analysis

2. Another star constructor I have chosen to analyse is ‘Ed Sheeran’. Ed Sheeran
is a English singer-songwriter. His influential and inspirational music will help
me decide what sort of genre I will be doing for my music video. The genres
which Ed Sheeran focuses on are Pop, RnB and Acoustic.
These images show the music videos Thinking Out Loud, One and
Sing, all very popular songs. The genre for these particular music
videos are Pop. Ed Sheeran is a very popular very in the music
industry in today’s society has he is a unique character. His type of
music is completely different from all artists as he sings and
performs with passion and desire throughout his romantic music
videos. Throughout the majority of Ed Sheeran’s music videos, he
has dressed in a casual and trendy style where he can show and
act his real self. This genre signifier shows the concept of Pop, RnB
and especially Acoustic requires a modern casual look. Ed Sheeran
tends to use his guitar in the majority of the music videos he
features in. This is effective for the audience has they can get a
good impression of this character’s persona and style. This will
enable the audience to connect with the star constructor.

3. Ed Sheeran tend to get a look a-like
in his music videos to
question the audiences
thoughts. This could suggest
that his persona shows that he
is a timid and shy character.
Setting & Persona
He tends to create a
narrative throughout his
music videos to engage the
audience, most of his music
videos are about love, which
is a common convention in
the Pop, RnB and Acoustic
genre.
However, he does tend to
perform at live shows which
shows his capability in the
music industry. This image
suggest that he is a natural
performer as he performs in
front of thousands of fans.
He is dressed as a trendy
character which shows that
the image he portrays is
simple and casual.

4. These images show the magazines/articles Ed Sheeran has
appeared in. All these magazines/articles give positive
feedback about his music and lifestyle. He tends to keep his
private life open to the public as he has told his story of how
he started his career and the struggle he came through. This
open lifestyle will engage the audience the like him even
more as they can see his persona. Ed Sheeran's story can be
inspirational too many people, especially upcoming artists
who are in the same position Ed Sheeran was.

5. Ed Sheeran has used Twitter, Facebook and Instagram to connect
with his fans. He has interacted with his fans by posting
photographs about his social life on Twitter and Instagram. This is
effective as the fans can keep tabs on their artist and find out the
latest news. He has over millions of followers on all his social
networking sites which shows how popular and well-known he
has. Ed Sheeran is social which tells us about his persona.

6. This is Ed Sheeran’s official website page. As
soon as you enter his website, he has introduced
his album cover which he has tried to promote to
his fans. The website gives the audience the
impression of his persona; simple but effective.
He has gave his fans many options on his page,
such as buying his new album which is really
effective.
These comments and views are from his latest
music video ‘Thinking Out Loud’. Within 2 weeks,
Ed Sheeran already has 14million+ views which
shows how popular and broad his music is. The
comments below are positive feedback as his
fans have tried to support their artist. This shows
that his fan base are supportive and positive.
Ed Sheeran’s star construction could be influential
to my choice of genre for my music video as he
engages with his fans well and is very popular for
just being himself. This is effective as it could
signifier the Pop, RnB and acoustic genre.