As It Is is a pop-punk band from America that has gained popularity in the UK. Their target audience is likely ages 16-19, as they aim to connect with a devoted but similar fan base rather than a larger and more varied audience. The music video narrative depicts a young boy acting out the daily routine of an adult job he is miserable with. He rebels against it by throwing things and screaming. At the end, his reflection shows an older boy, representing how youth today are forced to take on adult responsibilities too early.

1. As It Is
Can’t Save Myself

2. Style/ Genre:
As it is are a easily recognisable pop-punk band, this is easy to see from the stereotypical
clothing, tattoos, piercings and attitudes. originating from America they have made
themselves very popular in the UK.
Target Audience:
I believe their target audience is between the ages of 16-19, small age range but they are
very popular and are quite adaptable.
I think they want to be loved by a smaller but all similar group of people rather than
wanting a larger audience with less of a connection.
Narrative:
The basic storyline for this is there is a young boy (6/7 years old) acting out the everyday life
of an adult. He wakes up, brushes his teeth, gets on a suit and tie, takes out the rubbish
then goes to work. This is all easily understandable and the boys body language and facial
expressions emphasis his misery.
He’s obviously un-happy at his desk job, and as the song gets more and more intense the
young boy starts rebelling and throwing paperwork and object onto the floor and
screaming. At the end of the video you see the boy stood in the mirror and back is a
reflection of an older boy, this is representing the youth of today being made to grow up
too early and be put into the life of an adult while they’re still young.