The document discusses how the designer created synergy between a band's digipak and magazine advertisement for their album. Key elements that were kept consistent between the two products included using the digipak cover image as the main image in the ad, the same fonts for the band name and album year, and the same color scheme of mauve and black. Song titles from the album were also included in the ad to link the products and encourage fans of those songs to purchase the digipak. Placement of app icons at the bottom of the ad further informed audiences where they could obtain the album. Maintaining consistency of these visual and text elements between the digipak and ad made the combination of the products effective.

1. How effective is the
combination of your main
product and ancillary texts?By Abigail Downes

2. This is our Final Digipak & Album
Magazine Advert

3. Images
 I used the front cover image of the digipak as the main image for the magazine ad
because this creates synergy between the digipak and magazine through
making a clear link between the products and emphasising to the audience
what the magazine is advertising and what the digipak looks like. I noticed
when researching digipaks and their magazine ads they followed this
convention of using the digipak front cover as the adverts main image,
therefore I followed it as well because it was the most successful way of
creating synergy between the products.


4. Fonts
 In order for my digipak and magazine advert to be an effective combination, I felt when
designing the products I should keep as many elements the same as possible. One way
in which I did this was using the same fonts for both products.
 I used the same font for ‘The Wombats’ on both products because this consistency would
create a link between the products. The font I used was simple but bold and therefore
would be useful for making the magazine advert stand out on the page and the digipak
to stand out on the shelf.
 I also used the same font and highlight on ‘1996’ because teamed with the same font for
‘The Wombats’ It would create a strong link between the products. However I did
change the positioning of the text on the page. On the digipak ‘The Wombats’ is
placed are the bottom with ‘1996’ placed above it as part of the main image whereas
for the magazine advert I placed ‘The Wombats’ at the top of the page with ‘1996’
below the band’s name separate to the image. I did this because I felt having the band
name and the album title next to each other at the top of the magazine advert would
be more eye catching and easier to read for the audience because it enable the
audience to quickly make an association between what the advert is advertising. One
way in which I combated the difference I had made was through the digipak spine, I
used ‘1996’ in the same font and highlight next to ‘The wombats’ like it is positioned
on the magazine advert, this way when audiences can only see the spine in a music
store, they can still associate the advert to the digipak without needing the use the
main image.

5. Colour Scheme
 I used the same colour scheme of mauve and black for the digipak and magazine
ad. This was purposely done to create synergy between the products because
through the media products looking similar it will help the audience to link the
products together, especially when the magazine is advertising the digipak. If
the magazine contains a picture of the digipak, the audience will understand
what the digipak looks like making it more likely that the audience will
purchase the digipak.
 Not only did I use the same colour scheme, I used the same colour in the same
places, which helped create a stronger link between the main product of the
digipak and the ancillary text of the magazine ad. An example of this includes
using white font throughout both products to help maintain a consistent theme
between both products.
 Another example includes how the mauve and black colour scheme is continued
through the images used on the digipak and the magazine ad. The image on
the magazine is black with the city lights inside but surrounded with a mauve
background whereas the images of the band are highly stylised with two-tone
shading of black and mauve.


6. Text and Information Included
 When creating the magazine advert, it was important to keep a simple layout
with the minimalist amount of text because a crowded advert with lots of
text is unappealing to audiences. Therefore I thought a simple way of
maintaining a link between the advert and digipak would be to include on the
advert some song titles because this means the audience can notice what
songs are on the digipak and then when looking for the album look for those
specific songs. Another reason for including song titles was the fact it would
encourage fans of the songs mentioned on the advert to also buy the digipak.

 Another way the text I included made the magazine and digipak an effective
combination, is through the placement of the app icons on the bottom of the
advert. This is useful because it informs the audience where to purchase the
album.

7. Text and Information Included
 When creating the magazine advert, it was important to keep a simple layout
with the minimalist amount of text because a crowded advert with lots of
text is unappealing to audiences. Therefore I thought a simple way of
maintaining a link between the advert and digipak would be to include on the
advert some song titles because this means the audience can notice what
songs are on the digipak and then when looking for the album look for those
specific songs. Another reason for including song titles was the fact it would
encourage fans of the songs mentioned on the advert to also buy the digipak.

 Another way the text I included made the magazine and digipak an effective
combination, is through the placement of the app icons on the bottom of the
advert. This is useful because it informs the audience where to purchase the
album.