1. Cameron Williams 12DL
Mdia Enterprise Unit 7
Example Client Briefs
• __ This identifies the kind of product the brief is about, and then provides
more specific information.
• __ This identifies the kind of media product that will be required by the brief
• __ This is a specific instruction about the format of the required video
• __ This provides specific information about the target audience
• __ This provides a specific deadline for my work
• __ This introduces a number of specific requirements about content. The brief
is very specific about the kinds of content the product must contain
Children’s Shoes video Client brief:
A company that makes designer footwear is about to launch its first footwear for
children. They want to create a short promotional video to use on websites. You
have been asked to produce the video. The video must last between 20 and 40
seconds and be aimed at an audience of between the ages of 8 and 14. The
video needs to be ready for the launch of the new range in five weeks’ time.
The video must include:
• shots of the footwear range
• the name, logo and contact details for the company
• shots of the target audience in the street with the product
• a range of different camera angles, shots and movement
• a minimum of four clips
• background music that is up-to-date and appeals to children.
2. Cameron Williams 12DL
Mdia Enterprise Unit 7
Client brief: Road Safety Computer Game
You have just started work for a well-established company which specialises in creative and
educational electronic games. The company has been approached by a road safety
organisation, who would be interested to see how games could be used to promote the
launch of a new road safety campaign. They are not aware of any games on the market that
do this.
You have been asked to submit a design proposal for one level of a new game based on
teaching children how to use the roads safely. The game must have clearly defined
objectives by which the child playing it can progress through to higher levels. There must be
a scoring and time tracking system. The game must also be instructional in how to use the
roads safely.
The target audience for the game is children aged between the ages of 6 and 10. The game
is to be played on touch enabled devices.
__ This is the client providing the brief and seeking to hire us
__ This is information about the background to what we will be doing – it tells us the intended
purpose of the product we will be briefed to develop
__ This is useful information about the lack of competitors and the general state of the
market
__ This is the specific instruction about the nature of the product the brief is about
__ This reinforces the purpose of the product we will be developing.
__ The use of ‘must’ shows a range of specific requirements of the brief – there are details
about a range of those specific requirements in these ‘must’ sentences.
__Information about the target audience
__ Information about the platform the game must be developed for
