Andre Lovell is a 24-year-old British rapper who grew up in Hackney, London in a single parent household. He developed a passion for music from a young age and began making his own beats and writing lyrics under his stage name "Dre". After gaining popularity locally at age 17, he was signed to Sony Music Group. Dre performs hip-hop and pop music but leans more towards hip-hop. He hopes to influence his audience through conveying real life issues in his songs rather than unrealistic fantasies.

1. Music Artist Profile
By Steve Dogble

2.  Andre Lovell, born on 4th March 1994, grew up in the
London borough of Hackney and came from a single
parent background. His mother raised him and his two
siblings in a small council flat in Hoxton. Andre developed a
passion for music from a young age, learning how to play
instruments and then going onto making his own beats
and adding lyrics. His stage name ‘Dre’ is simply a
shortened version of his real name Andre. After taking
rapping seriously at age 17 he became popular and caught
the eyes of record labels. After the success of his single
‘Trippy’ he was signed to Sony Music Group and is due to
release his first album under the label very soon.
Biography

3.  Dre performs Hip-Hop and Pop music as he can reach
a wide range of audiences by performing these two
popular music genres. However he leans more
towards Hip-Hop as this is the music he originally
made before branching out into Pop music to reach a
new audience.
Genre

4.  Dre’s attire usually consists of
simple colours such as black,
white, grey and navy and simple
clothes. This is because he feels
that there is a stereotype
associated with Hip-Hop that its
all about fancy jewellery,
extravagant cars and designer
clothes although he will
occasionally throw on some
designers clothes . Dre is a laid
back person, very humble and
down to earth. From his
personality you wouldn’t even
guess he’s a rapper due to his
wide variety of interests.
Style

5.  Andre Lovell will influence his target audience
through being a unique rapper through the messages
he conveys in his songs and also in the way he dress.
He’s unique in his rapping as he talks about real life
issues instead of fantasies and realities that don’t
exist to him. Andre is one of few who are not just like
every rapper in the industry. You could say he’s an
outcast and is telling his audience you don’t have to
conform to the norm but instead you can be different
and be true to yourself.
Cultural Significance

6.  Andre believes in hard work as it was very hard for him
to break into the music industry without any
connections. He believes in giving to back to the
community because without the community he feels
there would be no him. He also feels its his duty to give
back to ensure youngsters do not go on wrong paths
which is easy to do in his community. Andre values
family very close to his heart as without them he
wouldn’t be as grounded and humble as he is. Lastly
Andre is a university student as well as a rapper and
believes knowledge is power and thinks education is
very important.
Values & Ideologies