The SchoolHeath Park is hosting a musical production of "Grease" and has hired a marketing group to promote the show. The target audience is school students and their parents. The marketing campaign will include a 60-90 second promotional video featuring interviews and rehearsal clips with a voiceover introducing the show details. An audio promotional piece of similar length will also include interviews and an outro with show details. Print materials like posters and flyers will be distributed around school displaying photographs of the cast and graphics with the date, time, venue and ticket price matching the style of Grease.

1. GREASE BRIEF
Client– The SchoolHeath Parkis hosting a musical show forthe popular musical
“Grease”. They wouldlike me and rest of the group to produce a marketing campaign for
the show.
TargetAudience – The target audience’s for the marketing campaign include school
students and their parents/guardians whohave an interest in the show “Grease”.
MarketingCampaignwill include:
A visual promotional video that will be around 60-90 seconds long whichwill
include:
 A title introducing the show withmatching font, theme and colour, whichin
this case will be pink.
 An interview with the main organizer of the show and with some of the
cast/crew.
 Some shot/clips of the cast rehearsing for the show
 A voiceoverintroducing the show and talking about the details about the
show.
 Some Non-Diegetic music, whichis appropriate for the show.
 A graphic slide, whichwill show the viewer the date, time, venue and ticket
price for the show.
An audio promotional material that will also be around 60-90 seconds long which
will include:
 Appropriate opening music withvoiceover introduction.
 Introduction withlight music in the background.
 Some voiceoverinterviewswith organizer and the cast/crew talking about
the show.
 With an outro informing the listener about the date, time, venue and ticket
price of the show.
A print promotional material that will be displayed around the school whichwill be
an A3 poster and A5 flyerwhich willinclude:
 Headline graphics, whichmatches the style of Grease.
 Original photographs of the actual cast and crew,whichhave been edited to
promote the show.
 Graphics of the date, time, venue and ticketprice of the show with an
appropriate theme that links to the show.