Time" surely does not make one think of these things. This odd and
strange ice cream commercial caught my eye and many others, ranging from ice cream lovers of all
ages to Internet junkies leaving us with creepy feelings and nightmares. The reasoning behind the
eeriness and nightmares all come from the rhetorical appeal of pathos, which is a quality that evokes
emotions (Dictionary.com). When analyzing Little Baby's Ice Cream commercial, "This is a Special
Time," it shows the usage of pathos through the combination of the imagery, ... Show more content
on Helpwriting.net ...
Due to the growing, piercing, round eyes, it gives off a sense of pure sensation as the man continues
to devour his "delicious" ice cream body self, but also gives a sinister look to the audience as well.
The look really makes the viewer truly feel uncomfortable, leaving the hairs at the back of their
necks stand. Thus, the actor is able to lure the audience in by just the look of his eyes. Next, the
actor was able to portray his acting well throughout the ad by giving viewers an emotion of disgust
but also the philosophy of the company itself. The humanoid ice cream man is able to provide a
backstory through his acting. He is able to portray this by showing the incredible sensation that
devouring his own ice cream body provides enjoyment and how his body is highly irresistible to not
consume. Although the humanoid ice cream figure is highly enjoying himself, the acting was able to
give off the emotion of disgust to viewers. The sensation of disgust is evident because the full
thought of devouring oneself and enjoying the process is a horrid vision. The ad was able to show a
sense of decrease in self and that the compulsiveness to consume the delicious ice cream body is just
too enticing. In fact, this symbolizes Little Baby's Ice Cream Company itself. The title and acting in
the video is how visitors and consumers should react to the shop. One's experience at the homemade
ice cream shop located in Philadelphia should always be "a special time." Due

The Increasing Weight Of The Union
The increasing weight of the Union since its creation in 1951 has elevated the community to the
international stage as an indubitable power and encouraged the debate about the characterization of
the EU, fostered by the involvement from European political science scholars. Scholars have came
up with a "sui generis" definition of the EU in the sense that it neither is an intergovernmental
organization nor a federal state.4 Still, the novelty of the Union does not bound itself to the
definition of the nature of European institutional set–up. Indeed, the discussion between scholars
goes further towards the characterization of the European power.
To understand Manner 's theory, let us first have a look at its inspirations. The concept of civilian
power (CP) was mostly developed by F.Duchêne in 1973. He defined it as "a civilian group long on
economic power and relatively short on armed forces".5 This concept can be said to be the basis of
Manners ' NPE theory. Moravcsik deepened F.Duchêne 's definition arguing that the EU's CP «does
not lie in the deployment of battalions or bomber, but rather in the quiet promotion of democracy
and development through trade, foreign aid and peacekeeping». 6 In a word, both definitions imply
that CP privileges means others than military ones in its foreign policy. As a matter of fact, the
civilian conceptualization of Europe puts the emphasis on negociacion, multilateralism, economic
instruments and diplomacy rather than privileging a

Democracy In America Analysis
Democracy in America, by Alexis de Tocqueville includes Tocqueville's observations on what
American society and culture was like during the 1830's. Throughout his analysis of America, he
draws many outlandish and interesting conclusions regarding what life was like during this time
period. For example, in Chapter 18, Tocqueville remarks that citizens in democratic societies are
independent, which makes them weak and subsequently uninfluential in society. He goes on to say
that in order to combat this, associations must be established to combat individualism and to
circulate new thoughts and ideas. All in all, Tocqueville's claim is certainly valid, but only up to a
certain point because there were a select few of individuals that were able to make an influence on
society without the help from any associations. Generally speaking, Tocqueville's claim is
completely valid for the average citizen of America. The average citizen in America during this time
period was certainly weak in the aspect that their voice didn't hold much power. Therefore,
according to Tocqueville, the only way to gain power was to join an association because there was a
power in numbers. Essentially, thousands of voices saying the same thing was significantly more
powerful than just one voice saying something. A prime example of this is seen in a dueling poster
as Tharp pronounces Smith as a "scoundrel, rascal, & coward," (Becoming America 283). Tharp
makes this public because the more people that

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