BTEC Digital Media Level 3 Unit 7 Media Enterprise

1. Example Client Briefs
Children’s Shoes video
Client brief:
A company that makes designer footwear is about to launch its first footwear for children.
They want to create a short promotional video to use on websites. You have been asked to
produce the video. The video must last between 20 and 40 seconds and be aimed at an
audience of between the ages of 8 and 14. The video needs to be ready for the launch of the
new range in five weeks’ time.
The video must include:
 shots of the footwear range
 the name, logo and contact details for the company
 shots of the target audience in the street with the product
 a range of different camera angles, shots and movement
 a minimum of four clips
 background music that is up-to-date and appeals to children.
Client brief: Road Safety Computer Game
You have just started work for a well-established company which specialises in creative and
educational electronic games. The company has been approached by a road safety
organisation, who would be interested to see how games could be used to promote the
launch of a new road safety campaign. They are not aware of any games on the market that
do this.
You have been asked to submit a design proposal for one level of a new game based on
teaching children how to use the roads safely. The game must have clearly defined
objectives by which the child playing it can progress through to higher levels. There must be
a scoring and time tracking system. The game must also be instructional in how to use the
roads safely.
The target audience for the game is children aged between the ages of 6 and 10. The game
is to be played on touch enabled devices.

2. Example Client Brief – Fashion Show
Client Brief
Your client – a group of Textiles, Art, Dance and Drama students - is putting on a fashion
show in their school and would like you to prepare the publicity and marketing campaign
for the show.
The target audience for the show includes students and their families with a particular
interest in fashion and dance – your campaign must focus on these target interests.
The marketing campaign will need to include the following:-
 A house style that goes across all print aspects of the campaign (including
graphics on video content)
 Audio Visual promotional material - a 60-90 second long promotional video
including
o Title graphics in line with the agreed house style
o Interviews with cast and crew
o Shots of rehearsals
o Voiceover
o Appropriate non-diagetic music
o Graphics in line with the agreed house style showing the date, time, venue
and ticket price of the show
 Audio promotional material – a 60-90 second long presented audio piece
including
o Opening music and v/o titles
o Presenter introduction with music bed
o Interviews with cast and crew with different music bed
o Focus at close on date, time, venue and ticket price of the show
 Print promotional material – an A3 Poster and a different A5 Flyer including
o Headline graphics in line with the agreed house style
o Original photographs of cast and of the set that have been edited and
manipulated to improve them for the purpose of appearing on the
marketing material
o Graphics in line with the agreed house style showing the date, time, venue
and ticket price of the show
The show is due to be performed just before Easter 2018