Jordan is a 17-year-old who loves R&B music, dresses like R&B artists, and aspires to write his own music. He listens to R&B daily and attends concerts to relieve stress and focus on his music A-level studies. Lola is a 22-year-old Londoner who looks up to female rap and R&B artists like Beyoncé. She uses music to relax and enter her own world when feeling down. Tyrone is a 25-year-old songwriter who recently got a record deal. He leads a busy life but makes time for his passion of music, hoping to start his own group while being influenced by R

1. Reader Profile
Vibe! READER
Jordan, 17, loves to listen to r n b music. He listens to it day in day out without fail. Music is a big part of
his life and is one of the positive things that get him through the day. He always attends r n b gigs and is
talking to his friends about going to the latest gigs and getting the latest albums. His dress sense is similar
to those that are big in the r n b music industry, such as R Kelly. He is heavily influenced by other rap
artists also, and aspires to write his own music in the near future. As music is such a big interest in his life,
it keeps him focused with his studies, especially his music A level. At 17 years of age, teens are under a lot
of pressure over a lot of things; mainly growing up. There is a lot of stress and worry in day to day life, but
it is music that makes this so much more stress free and helps him cope better.

2. Essence! READER
Lola, 22 is a young girl living in London. Lola has always had a huge interest in rap/r n b music and looks up
to many female artists, aspiring to eventually be as successful as them. Beyonce is especially important to
Lola because she got far at a young age, and built something from nothing which makes Lola feel that
anything is possible and if you want it, you can get it. Whenever Lola feels down, or needs to relax, she
can go into her own little world and music is that much of an impact on her life, it makes everything
alright. Although Lola likes this kind of mainstream music, she likes to steer away from the mainstream
and do unusual other hobbies that others might not be so interested in.

3. Source! READER
Tyrone, aged 25 has recently become a song writer and already at the stage of getting a record deal. He is
an open minded young mind and is always willing to learn and find out new things, especially within the
music factor that will contribute to his future. Tyrone leads a busy life, always in and out of work and
trying to at the same time lead a social life. Music however will always be at the heart of what he
does, and will always make time for something he loves. He is hoping to one day form his own
group, being the song writer as he has also been very interested in writing and literature. English was
always one of his fortes throughout of school and received many awards for his creative writing. Tyrone is
influenced very highly by r n b music but likes to adapt it slightly and make it his own. He regularly also
asks his mates for ideas which helps him think of better ideas that will give him a wider variety. Music is
the most important hobby of his but is also a big fan of dance and drama.