iDesignsTELEVISION IDENT IDEAiDesigns
The target audience for the television ident I am designingwill be aimed at both genders, females and males who areaged fr...
My television ident consists of filmed footage from variousmusic videos, which are urban – this is done to relate to thesp...
The screenshots of the chosen music videos I will incorporate within my ident to attract the chosentarget audience, I beli...
The reason as to why I have chose this specific fontstyle is because I believe the font which is named„electrical‟ stands ...
The production requirements, which will be neededwithin the designing and producing this televisionident are the following...
The unique selling point within the ident I havepreviously proposed to you, I have displayed thedesign elements and arrang...
The cost of the television ident will be designing andproducing for your channel (GRIT 11) – The costing ofthis television...
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Pitch

  1. 1. iDesignsTELEVISION IDENT IDEAiDesigns
  2. 2. The target audience for the television ident I am designingwill be aimed at both genders, females and males who areaged from 18-30, interested in urban television. As thischannel is more urban and modern, the television ident willbe mainly aimed towards African and Caribbean individuals,in addition to individuals who do not fit the above twocategories but still enjoy music, are entitled also.The socio class of the chosen audience would be C1 (shopmanager, personal assistant) / C2 (Plumber, machineoperator) – I have chosen this specific socio class why haveI chosen this specific target audience?How will my ident reach out to the socio class? The designelements of my television ident, which will include the use ofincorporating different genres of music videos andinsinuating them all together, the font style also will reach outto the above socio class. This ident will be just right for thesocio class I have previously above, because I am notaiming my product towards highly wealthy individuals. iDesigns©
  3. 3. My television ident consists of filmed footage from variousmusic videos, which are urban – this is done to relate to thespecific target audience, my target audience being femalesand males aged from 18-30. As the designer I havebrainstormed many different idents, however, I have decidedmy final television ident for your channel GRIT 11 will includethe following; various screen shots of music videos, movingtypography, background music, vibrant and colours. Thetelevision ident I will be producing, will be done on a digitalmedium, everything will be done digitally. To create thistelevision ident I will be creating this ident on two softwares;final cut pro (to edit the moving frames) and after effects.Does it relate to GRIT 11The reason why I have chosen and decided to create anddesign this ident is because I believe it will attract the targetaudience, in addition to attracting more viewers. This identwill be relevant for your channel because, GRIT 11 consistsof; music, animations, sit-coms and comedy shows. I amgoing to produce a television ident, I as the designer haschosen the ident to be entertaining, as well as informative bythe typography which will be included within my movingident.The message the ident I will be designing will be „music iseverything‟ I am using your specific genre for your channel„music‟ to target the chosen target audience, in addition toreeling in more viewers by my creative design of an ident.Personality – How is the brands personality beingrepresented within the ident. – fun, exciting, urban, random,new school – in addition, I could also design a ident whichcomes on special occasions that also inform the audience onthe sit-coms. iDesigns©
  4. 4. The screenshots of the chosen music videos I will incorporate within my ident to attract the chosentarget audience, I believe the the screenshots below will attract the audience because each shot willhave relevance to each individual within my given target audience. With the screenshots below willalso have relevance to the background music. iDesigns©
  5. 5. The reason as to why I have chose this specific fontstyle is because I believe the font which is named„electrical‟ stands out towards the target audience, Ithink this specific font style I have chosen to incorporatewithin the ident goes well with the name and themeaning of the word „GRIT‟ the meaning being „sand orother fine grainy particles eaten by fowl to aid indigestion.‟I think the font style I have chosen for your televisionident, personally, I believe the font will stand outtowards the target audience and also be memorable.“Electrical” is the name of the font, the size of the fontwill be 40, this is a good size for the audience to beattracted to the spectacular television ident. iDesigns©
  6. 6. The production requirements, which will be neededwithin the designing and producing this televisionident are the following; Final Cut Pro X and AfterEffects/Flash.The three software‟s listed above contain the work andeffects which are going to be used throughout thedesigning and producing of your product. Final Cut Prowill allow me to edit the chosen music videos I willincorporate within GRIT 11‟s ident, FCP will also allowme to add effects to the filmed footage to enhance theGRIT 11‟s personality. After Effects and Flash will bothallow me to develop my animations that will appear onscreen towards the end of the television ident.During the making of the ident I will not need to usecameras to film, this also includes the camera equipmentsuch as; tripod, dolly etc. There will be no need to filmany footage for your ident, everything for the ident will bedone digitally. iDesigns©
  7. 7. The unique selling point within the ident I havepreviously proposed to you, I have displayed thedesign elements and arrangements, which aregoing to take place. However, the unique sellingpoint of this ident is font style used, most company‟suse simple and blunt fonts to attract their audience,fair enough it is memorable, but is it attractive in thereceivers eye?however, the ident I have shown you displays thesimple design the font style contains, theuniqueness of this font style are the cracks withinthe text, which is memorable.In addition, the unique selling point of GRIT 11‟sident is the circle in which the number “11” overlaysin. Also, the effects I will be using within the identwill be a huge selling point as it engages theaudience to continue to watch and personally, thewhole concept of the idents idea shows theuniqueness, during the duration of most televisionidents. Why will my ident be the right ident todistribute? iDesigns©
  8. 8. The cost of the television ident will be designing andproducing for your channel (GRIT 11) – The costing ofthis television ident I have previously presented to you,will in total cost £1,600; the breakdown of the totalcosting will be below;The break down of hours gone into this ident, chargedper hour, editing and creating animations etc.Contingency plan.• Font style (electrical) - £220• Colours – £100• Animation(s) – £300• Editing techniques /Effects added – £400• Planning - £800You as my client will receive positive feedback, satisfiedviewers, in addition you will see your views increasing bythis ident. iDesigns©

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