Marketing Commercial

479 views

Published on

Instruction for student to create their commercial.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
479
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • How do these different Television Stations make Money?
  • Discussion Points Decide what your product will be? Who are you selling to? What does you product look like? How many do you want to produce? How durable is the product and what is it cost range? How long is it designed to last?
  • Discussion Points We are determining the cost of the product. What are the cost of materials, labor, equipment, etc.? What is the cost to the business (Wholesale)? What is the cost to the customer (Retail)? How much profit do we want to make per product? Are we inline with the competition?
  • Discussion Points Packaging is the first impression the customer has of the product or service. Advertising e.g.: TV, Radio, Newspaper, Billboards, Race Cars etc. A companies identity, this may bring “Comfort” to the customer. One on One contact. (7 Steps) Approaching the Customer Determining needs Presenting the product Overcoming objections Closing the sell Suggestion selling Relationship building (follow-up) Sales Promotion - Displaying a product, Special display to push a single product
  • Discussion Points Selling (7 Sells Step Process) Approaching the Customer Determining needs Presenting the product Overcoming objections Closing the sell Suggestion selling Relationship building (follow-up)
  • Marketing Commercial

    1. 1. TECH ED ACADEMY AWARDS COMMERCIAL INTAGRADED MARKETING LESSON
    2. 2. During this activity you will: <ul><li>Discuss marketing concepts and audio visual technology. </li></ul><ul><li>Work in groups. </li></ul><ul><li>Choose a product and do market research on it. </li></ul><ul><li>Learn about commercial television. </li></ul><ul><li>Learn about commercials. </li></ul><ul><li>Learn the 4 “P” of marketing </li></ul><ul><li>Attend the – ACADEMY AWARDS PRESENTATION ! </li></ul>
    3. 3. How do Television Stations make $$$$$$$$$$$$$$$$$$$$$$$$$$?
    4. 4. Audio Visual Terms <ul><li>All television scripts must have two parts: </li></ul><ul><ul><li>Sight </li></ul></ul><ul><ul><li>Sound </li></ul></ul><ul><li>The technical terms for “Sight” & Sound are: </li></ul><ul><ul><li>Sight - Visual and/or Video </li></ul></ul><ul><ul><li>Sound - Audio </li></ul></ul><ul><li>Logo(Trademark): a symbol used for the purpose of identity. </li></ul><ul><li>Persuasive Words are words that “feel good but have little meaning” e.g.: Save, New, Love, Guarantee </li></ul>
    5. 5. Marketing Terms <ul><li>Marketing is the process of developing, promoting, and distributing products in order to satisfy customers needs and wants. </li></ul><ul><li>The Four “P” of Marketing </li></ul><ul><ul><li>Product </li></ul></ul><ul><ul><li>Price </li></ul></ul><ul><ul><li>Promotion </li></ul></ul><ul><ul><li>Place </li></ul></ul>
    6. 6. Product <ul><li>Any goods, services, or ideas that we wish to sell. </li></ul><ul><ul><li>Defining Target Markets </li></ul></ul><ul><ul><li>Market Research </li></ul></ul><ul><ul><li>Product Design or Content </li></ul></ul><ul><ul><li>Quantities </li></ul></ul><ul><ul><li>Quality: Standard/Deluxe </li></ul></ul><ul><ul><li>Guarantees or Warranties </li></ul></ul>
    7. 7. Price <ul><li>Determining a dollar amount at which we can sell the product. </li></ul><ul><ul><li>Production Costs </li></ul></ul><ul><ul><li>Wholesale / Retail </li></ul></ul><ul><ul><li>Profit Margin </li></ul></ul><ul><ul><li>Compare to Competition </li></ul></ul>
    8. 8. Promotion <ul><li>Making potential customers aware of a product or service in a positive way so they will want to buy it. </li></ul><ul><ul><li>Packaging </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Logo, Brand Names, Slogan, Jingles, etc. </li></ul></ul><ul><ul><li>Personal Selling </li></ul></ul><ul><ul><li>Sales Promotion </li></ul></ul><ul><ul><li>Coupons, Discounts </li></ul></ul>
    9. 9. Place <ul><li>Distribution is getting the right product to the right place at the right time in the right amount and in the right condition. </li></ul><ul><ul><li>(For example: You don’t want snow parkas delivered to a service station in Las Vegas!) </li></ul></ul><ul><ul><li>Distribution </li></ul></ul><ul><ul><li>Storage & Warehousing </li></ul></ul><ul><ul><li>Transporting </li></ul></ul><ul><ul><li>Selling (7 Sells Step Process) </li></ul></ul>
    10. 10. Audio Visual Careers <ul><li>TV Broadcasting </li></ul><ul><li>Technical Support </li></ul><ul><ul><li>Camera Personnel </li></ul></ul><ul><ul><li>Special Affects Personnel </li></ul></ul><ul><ul><li>Computer Operations </li></ul></ul><ul><li>Management </li></ul><ul><li>Actors & Actresses </li></ul>
    11. 11. Marketing Careers <ul><li>Advertising </li></ul><ul><li>Customer Service </li></ul><ul><li>E-Commerce </li></ul><ul><li>Entrepreneur </li></ul><ul><li>Fashion Merchandising </li></ul><ul><li>Financial Services </li></ul><ul><li>Marketing Research </li></ul><ul><li>International Marketing </li></ul><ul><li>Professional Sales </li></ul><ul><li>Public Relations </li></ul><ul><li>Real Estate </li></ul><ul><li>Retail Management </li></ul><ul><li>Travel/Tourism Marketing </li></ul><ul><li>Etc. </li></ul>
    12. 12. Basic Parts of a Commercial <ul><li>Music </li></ul><ul><li>Format </li></ul><ul><li>Poster type presentation </li></ul><ul><li>Script - Story Board </li></ul>
    13. 13. Music <ul><li>Which style is most common in the movie industry. </li></ul><ul><ul><li>Country </li></ul></ul><ul><ul><li>Jazz </li></ul></ul><ul><ul><li>Rock </li></ul></ul><ul><ul><li>Orchestra/Band </li></ul></ul><ul><ul><li>Rap </li></ul></ul><ul><ul><li>R&B </li></ul></ul><ul><ul><li>Other </li></ul></ul>The Orchestra/Band
    14. 14. Formats <ul><li>Testimonial : Someone bears a testimony about a product. </li></ul><ul><li>Story line : A story is told to convince you to buy the product. </li></ul><ul><li>Demonstration: 2 Types </li></ul><ul><ul><li>Demonstration : a whole bunch of products </li></ul></ul><ul><ul><li>Demonstration : how to use the product (Infomercial). </li></ul></ul><ul><li>Analogy : Creates a feeling and associates it with the product so you will buy it. </li></ul>
    15. 15. Script - Storyboard <ul><li>Layout </li></ul><ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Body </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul><ul><li>Storyboard: illustrations and a script </li></ul>
    16. 16. Poster Type Presentation <ul><li>Businesses often use a sign or a poster type presentation during their commercial. </li></ul>
    17. 17. Assignment <ul><li>Homework: evaluate t.v. commercials </li></ul><ul><li>Fill out the “commercial worksheet” </li></ul><ul><li>Use a storyboard to design a commercial. </li></ul><ul><li>Film your commercial. </li></ul><ul><li>Prepare for the Academy Awards! </li></ul>
    18. 18. Commercial Worksheet
    19. 19. Market Research Survey
    20. 20. The Storyboard
    21. 21. The Storyboard
    22. 22. FINAL CLASS PRESENTATION EVALUATION
    23. 23. Good Luck!

    ×