1. Theodore H. Sprink
theodore.sprink@tsprink.com
www.tsprink.com
Theodore Sprink LinkedIn
760-604-0277
Marketing Professional and Business Strategist
VALUE PROPOSITION:
My focus is establishing unique value and competitive advantages to identify, capture, engage and retain core sources of revenue. As a
marketing professional I am a skilled collaborator, good listener, innovative thinker and insightful communicator.
Leveraging Fortune 500 success in creating sophisticated marketing strategies, I established the advisory firm "Integrated Growth
Strategies" in 2011 to provide growth-stage and established firms with go-to-market business plans, marketing strategies, branding,
positioning and sales initiatives.
In response to frozen capital markets, I developed B2B risk management programs which re-purposed and re-branded traditional loan and
investment insurance; enhancing loan quality, increasing portfolio value, reducing risk of loss and protecting capital for lenders, private
equity and institutional investors. Generated $150 million in professional fees based on $495 Billion underwritten client
transactions. Created marketing strategies, and established a national network of 250 strategic partners and intermediary sales channels.
EXPERTISE:
Marketing Strategies, Sales Initiatives and Business Development. Direct and Intermediary Sales Channels. Sales Management.
Strategic Partnerships. Branding. Positioning and Re-Purposing. Client Capture, Retention and Loyalty Strategies. Diversification and
Cross-Marketing Strategies. C-level Presenter. Budgeting. Consultive SME. Roadshows and Webinars. SWOT Analysis, KPIs, Customer
Analytics and Digital Marketing Strategies. Private Labeling, Licensing and Naming Rights. Design and Content of Collateral Material.
EXPERIENCE:
Integrated Growth Strategies 2011 – Current
Managing Director

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Perform as marketing strategist on a professional fractional-outsourced engagement basis. Create and implement go-to-market sales
plans, revenue pursuit strategies, sales initiatives, branding concepts, product launches, program management, promotional events,
strategic alliances, affinity relationships, investor presentations, advertising campaigns, web site content and collateral materials.
Success is driving new revenue, enhancing brand equity and increasing market share.
Serve start-ups and growth stage firms in diverse business categories, including professional services, finance, real estate, non-profit,
insurance and alternative energy market sectors. Establish multiple-channel marketing campaigns utilizing direct sales, intermediaries,
broker/agent networks, strategic partners, affinity groups, trade associations and social media/digital content strategies.
o Challenge: Difficulty establishing "points-of-sale" in targeted zip codes
o Solution: Strategic partnerships and intermediary networks grew sales 50%
o Challenge: Market for core products saturated, with competitive downward pressure on pricing
o Solution: Re-purposed to new customers utilizing new distribution channels, increasing GPM 15%
o Challenge: Difficulty in capturing targeted Fortune 250 business clients
o Solution: Re-positioned sales focus to Fortune 500-1,000; increasing sales 25%
o Challenge: Concentration of too-few customers in too-few market segments
o Solution: Implemented diversification to five new Verticals, broadening sales targets 250%
o Challenge: Direct sales efforts yielding weak results, excessive COGS

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o Solution: Replaced direct with intermediary partners, capturing end-users, saving 25%
o Challenge: Vendor relationships were costly supply side "retail" arrangements
o Solution: Co-branding converted vendors to partners, reducing costs 15%
Fidelity National Financial, Inc. 2001 – 2011
Senior Vice President, National Director of Sales & Marketing
Original strategist in the development, national introduction and management of new risk management products, services and
processes that mitigate risk, enhance credit quality and protect regulatory capital for financial institutions, private equity and investors.
• Directed implementation strategies and client presentations; utilizing consultive and educational sales themes serving commercial banks,
private equity, rating agencies, regulators and institutional investors generating $495 Billion in transactions during a 10-year timeframe.
• Created digital market strategies designed technical brochures, promotional materials, direct-mail pieces, webinars, press releases, e-
brochures, power points, educational materials, white papers, published articles, training materials, town halls, workshops and special events.
• Planned and managed multiple-channel marketing campaigns utilizing direct sales, COI intermediaries, brokers, affiliated agents, branch
networks, strategic partners and trade associations. Hired, trained and manage national sales force.
• Developed a distribution network of 45 branch offices and 45 licensed broker/agents in 25 states targeting commercial lenders and investors.
Led 450 educational and consultive CE sales presentations, webinars, workshops and roundtables to audiences between 20 and 200 attendees.
The First American Corporation 1998 - 2001
CEO, UCC Financial Products Division
First American Title Insurance Company 1996 - 1998
Vice President, Director Affinity Marketing
Fidelity National Title Insurance Companies 1994 - 1996
Vice President, Director of Strategic Alliances
EARLY CAREER:
• NFL San Diego Chargers, Director, Executive Sales • Torrey Pines Bank, VP, Corporate Banking
• HomeFed Bank Corp, President & CEO • Resolution Trust Corporation, VP, Asset Disposition
• NACM, Director, Membership Sales & Services • Dun & Bradstreet, Business Analyst
EDUCATION:
• Bachelor of Science Degree in Marketing • San Diego State University, School of Business
AFFILIATIONS:
• American Bankers Association • eMarketing Association
• American Marketing Association • Marketing Profs
• Risk Management Association • American Securitization Forum
• CMO Executive Association • Association of Corporate Growth
• Chief Marketing Officers Club • Commercial Finance Association

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BOARD OF DIRECTORS EXPERIENCE:
• Advisory Board Member of the Commercial Finance Association’s Education Foundation
• Advisory Member of the Government Relations & Advocacy Committee of the Commercial Finance Association
• Member of the Baylor University Student Life Advisory Board
• Founding Member of California Bankruptcy Forum
PUBLISHED ARTICLES:
recognized lecturer and author, published in numerous leading financial journals concerning business-marketing strategies, program
development, product management, positioning of multi-product and cross-functional strategy initiatives. See www.tsprink.com.