Promote Retro Game Cafe

SHAHZAIB YAQOOB
UNIT 28:CORPORATE AND PROMOTIONAL
PROGRAMME PRODUCTION
LIVE BRIEF

CLIENT
COMMUNICATION
Insert screenshots of any early discussions or development
with your chosen clients.
If a phone call has been made, make a written log of the date and time, what
was discussed, and any agreed actions.
If you intend to visit your client prior to shooting, ask to look around for pre-
visualisation opportunities and risk assessment purposes. This will greatly
benefit your planning in later stages.

BRIEF
What structure of brief have you received?
Is there any room for negotiation or consultation?
What opportunities are there for self-development in the
given brief? (new skills you will learn as a group, multi-
skilling)
The brief I was given was a informal brief. I can negotiate with
my client any ideas I have for the corporate video and he is
happy with whatever I have planned. As I am doing this
project on my own I can multitask most of the tasks, such as
filming, planning, editing and contacting my client. This task
will help me to self develop in the real world and help my
skills such as management, accepting criticism, socialising
and working under pressure.

CLIENT
Identify who the client is
What services do they offer?
Where are they based?
My client is a owner of a retro game café called Random
Encounter, there services they offer is food, drink, gaming, board
games and reading. It has a pop culture theme. They are based in
the York city centre on Gillygate. The postcode for the address is
YO31 7EA

CLIENT
Research the current client and/or their brand. Analyse both their
offline and online materials
The client has many offline marketing and promotional ideas such
as membership cards, flyers, t-shirts, patches and mugs. Their
theme has the same pixelated cartoonish objects that represents
their store. This is done to attract customers who like pop culture
and gaming.
The client has lots of online materiel to advertise the café for
example Facebook page, Twitter account, Kick Starter, Google
reviews and an official website. This is done to inform of any
updates, contact details, store reviews, location of premises and to
spread the stores image around globally.

CLIENT
Build a profile of your client’s audience using the analysis
carried out.
From the research I found about my client, the
general audience the café is targeting is people who
are fans of pop culture, retro gaming, geeks and
comic book readers. The age usually seen from the
reviews and promotional pictures are people are in
their late teens and young adults.
The location of the café is not far from the university
campus, this welcomes more students who are at the
main target age range.
The advertising the client uses has a huge retro
theme, including video game sprites from their flyers
and 80s promotional intros. The café offers a huge
nostalgic feel and escapism for customers as it tries
to attract people who grew up during 80/90s and early
2000s.
The reviews from past customers have mentioned
that it reminded them of time from his early days “I
had a wicked time playing teken 2 with my brother
and sister on the ps1. Good times”

EXISTING PRODUCTS FROM SIMILAR CLIENTS
Link the video. https://www.youtube.com/watch?v=tYTMl1Kog-g
Discuss similarities and contrasts
The Board Room Game Café has a very mature and pop culture theme. The customers
targeted seem to be a lot older. The colour of the lounge is very bland. The similarities
of the clients café and this is that the customers play games and are served food and
drink. They also get to hangout in a social area and have fun.
Discuss the conventions (voice overs, company logo, titles, selling point, shooting techniques,
interviews, music, graphics, video/audio transitions, language and script)
The video includes a lot of wide and close up shots of the cafes interior, showing customers
being happy and the variety of different board games. They also include shots of the coffee
being served to show how well the food and drink looks. The music is very laid back and jazzy
in a lounge style. The logo has a monopoly style font to create that board game theme and it is
generally shown throughout the promo on items and products in the café. In the beginning of
the video it features some title cards with a standard black background and white font to give a
old school feel. Through out the video the names and roles of the staff appear at the bottom in
a shape of a speech bubble while being interviewed. The audio from the interviews overlay
some of the footage of the customers playing. This gives a more visual look of what the person
has said. It also includes J and L cuts with the audio while narrating.

Link the video. https://www.youtube.com/watch?v=xqhCM_VkIwU
The Unplugged Café is a board game and food cafe similar to my clients café as they provide
actives for customers to play and eat. The theme of the café is also mature due to the licenced
drinks and lounge area. Their main goal is to create a hangout place for people to chill and have
fun. The co-founder mentioned that their main target audience are University and College students
as they would mostly have some free time. This is similar to my clients target audience. They also
welcome families as they get a lot of family members during the summer time. Their 3d target are
people who are dating or in relationships which the co founder finds is best suited for first dates.
Discuss the conventions (voice overs, company logo, titles, selling point, shooting techniques, interviews, music,
graphics, video/audio transitions, language and script)
The shooting techniques the video use are medium shots of the interviewer, close ups and wide shots with
the interior. The audio from the interview overlays with the other footage to describe the interviewers point
of view. The video doesn't include any music. The interviews scene include the person asking the question
and chrome background. The Unplugged logo is very flexible, youthful and creative. The promotion video
includes a voice over at the end to notify the audience the cafes contact details. They also include a title
card in a transparent blue and red box so its less distracting for viewers to read with the exterior shot. The
selling point of the café is that they provide exclusive games that can't be sold in stores, they provide a
cleaning service and also have games gurus that helps customers. They also have special events and
game tournaments.

Link the video. https://www.youtube.com/watch?v=kYqiWpbhiK4
The Ignite Network has very modern, dark, youthful, techno and pop theme
due to the type of music that’s being used, the quick shots, and the area’s
dark lighting. Compared to my client café, their theme is very bright, retro
and colourful. Most of the games system that the Ignite Network have are
modern consoles and high tech but my client systems include a variety of
old and new consoles. The similarities with my clients café and the ignite
network is that they both provide food and drink services and an area to play
video games.
Discuss the conventions (voice overs, company logo, titles, selling point, shooting
techniques, interviews, music, graphics, video/audio transitions, language and script)
The promo has a dubstep electronic music, this is to relate the theme of youth
culture. The video have graphics circling around the footage with a bold neon
lighting. The transitions have white flashes to make the scene more dynamic. The
camera techniques are very fast. The promo uses many different camera
movements e.g. aerial view shots and medium angles. The video doesn't include
any interviews but has 3D text that describes the place. The unique selling point
of the video is the floating text saying “the ultimate gaming experience” which is
telling the audience its one the best gaming experience.

CLIENT
COMMUNICATION
Insert screenshots of any further discussion or development
What was the client’s reaction to your proposed idea? Any amendments or
changes? What was the agreed content?
My Client hasn’t emailed me back
but we have spoken in person and
discussed our plan of filming. One
of my idea’s is having the theme in
a retro pixel art style and also
which day is the best to shoot the
promotion video.

INITIAL IDEAS
Produce a physical brainstorm/mind map of potential ideas. You
should do this as an entire group. (You should consider the elements you
researched when analysing existing products)

INITIAL IDEAS
Develop a mood board of screenshots of camera shots,
visual styles, colours/grades you are aiming to achieve

IDEAS
List the core ideas you have generated as part of your team’s
idea generation.
1. Having the opening shot to be all pixel art with a Gameboy
frame, it then zooms in to the screen.
2. After the opening shot, the camera can panel through with a
close up of all the games, consoles and comic books.
3. Alternative opening shot could have a 16 bit RPG view of
Gillygate and have an animated character walking towards
the store.
4. Shots of different types of gameplays on a television screen
e.g. Super Mario Street Fighter, Mortal Kombat, Sonic 2.
5. The ending shot will have a black background with an insert
coin at the bottom, this scene will have the cafes logo and
contact information in 16 bit style.

IDEAS
Discuss the strengths, weaknesses and constraints of each
idea
1. It makes the video more creative and colourful but may
take a lot of production time for just that short sequence.
2. It’s a quicker way to show more of the store’s content in
the video but could get copyright issues with the video
game brands name and characters.
3. Similar to the first idea, it makes the video creative,
colourful and experimental but could take a lot of
production time for that short sequence.
4. It creates a perfect closing shot to the video and
connects the style from the beginning, but may take away
some extra production time.

PROPOSAL
Discuss what you intend to create
Provide a content outline.
The proposal (slides 20-23) is to be discussed with your client so they
understand your intentions.
I am intending to create a short promotional video of my client’s
business. His business is a retro gaming café. I would like to film
sections of his shop such as his consoles, video games plays,
making the drinks and food e.g. coffees and people playing board
games. I also want to add some 16bit pixel art, to make the video
more colourful and entertaining to watch. I plan to add either an
royalty free retro game music or create my own retro game sounds.
I would like to use a lot of close ups and panel shots and also get
footage of the entire interior.

TARGET AUDIENCE
Who is the intended audience? How will your video appeal to
them? Provide examples.
My video is not aimed specifically at a particular market, the
reason why is the video will appeal to a wide ranging
audience. For example the primary colours and the pixel art
would appeal to kids as its fun and colourful. The consoles
scene would appeal to adults as it would include retro
gaming machines like the SNES which would bring nostalgia.
The whole interior scene would appeal both teens and adults
as they would see a pop culture hangout environment.

RESOURCES
What resources are required for the intended video? Consider hardware, software,
personnel, locations, budget
For the production of my video I would use:
• DLSR Canon Camera
• Tri Pod
• Slider
• SD card and Battery Pack
• Mac Computer that has access to the internet
• Adobe Package that would include Photoshop for the Pixel Art, Premier
for the Video’s editing and After Effects for the effects.
• Midi Keyboard and Garage Band to create the music.
• An editing facility.
• Bus and food money for travel expense.
• The clients Café for filming.

PROJECT SCHEDULE
Consider a brief schedule of your shoot, edit and delivery.
Your shoot should be formalised with your client soon.
Shooting and editing is intended W/C 26th Feb/5th March respectively.
I intend to film my clients video on the 27th of February and 28th of
February.
I then intend to edit the clients video on the 1st 2nd ,5th,7th, 8th, 9th,12th
of March.
After the editing I will then visit my client and deliver the video on
the 14th of March.

CLIENT
COMMUNICATION
Insert screenshots of any further discussion or development
What was the client’s reaction to your proposed idea? Any amendments or
changes? What was the agreed content?

ROLES
Identify the agreed pre-production and production roles and
associated responsibilities. (What is your task? Specific deadline?)
My Task is to create a short promotion video to advertise my clients
café Random Encounter. I will be responsible with the filming, the
editing and communicating with my client. I haven’t got given a
specific deadline for when the video should be released.
My job role will be mainly be organising the day, being in charge
with equipment, being the camera operator and cinematographer,
editing all the clips together and adding all the sound and music
and getting my video to my client.

SHOT LIST
Shot # Location Shot Type Camera
Angle/Movem
ent
Description
(subject,
action,
lighting etc.)
Shot 1 Random
Encounter
Cafe Exterior
Medium Shot High Angle
Zooms In.
The Outside
Building Of
The Clients
Cafes.
Shot 2 Random
Encounter
Café Interior
Close Up Shot High angle,
Still Shot.
Super Mario 3
Gameplay On
The
Television.
Shot 3 Random
Encounter
Café Interior
Close Up Shot High Angle,
Still Shot
Mortal
Kombat
Gameplay On
The
Television.
Shot 4 Random Close Up Shot High Angle, Goldeneye

SHOT LIST
Angle/Movem
ent
Description
(subject,
action,
lighting etc.)
Shot 4 Random
Encounter
Cafe Exterior
Extreme
Close Up Shot
Low angle,
Zooms Out.
Person
Holding The
SNES
Controller .
Shot 5 Random
Encounter
Café Interior
Over Shoulder
Customer
High angle,
Zoom Out.
Customer
Playing On A
Video Game
Shot 6 Random
Encounter
Café Interior
Extreme
Close Up Shot
Low Angle,
Still Shot
Coffee Being
Poured In A
Cup.
Shot 7 Random
Encounter
Café Interior
Still Shot
Drink Being
Served To
The
Customer.

SHOT LIST
Angle/Movem
ent
Description
(subject,
action,
lighting etc.)
Shot 8 Random
Encounter
Cafe Exterior
Panning
Through.
Board Game
Section.
Shot 9 Random
Encounter
Café Interior
Medium Shot High angle,
Still Shot.
Customer’s
Playing Board
Games.
Shot 10 Random
Encounter
Café Interior
Long Shot High Angle,
Still Shot
The Full
Interior Shot
With
Customers.
Shot 11 Random
Encounter
Café Interior
Close Up Shot Low Angle.
Still Shot
The Café’s
Logo On The
Window Still.

CONTINGENCY
Create a contingency plan to
consider resources,
personnel, logistics, time
frame etc.
Pot. Problem Effect on Production Solution/Control Person Responsible
Forget to bring the
cannon camera during
filming
Will lose the quality of
the film.
Film with an I Phone
and try to make the
clips still as possible
Myself
The camera can go out
of battery
Their wont be enough
battery power to
record the footage
Bring a spare battery
and make sure the
battery is charge.
Myself
SD card can be lost or
broken.
Won’t able to film the
footage.
Will make sure the SD
card is inside the
camera and use it
carefully or bring and
pay another SD Card
Myself
Accidently
deleted/formatted the
clips
The whole scenes will
be gone.
Try to restore the clips
back with software or
organise another day
to film again.
Myself
Weather for e.g. Rain,
Snow, Wind
Too cold for the crew
and actors to film
which can cause
illness.
Wear something warm
during film and take an
umbrella.
Myself, I would Inform
the cast crew about
the weather forecast.
Lost the storyboard or
got left behind
It will be hard to match
the visuals plans during
filming.
Make sure I print an
extra copy and place it
in a safe spot.
Myself
Call sheet not handed
to cast or crew
Cast and crew don’t
attend the filming
times.
Make sure I hand the
call sheet in person to
the cast and crew.
Myself
Location unavailable Won’t able to film that
location.
Book that location
before filming or plan
different day.
Myself
My clients café is
closed
Won’t able to film. Film in a different day. Myself and my client.
Can’t carry multiple
pieces of equipment
Have to make multiple
trips, which waste
filming time.
Ask the cast and crew
or find someone to
help carry the
equipment
Myself
Equipment fully
booked
Won’t able to use the
camera equipment and
wont able to film.
Try to book in advance
before filming or book
for another day to film.
Myself
Postponing film Not got all the scenes I
wanted.
Film the needed scenes
in another day.
Myself
Crossing the road to
the location
The cars are fast and
can cause an accident.
Make sure we look at
both directions before
we cross.
Actor/Crew/Producer
and myself.
My Actor and crew
can’t make it during
film.
Filming day will have to
be cancel.
Ensure the cast and
crew can film on that
day or postponed the
filming
Actor/Crew/Producer.

RISK ASSESSMENT
Complete a risk assessment of the location available on
blackboard, and place the finished document here.
Potential Risk People affected Resolution
Tripping over the video game
cable.
Myself and the client. Keep my eye on the floor.
Crossing the road while cars at
present.
Myself. Look at both sides of the road
and walk when its safe to
cross.
Electric shock from the video
game socket.
Myself and the client. Make sure the wire or socket is
safe before plugin in.
Hot Coffee can spill on
someone.
Myself, the client and the
customers.
Make sure not to bump in to
someone or hold the coffee
carefully.
Slip on the path, outside my
clients location.
Myself and pubic. Beware when I'm walking and
provide myself a first aid kit.
Fire in the Café’s building. Myself, the client and the
customers.
Makes sure to go out of the
emergency exit and call the fire
department.
Static shock while using the
computers for editing.
Myself. Make sure to wear some static
shocks glove while using the
PC.

RESOURCES
What resources are required for this project?
Consider time, budget, physical (equipment, location, properties,
people, crew, your talent/actors)
The resources I will require
• An Actor for the customer scene
• A DLSR Canon Camera for shooting the video
• A Backpack to carry the equipment with me
• The Café’s Location for the interior and exterior scenes
• Bus Pass, for travelling to the location for filming in the city
centre.
• A SD card and battery pack for emergency during filming
• A MacBook for Editing the footage on
• Adobe Package that includes a Photoshop, Premier, After Effects
so I can edit the pixel arts, the after effects on the video.
• Internet, to contact and post the video to my client and access
for some royalty sound effects.
•

SCRIPT
Provide a script if this is required as part of your video.
Identify questions/answers/reactions you expect from your talent and/or
interviews
What is Random Encounter ?
(Predicted Answer) “Random Encounter is a café with a difference – We’re more than just
sandwiches and sodas. Here, you can settle old scores on Mario Kart, introduce a friend to a
board game you’ve always wanted them to try, or kick back with a few friends and a movie. All
while being served with our unique selection of geek-friendly snacks, food and drinks.”
How did you come up that idea of having a Café/Video Game ?
(Predicted Answer) “We never had a clubhouse when we were younger, we wanted to give our
store that opportunity for people to have that pop culture experience”
Why should people come here ?
(Predicted answer) “Our café provides one of the best retro and modern consoles you can play on,
It’s also the perfect place to try new hobbies and make new friends. ”.
What’s your personal favorite video game ?
(Predicted answer) – “My Favorite Video Game is Space Invaders on the Super Nintendo System”.

SCHEDULE AND TIMESCALE
Day Activity
Tuesday 27th February 2018 Filming
Wednesday 28th February 2018 Filming
Thursday 1st March 2018 Editing
Friday 2nd March 2018 Editing
Monday 5th March 2018 Editing
Wednesday 7th March 2018 After Effects
Thursday 8th March 2018 Exporting

UNIT STILLS
Include images captured of your shoots

QUALITY CONTROL
Discuss how you managed the shoot.
Did you abide by the original shot list? Did personnel act professional and
with respect? Did you stick to the roles?
On the production of my corporate video, I manage to shoot my footage pretty
well. I stick with the roles I had which was camera work and directing. Some of the
shots may had some changes from my original plan but still pretty similar how I
originally intended. I shot my footage on the right days from planned schedule, the
camera angles was accurate. I have also intended to have a Pokémon Gameboy
style opening which came accurate to my final product.
Pokémon Opening My Opening

Promote Retro Game Cafe

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