Unit 1 Revision - on Audience

1. BIG PICTURE
Revision - Audience
KEYWORDS
Demographic - Psychographic -
LEARNING OBJECTIVES
Revising ideas about audience for the Unit 1
Exam
SUCCESS CRITERIA
• A series of short tasks, tied in to likely
exam questions on these subjects.
Take your seat. Bag under your desk.
Have your equipment and planner out.
Unit 1 – Media Products and Audiences
• What different
demographics
could you place
yourself in?

2. TELL ME
STUFF!
TAKE ME
THROUGH
IT…
LET ME
HAVE A
GO…
DO I GET
IT?
1 2 3 4 5 6
SETTING THE
SCENE
JOINING UP
LEARNING
LINKS TO LAST
TIME
PASSING ON
KNOWLEDGE
GUIDED PRACTICE
& MODELLING
INDEPENDENT
PRACTICE –
APPLYING THE
SKILLS TO NEW
SITUATIONS
ASSESSMENT &
FEEDBACK
PULL IT TOGETHER
JOINING UP
LEARNING
LINKS TO NEXT
TIME

3. 1. This is an examination unit marked by the
exam board
2. The exam is 2 hours long and you will sit it
in January
• Although I'd talked
about starting at the
beginning of the
paper in fact we need
to start with
Audience – this
provides a
foundation for
everything else.
When we talk about audience...
• We generalise – we deal in stereotypes and likely behaviours of
the majority of a group
• We segment – we divide the population up into groups with
labels
• We consider what makes groups distinct from other groups -
• Internally homogeneous – more like each other in some
important respect than they are like people in other
groups – or potential customers in the same segment
prefer the same product qualities
• Externally heterogeneous – distinct and different from
other groups – or potential customers from different
segments have different product preferences

4. Some more key vocabulary
• Demographics -
• Demos – people – Graphics –
writing
• Writing about who people are –
but really writing about and
defining groups of people
• There are lots of different
demographic categories – as many
as are useful to you depending on
what media product you're talking
about – although there are some
core ones
Psychographics-
• Psycho – relating to the mind
• Writing about what people are like as opposed
to who they are – what they think, their
attitudes and aspirations
• Thinking about personal preferences, lifestyle
choices, values, opinions
• There are obvious crossovers with
demographics – we ascribe certain values to
different demographic groups, for example

5. You
• Can you define yourself psychographically?
• It might be quite a long definition, there are
as many different things to think about as
you think are relevant to you
• You started the lesson thinking about you
and demographic segments – bring that
together with your psychographic ideas about
yourself – does that tell you anything?
• Do you think somebody in a very different
demographic group from you would be very
different psychographically (you can use me
as an example here if you want, I promise not
to be offended).
Can you make a link between
you, demographically and
psychographically, and you
specifically as a consumer of
media texts.
How do you find out about things? How do
you make decisions about what to
watch/listen to/see/read/play? How to you
access marketing and advertising? How do
you access media products?

6. Us
How does 'Us' try to meet the needs
and wants of its audience? (8 marks)
This is typical of an audience question on the paper. You would
be given about a side of the question paper to write your
answer (which doesn't mean 'it must be a side of writing' but
it's a good indicator of how long an answer is probably
expected).
What doyou write about?
1. Who are the core audience? Who are a
defined secondary audience? Use
'demographics' and 'psychographics' in your
answer
2. What do they want out of Us?
3. How does Us deliver what they want?
Think about two scenes to answer 3 and focus
on the detail of those scenes.

7. Some things about this as a question...
1. You need to be able to explain
about core and secondary
audiences and how they have
different wants and needs
2. One way of this in Us is the fact
that you have two adults and two
teenage children as the four core
characters – that gives you two
different age demographics
straight away.
3. Or you could talk about horror
genre fandom and how Us delivers
what they will want
4. Or you could talk about race and
racial demographics (and about fans
of the director who have followed him
from Get Out, much more explicitly
about issues surrounding race)
5. Or you could talk about women,
and gender demographics, and a film
with a woman central protagonist
6. Or you could identify something
else...

8. BIG
PICTURE
MY
LEARNING
How did this
lesson fit into
your other
lessons?
What is my
top take- away
from the
lesson?
Have you contributed to the lesson? Will you be able to improve
next lesson? Do you know what you need to go away and do?
o Sometimes the best way to
understand one kind of 'thing'
it so see how it differs from
other similar things – so this
work moves on from small
independent producers to huge
conglomerate cross-media
producers – from £2.5milllion
budgeted Four Lions by Warp
Films to the $356million
'Avengers Endgame' by Marvel
(and so by their owners Disney)